LTC 526-2019 Efforts to Communicate Dangers of e-Cigarettes and Vaping Among Youth in Miami Beach MIAMI BEACH
OFFICE OF THE CITY MANAGER
LTC # 526-2019 LETTER TO COMMISSION
TO: Mayor Dan Gelber and Members of t e City Com Ission
FROM: Jimmy L. Morales, City Manager
DATE: October 1, 2019
SUBJECT: Efforts to Communicate Dangers of e-Cigarettes and Vaping Among Youth in
Miami Beach
I am pleased to announce the status of the efforts to communicate the dangers of vaping to
our Miami Beach youth.
At the January 29, 2019 Youth Commission meeting, members requested support to place
promotional materials regarding the dangers of e-cigarettes and vaping in all public youth
recreation centers, as well as on Miami Beach trolleys and bus stops as e-cigarette usage
among minors in and out of schools continues to grow. The U.S. Food and Drug
Administration (FDA) reported that more than 2 million middle and high school students used
e-cigarettes in 2017 and nearly 10.7 million teens are at risk for e-cigarette use and potential
addiction. New research has started to shed light that e-cigarettes can be just as, or more,
dangerous and addicting than tobacco products.
Organizational Development Performance Initiatives (ODPI) and Marketing/Communications
are using various outreach efforts via numerous platforms to inform our youth such as
inclusion in MB magazine, MBTV, MB Trolley TVs, e-newsletters, organic social media as well
as in-school signage (i.e. banners/posters). A comprehensive education campaign developed
by the Food and Drug Administration (FDA) in partnership with the Center For Tobacco
Products and Scholastic was utilized to advance outreach efforts.
Attached, please find information provided by the FDA that has been posted at Miami Beach
Senior High School, Miami Beach Nautilus Middle School, and Miami Beach Fienberg Fisher
K-8.
If you have any further questions, please feel free to contact Dr. Leslie Rosenfeld, Chief
Learning and Development Officer at extension 26923.
Attachments o.
�
c: Mark T.40, Assistant City Manager
Dr. Leslie D. Rosenfeld, Chief Learning and Development Officer
Tonya Daniels, Marketing & Communications Department Director
MT/Ls
IF YOU DON ' T
THINK VAPING IS
ADDICTIVE ,
IT MAY
HAVE ALREADY
ALTERED YOUR
BRAIN .
•
The nicotine in vapes can disrupt the development
of the teenage brain and lead to addiction.
FDA U.S. FOOD & DRUG MIAMI BEACH
�`- ADMINISTRATION
A NICOTINE- FREE
VAPE IS NOT
A WORRY- FREE
VAPE .
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Vapes can expose you to toxic chemicals like formaldehyde
and acrolein, even if they don't have nicotine.
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�� ADMINISTRATION MIAMI BEACH
CENTER FOR
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In the past year alone, r PRODUCTS �7
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How much do you know about the epidemic ?
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In fact, they are the most commonly used
E-ci ga rettes, also tobacco product among both middle and high
school students.You may have already seen
known as vapes,
or heard about students vaping in your school,
are becoming but it is important to know that certain types
increasingly popular of vapes can be used very discreetly. •
among teens.''2 SOME TEENS REPORT USING E-CIGARETTES IN
SCHOOL BATHROOMS AND EVEN IN THE CLASSROOM.
Learning more about the different types of
e-cigarette products is an important first A Big Problem...
step in addressing youth vaping.
A SMALL i
DID YOU KNOW: DEVICE
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E-cigarettes come in a variety of shapes and 11 n
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sizes and may not look like a tobacco product,
which can make them hard to spot.3 4 [I ••
3:
# Some devices popular among teens—like _
JUUL and myblu—are as small as a USB flash Over
drive and even look like one.
Certain products emit very low amounts of 11�❑
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aerosol or "vapor," which makes them easier + -= o_ - ci
to use discreetly than combustible cigarettes. Mu,Lion
Most e-cigarettes contain nicotine, the same youth aged 12-17
highly addictive drug in cigarettes.45 Some are at-risk for using
e-cigarettes may contain as much nicotine as a
pack of 20 regular cigarettes.3 e-cigarettes.6'7
MIAMI BEACH
• Many teens have
4
dangerous misperceptions
p that Lead era to believe that vaping is harmless.
S. just
Common myths water But
believed about vaping, along with the facts. vapor." it's
not.
Vaping can expose the user's
„It's just lungs to harmful chemicals
,� Vapes get their flavors from chemicals.While these like formaldehyde,diacetyl
flavoring. flavorings are safe to eat in food,they're not safe to and acrolein, as well as toxic
inhale. Inhaling flavor chemicals can harm your lungs." metal particles like nickel,
tin and lead.'-'°-11-,3
Want an example?
Some buttery-flavored vapes like caramel contain diacetyl
.0.110 and acetoin. Inhaling diacetyl has been linked to popcorn
lung,a lung disease that doesn't have a cure." "I don't have an
addictive personality
—I won't get hooked
"My vape says Vaping delivers nicotine on Vapes."
Some vapes thatto the brain in as little
claim they are
it's nicotine-free. 5
as 10 seconds.
nicotine-free are There's no way
not.'.17A teen's brain is still developing, making it more
I'll become
vulnerable to nicotine addiction.'°
addicted."
Nicotine exposure during Just because Research
,Nicotine the teen years can disrupt I vape doesn't mean shows teens
normal brain development. Itwho vape are
isn't that bad can have long-lasting effects, I'm going to smoke more likely to
for me." like increased impulsivity and cigarettes." try smoking
mood disorders.23-25 cigarettes.25
n
FDA's FDA is committed to protecting youth from Share This Information
the dangers of e-cigarettes.In addition to T n
Efforts to our national peer-to-peer public education Please share this infographic with other teachers and
campaign called"The Real Cost,"we're school administrators. In addition,if you'd like to learn
Curb Youth
joining forces with Scholastic to provide more about e-cigarettes,check out these resources:
E-Cigarette teachers and school administrators with » Surgeon General Fact Sheet- E-cigarette use among
the resources they need to educate their
youth and young adults
Use students about e-cigarettes.
» Parent Tip Sheet-How parents can talk with their
teen about vaping
Together,we've created a free lesson plan and
research activity for teachers to educate their students » CDC Infoqraphic-E-cigarette ads and youth infographics
on the health risks of e-cigarette use. Please visit the » Smokefree Teen- If you know a teen who is addicted to
Scholastic youth-vaping-risks site to access these resourcesany tobacco product, including cigarettes and
e-cigarettes,there are resources to help them quit
MIAMI BEACH