LTC 464-2019 Lincoln Road Business Improvement District (LRBID) Annual Report & Budget for FY 201920City of Miami Beach, 1700 Convention Center Drive, Miomi Beoch FL 33139
LTC# 464-2019 LETIER TO COMMISSION
TO: Mayor Dan Gelber and Members o the Cit
FROM: Jimmy L. Morales, City Manager
DATE: August 21, 2019
SUBJECT: Lincoln Road Business lmproveme t District (LRBID) Annual Report & Budget for FY
2019/20
The purpose of this Letter to Commission (LTC) is to provide the Mayor and City Commission
with the 2019 Lincoln Road Business Improvement District (LRBID) annual report and fiscal year
2019/20 budget.
On April 15111 , 2015, The Mayor and City Commission of the City of Miami Beach adopted
resolution No. 2015~28992. This resolution created a special assessment district known as the
Lincoln Road Business Improvement District ("LRBID"), for a period of 10 years to assist in
stabilizing and improve the Lincoln Road business district.
During 2018/2019 the LRBID focused programming·and communications towards Miami Beach
residents and visitors. The LRBID Implemented a more robust media campaign to increase online
and social media presence. The LRBID hosted pop-up concerts and performances featuring jazz,
blues, pop and culturally themed.
The LRBID approved the budget for FY20 on August 8111 , 2019. The budget includes a plan to
expand the term for an additional five years, increasing the area covered and assessments to the
current LRBID members.
Should you have any additional questions, please contact Adrian Morales at 305.673.7000 ext.
22932.
~
JLM/MT:ti:A
LINCOLN RD
August 8, 2019
Honorable Mayor & City Commissioners
City of Miami Beach City HaH
1700 Convention Center Drive
Miami Beach, Florida 33139
Honorable Mayor & City Commissioners,
On April15, 2015, the Mayor and City Commission of the City of Miami Beach (the City)
adopted Resolution No. 2015-28992, creating a special assessment district to be known as
the Lincoln Road Business Improvement District ("LRBID"), for a term often (10) years, to
stabilize and improve the Lincoln Road retail business district.
On November 2, 2105, the City and the LRBID entered into a Memorandum of
Understanding ("MOU"). Section 8 of the MOU requires the LRBID prepare and submit to
the City Commission a budget accurately itemizing all estimated revenue and expenses fot·
the succeeding fiscal year beginning October 1. Section 8 further states the City
Commission's review of the LRBID budget shall limited solely to a determination of the
legality of the expenditures.
On August 8, 2019, LRBID Board of Directors unanimously approved the LRBID budget for
the fiscal year beginning October 1, 201.9 and ending September 30, 2020.
Attached please find a copy for your review.
Respectfully,
Executive Director
cc: file
en c.
305.600.0219 Office
305.517.1307 Fax
1620 Drexel Avenua1 Suite 100
Miami Beach, FL 33139
Lincoln Road Business
Improvement District, Inc.
LlncolnRd.com I LRBID.com
LR.BID FY 2019/2020
Operating Budget
Lincoln Road Business Improvement District
Operating Budget
Fiscal Year 2019/2020
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Lincoln Road Business Improvement District
Operating Budget
Fiscal Year 2019/2020
Table of Contents
I. BID Members
II. Introduction
Ill. Budget Summary
IV. Operating Budget
VI. Organizational Chart
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Board of Directors,
Steven Gombinski, President
Lyle Stern, Vice President
Mindy Mcilroy, Treasurer
Howard Herring, Secretary
Ben Brody; Executive Committee Member at Large
Glenn Boyer
Albert Cohen
Thelma Deutsch
David Herzberg
Melvyn Schlesser
David Tomek
Executive Director
Timothy F. Schmand
Legal Counsel
Michael Llorente, Esq.
Llorente & Heckler, .P.A.
