Amanda A. Rodrigues SmithAmanda A. Rodrigues Smith
PHONE: (305) 299 –8399 • EMAIL:Amanda.RodriguesSmith@gmail.com
Summary of qualifications:
Global-minded marketing and media relations team player, poised with managing international
sporting and entertainment events/accounts in Latin America, North America, the Caribbean and
Africa
Specializes in strategic planning, market research, event management and production, public relations,
technical writing, and multimedia. Diversified team player with 3years of international sporting event
management, and over 5 years experience in entertainment event production
Strategic thinker with strong management and public relations skills
Professional Profile
The Confederation of North Central America and Caribbean Association Football August 2010-Present
CONCACAF Marketing and TV Account and Venue Manager, Miami Beach, FL September 2010-Present
CONCACAF Marketing and TV is a business to business soccer sponsorship company and the commercial
division of CONCACAF, the regional Confederation under the world organizing body FIFA for –North and Central
America and the Caribbean. It is responsible for the English and Spanish broadcasting rights, and operational
management of official events staged by CONCACAF including, Women and Men’s Olympic Qualifying and FIFA
Men and Women’s World Cup Qualifying at the club, youth and national level. As account manager I interface
with all levels of tournament preparation including team administration, venue and operational management;
sponsorship and marketing, and media activations (including the coordination of flash and mix zone interviews),
and the support of match officials and VIP Football Association guests. Per venue as Account Manager, Iam
responsible for the following:
National Delegation and Team Management
Competitions Management
Venue Management
Accreditation and Security
Marketing andBranding
Broadcast Relations
Awards Ceremony Production
Accounts:
2010 Women’s World Cup Qualifiers, Cancun, Mexico (November 2010)
Account and Administrative Manager: United States, Trinidad and Tobago, Canada National Teams
Venue Manager: Beto Avila Stadium, Andres Quitana Roo Stadium
2011 Copa Centro Americana, Panama City, Panama (February 2011)
Account and Administrative Manager: Belize National, Sponsor Hospitality Coordinator
Venue Manager: Rommel Fernadez Stadium
2011 U-17 Men’s World Cup Qualifying, Montego Bay, Jamaica (March 2011)
Account and Administrative Manager: United States, Jamaica, Trinidad and Tobago, Haiti U-17 National Teams
Venue Manager: Catherine Hall Sports Complex, Jarrett Hall Stadium
2011 U-20 Men’s World Cup Qualifying, Guatemala City, Guatemala (April 2011)
Account and Administrative Manager: United States and Jamaica U-20 National Teams, Referee Program
Venue Manager: Cementos Progresso Stadium, Mateo Flores Stadium
2011 Gold Cup-FIFA Confederations Cup Qualifier (June 2011)
Venue Manager for tournament opener and final matches at the Home Depot Center, FIU Stadium, Red Bull
Arena and the Rose Bowl. Account and Administrative Manager: United States, Grenada, Jamaica National Team
Pod Manager: Coordinatevenue-to-venuetravel logistics for team and match officials
2011 U-20 Women’s World Cup QualifyingHavana,Cuba (October 2011) FIFA-appointed General
Coordinator and Match Commissioner for the 3-team Caribbean qualifier. Coordinatedvenue and competitions
in accordance to FIFA regulations, including, tournament protocol, team registration, field inspection, run-of-
match, and post match administrative reporting.
2012 Women’s Olympic Qualifying, Vancouver, British Columbia, Account and Administrative Manager:
United States andCanadianWomen’s National Teams; Assistant Venue Manager: BC Place Stadium; Broadcast
Relations: Coordinated Halftime, Post Match Flash Zone, Press Conference Interviewswith Rightsholders and
for publication on host Web site; Event Marketing and Branding
2012 Men’s Olympic Qualifying(Various Cities, United States) Account and Administrative Manager: Trinidad
and Tobago Men’s National Team; Assistant Venue ManagerHome Depot Center (Los Angeles, CA); Broadcast
Relations: Will coordinateHalftime, Post Match Flash Zone, Press Conference Interviewswith rightsholders and
for publication on host Web site; Event marketing and branding
Matchworld Sports Marketing, Johannesburg, South Africa February 2010-July 2010
Gold Fields Ltd.Event Manager,2010 FIFA World Cup Division (International Fellow)
Responsible for the strategic planning and operation of 2010 FIFA World Cup VVIP|VIP hospitality
program for Gold Fields, Ltd.
Developed 30-day, 3-city (Johannesburg, Cape Town, Durban) entertainment program and event
schedule, including accommodation, travel and leisure arrangements for 800 international guests
including chief mining operations in Peru, Ghana, Australia, and the United States
Researched, designed and produced all official Gold Fields World Cup guest communications, including
South Africa fact brochures, match-day aide memoires,welcome letters, country-specific travel
protocol and procedures pamphlets, and World Cup newsletters
Sourced entertainment, leisure and transport vendors
Gold Fields Ghana Ltd.Portfolio Manager
Coordinated diplomatic visits of Ghanaian heads of state, ministers, and public officials to South Africa.
Collaborated with Business Partners to leverage Gold Fields brand in South Africa as headline sponsor
of Ghana Black Stars through targeted publicity activations
Strategically leveraged alliances on behalf of Gold Fields with South African Department of
International Relations and Cooperation and the Office of the High Commission to Ghana for purpose of
the World Cup
FIFA Fan FestCity of Tshwane Planning Committee
Conceptualized the crowning theme and symbol for the City of Tshwane FIFA Fan Park, the official
public viewing area of South Africa’s capital city
Collaborated with team to develop 30-day entertainment concept and program which was presented
and approved by FIFA, featuring multi-platform artist collaborations from national, local and
international talent pools and varying cultural genres
Black Entertainment Television,Washington DC, New York NY, Los Angeles CA2006-2009
Freelance Producer
Assistant to Senior Director of Special Events. Managed event scheduling and VIP ticket distribution for
LIVE network productions including: BET Awards, Hip Hop Awards, Rip the Runway, and BET Honors
Wrote and produced thirty second segments for BET News, Network’s hourly national news report.
Contributing producer of two award-winning specials, SOS: Two Years After the Storm and Journey to
Liberia: A Reporter’s Notebook
LEADERSHIP:
2006-2008 President Carolina Association of Black Journalists
2004-2005 NCAA Division III Varsity Tennis, College of Notre Dame of Maryland
2002 World Leadership Congress Ambassador, Maryland Youth Ambassador
AWARDS:
2008 Nike Changemakers Sports for a Better World Journalism Award Recipient
2007 National Association of Black Journalists Student Chapter of the Year
Education:
The University of North Carolina Chapel Hill
School of Journalism and Mass Communication
Concentration: Public Relations