Charlotte Tomic App & ResumeRug 3'1 09 09: 27a Charlotte Torn i c
~~ MIAMI~EAGH
305-6734069
p.l
CITY Off' MIAl4r'I! SEACti
BrJARD AND C0144MITTEE APPL]CAT!®i~ FOr I"~i
NAME: ~~ ~ ~ C- C''H''C~`CL".(,p'Z"~'~'
Last Narne First Name Middle Initial
HOME ADDRESS: _ 1 ~ O~~-"' I v U S ~ o.w~ ~r`v~ ~ ~z~~~-~-~ii-«_ ~.~ ~3 ,9
Apt No House NoJStreet City State Zip Code
PHONE: 3s'S S"3 \ Z~ ~-~n `~ t ~ 8' KZ~z.,~3 C~ w.i C. ~. Q.0 \ • ~,~-.
Home Work Fax Email address
Business Name V•l`^\~- ~-~ ~ ~ yr\ C a.'~ o hs• Position: ~'~'~ ~ ~'"-T
Address: _ I ~ y S • ~° ~•^~'0- ~~ ~ ~ ~'`r`^•` r~'O~'-~~ ~~~ 3 313 _9
No. Street City State Zip Code
Professional License (describe)
Expires: Fi;iach a copy of the ,icensa
Pursuant to City Code section 2-22(4) a and b: Members of agencies, boards, and committees shall be affiliated with the city; this
requirement shall be fulfilled in the following ways; a) an individual shall have been a resident of the city for a minimum of six
months; or b) an individual shall demonstrate ownership~nterest for a minimum of six months in a business established in the city.
• Resident of Miami Beach for a minimum of six (6) months: YesB'or No 0
• Demonstrate an ownershiplnterest in abusiness in Miami Beach for a minimum of six (6) months: Yes-i~or No C
• Are you a registered voter in Miami Beach: Yes .B or No ^
• (Please circle one): I am now a resident of: North Beach South Beach Middle Beach
• I am applying for an appointment because 1 have special abilities, kn experience. Please list below:
. Are you presently a registered lobbyist with the City of Miami Beach? Yes ^ or No i3-
Please list your preferences in order of ranking (1) first choice (2J second choice, and (3] third choice, Please note that only three i3)
choices will be observed by the Clty Clerk's OPtice. (Regular Boards of City)
^ Affordable Housin Adviso Committee ^Housin Authori
C.7 Art in Public Places Committee ^ Loan Review Committee
C Beautification Committee ~l Marine Autha '
^ Board of Ad'ustment~ 0 Miami Beach Commission for Women
^ Bud et Adviso Committee n Miami Beach Cultural Arts Counal
C1 Ca Ral Im rovements Pro'ects Oversi ht Committee i7 Miarni Beach Sister Cities Pro ram
Committee on the Homeless U Normand Shores Lopl Government Nei h. Im rovement
~ Committee for Qual' Eduption in MB ~`.. Parks and Recreation Facilities Board
G Communi Develo ment Adviso ~ Personnel Board
Communi Relations Board 0 Plannin Board*
^ Convention Center Adviso Board ^ Police Citizens Relations Committee
C Debarment Committee ^ Production Indus Council
J Desi n Review Board* C Public Safe Adviso Convnittee
^ Disabilit Access Committee -; Safe Committee
~ Fine Arts Board 17 Sin fe Famil Residential Review Panel
^ Ga ,Lesbian, Bisexual and Trans ender GLB ^ Sustainabil' Committee
^ Golf Adviso Committee
LFiealth Adviso Committee l ^ Trans area Reliabili & Accountabif Committee "TRAC"
L1 Trans ortaiion and Parkin Committee
~!-Flealth Facilities Authori Board Z... ~ Vsitor and Convention Autho '
0 Nis anic Affairs Committee D Waterfront Protection Committee
l7 Historic Preservation Board I:) Youth Center Adviso Board
"Board Required to File Shits Disclosure Form
Note: If applying for Youth Advisory Board, please indicate your affiliation with the Swtt Rakow Youth Center.
