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Memo 030-2012 MBVCA FY 2012-13 Proposed Budget m MIAMI BEACH OFFICE OF THE CITY MANAGER MEMORANDUM 030 -2012 TO: Commissioner Jerry Libbin. -FROM: Kathie G. Brooks, Interim City Manager DATE: September 27, 2012 SUBJECT: Miami Beach Visitor and Convention Authority FY 2012/13 Proposed Budget Pursuant to your request, attached please find responses to your questions regarding specific line items in the Miami Beach Visitor and Convention Authority (MBVCA) budget proposal for FY 2012/13. Please let me know if you'have any questions. KGB /MAS cc: Mayor and City Commission c, �: cn 70 Ti Tl We are committed to providing excellent public service and safety to all who live, avork and pk y in our vibrant, tycpcck, fitsbric carnmunstup'. 1. Describe in more detail what H &K has done for the MBVCA in FY 11/12 and what their scope of services entails for FY 12/13. H +K has developed and implemented story -lead calendar, compiled a media list, iidentified local, regional, national and international media, individual opinion shapers, key publications and essential electronic media, niche media and appropriate social media. They focused on media story /leads and developed a comprehensive PR plan. (See attached) The scope of services for H &K in 2011/2012 included the following: DELIVERABLES: All appropriate, usual and standard public relations and communications services, including, but not limited to press and media outreach, strategic planning, crisis management, event recruitment and trend tracking 1. Develop and implement an annual strategic plan i. Establish a media list and approach plan; the first draft of this plan shall be drafted and delivered to the VCA by the agency by the end of the second month of the contract term i. Annually, develop a "blue -sky" communications and PR vision, in collaboration with VCA and CMB ii. Develop and implement story -lead calendar iii. Develop a media list a. Craft list to support the City of Miami Beach's and the MBVCA's projected marketing, crisis, public relations and promotion needs b. Identify and define local, regional, national and international media, individual opinion shapers, key publications and essential electronic media, niche media and appropriate social media iv. Share media list with VCA V. Strengthen personal media relationships vi. Interview media and research for trends, strengths, failures and opportunities and missed opportunities ii. Focus media story /leads plan on VCA core /target initiatives (Exhibit B, attached) i. Develop a comprehensive PR plan by the end of the second month-of the contract a. Continually develop and pitch story ideas, including, but not limited to: evergreen stories, horizon issues, brand and identity stories, event based stories, topical issues, new business, industry, cultural, iconic, and more, through creative consultation with VCA, CMB, and all partners ; report monthly ii. Develop a monthly pitch calendar iii. Develop reporting structure by the end of the first month of the contract i. Develop goals and measurements to define impact and success (or lack thereof) of story placement ii. Collaborate with the VCA leadership, Board and CMB leadership a. Secure story approval from VCA before pitching b. Review and categorize GMCVB activitites to prevent duplication; identify key partners at GMCVB; piggyback promotion and tactics as possible c. Collaborate to co- promote events and projects funded by the VCA or CMB - sanctioned, with agencies/ individuals contracted by grant recipients, as possible and appropriate iii. Deliver reports as scheduled a. Provide quarterly presentations to the MBVCA board or as requested • I b. Provide monthly written analyses c. Schedule bi- weekly planning calls with VCA leadership 2. Solicit and analyze tourism trends, opinions and attitudes globally; report to VCA and CMB monthly a. Develop methodlology for securing and reporting data b. When and if (negative) stories (gossip) appear globally, notify VCA immediately and prepare to take action, as necessary 3. Recruit and deliver a new event /meeting to Miami Beach for 2012 - 2013, preferably in'the shoulder season (May 1 through November 1) a. Deliver, by the end