HomeMy WebLinkAboutResolution 2026-34294RESOLUTION NO. 2026-34294
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING SPONSORSHIP FUNDING FOR THE
2026 OCEAN DRIVE PROMENADE MUSIC SERIES IN AN AMOUNT NOT TO
EXCEED $100,450; AND FURTHER, AUTHORIZING THE CITY MANAGER
AND CITY CLERK TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE
OCEAN DRIVE IMPROVEMENT ASSOCIATION, INC.
WHEREAS, the 2026 Ocean Drive Promenade Music Series (the "2026 Series") is a free
weekly Sunday afternoon public event; and
WHEREAS, the 2026 Series celebrates, through thoughtful curation, the temporary
Ocean Drive Promenade, builds a community for residents in the Art Deco Cultural District and
amplifies a positive message about Ocean Drive and the Miami Beach community through
musical performances; and
WHEREAS, Ocean Drive Improvement Association, Inc., commonly referred to as the
Ocean Drive Association ("ODA"), as the event organizer, in partnership with the City and the
Greater Miami Convention and Visitors Bureau, features live concerts that showcase jazz and
classical musicians on the Ocean Drive Promenade; and
WHEREAS, on September 17, 2024, the Mayor and City Commission adopted Resolution
No. 2024-33245 approving the ODA's funding request for the FY 2025 Ocean Drive Promenade
Music Series, in an amount not to exceed $100,450.00, authorizing the City Manager to execute
a sponsorship agreement, requiring the ODA to provide a final report depicting audience
attendance and demographics, and requiring that future funding requests for this series include a
1:1 match; and
WHEREAS, the ODA has now requested funding assistance from the City, in the amount
of $100,450.00, for the 2026 Series; and
WHEREAS, funding for the 2026 Series is currently included in the FY 2026 Operating
Budget (on a recurring basis) from the Resort Tax Fund; and
WHEREAS, the City's sponsorship is to be funded from the Resort Tax Fund; and
WHEREAS, the 2026 Series is scheduled to take place every Sunday evening, from
October 1, 2025 through September 30, 2026, in the Ocean Drive Promenade, between 14th
Street and 14th Place on Ocean Drive; and
WHEREAS, the Administration recommends approving the sponsorship and authorizing
the City Manager and City Clerk to enter into a sponsorship agreement with ODA for the 2026
Ocean Drive Promenade Music Series.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve sponsorship funding for the 2026 Ocean Drive Promenade Music
Series in an amount not to exceed $100,450; and further, authorize the City Manager and City
Clerk to finalize and execute a sponsorship agreement with the Ocean Drive Improvement
Association, Inc.
PASSED and ADOPTED this a C) day of �'�l , 2025.
Steven Meiner, Mayor
ATTFoV
MAY 2 s Zozs
Rafael E. Granado, City Clerk
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
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City Attorney Date
Resolutions - R7 M
AAIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Eric Carpenter, City Manager
DATE: May 20, 2026
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING SPONSORSHIP FUNDING FOR THE 2026
OCEAN DRIVE PROMENADE MUSIC SERIES IN AN AMOUNT NOT TO EXCEED
$100,450; AND FURTHER, AUTHORIZING THE CITY MANAGER AND CITY
CLERK TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE OCEAN DRIVE
IMPROVEMENT ASSOCIATION, INC.
RECOMMENDATION
The Administration recommends the Mayor and City Commission adopt the resolution to
authorize the City Manager and City Clerk to execute a sponsorship agreement with the Ocean
Drive Improvement Association, Inc., in an amount not to exceed $100,450, for the Fiscal Year
(FY) 2026 Ocean Drive Promenade Music Series.
BACKGROUND/HISTORY
The Ocean Drive Promenade Music Series ("the Event") is presented by the Ocean Drive
Improvement Association, commonly referred to as the Ocean Drive Association ("ODA") in
partnership with the City of Miami Beach and the Greater Miami Convention and Visitors Bureau.
The mission and vision of the Event is to provide a thoughtfully curated activation of the Ocean
Drive Promenade, build community for residents and a great environment for tourists, while
amplifying positive messaging about Ocean Drive and Miami Beach.
