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Charlotte Tomic Board and Committee Application;, r- k r v~R~Q n ~~ ~i ~ ~ ~ 1~>v ~ l CITY OF MIAMI BEACH BOARD AND COMMITTEE APPLICATION FORM NAME: Tomic Charlotte Last Name First Name Middle Initial HOME ADDRESS: 1702 100 S Pointe Drive Miami Beach FL 33139 Apt No. House No./Street City State Zip Code PHONE: 917-882-5243 305 673069 ctomic@aol.com Home Work Fax Email Address Business Name: Tomic Communications Position: President Address: 1702 100 S Pointe Drive Miami Beach FL 33139 No. Professional License (describe): Expires: Attach a copy of the license Pursuant to City Code section 2-22(4) a and b: Members of agencies, boards, and committees shall be affiliated with the city; this requirement shall be fulfilled in the following ways: a) an individual shall have been a resident of the city for a minimum of six months; or b) an individual shall demonstrate ownership/interest for a minimum of six months in a business established in the city. • Resident of Miami Beach for a minimum of six (6) months: Yes • Demonstrate an ownership/interest in a business in Miami Beach for a minimum of six (6) months: Yes • Are you a registered voter in Miami Beach: Yes • (Please circle one): I am now a resident of: South Beach • I am applying for an appointment because I have special abilities, knowledge and experience. Please list below: Marketing, communications, longtime board experience in New York with non-profits, including the American Cancer Society, Urban League, Salvation Army, many mor • Are you presently a registered lobbyist with the City of Miami Beach? No Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3) choices will be observed by the City Clerk's Office. (Regular Boards of City) Art in Public Places Committee Loan Review Committee Board of Adjustment* [3] Miami Beach Commission for Women Budget Advisory Committee Miami Beach Cultural Arts Council Capital Improvements Projects Oversight Committee Miami Beach Sister Cities Program Committee on the Homeless Normand Shores Local Gov't Nei h. Im rovement Committee for Quality Education in MB Parks and Recreation Facilities Board Communit Develo ment Advisor Personnel Board [1] Community Relations Board Planning Board* Convention Center Advisory Board Police Citizens Relations Committee Debarment Committee Production Industry Council Design Review Board* Public Safety Advisory Committee Disability Access Committee Safety Committee Fine Arts Board Single Family Residential Review Panel Gay, Lesbian, Bisexual and Transgender (GLBT) Sustainability Committee Golf Advisory Committee Transparency Reliability & Accountability Committee "TRAC" [2] Health Advisory Committee Transportation and Parking Committee Health Facilities Authority Board Visitor and Convention Authority Hispanic Affairs Committee Waterfront Protection Committee Historic Preservation Board Youth Center Advisory Board " Board Required to File State Disclosure form Note: If applying for Youth Advisory Board, please indicate your affiliation with the Scott Rakow Youth Center: 1. Past service on the Youth Center Advisory Board: No Years of Service: 2. Present participation in Youth Center activities by your children If yes, please list the names of your children, their ages, and which programs. List below: Child's name: Age: Program: Child's name: Age: Program: Street City State Zip Code • Have you ever been convicted of a felony: No If yes, please explain in detail: • Do you currently have a violation(s) of City of Miami Beach codes: No If yes, please explain in detail: • Do you currently owe the City of Miami Beach any money: No If yes, explain in detail • Are you currently serving on any City Boards or Committees: No If yes; which board? • What organizations in the City of Miami Beach do you currently hold membership in? Name: Title: Name: Title: • List all properties owned or have an interest in, which are located within the City of Miami Beach: • I am now employed by the City of Miami Beach: No Which department? • Pursuant to City Code Section 2-25 (b): Do you have a who is employed by the City of Miami Beach? Check all that apply. Identify the department(s): The following information is voluntary and is neither part of your application nor has any bearing on your consideration for appointment. It is being asked to comply with federal equal opportunity reporting requirements. Gender: Female Race: White Ethnic Origin: Check one only (1) White Physically Challenged: No Employment Status: Employed Other: NOTE: If appointed, you will be required to follow certain laws which apply to city board/committee members. These laws include, but are not limited to, the following: o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459). o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1). o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office (Miami Beach City Code section 2-26). o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1). (re: CMB Community Development Advisory Committee): prohibition, during tenure and for one year after leaving office, from having any interest in or receiving any benefit from Community Development Block Grant funds for either yourself , or those with whom you have business or immediate family ties (CFR 570.611). Upon