Jorge Richa 12/31/2011 CA MIAMIBEACH
Cit of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
OFFICE OF THE CITY CLERK, Robert Parcher, City Clerk
Tel: (305) 673-7411, Fax: (305) 673 -7254
11 -08 -2010
Jorge Richa
;UB,Je C4 Gay, Lesbian, Bisexual and Transgender (GLBT)
Congratulations! You have been appointed by Mayor Matti Herrera Bower
to the agency, board or committee named above for a term ending: 12/31/2011.
Pursuant to Ordinance No. 2006 -3543, commencing with terms beginning on or after
January 1st, 2007, the term of board members who are directly appointed by a member of
the City Commission shall automatically expire on December 31 of the year the appointing
elected official leaves office.
If you are unable to accept this appointment or have any questions, please call the City
Clerk's Office at 305 - 673 -7411. Please read the enclosed materials carefully.
Congratulations again and good luck.
Sincerely,
id, Sr
Robert Parcher
City Clerk
cc: Saul Frances, Parking Director
Rebecca Wakefield
ATTACHMENTS:
Letter of Appointment
Oath
City Code Ordinance section, applicable to agency, board or committee
City Code Section 2 -22, 2 -23, 2 -24, 2 -25, 2 -26, .2-458 and .2-459
Ordinance No. 2006 -3543 - Amendment to City Code Section 2 -22
Miami -Dade County Code Section 2- 11.1 - Conflict of Interest and Code of Ethics Ordinance
City Wide Permit Application - (Parking Department Form)
Booklet - Guide to the Sunshine Amendment and Code of Ethics for Public Officers and Employee
We are committed to providing excellent public service and safety to all who live, work and play in our vibrant, tropical, historic community.
MIAMIBEACH
Cit of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
OFFICE OF THE CITY CLERK, Robert Parcher, City Clerk
Tel: (305) 673 -7411, Fax: (305) 673 -7254
TO Jorge Richa
RE: Gay, Lesbian, Bisexual and Transgender (GLBT)
I do solemnly swear or affirm to bear true faith, loyalty and allegiance to the Government of the
United States, the State of Florida, and the City of Miami Beach, and to perform all the duties of
a member of the above - mentioned board or committee of the City of Miami Beach to which I have
been appointed for a term ending: 12/31/2011.
I have been issued a copy of Section 2 -11.1 of the Miami -Dade County Code (Conflict of Interest
and Code of Ethics Ordinance), as well as theFlorida Commission on Ethics Guide to the Sunshine
Amendment and Code of Ethics for Public Officers and Employees, and understand that as a member
of a City of Miami Beach Board and /or Committee, I must comply with the financial disclosure* require-
ments of Miami -Dade County or the State of Florida (depending on the board or committee on which
I serve) on July 1st, following the closing of the calendar year o / hich I have served.
ice
Jorge Richa
Sworn to and subscribed before e this 1 day of , 2010.
Silvia Prieto
Deputy Clerk
*Please visit the City of Miami Beach website at www.miamibeachfl.gov under City Clerk/Board and Committees
for additional information regarding the Financial Disclosure Requirements.
We are committed to providing excellent public service and safety to all who live, work and play in our vibrant, tropical, historic community.
E $ airy ' C�
i AZ o
vv OAR E) n IN D „ max. IN , M ITT IE .'r,. . ,. n ..R CATION O'S. v, „ ,
NAME: `Jong e_
Last Name First Name p Middle Initial
HOME ADDRESS: C3) 1/- `15 N 6 44 44 t\ \�� i 4
Apt No. House No. /Street City State Zip Code
PHONE: --.1 to 6"1'3 Val crL cc R. bR.LSOJA -1n
Home Work - Fax Email address • V1
. Business Name:` A• - � c4-41 Position: v� -�— P( `' M Jcc..l-oy
< ti� 4�YN�€A42
Address: \i °30 LEA*, IA t v 4 v, IYg-ve vtoe tl•ikannc t &auk '�L. �� t'‘
No. Street City State Zip Code
Professional License (describe) NN IG Expires: 'n I c . <. •v.p3 ,,. ' ``::
Pursuant to City Code section 2 -22(4) a and b: Members of agencies, boards, and committees shall be affiliated with the city; this •
requirement shall be fulfilled in the following ways: a) an individual shall have been a resident of the city for a minimum of six
months; or b) an individual shall demonstrate ownership /interest for a minimum of six months in a business established -in the city.