of the second month of the contract, a comprehensive and creative event recruitment plan that could yield a new major event in 2012 -2013 L The event should yield a significant number of new room nights, a. Can be a group meeting, or convention or a major special event b. Identify, target and recruit event trade show producers, convention and event managers, media producers, businesses, major corporations c. Identify, target and recruit (a) successful major special event(s) in another city, conventions, meetings and /or trade shows, advertising and fashion shoots, television origination and movie /TV filming and production; recruit d. Identify, target and recruit a major global corporations) or trade show(s) to hold a meeting or convention in Miami Beach ii. Assist in the promotion of new 'event' b. Coordinate with the Convention Center, CMB, GMCVB to strengthen tactics and limit replication of solicitation c. Strengthen, enhance and promote Miami Beach's reputation for meetings and conventions 4. Position Miami Beach globally as backdrop for ads, TV, movies, commercials, TV /cable origination a. Help develop a tactical plan to effectively lobby /recruit end -users b. Coordinate administrative support for recruitment with CMB (liaison, permitting, etc.) 5. Publicize VCA financial grant awards and grant opportunities globally i. Review and rewrite VCA boilerplate ii. Publicize VCA efforts / opportunities that deliver financial support through grants for events and projects iii. Use press release format/ schedule to release stories to media when grants are awarded 6. Consult and assist on the strategic development and implementation of'social media strategy, including : Blog development and blogger.relations; Website management; Search engine optimization (SEO) ; Twitter /Facebook /Flickr /Scrbd /YouTube; Miami Beach Apps 7. Work with 'CMB and VCA to develop identify, crisis management, intervention and horizon issue plans a. Establish a crisis back -up team for CMB and VCA b. Provide a plan for opinion shifting tactics as necessary c. Lead response to national or international issues /concerns 8. Use all global affiliations to enhance Miami Beach's reputation and visibility and recruit visitors The following core initiatives were developed for 2011 - 2012 -2013: To improve visitor's experience, we want to promote 1. Cultural experiences (music, performance, arts, museums, design and architecture, history 2. Improved visitor service (Customer service training, Visitors' Centers, Wayfinding) 3. The Gay /Lesbian/ Bisexual and Transgender community 4. Collaboration with all tourism partners and residents To increase 'heads in beds ", we want to develop . 5. New special events, festivals and concerts 6. An enhanced reputation for gastronomy: restaurants, chefs, wine & food 7. Entertainment, festivals, concerts and major events Clubs and nightlife 8. A positive reputation good health, medical treatment, wellness, sports and revitalization. (spas) 9. A group stimulus program to recruit conventions, meetings and trade shows 10. The wedding market 11. The visibility and utilization of unique properties, including boutique hotels We.want to recruit production to showcase Miami Beach in a positive light through 12. Film, advertising and fashion production 13. Television origination 16 Cable show stories, production 14. News programs: local, regional, national and global Polishing the message, we want to enhance the reputation of Miami Beach, so we want to 15. Develop consistent messaging 16. Improve crisis planning 17. Create social media platforms 18. Review and plan for 'horizon" issues 19. Ensure thoughtful strategic and action planning 20. Measure and review strategies, plans and tactics for improved performance and ROI 21. Develop messages for residential community regarding the value of tourism 2. Were the media impressions generated through Wire placements and what was the cost of the wire placements? A total of 3 media alerts, 18 press releases; 11 have been placed on the Wire since their contract began in June 2011. These releases have generated 5,579,267,979 impressions at a value of $5,661,629.60. Placements were in top tier publications at NYTimes, Washington Post, Boston Globe, CNN, MSN, Miami Herald and all of their online affiliates. The cost for placement on the Wire averages about $1300 per release. The cost is determined by the number of words. 