request, copies of these laws may be obtained from the City Clerk. "I hereby attest to the accuracy and truthfulness of the application and have received, read and will abide by Chapter 2, Article VII - of the City Code "Standards of Conduct for City Officers, Employees and Agency Members." I Charlotte Tomic agreed to the following terms on 1/12/2010 11:26:39 AM Please attach a copy of your resume to this application NOTE: Applications will remain on file for a period of one (1) calendar year. Received in the City Clerk's Office by: Date: _/ _/ Control No. Date: _/_/ Name of Deputy Clerk CHARLOTTE TOMIC 100 South Pointe Drive, #1702 Miami Beach, FL 33139 ctomic~c~aol.com 305-531-2576 (917) 882-5243 cell Summary of Qualifications Results-oriented public relations/marketing executive with more than 25 years of extensive accomplishments in marketing communications, media relations, crisis management, strategic and creative marketing, professional association management, teaching and public affairs. Most recently since leaving New York, I have been consulting for a variety ofnon-profit and corporate accounts. Since 1999, I served as a key media strategist and tactician at a top 10 international marketing communications company in New Yorlc for a variety of national and international clients. My roles include the following: • Successfiilly assist to enhance the image of corporate/non-profit/academic/B-B accounts via tightly focused and strategically targeted continuing mass exposure in all media., augmented by managing public affairs, crisis management, promotional and special events. Responsible for strategic planning and development; provide creative partnerships with web links; develop marketing plans; build and manage teams; work with outside vendors and companies; create and implement promotional programs; oversee the execution of all marketing activities; win new clients for the firm; track and analyze marketing activities; administer tight budgets; maximize results. • demonstrated initiative and news judgment, high levels of creativity, orgaiuzation and tact, and the ability to work under tight deadlines. Served as key strategic media strategist for the agency on a variety of major accounts. • understanding of the full array of media tools, including print, broadcast and Web, familiarity with Web content management systems, strong interpersonal skills, and the ability to form lasting relationships with sources and media contacts. • the ability to work with creative teams • possess highly developed time management and multi-tasking skills, event planning and management talents, the ability to handle highly sensitive and confidential information and work with a diverse group of people and to accept direction from multiple supervisors, and originate story ideas and successfully carry them out. Professional Carccr Highlights February 2006 - Presenti President, Tomic Communications Presently consulting for a variety of non-profit and corporate accounts including: • Partners for Self-Employment, non-profit in Miami that helps individuals start their own businesses through nucroloans and workshops with peers and instructors • MediZine Inc., publisher of consumer health care information arranged interviews with Stamford Advocate/Greenwich Time, Forbes, FOLIO, New York Post, minMedia, The Delaney Report, Brandweek, MD Magazine, MediaWeek, DTC Perspectives, others. Secure major feature in the Stamford Advocate as lead story in the business section of the CT daily. • Global Policy Solutions, Washington DC policy analyst fine- positioning President as thought leader on healthcare reform, Social Security, minority affairs and childhood obesity • Marine Corps Scholarship Foundation non-profit that seeks donors for college scholarships for children of Marines and Navy corpsmen • Palmieri jeans -high end jeans manufacturer targeting trades and fashion media • World Society for the Protection of Animals -umbrella global animal welfare non- profit organzation- positioned them as the premiere umbrella organization for animal welfare groups on various programs, ineliding Compassionate Travel, humane food labels, Cuba program and more.... • Representing the authors of The Beauty Prescription, including Eva Ritvo, MD, psychiatrist, vice chair University of Miami School of Medicine and Debra Lufhman, Beverly Hills dermatologist GolinHarris, NY (1999 - 2006) Media Relations Manager, Worldwide Media Practice • Dynamic, hands-on individual able to juggle numerous clients/projects simultaneously in the areas of academia, technology, consumer, healthcare, non-profit and BtoB. Supervise teams of account executives to write strategic memorandums, maximize publicity, provide pitch strategies, organize time management, and provide shategic direction, manage budgets for clients in all industries for all offices nationally/globally. Research, recommend and media train spokespersons. Continue to nurture relationships with key members of the media. Create partnerships to expand business for clients. Sell the agency and bring in new accounts. Attended 27 pharmaceutical marketing presentations at conferences for many major new product launches and promotional events directed to physicians and nurse practitioners. Attended training seminars for speakers