City of Miami Beach Liaison
Adrian Morales
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Introduction
July 9, 2019
The Road
Lincoln Road is an iconic arts, entertainment and retail district, located in the heart of
Miami Beach, Florida. Created in 1912, by developer extraordinaire Carl Fisher, as the
51h Avenue ofthe South, and reimagined in the early 1960s as a grand pedestrian
boulevard by local architectural luminary, Morris Lapidus, Lincoln Road is far and away
the most engaging, walkable, urban half-mile In southeast Florida. Featuring shade
trees, follies and fountains, arts, cultural and performance institutions, as well as over
250 designer boutiques, cafes restaurants, and national retail stores. Lincoln Road
serves as a journey and a destination for residents and tourists, alike.
The Lincoln Road Business Improvement District (BID) shares a district with the Miami
Beach Convention Center and the Fillmore Miami Beach at the Jackie Gleason Theater
(District), and Is home to: ·
• the New World Symphony, America's Orchestral Academy;
• the historic Colony Theatre managed by Miami New Drama, whose cutting-edge
theater entertains and challenges audiences;
• Florida International University's Miami Beach Urban Studios (MBUS}, a "collider"
for people and ideas in arts, design, technology and the sciences; and
• Oolite Arts a small collection of studios and gallery spaces for artists, whose
arrival on Lincoln Road in the 1980s (as the South Florida Art Center) signaled the
Road's rebirth.
The BID
The BID is a not-for-profit corporation, created by the City of Miami Beach pursuant to
Florida Statutes, Chapter 170 and approved by majority vote of affected property owners
In a· special election held from June 19, 2015 through July 24, 2015. On September 30,
2015, the Miami Beach Mayor and City Commission passed Resolution No. 2015-29145
approving the final assessment roll for the BID and confirming such assessments as
legal, valid and binding first liens upon the property against which such assessments are
made until paid,
The BID commenced operations in October of 2015 with the purpose of stabilizing and
improving the Lincoln Road retail business area, which is located in a nationally
recognized historic district, through promotion, management, marketing and similar
services by: (i) representing and advocat!ng for property and business owners within the
boundaries of the district; (ii) promoting and encouraging the continued developme~t of a
diverse, vibrant and pedestrian friendly Lincoln Road mixed-use neighborhood, thereby
providing a dynamic setting for businesses, the visiting public, arts and entertainment, as
well as area residents; (iii) serving as a cultural and civic hub for the community and
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fostering a sprrit of cooperation and maintenance of high standards of quality among its
members; and (lv) bringing transformatlve projects into the district.
During FY 2018/19, the BID focused programming and communications on the Miami
Beach residential audience. An inqication of the BID's success, and that of Lincoln
Road, Is demonstrated in the City of Miami Beach's resident survey, conducted by the
ETC Institute on the City's behalf between January and March of 2019. The purpose of
the survey was to survey local City residents to assess their satisfaction with the delivery
of city services and to gather input about City priorities. Lincoln Road ranked highest
among all of the City's districts, with 60% of respondents identifying it as one of their top
four destinations (the next highest attracted only 34%), and 85% of respondents
indicated that they visited Lincoln Road at least once a month. Combined with the
statistics demonstrating that one out of every two visitors to Greater Miami visit Lincoln
Road, this survey demonstrates the essential role Lincoln Road plays in the lives of both
Miami Beach residents and our visitors, and its importance as an economic engine for
the entire south Florida community.
The BID changed media relations agencies FY 2018/19 and Implemented a more robust
media relations campaign. The BID developed an enhanced website, which provided
metrics allowing for better messaging; utilized targeted social media pushes; used
outdoor advertising; and engaged with other agencies and organizations, targeting
desirable markets for Inclusion in the BID's message. The BID's marketing efforts in FY
2018/19 resulted in:
• 208 million .views in its transit campaign (billboards, trolleys, Metromover and bus
benches, as certjfied by OutFront Media);
• 11.3 million impressions with 30.400 clicks on online Google ads;
• 47,710 website visits, with a #2 Google ranking;
• Social media growth to 23,607 connections, translating into 147% growth, and
• A number 2 ranking on TripAdvisor for Miami Beach, with 17,021 reviews and an
89% excellent rating.