The City of Miami Beach began funding the Ocean Drive Promenade Music Series in 2022. On
May 4, 2022, the Mayor and City Commission adopted Resolution No. 2022-32154 to fund the
2022 series in the amount of $100,450. In subsequent years, the Mayor and City Commission
have continued their support by adopting Resolution No. 2023-32577 on April 28, 2023, for the
2023 series and Resolution No. 2023-32815 on October 18, 2023, for the 2024 series. Each
resolution approved funding in the amount of $100,450.
On September 17, 2024, the Mayor and City Commission adopted Resolution No. 2024-33245
approving the ODA's funding request for the FY 2025 Ocean Drive Promenade Music Series, in
an amount not to exceed $100,450, authorizing the City Manager to execute a sponsorship
agreement, requiring the ODA to provide a final report depicting audience attendance and
demographics, and requiring that future funding requests for this Event require a 1:1 match. The
ODA will provide the City with the final report for FY 2025 by October 31, 2025.
ANALYSIS
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The music series is scheduled every Sunday in Lummus Park between 141h street and 141h Place.
The first quarter of the series is expected to include:
October 2025
Melodia y Rumba
South Beach Chamber Ensemble
FIU Latin Jazz, directed by Mike Eckroth
Defying Gravity — A Halloween Concert featuring MAS Vocal, Cindy Ellis Director
November 2025
Amernet Quartet
Honoring First Responders
Ben Beal Quartet
Jean Caze Trio
Julio Montalvo Trio
December 2025
2nd Annual Reggae Steel Band Xmas
Dunlap and Mabe
Zach Bartholemew Trio plays Vince Guardaldi's Charlie Brown Christmas
Global Holiday Musicale
For FY 2026, the ODA has requested funding assistance from the City, in the amount of $100,450
to program the Event.
Funding for the 2026 Event is currently included in the FY 2026 Operating Budget (on a recurring
basis) from the Resort Tax Fund. The funding request would be earmarked for artist fees and
sound services as shown below.
ODA Budget for FY 2026 Season:
Total Budget
Matching Funds
Funding Request
Executive Director, ODA
$30,000
$30,000
$0
Betsy Artist Management
$25,000
$25,000
$0
Artist Fees
$77,500
$13,450
$64,050
Sound Services
$41,400
$5,000
$36,400
Event Support
$16,800
$16,800
$0
Design and Branding
$6,600
$6,600
$0
Generator Rental
$26,000
$26,000
$0
Insurance
$3,600
$3,600
$0
Parking
$5,800
$5,800
$0
Totals
$232,700
$132,250
$100,450
FISCAL IMPACT STATEMENT
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The $100,450 sponsorship for the 2026 Ocean Drive Promenade Music Series is funded from the
Resort Tax Fund.
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimate (BIE) was published on:
See BIE at: https://www.miamibeachfl.gov/city-hall/city-clerk/meeting-notices/
FINANCIAL INFORMATION
$100,450.00 — 160-0380-000349-25-406-548-00-00-00
CONCLUSION
The Administration recommends the Mayor and City Commission adopt the resolution to
authorize the City Manager and City Clerk to execute a sponsorship agreement with the Ocean
Drive Improvement Association, Inc., in an amount not to exceed $100,450 for the FY 2026 Ocean
Drive Promenade Music Series.
Applicable Area
South Beach
Is this a "Residents Right to Know" item,
pursuant to City Code Section 2-17?
No
Is this item related to a G.O. Bond
Project?
No
Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481,
includes a principal engaged in lobbying?
If so, specify the name of lobbyist(s) and principal(s): Ceci Velasco, Executive Director, Ocean
Drive Improvement Association
Department
Tourism and Culture
Sponsor(s)
Co-sponsor(s)
Condensed Title
NR- Execute FY 2026 Sponsorship Agreement, Ocean Drive Promenade Music Series. TC
Previous Action (For City Clerk Use Only)
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Not reached on 4/22/2026 - R7 I; Not reached on 3/18/2026 - R7 I; Not reached on 2/25/2026 -
R7 H; Not reached on 2/5/2026 - R7 D
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