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LTC 543-2019 MIAMI BEACH CULTURE CRAWL FY 19/20 SEASON LAUNCH - OCTOBER 17, 2019 MIAMIBEALt-§ City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov OFFICE OF THE CITY MANAGER 543-2019 LETTER TO COMMISSION TO: Mayor Dan Gelber and Members of the City C mi ..n FROM: Jimmy L. Morales, City Manager DATE: October 10, 2019 SUBJECT: MIAMI BEACH CULTURE CRAW FY 19/20 SEASON LAUNCH -OCTOBER 17, 2019 The purpose of this LTC is to inform the Mayor and Commission on the first edition of the FY 19/20 Miami Beach "Culture Crawl". The Culture Crawl is an initiative from the Tourism and Culture Department, which was launched with a three-month run in the Spring of 2019. The event is aimed at promoting culture within the City of Miami Beach, by inviting residents and tourists to explore our cultural institutions, and various other cultural offerings. Culture Crawl is a FREE monthly occurrence open to the general public and takes place on the third Thursday of each month, October- May 6-9 PM, and offers complimentary admission to some of the nation's most prestigious institutions, with unique and varied programming, which is updated every month. The Tourism and Culture Department works directly with each cultural institution to help produce specific programming, which includes open studios and galleries, outdoor films, live music, exclusive tours, night gardens, and free trolley service throughout South Beach. The intent is to grow the program throughout the season, by implementing City produced programming, while also expanding programming throughout South, Mid and North Beach, starting in November 2019, when Culture Crawl programming reaches North Beach for the first time with activations taking place at the Bandshell and Rue Vendome / Normandy Fountain Plaza. The majority of the programming is accessible by foot and by bike, but we will also offer four dedicated free trolleys throughout South Beach, (the white trolley's)complete with Art Deco tour guides, that will drop you off and pick you up at our dedicated stops—check out our map to find your closest stop. Digital Web Banner& Trolley Signage FREE SHUTTLE 6PM - 9PM CULTURETRACK THE TROLLEY LIVE #MBArtsAndCulture E R AWL or.p v✓viv✓.mbartsandculture.org For the relaunch of Culture Crawl, we are also pleased to announce a special activation in Collins Park. Mayor Dan Gelber will join the Department of Reflection for an Office Hoops Tournament at the Rotunda, 2100 Collins Avenue. Details as follows: Office Hoops Tournament&Parks and Recreation Marathon: www.departmentofreflection.orq Thursday, October 17, 2019, 6-9PM Please join the Department of Reflection as they host, together with Miami Beach Mayor Dan Gelber, an office hoops tournament followed by a curated marathon of everyone's favorite municipal parody Parks and Recreation. Come hang out with our Mayor in a relaxed and fun environment! Bookleggers will be on site with a special selection of free books. City of Miami Beach Marketing Collateral The City of Miami Beach is happy to partner with The New Tropic as the media sponsor for 2019/2020 season of Culture Crawl and we encourage the use of the following links on social media channels: 1. Eventbrite link—The following link is being used to promote the event, while ensuring we are keeping consistent messages and can track attendees! 2. For further information, please direct invitees to www.mbartsandculture.org/culture-crawl/ 3. Please use the#mbartsandculture hashtag where relevant. OCT 17 Miami Beach Culture Crawl CULTURE by The City of Miami Beach Follow Airs Cufturr, Free 'I' Register Below are some of the assets created by our Marketing and Communications Department: .w.an'BEAc" Thursday,October 17 CULTURE #MB6PMa 9risAnCu�PM ture 0 CULTURE TROLLEY ROUTE CRAWLLR THIS EVENT IS FREE AND OPEN TO THE PUBUC oAln U.deelrW1�a.PiJ Thins*al wd..y�,Oai-1a.Y.ad dbsm.pray - -BO a/ .iaal.bl�d'I�.a FreV•.a..r.rdaW.d r.ry O i mV raVVV ..=tl�.."...e..... .� awe • .a.F• r4...�r.7.r...r.� 9.110 al A 0 rc :rar..CW.w«.....r.dr.ny • ...dw.a..«....a,r..r .nw. ♦.♦ MUM _ N t 0 I:r+%+avn- 1,.......«.w+. 0 Imu iw1•...r_+a+.. MI I ear. �o...p�w.rte 'ra 0 11.../S. ■�r�..: i i c i �,= O t�W VA::Y 0° er.W...d a O PaY¢W re t 4Y yea = 1"n�+...ed« «....•.'14.:==1,-":4.... .o....u.,ri.... .. �� g t., Y O Man&II9 aXsaaw."i.r`. d ..:.or iw ar:ra ::i:.4.r. ©W. .p.Ml IEEE 0 a'vrYVr+rrl....eraw a.e.C.ra x........ �,y� m.o.. Op DI.alratlWiteM +w=11--••+a.....wW "I B(rWefdrk t NY `lorc *on•.n.."�••X 0 roa' �� 0 Moo v.a,a 3Fy 1. la fiYet914 y Wi. �rd d Tbal ` "�al ..r.+.«r...RsQ Ikwxw.nFlu Q WdNaa.dnaer a l ART sUNcrA� j ::..': '•r': .v, ,,,:. ...w:... . 0;... Q w.B•T Prnenan l «�.dC�.dr°.r..r�•w=::' sa. ..a j.«rw 0 Ikkn.neM `tI . .w.... 04'r ....„�„„.....? au aide w+ r.... a,a.°Weal ii=©w....ma..aw ear..MM....d....�.i ri r1 r.w.a QWeal Ind la'wdv rr �gio.�o.....1..o�.ww..., m. a.r...a 0 Ik le.6ani Weaad * real a°Y"i.a r�i.il..524.= • wr�.a—r.—.rr~. 0 ark. * ♦iw`yl.. ow IS..., ..ln..am. 0 Wn.k+A Nowt bka, * fse AY.M0 a lPM.r.Po •eaawhlw .:.adn;zr;:r .s... N new r.W rM1WM www.nbamaMrulNno.P www.meon.nd..11ure.orP Should you have questions or comments, please do not hesitate to contact Matt Kenny, Director - Tourism and Culture at x6597 or mattkennymiamibeachfl.gov 2