Additionally, in the past year, the BID hosted:
• Sixty (60) Saturday and Sunday afternoon and evening concerts and
performances, featuring jazz, blues, pop, drag-queens and representatives of
Miami's Caribbean parading tradition;
• Ten (10) New World Symphony events, ranging from Post-WALLCAST®
traditional orchestral performances to a Beatie's Tribute Pop-Up on the 50 1h
anniversary of the Fab Four's last live concert, featuring two string quintets atop
the Herzog & de Meuron parking structure at 1111 Lincoln Road, playing 17
Beatles tunes, which received local, national and worldwide media coverage;
• Seven (7) Saturday afternoon children's programs from February through May,
including puppets and mimes, a musical petting zoo and Drag Queen story telling;
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• Seven (7) chamber music concerts featuring the South Beach Chamber
Ensemble;
• Eight {8) Tango Milongas, where the general public was g1ven instructions and the
opportunity to dance and watch Tango;
• A spectacular Holiday Celebration, from November through January, which
featured:
o A 30~foot Majestic Mountain Pine, Double Strung, Christmas Tree;
o Lincoln Road's longstanding traditional shell Menorah, which the BID
helped sponsor financially;
o Santa's Cabana, an lnstagrammable moment celebrating the best of the
Miami Beach holiday spirit with a Tropical Santa and more than 17,000
photos assists taken by Lincoln Road Ambassadors; and
o Lincoln Road's "first" annual tree lighting ceremony, .complete with carolers
and a Tropical Santa, as well as other perfonnances throughout the
season.
The BID also:
• Hosted, sponsored and coordinated numerous pop up events, including Cars,
Bars & Cigars: Father's Day Car Show, 3rd Annual Mal<e Music Day, Pioneer
Winter Collective's Seven to the Seventh dance performance, and a July 3rct pre-
Independence Day Pop-Up Concert featuring 65 musicians and six opera singers;
• ·continued sponsorship and support of the South f?.each Jazz Festival, Miami
Beach Gay Pride, Light the Night and the Colony Theatre; and
• Continued hosting free twice weekly free yoga on Sundays and Wednesdays,
Tony Thomas's boot camp on Mondays, Lincoln Road Walking Club on Tuesday
morning, Zumba (sponsored by Baptist Health South Florida) on Tuesday
evenings, mat Pilates on Saturday mornings, and the monthly Yappy Hour for
Lincoln Road's four.legged visitors and their human companions.
Part of our mission is'to ensure Lincoln Road is clean, safe and welcoming. To that end
the BID:
• Managed the Block by Block contract that provides 264 hours of Ambassador
services weekly on Lincoln Road, which include cleaning, maintenance and
customer service. Over the past twelve months The Ambassadors have logged
over 66,213 contacts with Lincoln Road's visitors .
•
The Plan
·On July 3, 2019, the Lincoln Road BID Board of Directors passed Resolution 18-
19-11, expressing its support for the City to implement the full James Corner Field
Operations Lincoln Road District Master Plan. To protect the City's significant
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investment in the Lincoln Road District and solidify Lincoln Road's reputation as a
significant arts, culture, and performance district, the BID Board of Directors expressed
its desire to: ·
(I) expand the term of the LRBID for an additional five years;
(ii) increase the area covered by the LRBID to include, at a minimum, Lineal~
Road from Collins Ave. to West Ave. and to include additional side streets;
and
(iii) increase the assessments to current LRBID members by approximately
twenty-five percent (25%) and consider alternative_ methods of assessment.
These modifications to the BID would generate approximately $16,500,000 of additional
revenue over the next ten (10)years, allowing the BID to place even more focus. on arts,
culture, and performances on Lincoln Road. An expanded BID would allocate up to .
$2,000,000 annually for each of the n~xt 10 years, most of which will be invested in
robust arts and music programming, both directly and through sponsorship programs on
Lincoln Road. Direct programming would include dance and music, performance art and
sculpture Installations (lnstagrammable) and seasonal activations conducted by the BID,
as well as support for holiday programming and lighting. Sponsorships in the Lincoln
Road pistrict would continue, such as the LRBID's sponsorships of the New World
Symphony, South Beach Jazz Fest, Miami Beach F>ride and the Colony Theatre. The
BID is committed to program activities at a higher cultural level. The expanded BID will
engage professionals and work with art museum directors/curators, the New World
Symphony and others with an expertise in public art, performance and the creation of
cultural spaces to develop cultural programming on Lincoln Road.