3. Please better explain the API, how much has been accomplished to date, what the $100,000 will fund in FY 12/13 and what the additional FTE will be doing? Mobile Application Programming Interface (API) Project: API, an abbreviation of application program interface, is a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together. The project was awarded to Just Program LLC dba Solodev for a one year contract on May 22, 2012 in the amount of $116,500. The purpose of the RFP was to develop a Miami Beach - focused web -based digital content management system (CMS) and modifiable database to support 3` party mobile applications via an application programming interface (API). Below are the various phases for the project. Phase 1 Application Programming Interface RFP Phase 2 Developer Selection & Contract Development Began to work with Solodev to develop a plan for infrastructure housing and database development Meeting at Miami Beach VCA office with Solodev to discuss overall project goals and setup t imel ine TPhase 3 Database Anal &_ Hard w are Purc hasing Setup primar web and database servers wi Peer Hostin Purchase failover servers and begin to setup network infrastructure locally at Miami Beach VCA offic Analyze best methods for existing data collection from public records Ph 4 Data Collection I & Hardware Configuration j Ihstallation of S software o n servers _ Con of prim ary a fa ilov e r s erver se rvices with Solodev software provide Solodev with database content P Data Collection II & Website /Developer Registration System /Datastore Buildout ; Continue, to provide Solodev with additional database content Website accessible for testing and API development Dashboard operational (API utilization & access management) Phase 6 Portal Review, Testing, & Editing C A � Presen Beta site for revie feedba & modification - -_ __ _— I Final site revisions are incorporated —�� Phase 7 CMS Training & W Go -Li Launch Trainin s ession coverin basic and adva API top ics _ s Fin si te assessme a nd client testing — Site Launch WE are currently in Phase 5 of the Timeline. It is on time and expected to completed by September 30, 2012 Phase 5 - Data Collection II & Website /Developer Registration System/ Data store Buildout • While the project is currently on time, we can expect to fall behind during the final part of this phase in order to allow additional testing /developing in conjunction with Steven Luis' class at FIU. • Solodev will finalize pulling event information automatically from 3 separate sources (Facebook Pages, Meetup.com, Miami.com), this week. At this point we will already have more event information for Miami Beach in a single site than any other source available. We will still pull more event data from sites added in the future as well as setup a front -end for businesses to submit events themselves. • API back -end is currently accessible to Steven's students at FIU. They are running initial tests on the API and will have a formal question /answer session with a developer from Solodev after the FIU developer event on September 21st. Solodev will be giving a formal presentation on the API at this event. • All businesses have now been assigned GPS coordinates using Lat /Long information to aid developers in creating location based applications. These coordinates are automatically updated and applied using the Florida State Plane System. • Atlantic Broadband has installed the back -up Internet connection for the fail -over servers at the VCA office. Solodev is currently connecting to those servers and Peer1 is configuring the fail -over services from their systems to ours. The additional $100,000 will fund post API development that may be required to maintain and update the system. 