• Resident of Miami Beach for a minimum of six (6) months: Yes ❑ or No
• Demonstrate an ownership /interest in a business in Miami Beach for a minimum of six (6) months: Yes for No ❑
• Are you a registered voter in Miami Beach: Yes ❑ or No NI/
• (Please circle one): I am now a resident of: North Beach South Beach Middle Beach
• I am applying for an app ointment because I av cial abilif s, knowledge and experience. Please list below:
• Are you presen I r� s ere lob" iS�t *ith the Ci of iami Beach? 0 Y 9 Y o e�
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3)
choices will be observed by the City Clerk's Office. (Regular Boards of City)
❑ Affordable Housing Advisory Committee ❑ Historic Preservation Board
❑ Art in Public Places Committee ❑ Housing Authority
❑ Beach Preservation Board ❑ Loan Review Committee
0 Beautification Committee 0 Marine Authority
❑ Board of Adjustment* 0 Miami Beach Commission for Women
❑ Budget Advisory Committee ❑ Miami Beach Cultural Arts Council
❑ Capital Improvements Projects Oversight Committee 0 Miami Beach Sister Cities Program
❑ Committee on the Homeless ❑ Normandy Shores Local Gov't Neigh. Improvement
❑ Committee for Quality Education in MB 0 Parks and Recreation Facilities Board
0 Community Development Advisory ❑ Personnel Board
❑ Community Relations Board ❑ Planning Board*
❑ Convention Center Advisory Board ❑ Police Citizens Relations Committee
❑ Debarment Committee - 0 Production Industry Council
❑ Design Review Board* 0 Public Safety Advisory Committee
❑ Disability Access Committee 0 Safety Committee
❑ Fine Arts Board ❑ Single Family Residential Review Panel
❑ G Business Development Ad Hoc ❑ Sustainability Committee
0
ay, Lesbian, Bisexual and Transgender (GLBT) ❑ Transparency Reliability & Accountability Committee "TRAC"
0 Golf Advisory Committee ❑ Transportation and Parking Committee
0 Health Advisory Committee ❑ Visitor and Convention Authority
❑ Health Facilities Authority Board 0 Youth Center Advisory Board
❑ Hispanic Affairs Committee
* Board Required to File State Disclosure form
Note: If applying Youth Advisory Board, please indicate your affiliation with the Scott Rakow Youth Center:
1. Past service on the Youth Center Advisory Board: Yes ❑ No ❑ Years of Service:
2. Present participation in Youth Center activities by your children Yes❑ No 0. If yes, please list the names of your children, their
ages, and which programs. List below:
Child's name: Age: Program:
Child's name: Age: Program:
•Have you ever been convicted of a felony: Yes ❑ or No N4 yes, please explain in detail:
• Do you currently have a violation(s) of City of Miami Beach codes: Yes ❑ or No N yes, please explain in detail:
• Do you currently owe the City of Miami Beach any money: Yes ❑ or No 11 If yes, explain in detail
• Are you currently serving on any City Boards or Committees: Yes ❑ or No yes; which board?
• What organizations in the City of Miami Beach do you currently hold membership in ? ,t�
Name: eta+ v' 44 ' , c 4 Title: -$- U" t..
Name: Title:
• List all properties owned or have an interest in, which are located within the City of Miami Beach:
• I am now employed by the City of Miami Beach: Yes ❑ or Nay .Which department?
• Pursuant to City Code Section 2 -25 (b): Do you have a parent ❑, spouse ❑, child ❑, brother ❑, or sister ❑ who is employed by the
City of Miami Beach? Check all that apply. Identify the department(s):
•A o v■e
The following information is voluntary and is neither part of your application nor has any bearing on your consideration for appointment. It is
being asked to comply with federal equal opportunity reporting requirements.
