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Home My WebLink AboutResolution 2026-34253RESOLUTION NO. 2026-34253 A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE FAVORABLE RECOMMENDATION OF THE PUBLIC SAFETY AND NEIGHBORHOOD QUALITY OF LIFE COMMITTEE AT ITS APRIL 15, 2026 MEETING AND DIRECTING THE CITY ADMINISTRATION TO DEVELOP AN OFFICIAL CITY OF MIAMI BEACH MASCOT BASED ON INPUT FROM YOUTH PARTICIPANTS OF PARKS AND RECREATION DEPARTMENT PROGRAMS. WHEREAS, the Mayor and City Commission seek to support public engagement, enhance civic pride, promote tourism, and strengthen the City of Miami Beach's ("City") educational and outreach initiatives; and WHEREAS, on April 15, 2026, the Public Safety and Neighborhood Quality of Life Committee ("PSNQLC") discussed creating an official City of Miami Beach mascot and unanimously transmitted the item to the Mayor and City Commission with a favorable recommendation that the City Administration develop a functional and inclusive official mascot based on input from youth participants in Parks and Recreation Department programs; and WHEREAS, participant engagement is expected to begin in fall 2026, the design and fabrication of mascot materials in winter 2026, and the launch of the mascot in summer 2027 as part of the City's summer camp programming, supported by a comprehensive communications campaign. NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the favorable recommendation of the Public Safety and Neighborhood Quality of Life Committee at its April 15, 2026 meeting and direct the City Administration to develop an official City of Miami Beach mascot based on input from youth participants of Parks and Recreation Department programs. PASSED AND ADOPTED this a70 day of ATTEST: -4AT f 20h Rafael . Granado, City Clerk (sponsored by Commissioner Monica Matteo-Salinas) /* , 2026. Steven Meiner, Mayor APPROVED AS TO FORM & LANGUAGE & FOR XECUTION (T5 5 J13 f ZpZ� Ci y A orney Date 9V Resolutions - C7 G MIAMI BEACH COMMISSION MEMORANDUM TO: Honorable Mayor and Members of the City Commission FROM: Eric Carpenter, City Manager DATE: May 20, 2026 TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE FAVORABLE RECOMMENDATION OF THE PUBLIC SAFETY AND NEIGHBORHOOD QUALITY OF LIFE COMMITTEE AT ITS APRIL 15, 2026 MEETING AND DIRECTING THE CITY ADMINISTRATION TO DEVELOP AN OFFICIAL CITY OF MIAMI BEACH MASCOT BASED ON INPUT FROM YOUTH PARTICIPANTS OF PARKS AND RECREATION DEPARTMENT PROGRAMS. RECOMMENDATION This memorandum provides a resolution accepting a favorable recommendation from the Public Safety and Neighborhood Quality of Life Committee (PSNQLC) to adopt an official City of Miami Beach mascot. The item was heard during the April 15, 2026 PSNQLC meeting and sent to Commission with a favorable recommendation by acclimation for Marketing and Communications to collaborate with Parks, Facilities, Fleet & Beaches on creating a mascot, incorporating input from Parks program participants. BACKGROUND/HISTORY The City of Miami Beach has periodically explored the concept of creating a mascot to support public engagement, enhance civic pride and elevate educational outreach initiatives. A mascot concept may be suited for specific operational or thematic areas, particularly in Parks and Recreation, given its alignment with youth programming, outdoor events and family -centric community engagement. ANALYSIS The Office of Marketing & Communications in collaboration with Parks, Facilities, Fleet & Beaches, will develop a City of Miami Beach mascot to enhance engagement across Parks programs. The initiative includes input from Park youth program participants, creative concept development, operational planning and coordination across both departments to ensure the mascot is functional, inclusive and representative of community identity. The project timeline could begin in the fall 2026 with engagement of Park youth program attendees and by the winter of 2026, design phases followed by costume fabrication. The mascot will officially launch in Summer 2027 during summer camp programming, supported by a communications rollout. FISCAL IMPACT STATEMENT 233 of 1709 A preliminary outreach to several mascot production companies shows that a traditional mascot typically costs between $10,000 and $25,000 per unit, depending on materials and design complexity. A firm price cannot be confirmed until a final design is selected. This