LTC 183-2020 Miami Beach Efforts & Small Business Support Strategic CampaignM IA M I BEACH
O FFIC E O F TH E C ITY M A N A G ER
N O . LTC# 183-2020 LETTER TO C O M M ISSIO N
TO :
FRO M :
DA TE:
Mayor Dan Gelber and Members oft e City Co,mission
Jimmy L. Morales, City Manager ...._____ ~
May 20, 2020
I
SU BJECT : Miami Beach Efforts & Small Bus ness Support Strategic campaign
The purpose of this Letter to the Commission (" L TC") is to inform the Mayor and
Commission of the City's staff efforts to support small business during these unique
times of COVID-19. The Economic Development department has partnered with PRISM
creative group to create a strategic campaign that highlights the businesses in Miami
Beach. Prism Creative Group promotes themselves as "Community Builders", focusing
on re-branding spaces within Miami Beach by connecting small business growth, existing
infrastructure, and public spaces with new and fresh programming, and by making
culture accessible to residents and neighborhoods.
A Miami Beach Small Business Support Campaign has been developed to understand
how to support the business, promote and spotlight them to generate awareness, and
drive sales to them.
Below is a scope of work that has been implemented at the City of Miami Beach.
Miami Beach Efforts & Small Business Support Strategic campaign
• Creation of a survey for City of Miami Beach to disseminate to businesses to
collect current operating information
• Compiling that information and conducting any necessary follow-ups directly with
businesses who submit
• Editorial spotlighting the efforts and initiatives of The City of Miami Beach,
spotlighted businesses, and a directory of currently operating Miami Beach Brick
& Mortars who submit information (F&B, Wellness, Retail, etc) and how to support
them on www.culturecrusaders.com
• Social Post on Support Local FL to 18k+ followers combined
• Social Post on Prism Creative Group to 53k+ followers
• Social Post on Culture Crusaders to 24k+ followers
• 4 dedicated lnstagram stories on Support Local FL spotlighting The City of Miami
Beach initiatives/businesses
• Inclusion in the Support Local Newsletter to 3.4.k+ subscribers
• Spotlight inclusion in Prism newsletter to 53k+ subscribers
• Spotlight inclusion in Culture Crusaders newsletter to 53k+ subscribers
Prism Creative G ro up has also been pro m oting the cam paign thro ugh their m arketing
channels. Businesses that have subm itted their info rm ation will be incl uded in an
editorial write-up/directory that will be published on www .culturecrusaders.com and
dissem inated digitally thro ughout South Florida. Please find below , the official flyer fo r
the cam paign.
Should you have any questions or com m ents, please contact A m y M eh u, Assi st ant
Di rector of Econom ic Developm ent at 305-673-7577 or am ym ehu@ m iam ibeachfl.gov.
e
@ @ 1 ar
B e a
she-ea
MIAMI BE A C H
www.mbbiz.com @supportlocalfl #MiamiBeachlocal