Arlene De la Torree - Resume
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1.305.710.2500 email: a.delatorre@yahoo.com
An experienced professional capable of quickly analyzing any given communications challenge and effectively developing strategic and
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creative advertising, marketing and corporate communications materials and solutions that increase the value and market presence of
clients’ products, services, organizations or brands, across any medium or channel.
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, Miami, FL
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Provide conceptual, strategic, content management, copywriting and editing on a freelance basis to private companies, advertising and
new media design agencies. Clients: Norwegian Cruise Lines, Macy’s, LAN Airlines, ClubMed, BuildAllDirect.com, Ortho Diagnostics,
Dell, Hersheys, Caterpillar, Amadeus Global Travel Distribution, ClickPharmacy.com (E-commerce), Stiefel Laboratories (product
launch,) Pygmy Computers, Santillana Publishing, VISTA Healthplans, Coastal Systems International and various non-profit clients.
, Interval International, Miami, FL
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Created original concepts and copy for in-house Creative Services/Corporate Communications department of an international travel
and vacation ownership exchange network. Scope of responsibilities included development of company image and product/services
ads, e-mail campaigns, product and corporate brochures, direct mail and web site content, and scripts for online tutorials and on-hold
hotlines. Senior proofreader for all creative materials representing the company.
, Edge Design, Inc., Miami Beach, FL
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Manage web site content and web development projects for leading-edge Interactive design and marketing firm. Responsibilities
include copywriting and content management, development of marketing and communications strategies, day-to-day project and
budget management and client support. Clients: Chevrolet (US Hispanic), British Airways, Pfizer Inc. (US Hispanic), L'Oreal,
StarMedia.com, IslandJamaica.com, Luminaire.com, and privately-held E-commerce companies.
, Expert Software, Miami, FL
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Conceptualize and create marketing communications for internal and external publics, including consumers, retailers, wholesalers and
sales partners. Responsible for e-commerce web site content and e-mail campaigns, corporate branding and packaging copy, catalogs,
sales and promotional videos, and TV commercials. Co-managed creative staff of up to 15 people.
, Creative Directors, Miami FL
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Develop original concepts, campaigns, and create copy for print ads, brochures, direct mail, radio, A/V and TV for $40 million
business-to-business and real estate agency. Responsible for management and training of staff and establishment of policies, and
casting and production of radio and TV commercials.
, AdTech Communications, Hollywood, FL
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Create copy and develop concepts on a consultant basis for business-to-business, recruitment, healthcare, and medical products
client-based agency. Clients: Ortho Diagnostics, Baxter, Dade Behring, Kendall Pharmaceutical, Stiefel Pharmaceutical,
Molnlycke/Scott Paper, North Broward Hospital District.
, Cline, Davis & Mann/Omnicon, New York, NY
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Created advertising strategy, concepts and copy for major healthcare advertising agency. Produced print ads, collateral pieces, sales
aids, films and video presentations. Designated for new business pitches, special projects and programs. Clients: Pfizer, Lifetime
Medical Television, Pfizer Consumer Health, Pfizer Recruitment.
, Poppe Tyson/Bozell Advertising, New York, NY
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Created original print, collateral and radio copy. Client roster includes business-to-business, tourism and economic development,
hospitality/restaurants, specialty chemicals and military defense accounts. Clients: Pfizer, ITT Defense, World Trade Center, Union
Carbide, Grace Corp., NY/NJ Port Authority.
PRISM Award for Creative Excellence in Real Estate Advertising & Marketing; Award of Excellence, Rx Club Awards, NY, NY;
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3rd Place International Award, U.S. Industrial Film and Video Festival, NY, NY.
B.S. Communications, Florida State University, Tallahassee, FL
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Certificate of Completion, Business Courses, New York University, New York, NY
Fluent in English and Spanish. Basic knowledge of German and French. PC and MAC platform-adept and Internet literate. Experienced
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in journalism, public relations, radio and video production, public speaking and presentations. Widely traveled.
Reference furnished upon request.
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