The FY 2019/2020 BID budget builds upon the success of Fiscal Year 2018/2019,
focusing on increasing Lincoln Road's contributions to pur community. BID funds will be
used to support programming of the highest quality and the marketing of those programs
to our greater Miami Dade Community, as well as nationally and internationally through
online and social media channels, traditional media and other advertising. The BID will
continue its close and cooperative relationship with the City of Miami Beach, and will
produce and promote outdoor activations of the highest quality to keep the excitement
level high on Lincoln Road.
In FY 2019/2020 the BID will:
• Engage the services of a business improvement district planning consultant to
assist in identifying the means and methods for the new expanded LRBID;
• Engage the services of a cultural planning professional to help the BID identify
strengths and opportunities for the future, and to provide a framework through
which Lincoln Road can be further activated as an arts, entertainment and cultural
district;
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• Host an exhibition of ten to twelve (1 0 -12) Fernando Botero monumental
sculptures from the Gary Nader Art Centre, and develop programming around the
installation;
• Continue holiday traditions developed in FY 2018/2019;
• Celebrate new openings on Lincoln Road;
• Host cultural celebrations of the highest caliber;
• Play a role in in all of the region's events, including Art Basel and Super Bowl LIV;
• Continue marketing and advertising efforts focusing on the cultural assets of the
Lincoln Road District, including:
• The Miami Beach Convention Center;
• The Fillmore at Jackie Gleason Theater;
• The New World Symphony, America's Orchestral Academy;
• The historic Colony Theatre;
• Florida International University's Miami Beach Urban Studios; and
• Oolite Arts a small collection of studios and gallery spaces for
artists, whose arrival on Uncofn Road in the 1980s (as the South
. Florida Art Center) signaled the road's rebirth.
• . Continue efforts with the City of Mrami Beach to implement the James Corner
Field Projects Lincoln Road Renovation;
• Continue the care and maintenance of the Lincoln Road brand;
• Continue its wellness programs, which engages both residents and visitors.
• Assist tenants and owners with activations on Lincoln Road;
• Continue its cooperation with the City of Miami Beach to plan, promote and
coordinate Lincoln Road's annual Halloween celebration, as well as enhanced
decorations for the December holidays;
• Continue providing free, community inclusive celebrations for Miami Beach's
residents and visitors; and
• Continue its work with Miami Beach Gay Pride for the Light the Night Campaign
and its volunteer thank you party and its sponsorship supporting the South Beach
Jazz Fest and the Colony Theatre.
The Board and our staff are pleased with the BID's progress since its inception and look
forward to further growth and improvement in FY 2019/2020.
Questions about the Lincoln Road Business Improvement District and its programs may be directed to the
Lincoln Road BID's ma11agementoffteat 1820 Drexel Avenue, Suite 100, Miami Beach, Florida 33139.
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BUDGET SUMMARY
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. "'. ... , ..... ~ .... -·---~-.,..... ~-·· ..... __ .. ~· -~· ·-·---"·""-----·-·· .