Gender: Ct'Male ❑ Female
Ethnic Origin: Check one only (1)
❑ White (Not of Hispanic Origin): All persons having origins in any of the original peoples of Europe, North Africa or the Middle East.
❑ Af' an- American /Black (Not of Hispanic Origin): All persons having origins in any of the Black racial groups of Africa.
184spanic: All persons of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race.
❑ Asian or Pacific Islander: All persons having origins in any of the original peoples of the Far East, Southeast Asia, the Indian Subcontinent, on
the Pacific Islands. This area includes, for example, China, India, Japan, Korea, the Philippine Islands and Somoa.
❑ American Indian or Alaskan Native: All persons having origins in any of the original peoples of North America, and who maintain
Cultural identification through tribal affiliations r community recognition.
Physically Challenged: Yes ❑ or Nae!
Employment Status: Employed Retired ❑ Homemaker ❑ Other ❑
NOTE: If appointed, you will be required to follow certain laws which apply to city board /committee members.
These laws include, but are not limited to, the following:
O Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2 -459).
O Prohibition from contracting with the city (Miami -Dade County Code section 2- 11.1).
o Prohibition from lobbying before board /committee you have served on for period of one year after leaving office (Miami
Beach City Code section 2 -26).
o Requirement to disclose certain financial interests and gifts (Miami -Dade County Code section 2- 11.1).
(re: CMB Community Development Advisory Committee): prohibition, during tenure and for one year after leaving office,
from having any interest in or receiving any benefit from Community Development Block Grant funds for either yourself ,
or those with whom you have business or immediate family ties (CFR 570.611).
Upon request, copies of these laws may be obtained from the City Clerk.
"I he by attest to the accuracy and truthfulness of the application and have received, read and will abide by Chapter 2,
A " e V — he City Code "Standards of Co for City Officers, Employees and Agency Members."
// ho fO O e l
pp ant's Signature Date Name of Appl icant (PLEASE PRINT)
Please attach a copy of your resume to this application
NOTE: Applications will Tema on fits or a period . of one (1) calendar.year
Received in the City Clerk's Office by : - ./ / i Date: _/ /2009 Control N �,I Date: "/ / 2 0 9 / 0
Name of Deputy Clerk
1
t
_
JORGE A. RICHA
750 NE 64 Street B112 Miami, Florida 33138
786- 246 -5023 jorgerichaavahoo.com
PROFILE
Dynamic results driven bilingual professional with over 15 years of experience across the US,
Latin America, and international markets in pursuit of a leadership role to empower team and
constituents in the achievement of business objectives. A highly organized, resourceful, and
outstanding communicator skilled to positively impact an organization's bottom line through the
use of strong strategic thinking and management skills.
EXPERTISE
Integrated Marketing Brand Management Account Management
Strategic Planning Product Development Advertising & Promotions
Touch Point Planning Budgeting Events & Sponsorships
Market Research Forecast & Pricing Sweepstakes & Contests
Sales Direct Marketing Fundraising
EMPLOYMENT HISTORY
MIAMI -DADE GAY & LESBIAN CHAMBER OF COMMERCE 4/2010 — Present
Marketing & Programming Director Miami, FL
Strategic planning and execution of Chamber's marketing, networking, and communications
initiatives contributing to the achievement of the organization's goals and objectives.
• Manage and negotiate partnerships with Media resulting in the increase of Chamber and
programming awareness, visibility, and exposure.
• Active contributor in the development and flawless execution of Chamber's signature
events; Awards Celebration Gala, Business Expo, and "Taste of Miami" fundraiser.
• Aid in the increment of memberships through aggressive selling and the efficient use of
marketing tactics.
• Instrumental in the opening of the 1 LGBT Visitor and Community Center in the US.
BROMLEY COMMUNICATIONS, LLC (PUBLICIS GROUPE) 1/2005 — 11/2009
Director of Promotions Miami, FL
Secured investment, developed, and implemented successful promotion programs targeting the
expanding US Hispanic market for agency clients Burger King, Nestle, General Mills,
AstraZeneca, Scholastics, and Procter & Gamble.