estimate excludes shipping, which varies by vendor, manufacturing location and costume weight. Additional ongoing expenses include cleaning, repairs and potentially staffing someone to wear the costume. Maintenance costs also depend on the costume's construction and colors, as lighter colors show wear more quickly. The administration recommends considering this project as part of the 2027 budget process. Does this Ordinance require a Business Impact Estimate? (FOR ORDINANCES ONLY) If applicable, the Business Impact Estimate (BIE) was published on: See BIE at: https•//www miamibeachflgov/city-hall/city-clerk/meeting-notices/ FINANCIAL INFORMATION CONCLUSION Staff recommends that City Commission proceed with a resolution accepting a favorable recommendation regarding the adoption of an official City of Miami Beach mascot. Following the City Commission resolution, staff will proceed with next steps, which include conceptual development and community input. Applicable Area Citywide Is this a "Residents Right to Know" item, pursuant to City Code Section 2-17? M Is this item related to a G.O. Bond Project? No Was this Agenda Item initially requested by a lobbyist which as defined in Code Sec. 2-481, includes a principal engaged in lobbying? No If so, specify the name of lobbyist(s) and principal(s): Department Marketing and Communications Sponsor(s) Commissioner Monica Matteo-Salinas Co-sponsors) 234 of 1709 Condensed Title Adopt Official City of Miami Beach Mascot. (Matteo-Salinas) MC Previous Action (For City Clerk Use Only) 235 of 1709 PRIORITY ITEMS G MIAMI BEACH COMMITTEE MEMORANDUM TO: Public Safety and Neighborhood Quality of Life Committee Members FROM: Eric Carpenter, City Manager DATE: April 1, 2026 TITLE: DISCUSS/TAKE ACTION REGARDING THE ADOPTION OF AN OFFICIAL CITY OF MIAMI BEACH MASCOT. RECOMMENDATION This memorandum provides a recommendation for committee discussion and direction regarding the adoption of an official City of Miami Beach mascot. This item was officially referred to PSNQL during the February 5, 2026 Commission Meeting after -action process. BACKGROUND/HISTORY The City of Miami Beach has periodically explored the concept of creating a mascot to support public engagement, enhance civic pride and elevate educational outreach initiatives. A mascot concept may be suited for specific operational or thematic areas, particularly Parks and Recreation, given its alignment with youth programming, outdoor events and family -centric community engagement. ANALYSIS A City of Miami Beach mascot could offer benefits such as community engagement. Mascots tend to be effective at capturing attention and generating excitement, especially in settings such as festivals and youth programs. Mascots used by other agencies, such as Miami -Dade County's D-Rop character, are used to convey information in a friendly, memorable manner to younger audiences during career day like Take Your Child to Work Day. Pros and cons gathered from outreach specialists with experience managing mascots emphasize strong engagement potential while also noting operational considerations, such as heat, required staffing and maintenance, and costs. FISCAL IMPACT STATEMENT TBD Does this Ordinance require a Business Impact Estimate? Click or tap here to enter text. (FOR ORDINANCES ONLY) Click or tap here to enter text. FINANCIAL INFORMATION Click or tap here to enter text. CONCLUSION Staff recommends that the PSNQL Committee discuss the adoption of an official City of Miami Beach mascot, including whether such a mascot should represent the city broadly or be developed specifically for an area such as Parks and Recreation. Following committee direction, 236 of 1709 staff will proceed with next steps, which may include conceptual development, community input strategies and fiscal planning. Applicable Area Citywide Is this a "Residents Right to Know" item, pursuant to City Code Section 2-17? IM Is this item related to a G.O. Bond Proiect? No Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481, includes a principal engaged in lobbyine? No If so, specify the name of lobbyist(s) and principal(s): Department Marketing and Communications Sponsor(s) Vice -Mayor Monica Matteo-Salinas Co-sponsor(s) Click or tap here to enter text. Condensed Title Ref: PSNQL - REFERRAL TO DISCUSS/TAKE ACTION REGARDING THE ADOPTION OF AN OFFICIAL CITY OF MIAMI BEACH MASCOT. (Matteo-Salinas) 237 of 1709