4. Please explain why the operating costs are going up? Operating costs are up due to office expenses for an additional staff person ($10,000), server maintenance and redundancy cost due to safe guards on MBVCA information and API hosting ($55,000). The costs include maintenance of MBVCA servers, internet service, server hosting (10,000) and standard increase on costs such as advertising, office supplies, postage, etc. ($10,000). Prior to this year, there were no safeguards in place to ensure no catastrophic data loss even for the V.CA Grant and history processes, as well as the added needs due to the API and PR programs. TABLE OF CONTENTS MEDIA PLAN MISSION STATEMENT AND MEDIA BUCKETS 1 H &K'S MONTHLY MEDIA PLAN, AUGUST 2012 - JULY 2012 4 PRESS RELEASES • MBVCA SELECTS H &K AS AGENCY OF RECORD 23 • MIAMI BEACH HAS HOT TICKETS ON THE CULTURE CALENDAR 24 MEDIA OPPORTUNITY INFORMATION REQUEST FORM 27 H &K'S MBVCA INFORMATION LIBRARY OVERVIEW 29 BUSINESS PLAN EVENT RECRUITMENT • OUR TOP RECOMMENDATIONS 30 . • OUR TOP RECOMMENDATIONS SUITABLE FOR THE MIAMI BEACH CONVENTION CENTER 39 • ADDITIONAL EVENTS TO CONSIDER 65 MBVCA BUSINESS DEVELOPMENT: CORPORATE EMPLOYEE ADDED VALUE • MIAMI BEACH EXCLUSIVE OFFERS OPPORTUNITY 66 • OPPORTUNITY FORM 68 • WPP PREFERRED HOTEL PROGRAM 70 • TARGETED HOTEL PARTNERS 71 • TARGETED RESTAURANT PARTNERS 72 MBVCA BUSINESS DEVELOPMENT: SERVICE IMPROVEMENT SUGGESTIONS • SERVICE IMPROVEMENT SUGGESTIONS 73 MBVCA BUSINESS DEVELOPMENT: CORPORATE MEETINGS & CONVENTION RECRUITMENT • CORPORATE MEETINGS AND EVENT RECRUITMENT: RECRUITMENT OVERVIEW FOR MBVCA 74 • CORPORATE INTRODUCTION LETTER TEMPLATE 75 • CONVENTION CENTER RECRUITMENT: CORPORATE MEETING POSSIBILITIES 76 • AMERICA'S 10 LARGEST EMPLOYERS 77 • FORTUNE 500 BEST COMPANIES TO WORK FOR 78 MBVCA BUSINESS DEVELOPMENT: MBVCA PROMOTION TACTICS • MBVCA FOUR TARGETED MEDIA POSSIBILITIES 79 • ASSOCIATION AND ORGANIZATION MEMBERSHIP RECOMMENDATIONS 80 • MBVCA AWARD APPLICATION RECOMMENDATIONS 82 1 r I �. )VSITORAND v cN HIL WLTflN MEDIA PLAN -1 r HppE dd ^ yyrtNOW Ty MISSION STATEIVIE.NT & MEDIA BUCKETS _ }} YSITL`R ..NC u t N T x1 14It��:1Y}w�t otM `•�:'�i:i ` MISSION STATEMENT & MEDIA BUCKETS ` Mission Statement H &K's main objective is to position Miami Beach to media and consumers as a destination 'Like No Other Place in the World" to domestic and international audiences. Miami Beach is back to the Glory Days... but better! Miami Beach's value proposition is built in: trend - setting, inspirational, educational, cutting edge, and a hot but cool, arty, sophisticated tropical destination. Miami Beach has something for everyone — everyone from Floridians within driving distance; to international travelers from Paris to Milan; to East Coasters looking to escape the cold winters; to West Coasters looking for the hottest arts and culture scene; to girlfriends looking to get away for a fun weekend, to the GLBT traveler, looking for the hottest new nightlife spots; Miami Beach has it all. The objective is to position Miami Beach as on the pulse of all that is hot and trendy in both national and international markets. H &K has identified four overarching audiences, outlined below, to target with our dedicated, strategic message tracks, positioning Miami Beach's world class events and innate qualities, where we will focus on reaching the consumer through targeted media and directly via event(s). Leisure Lifestyle Traveler The Leisure Lifestyle Traveler encompasses the audiences looking to Miami Beach for a wide selection of its inherent qualities, including the beach itself, amazing restaurants, nightlife, fabulous weather and specific hotel offerings. This category will encompass everyone from . families to girlfriend getaways and Mancations to those looking for a winter vacation in the sun. International travelers will be lured by the array of A -list events, shopping, and some of American's hottest dining and nightlife offerings. The Leisure Lifestyle Traveler will be the most saturated of targets as this traveler is evergreen — always looking to travel for one reason or another — holiday, celebration, vacation — and will be, driven by value and special offers. This traveler will also overlap with the other three segments. H &K's objective is to position all of Miami Beach's amazing attributes to the target consumer and traveler, creating a desire to visit Miami Beach for its fabulous natural beach, hotels, restaurants, shopping and nightlife. Messaging around this segment will include: • Miami Beach has