Oct·19
' ·~3T,708 $ 475,412 • aa;,ma s 237.70G $ 2:$6.707 •
13333 $ tnn
$ 4&a,T.f5 2&1,0311 $ •
I ! I I I I
17JIIl7 • 11,3113 • l1,3ll3 $ 17,31il • l1,3ll3 • 17,383 $ 17.3B3 $ 17,383 • 17,393 $ 17,383 $ 17,j83 • 17:383 • :!08,600
776 $ 6,600 $ 775 t $ 7'15 i $ 776. $. $ 176 • ' 175 $ $ 10,250
85,000 $ 10.000 • !0,000 • !O,OOU • 10,000 $ 10,0oo $ 10.(IQU $ 10,000 $ 10.000 ' 10,000 $ 10,000 $ 10.000 $ 19&,000
61!11 $ 650 $ fiOO $ t3,300 • &50 $ 550 $ 650 $ 650 $ 650 J aoo ' 650 $ 550 l 19,300
79.387 $ 1011,876 49,8&1 • 49,650 s 49,850 69,aso $ 85,3l!O ·' 49,850 • 38,800 ~~.500 $ 42,800 38,8QO $ 65a,s'ez
$
2,50Q • $ 2,000 $ $ • $ $ ' 2,000 $ 6,500
260 • 2GO 260 ' 250 ,200 280 $ 1!50 $ 280 $ 280 ' 1!50 $ aao • a eo $ $,120
120 • 120 120 $ 120 $ 1211 $ 120 $ 120 I 1211 $ 120 $ 120 • 1,440
3',500 $ . uso 3.500 $ MSO $ 3;000 $ 3,680 $ 3,680 • MOO $ 3,580 $ 3,680 • 12,960
$ $ ' $ $ 5,750 $ $ ' $ T,160
$ $ • $ $ $ $ $ $
70 $ 7() $ 70 $ ro $ 70 $ $ ' $ $
' '$ $ 4MS5 $ $ • • • ' $ $' $ $ • $ $
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OPERATING BUDGET
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Lincoln Road BID: Notes to Proposed 2019/2020 Operating Budget
BUDGET DETAIL • 2019/2020
LINCOLN ROAD BUSINESS IMPROVEMENT DISTRICT BUDGET
(_ __ Oct-19! Nov·19 Dec•19 Jan•20I Fob•21> Mar·201 Apr-201 May·20l Jun·20l Jul-201 Auo·201 Sep-20 Budg~t
!--··-. ;:;:~~~9TIIX =:.:.-=j.:::. .. ~~ .·~~·:~:-=--=~~-.·~:.L::_ ...... '" +--.. ·: .. .. I . -; ......... +··· ..... j'· ....... .. .... ··-
__ ,... AsseeasmentFeestTaxes _ t ____ .. l -........ '"----r-··--·1---.. ·-·r---··-i ---.. f-:-:-7:7::::-::-
3160 Assessments ____ $: 2:17,700 $ 475,412 $ 237,700 $237,700 $ 2~6,707 $ • $ -s $ • l $ . •. $ • $1,425,237
3100.01 Reimbursements $ •
3160.02 Deferred Revenue r-::Sc-,~,..
31SO.Ol 2018-2019 Surplus $ 7t;.OOG $ 75,000
3160.04 MB Block by Block Support $ t3,333 $ 13,333 t 13,333 $ 13,334 $ 13.333 $ 13,334 $ 13,333 s 13.334 $ 13,331 s 13,334 t 13,333 $ 13,333 $ tao.ooo
i Tofat Revenues $ 32Jl:,tl39J $ 4!1817461 $ 2!J1,03S $261.040 ( $ 250,040 l $ 13,3341$ 1!h333( $ 13,3341$ 13,333 f $ 13t3J41 $ 1:J~J33I $ 13,a:33 $1.660,237
t:== --·-·---··---L. ___ l ___ __L ___ ,_...:_ ____ . ._.L ·-·--L·----'-·~·-·-.i... __ _: ___ . ---.L·~-........L.., .... ~L ... _._
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Revenue
3160 Assessments: $1,425,237. The amount approved pursuant to Chapter 170, Florida Statutes,
and approved by majority vote of affected property owners in the special mail ballot election held
pursuant to City of Miami Beach Resolution No. 2015-29026.
3160.01 Reimbursements: proposed $0.
3160.02 Deferred Revenue: proposed $0.
3160.03 FY 2018/2019 Surplus: proposed $75,000. FY 2018/2019 surplus funds would be used to
fund an LRBID expansion consultant.
3160.04 Miami Beach Block by Block: proposed $160,000. The annual amount the City of Miami
Beach has contributed for the Block by Block Ambassador services on Lincoln Road.
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j
Lincoln RQ~~ ~10: Notes to Propo~l!'d 201912020 9p_eratlng Budget
......
