Department Memo 10-2000 re: Spanish Language Advertisement,~ l~f
t' Q CUNVENTIUN CENTER DRIVE MIAM1 BEACH, FLORIDA 3339
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DEPA~T~~~T ML~~~~D~~ ~~r ~.•... .~ ~ ~ /
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T0: AXi Assistant City M~~aagers,
Executive Assistants, DATE: ~ctobe~~ 9 ZOOo
. Department Directors axed
Depa~•tmentlDivision Directors
FRaM; Jorge M. ~onzaiez
Ci Mana er
~ g
SUBJECT; Procedures Pe~•taining to Spanish~Language Advertisement
It is importa~~t to the City Conunission and me that all members of the community receive full and
acc~u~ate i~afor~nation about the activities of their goverruaaent. The City of Miami Beach has a large
and growing population of Spalaish~speaking residents and business owners, The Administration
must be responsive and sezasitive to the needs of tlae entire community.
Effective inanaediately, pursua~at to Resolution No. 2oao~24to5 which established a goal that at least 10%
of all nao~aies spent on advertising be spent with Sparaisla-language newspapers, all departments placing
advertisements in local newspapers for tlae purpose of co~nnaunicati~ag general gover~a~nent rnfornaation
should also loop for oppox-tunities to place floe adve~~tisenaent in a Spa~aisla-language newspaper,
There are three ~3}Spanish-language newspapers, Art Deco Tropical, Hola Amigo and La ~oz De .Miami
Beach, which tl~e City has negotiated rates. Every effort shailld be made to fairly distribute your advertising
among floe three ~aewspapers. Each depaz~t~aae~at will be responsible for translating the information to Spanish,
determining the size of the advertisement needed, and co~atacting the newspaper, If advez~tisenaent or
translation assistance is needed, contact the City Clerk's Office.
The following information is attached to assist each departaaaent in achieving dais objective.
1. A master schedule o~ tl~e publishing dates containing the following information: contact names,
telephone anal fax numbers, Internet email addresses, and rates.
2. Sample adve~~tisenaent layouts.
Tlae ~I~t~aaan Resou~•ces Depart~ne~~t will advertise, on a ~nontlaly basis, employment information. Tlae
Finance Departnae~~t will prelaare a quarterly repot of Spaz~isla-la~iguage a~e~vs~al~er expenditures foz• nay
~•eview.
A brief ove~•view to explain the ..process algid address a~~y cli~estioxas will be held at floe next
Afte~act~o~alAge~ada Review ~~aee~i~ag, tai adc~itlol~ if.you need assistance in deter~~~iniaag if an adve~~tise~aaent
should be publzslaed ~n Slaal~is~a, contact Robel•t Parcl~er oi° Nalazaette Rodriguez for assistance,
Thanl~ you in advance for yo~l~• cooperation iza this inattei~
c. Mayor Neise~a C. t~asdi~7 and Me~aabers of t11e City Conanaissian
Na~~~aette Rodrig~~ez and Robe~~t Pa~•cl~ex
El~clos~~res. ~9 pages}
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JMG: ~ ~ F;ICLERICLERISPANrS~IIADMIN~RD.wPD
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