a plethora of plush hotels, right on the beach, which are destinations in and of themselves: The Betsy, The Mondrian, The Fontainebleau, SOHO House, etc. are enough to lure leisure lifestyle travelers. • Miami Beach is a culinary mecca for the most sophisticated palates with some of the hottest new restaurants in the U.S., enticing the leisure lifestyle traveler including Mr. Chow's, Scarpetta's, Canyon Ranch, etc. • Miami Beach beckons with some of the hottest new spas, including the 2011 Conde Nast Traveler Hot Spa- ranked Cowshed Miami Beach. • Miami Beach is an ideal destination for thematic vacations and trips like Mancations, Girlfriend Getaways and Medical /Spa Vacations with its array of activities and appeal. A_`H -.Y HILL, 'KNOC7L ON MISSION STATEMENT & MEDIA BUCKETS Arts & Culture Traveler The Arts & Culture Traveler is looking for experiences that will add to his or her travel portfolio a sophisticated and impressive array of visited museums, architectural gems, undiscovered artfully interesting hotels, restaurants, and events. Art galleries, cultural events and hew designers putting Miami Beach on the map will be of most interest to this consumer. Travelers from across the globe will be interested in experiencing Miami Beach's galleries, art shows and world- renowned arts related events. H &K's objective is to position Miami Beach as the place to be for Arts & Culture activities, making it the vacation destination of preference for Arts & Culture lovers by infiltrating the media which most influences them. Messaging around this segment will include: • Miami Beach is an epicenter for Arts & Culture, offering sophisticated travelers the best of the arts world with the world famous Art Basel Miami Beach, leveraging Miami Beach's status as a major player in the art scene; emphasize above events to lure international travelers. • Miami Beach is a trend - setting cultural destination with the Frank Gehry New World Symphony Building, offering the best in classical music, shopping, architecture, and more. • Miami Beach offers unexpected treasures such as the Art Colony Theatre on Lincoln Road, a find for theatre lovers who want to include a show this on their itinerary. • Miami Beach boasts Lincoln Road, a shopping mecca and destination of its own, providing Arts & Culture lovers with amazing Art Galleries, including Peter Lik. Sports /Celebrity /Entertainment Traveler The Sports /Celebrity /Entertainment Traveler is looking for the newest, hottest and latest — sporting event, concert, celebrity restaurant, you name it. This traveler wants to know: Who is doing what, where, and with whom? The messaging track for this target audience will be determined by ever - evolving trends in celebrity as well as events in Miami Beach and trends in pop culture overall. International travelers, star struck by talent like LeBron James, visiting Miami for basketball games, are a natural target to lure to Miami Beach for accommodations and a built -in vacation. H &K's objective is to raise awareness of Miami Beach's celebrity sightings and entertainment offerings, enticing celebrity and entertainment - seeking travelers to visit. Messaging around this segment will include: • Miami Beach has enjoyed praise as one of the hottest celebrity hangouts such as the new Soho Beach House, Gansevoort, and W South Beach. • Miami Beach is a playground for celebrities, actors and musicians on location and vacation. Most recently, Katie Holmes and Suri Cruise were spotted at the Soho Beach House Miami Beach. _ 1 V SITCF, �NG Y f:7::ifiCN M"° HILL rc".KNOWLfos'Y MISSION STATEMENT & .MEDIA BUCKETS • Miami Beach's live entertainment scene is unrivaled with the Fillmore Miami Beach at Jackie Gleason Theater presenting contemporary and rock music as well as high - profile awards ceremonies. • Miami Beach is home to some of the Miami Heat's top stars, both past and current, including Jamal Mashburn and Shaquille O'Neal as well as celebrities including Matt Damon, Sean T Diddy Combs, Lenny Kravitz and Gloria Estefan. Global GLBT Traveler National statistics show that the GLBT Traveler is one of the most affluent and loyal groups in the U.S. and an increasingly growing group around the globe. The GLBT