BUDGET DETAIL ·101!1/%020
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"---------!1 1.2511 t l.nt l I,UO I 1.250 I 1.%10 t U!O t !,no ' 1,7f!l t 1.250 i 1,210 f 1~10 f U60 I 16,0<10
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300 $ 30(! s 300 $ $ 300 $ $ $
$ $ $ $ $ $ $ • ' $' 75 $ $ $ $ $
' $ $ $ s $ .$ $
$ $ s $ 760 $ $ 2,00<1 $ • 2.000 • $ $ $ • $ $ $
25 ' 26 25 $ 25 $ 25 t 25 $ 26 5 25 • 26 s 25 $ 25
6 ' ll IS $ II $ 5 $ $ $ • $ $
16 ~ 16 1S $ 1S $ 15 $ 1G $ 15 $ 15 • 16 $ 15
$ $ $ • 650 $ •• $ $ $
1,500 $. . $ $ t $ • $ $
1116 ' $ $ $ $ * $ ' 800 $ $ $ $ $ $ $ $
aoo s $ $ $ $ $ $ $
$ $ $ $ $ $ $ $
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Ex pens!,!
§130 Payroll {see below}
5110.01 Payroll Fess & Expenses: proposed $4,200. These funds will be used for the services of
TriNet, the LRBID's payroll company.
5111 Executive Director:· proposed $120,000. The Executive Director provides overall
management for the LRBID.
5112 BID Administrator: proposed $55,000. The BID Administrator works at the direction of the
Executive Director and provides operational and organizational management for discreet portion 'of
the BID's activities and projects.
5116 Compensated Absences~ proposed $0. The funds would be used in the event of.an
employee who is owed hours leaving the BID
5121 Payroll Taxes:. proposed $14.400. These funds will be used for the payroll taxes ofthe.LRBID
employees.
5123 Health Insurance: proposed $15,000. These funds will be used to pay a portion of the health
insurance costs of the LRBID employees, including the. Executive Director's allowance for health,
dental and vision insurance of $7,200 annually.
5123 Workers ComP.~ proposed $0. This expense is covered through TriNet the LRBID's payrolling
company.
5130 Office Experses (see below}
5130.1 Meeting Expenses~ proposed $4,650. These funds will be used for expenses associated
with LRBID Board and Executive Committee meetings, as well as other meetings as needed.
5130.1 Meeting Expenses: proposed .$5,600. These funds will be used for expenses associated
with the annual meeting of the LRBID.
~131 Professional Services {see below)
5131.01 Consulting Fees:, proposed $75,000. These funds would be used for an LRBID expansion
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consultant.
5131.02 Legal_ Fees & Government Affairs: proposed $120,000. These funds will be used for
retaining legal counsel for the LRBID.
5132 Professional Accounting Fees {see below)
5132.01 Annual Report: proposed $0. These funds would be used for the development of an annual
report.
5132.02 Audit & Tax Preparation Fees: proposed $12,750. These funds will be used for
preparation ofthe annual audit and the LRBID's tax return.
6132.03 Accounting Consulting Fees: proposed $6,600. These funds will be used for monthly
support from an accounting professional fa~ management of the LRBID's finances.
5134 BID S~rvices& Programs (see below}
,5134.01 Janitorlgl Servi~ proposed $0. These funds would be used for a janitorial service
provider if required by the LRBID.
5134.02 Landscaping and Grounds: proposed $0. These funds will be used for a landscaping and
grounds maintenance provider if required by the LRBID.
5134.03 Ambassador Services
6134.12 Block by Block:. proposed $353,550. These funds will be used to provide 264 hours of
weekly Ambassador services on Lincoln Road, half of which is funded by the City of Miami Beach.
Services include cleaning, maintenance and customer services.
5134.13 Uniforms: proposed $0. Pursuant to the contract with Block by Block, that firm is
responsible for the uniform expense for the lincoln Road B[D Ambassadors.
5134.04 Grounds Decorative: proposed $0. These funds will be used for a decorative landscaping
should it be required by the LRBID.
5134.05 Grounds Event: proposed $0. These funds will be used for a grounds event preparation
should It be required by the LRBID.
5134.06 Grounds Signage/Banner: proposed $30,000. These funds will be used for to maintain
-17 -
art on Jersey Barricades and for pole banners in the Dlsfrict.
