Karlene Mcleod Board resume
Karlene Palmer - McL eod
Flamingo South Beach, 1504 Bay Road, Apt 250, Miami Beach, Fl 33139
C : 786 - 227 - 4605 kjpmcleod@gmail.com
Primarily characterized as enthusiastic, dynamic and driven and connected , I thrive in the fast
paced environment of TV Product ion and Event Management . With over 6 years of valuable
experience in live events, project management, event production /operations and Marketing in
and around the U K and USA . Focused on building solid relationships to ensure an efficient
project is deliver ed on time.
USA EMPLOYMENT
Sept 2011 - Present Director, Neon Flair , Miami Fl
Event management
TV Production
Marketing campaigns
March 2010 - May 2011 Marketing Manager, The Clevelander Hotel
Management of all Marketing and Brand aspects of t he business: Hotel,
Entertainment, Foo d & Beverage
Develop and consistently protect all aspects of the brand identity, internally and
externally, incl uding communication guidelines , vision, strate gy, programming and
packages
Define and manage all campaign initiative s so as to generate revenue, develop the
business bra nd and increase brand loyalty
St rategize and execute integrated advertising campaigns inclusive of media (digital),
collateral, public relations, special events and programming to communicate brand
messa ging, product offe rings, packages and promotions
Develop, maintain and manage all collateral assets from strat egy and design to
production
Presentation of all Marketing/Communication activities to General Manager, Owners,
CFO, key stakeholders and front line staff
Creative A rt d irection of in house designer and all work products
Key Liaison for TV/Photo shoot requests on both properties
Con tinuous networking and relationship building through reputable events and
association affiliations
Budget Management
Strategize new product and service launches and direct preparation o f special
promotional features
Negotiate and authorize all contracts, product/service rates from 3rd party vendors
and advertising rates
D evelop & maintain new contact database consisti ng of concierge and locals contact
details
Sponsorship development - Cross promotional campaigns with key brands relevant to
specific campaigns
Recruitment and manage ment of 3rd party vendors (Creative Agency, PR Firm,
Website Host/Developer, Collateral Pr oduction, Sponsorship Procurem ent Agency,
Event Production)
Manage and motivate department associa tes: Assistant Marketing Coordinator,
promotional team and Graphic Designer
October 2009 - February 2010 Assistant Marketing Manager The Clevelander. Miami
As sisted Marketing Manager with the above duties Promoted after 4 months
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UK EMPLOYMENT
April 2008 - May 2009 Freelance Events and Project Manager
Event M anager - Nike ID showcase - filmed for MTVB ase, sponsored by Kiss FM
E ngagement Manager - DV8 tr aining - Facilitating key relationships with brands such
as MTV, Apple and EMI to develop and engage educational program s and resources
for Creative Diploma and Creative Apprenticeshi p
Project Manager - Home Office - Anti Knife Campaign
Committee member Urba nomix networking forum - (International events)
Music Matrix
June 2007 - March 2008 - Freelance Consultant
Project Manager - R& B Discoveries - Live showcase celebrating 60 year s of R& B
broadcast on BBC 1xtra - Arts council funded
Project Manager - First London Songwriters week launch and wrap party
Event Manager - Networking showcases for key industry executives and government
funding bodies
Board Member for British at MIDEM 2008 and 2009 - Unsigned artist showcase in
Cannes
Dv8 Training Ltd
September 2005 May 2009 Project & T raining M anager
Project M anage r - Youth focused development workshops, m usic industry
workshops, panels, album launches and showcase events .
Project Manager - DV8 training work placement scheme including Sony BMG,
Atlantic Rec ords, Kiss FM, Adidas, Jump Off, RWD and Uproar PR
Responsible for b rief ing designers and providing creative input for advert orial s and
promotional campaigns
Manage d Soul Family at Ronnie Scotts - Monthl y live soul showcase hosted by
N atalie Williams and o ther guests
MOBO Awards
March 2004 - April 2005 Events Coordinator & PR Assistant
PR Assistant/MO BO full time s taff including management of day - to - day press
enquiries
Primary point of contact during the awards for media partners - MTV, Troubl e TV,
TOTP, Galaxy, Radio 1xtra and Choice FM
Responsible for sourcing locations for MOBO related events and planning nomination
launch party, MOBO Club night/Tour
wit h management and bo oking agents
MTV BASE /CARLTON TV PRODUCTIONS
June 2002 - March 2004 Production Assistant & Researcher
Interviewed Artists for MTV channel output
Researcher for Reality series -
Production coordinator
Sourced talent
Location Management
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EDU CATION
Loughborough University
B.Sc. Sports Science and Recreational Management (1999 2002)
QUALIFICATIONS & ACHIEVEMENTS
HSMAI - Director of Programs Miami Dade
MBCC - Board member for Leisure and Tourism for Miami Beach
Leadership Academy Miami Beach - Gra duate
Ayuda Charity - Board member
Skillset Millennium Award recipient - PD150 trained by the BBC
BBC Health & Safety Course
I nternational Athlete ( Great Britain ) in European Youth Olympics - Silver medallist
(200m)
IT proficient: Microsoft O utl ook, Entourag e, Word, Excel, PowerPoint and Photoshop.
References available on request