1. Past service on the Youth Center Advisory Board: Yes ^ No ^ Years of Service:
2. Present participation in Youth Center activities by your children YesD No ^. tf yes, please list the names of your children, their
ages, and which programs. List below:
Child's name: Age: `Program:
Child's name:
Age: Program:
~~
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.Have you ever been convicted of a felony: Yes ^ or No•B't'f yes, please explain in detail:
• Do you currently have a violation(s) of City of Miami Beach codes: Yes ^ or No.s--if yes, please explain in detail:
• Do you currently owe the City of Miami Beach any money: Yes ^ or No.i3~'if yes, explain in detail
. Are you currently serving on any City Boards or Committees: Yes ^ or No-B' If yes; which board?
. What organizations in the City of Miami Beach do you currently hold membership in?
Name: ~1(L,5 ~' Title: 1M'e-Vhf
Name:
Title:
+ List all properties owned or have an interest in, which are located within the City of Miami BeachT
~ 1' ~ o S ~ ti.v\~ ~ . 17 o-z ~ "3 ~ Ll C.-e v..v. 1?`r-l.~'f' ~ ~
• I am now employed by the City of Miami Beach: Yes ^ or NoC-}Which department?
• Pursuant to City Code Section 2-Z5 (b): Do you have a parent C, spouse 7, child ^, brother [:., or sister D who is employed by the
City of Miami Beach? Check all that apply. Identify the department(s):
0
The following information is voluntary and is neither part of your application nor has any bearing on your consideration for appointment, It is
being asked to comply with federal equal opportunity reporting requirements.
Gender: ^ Male Cl~Female
Ethnic Origin: Check one only (1)
~hibe (Not of Hispanic Origin): AU persons having origins in any of the original peoples of Europe, North Africa or the Middle East.
^ African-AmericaNBlack (Not of Hispanic Orioinl: All persons having orgies in anv of the 131arJc rae~al nmunc of Africa
^ Hispanic: All persons of Mexican, Puerto Ripn, Cuban, Central or South American, or other Spanish culture or origin, regardless of race.
^ Asian or Pacific lstander. All persons having origins in any of the original peoples of the Far East, Southeast Asia, the Indian Subcontinent, on
the Pacific Islands. This area indudes, for example, China, India, Japan, Korea, the Philippine Islands and Somoa.
^ American Indian or Alaskan Native: All persons having origins in any of the original peoples of North America, and who maintain
Cultural identiftgtion through tribal affiliation or community recognition.
Yes C or NoO.
Employment Status: Employed.B~ Retired ^ Homemaker ^ Other 0
NOTE: if appointed, you will be required to follow certain laws which apply to city board/committee members.
These laws include, but are not limited to, the following:
o Prohibition from directly or indirectly lobbying aty personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (fir6ami-Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office (Miami
Beach City Code section 2-26).
o Requirement to disclose certain finanaal interests and gifts (Miami-Dade County Code section 2-11.1).
(re: CMB Community Development Advisory Committee): prohibition, during tenure and for one year after leaving ofiiice,
from having any interest in or receiving any benefrt from Community Development Block Grant funds for either yourself ,
or those with whom you have business or immediate family ties (CFR 570.611).
Upon request, copies of these laws may be obtained from the City Clerk.
"I hereby attest to the accuracy and truthfulness of the applica#ion and have received, read and will abide by Chapter 2,
Article VII - of the City Code "Standards of Conduct for City Officers, Employees and Agency Members."
Please attach a wpy of your resume to this applicatton
NOTE: Applications wit{ remain
Name of Applicant (PLEASE
file for a period of one (t) calendar year.