5134.07 Grounds Holidayr, proposed $30,000. These funds will be used for the storage,
installation and removal of the LRBID's holiday tree ($7,000 annually), purchased in 2018, as well as
lighting and other holiday activations.
5134.08 Grounds Holiday lighting: proposed $0. These funds will be used when necessary for
additional holiday lighting in the District.
5134.09 Vacant Storefront= proposed $25,200. These funds will be used for the wrapping of
vacant storefronts in LRBfD themed graphics.
5134.10 Event Production: proposed $190,112. These funds will be used for art installations,
activations and performances in the LRBID, weighted toward Halloween and the "season,., with less
programming in the warmer months.
5134.11 Rentals & Talent: proposed $0. These funds will be used for equipment rental and talent
fees as needed.
5134.12 Contingency: proposed $24,000. These funds will be used for unfore&een expenses.
5140 Travel and Entertainment (see below)
5140.01 Travel: proposed $6,000. These funds would be used for business related travel by the
LRBID.
5140.02 NADO: proposed $0. These funds would be used for a janitorial service provider should It
be required by the LRBID.
5140.03 IDA: proposed $500. These funds would be used for the annual dues for membership in the
International Downtown Association (IDA).
5141 Communication Services {see below)
5141.01 Email Fax Services: proposed $0. These funds would be used for an email fax service
provider should it be required by the LRBID~
5141.03 Cell Phone: proposed $0. These funds will be used for cell phone services should it be
required by the LRBID.
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5141.04 Tefephoneflnternet Services: proposed $3,120. These funds will be used for internet and
landline services to the LRBID's offices.
5142 Postage and Deliveries (see below)
5142.01Postage & Deliveries: proposed $1.440: The funds will be used for the LRBID's postage
and delivery needs.
5144 Rentals and Leases (see below}
5144.01 Equipment Leases: proposed $2.460. These funds would be used for lease of the LRBID's
copier, printer and fax machine.
5144.02 Rent Exnenses: proposed $39,000. These funds will be used for office leasing.
5144.03 Eguiwnent and Software: proposed $1,500. These funds will be used for annual fees
associated with QuickBooks, Google Suite, Mail Chimp, Drop Box and Apple Storage.
51451nsurancf:t.§xpense (see below}
5145.011nsurance/Officers & Directors: proposed $1,000. These funds would be to acquire
Officers & Directors Liability Insurance for the LRBID.
5145.02 Liability Insurance: proposed $4,750. These funds will be used to acquire Liability
Insurance for the LRBID.
6145.03 Premises Insurance: proposed $1,400. These funds will be used to acquire premises
insurance for LRBID office, as required by lease.
5146 Repairs and Maintenance (see below)
5146.01 Repairs a!).cf. Maintenance: proposed $0. These funds would be used for equipment repairs
in the event the LRBID acquires equipment.
6147 Printing and Reproduction
#)147.01 Printing and Reeroduction: proposed $830. These funds would be used for the LRBID's
printing and reproduction costs of business cards and invitations.
5148 ~arketing & Advertising (see belowl
5148.01 Website Maintenance: proposed $0. These expenses are included in line item 5148.09.
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5148.02 Sponsorship: proposed $0. These funds will be used for future sponsorships subject to the
approval of the LRBID.
5148.03 Public Relations: proposed $60,000. These funds will be used for public relations and
related services for the LRBID.
5148.04 Promotions: proposed $0. These funds will be used for promotional activity for the LRBID's
offices.
5148.05 Production & Desrgn: proposed $0. These expenses are included in line item 5148.09.
5148.06 Printing.~ proposed $33,350. These funds will be used to print brochures, flyers and other
materials for the LRBID.
5148.07 Misc. Proiect Exgenses: proposed $0. These funds will be used for project expenses.
5148.08.Event Production: proposed $0. These funds will be used for event production in ~he
future.
5148.09 Agency Retainer: proposed $60,000. These fu'nds wilf be used for advertising, design and
creative services from a creative agency for the LRBID.
§_148.10 Advertising Outdoor and Other: proposed $180,000. These funds will be used for
advertising expenses, whether billboards, bus-wraps or other, to promote Lincoln Road as a
destination .
