053-2009 Information Requested - Miami Beach Targeted Initiatives/GMCVB Contract., ,
M I AM I B EAC H 2oc~ a~ . ~z >~~'°: 3,
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City of Miami Beach, 7C0 Convention %anter Drive. Miami Fieoch, F.ori~o 33139, viww.miam~~.6eachfl.gw
MEMORANDUM
#052009
TO: Jonah Wolfson. Commissioner
FROM: Jorge M. Gonzalez, City Manager` _ ~
DATE: October 20. 2009
SUBJECT: Information Requested -Miami Beach Targeted InitiativesiGMCVBGontract
As per your request. attached please find a spreadsheet that reflects the use of the
$950,000 in funding for annual targeted initiatives, funded from the overall City allocation to
the Greater Miami and the Beaches Convention and Visitors Bureau (GMCVB). The specific
use of this allocation for targeted initiatives is developed by the City, in cooperation with the
Bureau's Marketing staff, in an effort to promote programs or activities that directly affect the
City or its partners (e.g. hotels, restaurants, businesses, etc.). This includes, for example,
programs that benefit our Boutique Hotels, Gay and Lesbian Travel and Film/Print
promotion. This funding also provides additional marketing support for events in our City that
result in nationalfinternational media impressions and/or generate room nights -both
beneficial for the City. The proposed allocation of funds for the current fiscal year is pending
the presentation of the marketing program being developed for our 2010 season.
In addition to the $950,000 from the annual allocation to the GMCVB used for the City's
targeted initiatives, the GMCVB also provides an annual allocation of $50,000 to the Cultural
Arts Council.
Please feel free to call me or Hilda Fernandez should you have any questions or require
additional information.
Attachment
JMG/hmf
Cc: Mayor Matti Herrera Bower and Commissioners
Hilda M. Fernandez
TARGET MARKET INITIATIVES
2ppU6 2006'6 20084 2007:8 20Wr9
gCTUaLS ACTUALS ACTUALS ACTUAL ACTUAL
GOAL t:
ENHANCE THE DESTINATION'S TOURISM INFRASTRUCTURE AND
E%PAND ATTRACTION ASSETS
RESEARCH 5 b]0:O
G+L /Jnrenu:n I¢?rC0]If
s 1>. I•n
csL raf9arcn 269:0
:p:%lU-LCYY ILI(rJil'i0fd. (J?tat'~RJF Hnifl%:3 \tp(:l:l
GO
2 ~ :+!!aD: G SD4D::' $ 6„9:D £ J.,D.G
AL
:
ENHANCE THE VISITOR E%PERIENCE
~U"Qny':f /•1 dT 3Fart VIx Y.r :.Mlc' C:I'ell: j UFY(91d: )Y BIP
'alfn 9Facn Crarncr 3 x0.0:0 i 40.cOJ S M1,U.:0 S =G .O: $ <0 C0;
\IHni SHrA •mxn:r Ce-mr Pr_m u:on
Cuslomer3rnica lNWOws "5.1<2 J %'.: 0:0 f '?9JG i 31'8"<
Jn:.'M SnM:pel
h'Rir: 'A\;i.,t361:TVP '.AIG7 :a
A1l'VlI /Y)
GOAL Y
OPTIMQE SALES a MARKETING
TargtteU Initiatives
3cutglu tiM9 "'n;nr S T.:b sgb S 2:Z5.G 3 2E8.G:0 $1R'AW fn.'. U:.U
.fie/GIOYLiV^T4J(vT ~95Fa:Gtti::'-K: Y/.IVCr..Ry f 149,D~D J I41,D::4 f I4$,WD $'GSi.Di $1A6'.9D7
Tuuifn i $a9e ~~^'.rtles•Emfrtanncm Rear<n4Nal
AaveMSmg Coop
Rezi =ifma:o CarpFi9T O'parY.l-g-Lry_mc )ish br.Or
Vmrlcry Oualal M916E:nt 88551/USP~n tiafa5n]
Cullum Lown0o
Cuvna -vm mn 3 103.£®5 $ T:DUP 5 2R,WG $t4,01a
$dF'OHfE \ID'11 5'2'>OW E15: U~U
COllalttal Support f -
AllfmlE9YhL~rF8rc.Q1.uc;RmaPM11 J 5.0:0 55 CD::
Frey ab S fx6:es GVI)E$
FILIA. FASHION b ENTERTAINMENT
Tram Shows 5790: $ 0: r1;'•l S SiC.U: Y_O,WG St6vF
FIO[ i YNDdfRC t- s.IP-U- pl Wul'lun Cf p19Ck 3:OR filtl 1raY9', 1J
fR9'l lrll, ~"1 rl'e51)::w5"/OYCII:.I^IbvfrB,TB1 pi11T]RM1pY.lln
rd am.O.^.Ae ~:.uvny drrn o1 firro b EmFW nnam, Clly M Vian
r:::a:r: Sirr cJRCZ and ORdrf. $p9:hc fnrcvx m m matlnam::T UIe
'ifr. 'aSfiV" S En19'dl'nMICnmm6Me
lacy fiU4a FrV1u`.Of dD.'. i9(Art £ [O G:O Jfl
EwntsIFO6I1Wl $Aasan
nAE Allvm Sv.rr $ron5 rQ:.Dl:fl f tO90CO f '0:.00: 52O:OJ s:
;anp All9nl EefCI GroL'u9 $ I.OIFt
"
"
Fn G.9fc Ahfml E9sm 5 9S C.DC S B:9T9 S 60:0 S
-n.WU $Se.:,~:
Fri 35Ea~Mlbrl EnFh~-Smh lraury, J(j I1::D JC511
lA an'r 3fa]f 4RE1)9^Fr..gram S 1k::UC~
S:mr 3Efim dIM9 9nr. -n:,U Fcrcbl Vmcan, a aG,:OC $ 40.M0 SN 5:A $51,0:0
S:uln U99tn ccnMy Fr val 3 'Q.C90 i 'A,D::n Fl.',OW S1C0:O
7tla( c~9r3 D 9 FOW SbCNI 37~ OW
GOAL 4:
POSITION GMCVB AS'TRUE STEWARDS' ANO "VOICE" OF THE
VISITOR INDUSTRY
1i~3(YE:n;;I'uCll.'. NNmnnr;llr„sl r-IarkE:nF nfa6vEt $ .r - $ r::D::U.i $ J 2G' i0
L1P. Gct`CI:L Zrm \orrdrAV COr::curm $ 5}+:u:: $3'J WO
PiOb]nF :. n.YIMI . .J.O
'dU'macY S ...urn
Sfr]D AIIF(I11 F9etll 6 f ti'111::11
TOTAL f 606.271 S 969,4£9 S t,0A.900 3 1 O]O.T00 f 928,706
- -%,rar0 _
~ 5 5 'b.1T9 f '2E.3D: :'.I =::u
'
c,i •, uGE _
, 5 n: JI(: ., f :91'.9 $ t [r, n cu
Ifi F ~`,-u.0_
E~33n;e i '.44 T.o $ '.L:. 111:: S ]t 4U; $ 4:_i,r,,i ! s