• Established the Promotions discipline at the agency generating sufficient income to
sustain a full time staff of 5 across 3 regional offices.
• Active participant in New Business pitches contributing to acquisition of $8M billing from
new clients Pork Board, United Healthcare, Western Union, and NBA.
• Co- chaired Agency's "Marketing Communication Process" team and "Digital" task force
engaging cross functional internal resources resulting in the development of "The
Bromley Way" process.
• Achieved "Official Promotions Supplier" Agency's status with General Mills and facilitated .
client's reach of over 300k potential consumers through their multi -brand Hispanic
presence at festivals and special events.
• Added Citibank to Agency's client roster through the development & implementation of in-
market branch promotion initiatives that exceeded Client's goal of accounts conversion.
• Instrumental in doubling Burger King's Hispanic Promotion budget over a 3 year period.
• Achieved additional $400k free added value from media outlets in support of Burger
King's soccer promotion linked to negotiated sponsorship of Major League Soccer.
• Led Nestle Coffee -Mate product trial campaign through multiyear sampling programs
reaching over 500k consumers.
• Secured participation of the AstraZeneca's Pulmicort Respules asthma mobile at key
National Hispanic events adding over 900 new members to database.
• Won Bronze "Best Multicultural Program" award from the Association of Integrated
Marketing for Nestle Wonka Hispanic promotion.
Promotions Supervisor Miami, FL
Maximized Burger King's Hispanic Promotions funds through the development of national
initiatives. Managed the interaction and engagement of cross - functional merchandising, legal,
consumer insights & analytics, advertising, media, and online teams in the execution of
Promotion programs.
• Delivered Promotion program excellence through the flawless negotiation and control of
over 15 contracts with vendors, suppliers, partner agencies, and constituents.
• Initiated the existing structure of "Music & Sports" Promotion platforms to engage with
Hispanic consumers at a national level with local extension opportunities.
• Established brand credibility and relevance with Hispanic urban consumers via the
creation of a multiple touch point music promotion endorsed by a top recording artist and
the affiliation with national music property where the burger "King" made its debut on
Hispanic national TV.
• Added 11 k new Hispanic members to Burger King's database and obtained support /
incremental investment by local franchisees in 10 markets as a result of a National
soccer Promotion tied -in to amateur leagues across the country.
WESTLAND MALL (THE MILLS COMPANY) 8/2003 — 12/2004
Director of Marketing Miami, FL
Responsible for the development and execution of the annual marketing plan and rollout of
corporate regional programs for the #1 Hispanic density mall in the US. Shared partial
operational duties and responsibilities for the overall management of the property.
• Established open dialogue and new communication tools with over 150 store managers,
100 tenants, and their parent companies regaining trust in Mall Management.
• Launched a Mall's Kid's Club securing over 1,200 members in 1st year of existence.
• Doubled yearly amount of events at mall contributing to 20% increase in foot traffic.
• Established a cooperative working environment and incentive program for Customer
Service staff improving employee turnover rate.
• Pursued, negotiated, and solidified income generating opportunities achieving a 5%
increase in sales per square foot.
MASS HISPANIC MARKETING, LLC 10/2000 — 1/2003
Director of Accounts Services Miami, FL
Managed business strategy, client interaction, and financials of multiple Client accounts.
Developed and supervised the execution of client's Promotions heavy Marketing programs
targeting the US Hispanic consumer. Clients included General Mills, Pillsbury, Unilever Best
Foods, and Kimberly Clark.
• Managed staff in the planning and execution of trade and consumer promotions such as
in- store, door -to -door, direct mail, grassroots, sampling, sweepstakes, contests, and
sponsorships managing on average 12 programs per year.
►� -
• Negotiated alliances and vendor agreements on client's behalf resulting in substantial
savings reinvested in program.
• Delivered buy -in and secured investment from multiple Unilever Best Foods brands in the
corporate multi -brand effort as a result of successful activation of program where
consumers reach surpassed target figures.