Received in the City Clerk's Office by : ~ ~iG~f~ Date: ^! /2D09 Control No.~ Dater/2009 ~ 9
Name of Deputy Clerk
fug 31 09 09:28a Charlotte Tomic 305-6734069 p~3
CIiARLOTTE TONIIC
100 Soutb Pointe Drive, #1702
Miami Beach, FL 33139
ctomic@aol.com
305-531-2576
(917) 882-5243 cell
Summary of Qualifications
Results-oriented public relations/marketing executive with more than 25 yeazs of extensive
accomplishments in marketing communications, media relations, crisis management, strategic
and creative marketing, professional association management, teaching and public affairs. Most
recently since leaving New York, I have been consulting for ~ variety ofnon-profit and corporate
accounts. Since 1999, I served as a key media strategist and tactician at a top 10 international
marketing communications company in New York for a variety of national and international
clients. My roles include the following:
• Successfully assist to enhance the image of corporate/non-profiUacademic/B-B accounts
via tightly focused and strategically targeted continuing mass exposure in all media,
augmented by managing public affairs, crisis management, promotionai and special
events. Responsible for strategic planning and development; provide creative partnerships
with web links; develop marketing plans; build and manage teams; work with outside
vendors and companies; create and implement promotional programs; oversee the
execution of all marketing activities; win new clients for the firm; track and analyze
marketing activities; administer tight budgets; maximize results.
• demonstrated initiative and news judgment, high levels of creativity, organization
and tact, and the ability to work,under tight deadlines. Served as key strategic
media strategist for the agency on a variety of maj or accounts.
• understanding of the full array of media tools, including..print, broadcast and Web,
familiarity with Web content management°systeras,.5trong interpersonal skills,
and the ability to form lasting relationships with sources and media contacts.
• the ability to work with creative teams
• possess highly developed time management and multi-tasking skills, event
:= planning and management talents, the ability to handle highly sensitive and
confidential information and work with a diverse group of people and to accept
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direction from multiple supervisors, and originate story ideas and successfully
carry them out.
Professional Career Higblights
February 2006 -Present
President, Tomic Communications
Presently consulting for avariety ofnon-profit and corporate accounts including:
• MediZine Inc., publisher of consumer health care information -arranged interviews with
Stamford Advocate/Greenwich Tune, Forbes, FOLIO, New York Post, minMedia, The
Delaney Report, Brandweek, MD Magazine, MediaWeek, DTC Perspectives, others.
Secure major feature in the Stamford Advocate as lead story in the business section of the
CT daily.
• Marine Corps Scholarship Foundation -non-profit that seeks donors for college
scholarships for children of Marines and Navy corpsmen
• World Society for the Protection of Animals -umbrella global animal welfare non-profit
organization
• Long Island Index- report card on the economic status of Long Island
GolinHarris, NY (1999 - 2006)
Media Relations Manager, Worldwide Media Practice
• Dynamic, hands-on individual able to juggle numerous clients/projects simultaneously in
the areas of academia, technology, consumer, healthcare, non-profit and BtoB.
^ Supervise teams of account executives to write strategic memorandums, maximize
publicity, provide pitch strategies, organize time management, and provide strategic
direction, manage budgets for clients in all industries for ali offices nationally/globally.
^ Research, recommend and media train spokespersons.
• Continue to nurture relationships with key members of the media.
• Create partnerships to expand business for ciiettts.
^ Setl the agency and bring in new accounts.
• Attended 27 pharmaceutical marketing presentations at conferences for many major new
product launches and promotional events directed to physicians and nurse practitioners.
• Attended training seminars for speakers of the major pharmaceutical companies,
including Pfizer, Lilly, Forrest, Wyeth, Bristol Myers Squibb and Glaxo SK.
• Consistently think "out of the box" to win new accounts and maintain existing accounts.
Client roster include: Foxtons, L'Oreal, University of Phoenix, Wachovia, Direct
Energy, L'Oreal, Prevacid, The American Association of Pharmaceutical Scientists,
Miami Project to Cure Paralysis, Special Olympics, Toyota, TNS, Pediatrix Physician
Group, Amgen, Young Audiences New York, USPS, .Points of Light Foundation, Sprint,
Unilever, others.
• After September 11`x, assisted in promoting the United Way and New York Community
Trust's September 11~` Fund to the national press.