of the major pharmaceutical companies, including Pfizer, Lilly, Forrest, Wyeth, Bristol Myers Squibb and Glaxo SK. Consistently think "out of the box" to win new accounts and maintain existing accounts. Client roster include: Foxtons, L'Oreal, University of Phoenix, Wachovia, Direct Energy, L'Oreal, Prevacid, The American Association of Pharmaceutical Scientists, Miami Project to Cure Paralysis, Special Olympics, Toyota., TNS, Pediatrix Physician Group, Amgen, Young Audiences New Yorlc, LISPS, Points of Light Foundation, Sprint, Unilever, others. § After September ll`~', assisted in promoting the United Way and New York Community Trust's September ll`h Fund to the national press. Activities have encompassed branding iiutiatives, public relations, executive visibility, special events, advertising, Internet promotion and collateral material development. Highlights of University of Phoenix Activities: Major "lots" include the TODAY SHOW, Early Show, CNNfn, USA Today and Associated Press, all for the online university's graduation ceremonies in July -after all major coverage of college commencements was over -- and in 117-degree heat. By differentiating the online university from competitors and delivering its messages to its core constituents on a proactive and consistent basis, build the institution's reputation as a premier educational resource. As a result of my efforts, the university has been covered extensively ill business, consumer, print and broadcast media, including US News and World Report, Business Week, The Wull Street Journal, and The New York Times. Messages to potential students and faculty of nursing, technology and management programs have been widely disseminated in vertical industry press outlets. Results: enrollment soared from 6,500 to 300,000 in the past six years. L'Oreal USA :Managed the account for GolinHarris supervising media outreach for L'Oreal's Women in Science program, its Diversity Program and its eStrat Challenge, working with national universities and media to gain visibility for the educational and support for women and minorities through its outstanding college competitions and support for female scientists worldwide. Results ran in the Wall Street Journal, The New York Times, New York Sun, CUNY-TV, Metro New York, AM-NY, CMO Magazine, Fast Company, Diversity Magazine, Black Issues ill Higher Education, and others. St. John's University, NY (1977-1999) Ai~P and Director of News and Information For snore than 20 years, led the news bureau of one of the largest Catholic universities in the U.S., working with all colleges and divisions. Developed publicity and marketing plans. Handled crisis management with senior adminishators, including the President, specifically during the Lacrosse incident where student-athletes were accused of sexual assault, in addition to other campus incidents that drew media attention citywide. Coordinated Queens -People and Places contest, an exhibition that toured New York City and JFK and LaGuardia airports. Worked with business, law, science, medical, education reporters, producers and editors to garner major publicity for the university, its programs and people. Lobbied at both city and state levels. Crafted media resources directory, a resource for media used to tap St. John's faculty and administrators as experts for their fast-breaking stories. On call 24/7. Served as University spokesperson. Served as Chairperson of the Queens Tobacco Control Task Force as board member of the American Cancer Society Provided public affairs leadership and key networking with numerous non-profit organizations through volunteer work as member ofnon-profit boards. Highlights: Arranged for major national coverage of new possible treatment for cocaine addiction working with Pharmacy Faculty and Brookhaven National Labs. Worked with Brookhaven and arranged for NBC News and The New York Times coverage. Publicized the 125`x' anniversary of the University in all major New York media, including The New York Times, all Catholic papers, etc. Adjunct Assistant Professor, Marketing (1997-2002) Direct Marketing Association (1976-77) Chief Writer Served as in-house copywriter for international trade association of direct marketers. Edited awards book, wrote all promotional materials and speeches for the President, scripted events, handled publicity. Education: MBA, Marketing, St. Jol1n's Unversity B.A., English, Queens College (CUNY) Professional Affiliations: • President, New Yorlc Women in Communications, Inc. in 1997-98. Created Student Career Conference now in its 15'x' year. Still served on Board until move to Miami in January, 2006, as VP for Students, Membership and PR Committees. • Board member, New York Women's Agenda. Received "Woman of the Future" award in 1997. • American Cancer Society, Board and Chair, Queens Tobacco Control Task Force, (1982-95) • American Lung Association Board (1992-1996) • Services for the UnderServed Board • Queens Chamber of Commerce, Chair, Communications Committee • PRSA, Exec. Committee, Educational and Cultural Organization Section • Received "Barber-0ftring Award" from American Cancer Society for volunteer service in the fight against cancer • Judge in jounlalism competition for Deadline Club • Judge, Newswoman's Club of New Yorlc (2005)