traveler is an important international target as the U.S. becomes increasingly more in the spotlight with the recent passage of gay marriage in New York State. Miami Beach wants to be at the forefront as a premier GLBT friendly destination for domestic and international travelers. This group is looking. for upscale accommodations, exciting nightlife, great restaurants and a friendly environment, where they are made to feel at home. The Global GLBT traveler will be targeted through dedicated GLBT lifestyle publications and blogs as well as mainstream national and regional media. H &K's objective is to create an even more robust image Miami Beach as the destination of preference for the GLBT community. Messaging around this segment will include: • Miami Beach is a premier gay friendly destination in the U.S. and in the world due to its picture - perfect beaches, vibrant nightlife, world class restaurants, luxury hotels, and gay- friendly hospitality. • Miami Beach has one of the most spectacular and celebrated Gay Pride parades in the world in April, drawing attention to the destination as a premiere GLBT- friendly destination for domestic travelers, and luring international travelers to participate. • Miami Beach offers the GLBT community all aspects of a desirable vacation; the upscale nature of Miami Beach's tourism offering meets the desires of the Global GLBT travel. • Miami Beach is home to some of the most famous members of the gay community, known around the globe, including Ricky Martin, which resonates and helps to build loyalty and equity amongst with the gay community. IV (A HlL(, H&K's MONTHLY MEDIA PLAN AUGUST 2011 - J uLy 2012 )vsir�c�.,riD N .. ...3 n. raxi -, HICK p fNOWLTON P RESS R ELEASES A.. <-r BtELy •_iocY+JwLiLJ ' •µ MBVCA SELECTS H&K AS AGENCY OF RECORD: PRESS RELEASE IMMEDIATE RELEASE Contact: Allison Cohen June 29, 2011 212.885.0505 Miami Beach Visitor and Convention Authority Selects Hill & Knowlton as Agency of Record H &K to manage consumer and travel communications for the city and expand its business development initiatives NEW YORK — Miami Beach is one of the hottest destinations in the world. Planning to enhance Miami Beach's image as a sexy, sophisticated and fun getaway, perfect for tourists and business groups, the Miami Beach Visitor and Convention Authority (MBVCA) has selected Hill & Knowlton as agency of record following a competitive search. H &K will support the MBVCA's grant by increasing brand awareness through strategic media outreach to consumer and travel trades, major event recruitment, and business and corporate communications programs. The account will be run by teams in H &K's Miami and New York offices, and the business marks a strong addition to the firm's travel and tourism practice. "With its extensive presence in the US and internationally, H &K was a natural choice for us. As a destination that relies heavily on leisure tourism and business groups, the agency's ability to network and leverage its global relationships is crucial to the growth of brand "Miami Beach." We are confident H &K's creative teams and programs will motivate decision - makers and influencers to support our growth," said Elsie Howard, chair, MBVCA. "The team. impressed us with their experience, passion in taking clients to the next level, and ability to work together to provide a seamless team across all offices and geographies." "The City of Miami Beach is a diamond among vacation destinations around the world. We are looking forward to bringing this unique city to the next level, ramping up its glorious image and creating excitement around all it has to offer. The market opportunity here is tremendous. We are honored to be working with the city to expand its brand presence with consumers, travel insiders and influencers," said Cori Zywotow Rice, president of H &K's Miami office. About Hill & Knowlton Hill & Knowlton, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 80 offices in 44 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups. r fGh,:•i b�;gadO TOAt MIAMI BEACH HAS HOT TICKETS ON THE CULTURE CALENDAR: PRESS RELEASE VISITOR AND .CONVENTION . A FOR IMMEDIATE RELEASE Contact: Ashley Menear Hill & Knowlton SAMCOR ashley .menear @hillandknowlton.com 305.443.5454 MIAMI BEACH HAS HOT TICKETS ON THE CULTURE CALENDAR MIAMI BEACH — August 17, 2011 — Miami Beach, a global destination for arts, film and contemporary cultural experiences, kicks off a year of fabulous international events on Friday, August 19th with the highly - anticipated 15th Brazilian Film Festival at Miami Beach. The Brazilian Film Festival attracts high - profile actors, directors and producers from Latin America as well as hundreds of film aficionados who view the Festival as a must - attend event. Bikinis are welcome. This year, 25 award - winning features and documentaries and 15 shorts will be premiered. Film celebrities include producer and director Fernando Meirelles, and actors Bruno Mazzeo, Maria Luisa Mendonca and Bruno Garcia. All films will be screened in Miami Beach's prestigious Colony Theater and the ultra -chic Cinematheque. ( http:/ /www.brazilianfilmfestival.com The Brazilian Film Festival on Miami Beach will captivate audiences for just over a week, but for those who can't attend or who crave more art, film and culture, Miami Beach plays host to events all year long. Film buffs will want to calendar the Miami Gay and Lesbian Film Festival (April 26 -May 6, 2012 http: / /www.mgiff.com) the American Black Film Festival ( http: / /www.abff.com and the Miami International Film Festival (March 2 -11, 2012, http:/ /www.miamifilmfestival.com Additional film festivals expected to be scheduled this year. On November 5, Miami Beach celebrates Sleepless Night from sundown till dawn. A free citywide celebration of international artists, Sleepless Night features more than 150 interactive celebratory performances which will take place in 80 locations throughout the city, culminating in a glamorous grand finale breakfast concert on the beach, at Ocean Drive between 8th and 9th Street, beginning rat 4:30a.m. and open to ( http: / /www.sleeplessnight.org /) Art Basel Miami Beach returns to the Miami Beach Convention Center on December 1-4, 2011 bringing with it hundreds of auxiliary events, glamorous parties, art installations and special A.;�HGi: HILIr�°'i�{�iQwLTON MIAMI BEACH HAS HOT TICKETS ON THE CULTURE CALENDAR: PRESS RELEASE exhibits at Miami Beach's Bass Museum of Art and Wolfsonian Museums. Art Basel Miami Beach features 250 international art galleries and showcases 20th and 21st century artworks by more than 2,000 artists. Without parallel in the art world, Art Basel Miami Beach is considered by many to be the most important art event in the United States. ( http : / /www.artbaselmiaMibeach.com "Miami Beach is the destination for the international arts and culture community for a reason," says.Grisette Roque Marcos, Executive Director of the Miami Beach Visitor and Convention Authority. "The city offers not only the postcard - perfect setting of sun, sand and entertaining attractions, but a highly- respected calendar of some of the most popular, stimulating arts and culture events in the creative community." Visitors and residents interested in learning more about any of these exciting events or more about Miami Beach can visit http: / /www.miamibeachvca.com/ About Miami Beach: Legendary and vibrant, the City of Miami Beach has seven miles of breathtaking beaches directly on the Atlantic Ocean and is nestled between the ocean and Biscayne Bay, just a short ride from the City of Miami, the Port of Miami and MIA —the region's International gateway airport. Miami Beach is ranked as one of the Top 25 Destinations in the U.S. and as having one of the Top 25 Beaches in the World by Trip Advisor and recently received distinction in 2011 as one of the top cities worldwide for'walkability'. With average year -round temperatures of 75 degrees and constant ocean breezes, Miami Beach is internationally renowned for its combination of cosmopolitan/ casual chic and unrivaled nightlife, celebrity chefs who deliver dining sophistication, unique museums, indulgent shopping and 167 luxurious, resort and family friendly hotels, ranging from boutique to grand– with more than 17,000 hotel rooms. Miami Beach is also home to the acclaimed Miami City Ballet, the New World Symphony and the Miami Beach Convention Center, a world - class, 