. 5148.11 Advertising Online: proposed $0. These funds will be used for online advertising
5148.12 Advertising Print Madia: proposed $11,520. These funds will be used for print adve.rtising
to promote Lincoln Road as a destination.
,5148.13 Grag~ic Design: proposed $0. These expenses are included in line item 5148.09.
5148.14 Social Media: proposed $3,000. These funds will be used to boost social media posts,
promoting Lincoln Road as a destination.
5148.15 Phqtography: proposed $0. These expenses are included in line item 5148.09.
5148.16 Video Production: proposed $0. These expenses are included In line item 5148.09.
5148.17 Pedestrian Counters: proposed $40,000. These funds will be used for the annual cost of
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the Motionloft pedestrian counters located on and adjacent to Lincoln Road.
5148.18 New World Symphony: proposed $49,500. These funds will be used for NWS Concerts on
Lincoln Road, with payments going to NWS Fellows and sound and light crew.
5148.19 South Beach Jazz Fest: proposed $20,000. These funds will be used to support the South
Beach Jazz Fest.
5148.20 Colony Theatre: proposed $20,000. These funds wil! be used to support the LRBID's
annual sponsorship of the Colony Theater on Lincoln Road.
5148.21 Gay Pride: proposed $20,000. These funds will be used to support the LRBID's annual
sponsorship of the Gay Pride activities.
5151 Office Supf2lies {see below}
5151.01 Office §yp[2Jies: proposed $1 ,500. These funds would be used for office supplies required
by the LRBID, inclu'ding but not limited to paper, paperclips, pens, coffee, tea and cleaning materials.
5152 Other Expenses (see below)
5152.01 Parking & Auto Expense: proposed $3,600. These funds would be used for parking
expenses for LRBID employees.
5152.02 Business Licenses & Permits: proposed $400. These funds will be used for annual
business permits and licenses required. by the LRBID.
~1452.03 Florida Dept of State Annual Report: proposed $75. These funds will be used for the
filing costs of the LRBID's annual report to the State of Florida.
5152.04 Certificate of U§e: proposed $0. These funds will be used for a certificate of use, should it
become necessary far the LRBID's offices.
5152.05 Membershipsjtnd Subscriptions: proposed $4,750. These funds will be used for
additional memberships and subscriptions.
5152.06 Egyjpment Rental: proposed $0. These funds will be used for equipment rental.
§152.070 Bank Service Charges:, proposed $300. These funds will be used bank seiVice .
5152.071 Asse~sment Management Fee to City_;, proposed $25. These funds will be used for City
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of Miami Beach assessment management process.
5152.072 Wire Transfer Fees to Cit¥: proposed $180. These funds will be used for to pay
assessment transfer fees the City of Miami Beach charges the LRBID.
5152.08 MB Chamber of Commerce: proposed $650. These funds will be used for annual
membership in the Miami Beach Chamber of Commerce.
5_152.09 Greater Miami Beach Hotel Associatjon: proposed $1,500. These funds wiH be used for
annual membership in the Greater Miami Beach Hotel Association.
5152.10 Greater Miami Visitor and Convention Bur~au: proposed $575. These funds will be used
for annual membership in the Greater Miami Visitor and Convention Bureau.
5152.11 South Florida Concierge Association: proposed $650. These funds will be used for
annual membership in the South Florida Concierge Association.
5152.12 Ga¥ and Lesbian Chamber of Commerce: proposed $600. These funds will be used for
annual membership in the Gay and Lesbian Chamber of Commerce .
.§.159 Depreciation n/a
5172 Interest Expenses n/a
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ORGANIZATIONAL CHART
-23 -
LRBID ORGANIZATIONAL CHART
DAVIDTORNEK
Board Mombar
LVLESTERN
VIce President
DAVID HERZBERG
Board Member
STI!VI!N GOMIIINSI<t
President
MINDY MCILROY
Treasurer
HOWARD HERRINd
Secretary
TIMOTHY SCHMAND
Exocutlva Director
~--
NATALIE MEJIA
BID Administrator
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GLENN BOYER
Board Member
BEN BRODY
Mambar at Large
THELMA DEUTSCH
Board Member