GERBER PRODUCTS COMPANY (NOVARTIS) 6/1995 — 9/2000
Senior Marketing Manager - Infant Nutrition, Latin America Fremont, MI
Formulated the strategic direction of products in prenatal, baby food, and specialty areas of infant
nutrition category for the Latin America region.
• Engaged in product development, testing, research, registration and advertising (TV,
radio, print, out of home) activities to achieve on -time market entry of 30 SKU's in Brazil
and launch of more than 10 new product initiatives in other markets.
• Provided leadership and guidance to country Managers in Puerto Rico, Mexico, Costa
Rica, Brazil, Venezuela, Colombia, and Chile on the application of regional strategies
contributing to the maintenance of 95% market share.
• Created a standardized "Usage & Attitude" study across region allowing for the
attainment of timely data gathering for better reaction to trends & market changes.
Marketing Manager— Babv Food, International Fremont, MI
Enforced trademark guidelines and branding across Asia, Europe, Latin America, and Caribbean.
Established synergies between countries and the sharing of resources among business units for
positive contribution to EBIT.
• Successfully managed the design and nutrition revision of over 1,000 product packages
and labels.
• Created a unified look in sales materials and point of purchase resources in support of
Baby Food category in retail outlets.
• Introduced "Infant Formula" in Poland achieving a 10% market share during 1 year and
launched "Dry Vegetable Cereals" in Philippines contributing to business growth.
Brand Manager— Babv Food & Babv Care, Caribbean Carolina, Puerto Rico
Planned, developed, and directed the marketing efforts for Baby Food & Baby Care products in
Puerto Rico, Dominican Republic, and Caribbean. Coordinated activities in sales, advertising,
promotion, research & development, purchasing, distribution, package development, and finance.
• Managed communication and marketing initiatives for "Gerber" products, "Smucker's"
jellies and "Nosotras" feminine sanitary napkins obtaining 90% awareness levels.
• Assisted sales force in negotiating promotion offers, shelf space, and exclusivity
agreements with retail accounts in Puerto Rico for the maintenance of 98% market share.
• Managed database and direct mailing efforts fostering partnerships with hospitals &
government organizations in Puerto Rico for effective name capture of 85% of new births.
EDUCATION
Master of Business Administration Washington University, Saint Louis, MO 1993 -1995
Bachelor of Business Administration University of Notre Dame, South Bend, IN 1987 -1991
PERSONAL
Proficient in Outlook, Notes, MS Word, MS Excel, Power Point, and Digital Media. Active
community service partaker, avid world traveler, rollerblade and volleyball enthusiast, and self -
proclaimed great dancer.
v
MIAMI•DADE
SOURCE OF INCOME STATEMENT
Please Print or Type First Name Middle Name /Initial Last Name
Disclosure
J t, A-k e 1� � For Tax Year
Name: Ending: zoo) ,
Mailing Address: 1So Nk 6 " - kkik e'tv 1 iZ
City /State /Z �'
Social Security Number:
Filing as a: ® County Employee:
Municipal Employee of: Id-
Position held or sought: r f Q
Board where serving: G Term or Employment
Began on: v''\O
Department where employed: `'t 1
Work Address: \v.) R�1n:v� � n Iffie �z iF‘ 0e_ N04
If your home address is exempt from public records pursuant to
Florida Statutes § 119.07 please check here (read instructions): D Work Telephone: leer- k"O
Home Address: ` Iig 6tA
Street Address
City State Zip Code
Please list below in descending order with the largest source first, the name, address and
principal business activity of every source of your income including public salary you
received or any person received for your benefit or use during the disclosure period. The
income of your spouse or any business partner need not be disclosed. If continued on a
separate sheet, check here: fo
Description of the Principal
Name of Source of Income Address Business Activity
cedka..r ltd g.„„T
c s-r- `Pk.o PO A
0Q-
I hereby s ear (or affirm) that the aforesaid information is a true and correct statement.
(( < 1 (0
Si 'ature . person disclosing Date signed