• Activities have encompassed branding initiatives, public relations, executive visibiliiiy,.
special events, advertising, Internet promotion and collateral material development.
Highlights of University of Phoenix Activities:
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Major "hits" include the TODAY SHOW, Early Show, CNNfn, USA Today and Associated
Press, all for the online university's graduation ceremonies in July -after all major coverage of
college commencements was over -- and in 117-degree heat. By differentiating the online
university from competitors and delivering its messages to its core constituents on a proactive and
consistent basis, build the institution's reputation as a premier educational resource. As a result of
my efforts, the university has been covered extensively in business, consumer, print and broadcast
media, including US News and World Report, Business Week, The Wall Street Journal, and
The New York Times. Messages to potential students and faculty of nursing, technology and
management programs have been widely disseminated in vertical industry press outlets.
^ Results: enrollment soared from 6,500 to 300,000 in the past six years.
L'Oreal USA :Managed the account for GolinHarris supervising media outreach for L'Oreal's
Women in Science program, its Diversity Program and its eStrat Challenge, working with
national universities and media to gain visibility for the educational and support for women and
minorities through its outstanding college competitions and support for female scientists
worldwide. Results ran in the Wall Street Journal, The New York Times, New York Sun,
CUNY-TV, Metro New York, AM-NY, CMO Magazine, Fast Company, Diversity Magazine,
Black Issues in Higher Education, and others.
St. John's University, NY (1977-1999)
AVP and Director ojNews and Information
For more than 20 years, led the news bureau of one of the largest Catholic universities in the U.S.,
working with all colleges and divisions. Developed publicity and marketing plans. Handled crisis
management with senior administrators, including the President, specifically during the Lacrosse
incident where student-athletes were accused of sexual assault, in addition to other campus
incidents that drew media attention citywide.
Coordinated Queens -People and Places contest, an exhibition that toured New York City and
JFK and LaGuardia airports.
Worked with business, law, science, medical, education reporters, producers and editors to garner
major publicity for the university, its programs and people. Lobbied at both city and state levels.
Crafted media resources directory, a resource for media used to tap St. John's faculty and
administrators as experts for their fast-breaking stories. On call 24/7. Served as University
spokesperson.
Served as Chairperson of the Queens Tobacco Control Task Force as board member of the
American Cancer Society
Provided public affairs leadership and key networking with numerous non-profit organizations
through volunteer work as member ofnon-profit boards.
Highlights:
• Arranged for major national coverage of new possible treatment for cocaine addiction
working with Pharmacy Faculty and Brookhaven National Labs. Worked with
Brookhaven and arranged for NBC News and The New York Times coverage.
• Publicized the 125` anniversary of the University in all major New York media,
including The New York Times, al! Catho[ie papers, etc.
Adjunct Assistant Professor, Marketing
(1997-2002)
DirectlKiacketing Association (1976-77)
Chief Writer
Served as in-house copywriter for international trade association of direct marketers. Edited
awazds book, wrote all promotional materials and speeches for the President, scripted events,
handled publicity.
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Education:
MBA, Marketing, St. John's University
B.A., English, Queens College (CUNY}
Professional Ate-diations:
• President, New York Women in Communications, lnc. in 1997-98. Created Student
Career Conference now in its 15"` year. Still served on Board until move to Miami in
January, 2006, as VP for Students, Membership and PR Committees.
• Board member, New York Women's Agenda. Received "Woman of the Future" award in
1997.
• American Cancer Society, Soard and Chair, Queens Tobacco Control Task Force,
(1982-95)
• American Lung Association Board (1992-1.996)
• Services for the UnderServed Board
• Queens Chamber of Commerce, Chair, Communications Committee
• PRSA, Exec. Committee, Educational and Cultural C+rganization Section
• Received `Barber-Oftring Award" from American Cancer Society for volunteer service
in the fight against cancer
• Judge in journalism competition for Deadline Club
• Judge, Newswoman's Club of New York (2005)