500,000- square -foot venue, with multiple interconnecting halls, located in the center of the city within walking distance from superlative shopping and hundreds of restaurants. Bike, motorboat and kayak - friendly, Miami Beach is the perfect place to live, work or vacation, with great schools and exceptional medical care. Come see for yourself why Miami Beach is like no other place in the world! To find out more about the hundreds of special events happening this year or for information about special values or promotions, visit www.miamibeachvca.com http: / /www.MiamiBeachGuest.com or http : / /www.MiamiBeachINCARD.com jvsirce -r:c , ` n'.- iiw:IY NtL�' " =:t E�'„^ MIAMI BEACH HAS HOT TICKETS ON THE CULTURE CALENDAR: PRESS RELEASE About the Miami Beach Visitor and Convention Authority: Many of the special events in Miami Beach, including Art Basel Miami Beach and the Food Network's South Beach Wine and Food Festival are sponsored by the Miami Beach Visitor and Convention Authority, an entity dedicated to improving the tourism experience in Miami Beach that recruits exceptional special events to the city. The Executive Director of the MBVCA is Grisette Roque Marcos. Reach her at 305.673.7050 or at grog uemarcos (cDmiamibeachvca.com . HILLXNOWLTON MEDIA OPPORTUNITY IN-FORMATION REQUEST FORM na! aNn -NOWLTON MEDIA OPPORTUNITY INFORMATION REQUEST FORM VISI OR AND ( C0N , VENTKDN AUTHORITY ICU -'-1 U LT0 S Jllco"o EXCLUSIVE OPPORTUNITY: REQUEST FOR INFORMATION August 8, 2011 Attention Public Relations/ Sales & Marketing Representatives, Hill & Knowlton SAMCOR has received an exclusive opportunity with Redbook Magazine, and we want you to be a part of it! Details: • Redbook Magazine has a sweepstakes opportunity for readers in their January, 2012 Issue and their online webpage. • H &K will offer Redbook different hotel packages to choose from to issue as a prize to their readers. • Redbook will coordinate all details of the prize giveaway and choose the winner. Benefits: • The media coverage resulting from this inclusion is between $60k -80k • Redbook has a circulation of 2.4 million and a readership of 8.5 million people. • Hotel will have its own page on RedBookMag.com with an image, copy and a link to your site and will be featured in Redbook magazine The deadline to be included in this opportunity is Friday, September 2 " 2011 No submissions will be accepted after this date. Requirements: - Create a prize package with a minimum of 2 nights' stay - The minimum total value for the prize (including airfare) must be $1,500 (retail value) - Travel giveaways must include two $300 airfare vouchers - Companies are responsible for shipping prizes to winners - Any extras you can throw in to make the trip sound more enticing would be great Please complete the attached form and return it ASAP to Ashley Menear at ash ley. menear(cD_hil land knowlton.com. Please call (305) 443 5454 with any questions. r HIQ r MEDIA OPPORTUNITY INFORMATION REQUEST FORM, (A1,J T H 0 R.V cONVEN 10N EXCLUSIVE OPPORTUNITY: REQUEST FOR INFORMATION Facility Name: Contact Name/ Title: Phone: ( ) Fax: ( ) Email: Website: Please include: A prize package with a minimum of 2 nights' stay, the minimum total value for the prize (including airfare), and any extras you can offer. Please DO NOT include: A deal that is less than a $1,500 value (including airfare), or a deal that is only for one night. Thank you! Please follow the format below: Sweepstake deal: Number of people: Number of nights offered: Extra perks included on package: Please return as soon as possible to Ashley Menear at ash ley .menear(ftil land knowlton.com Please call (305) 443 5454 with any questions. H&K INFORMATION LIBRARY OVERVIEW H &K'S MIAMI BEACH VISITOR AND CONVENTION AUTHORITY INFORMATION LIBRARY OVERVIEW H &K has gathered and produced an extensive database for MBVCA use and will continue to grow this resource as the year progresses. Information in the database includes: • Miami Beach City Statistics and Facts, including current economic conditions, economic development and business assistance, Miami Beach hotels with meeting spaces, and information about the Miami Beach Convention Center • Miami Beach Images, including high resolution and jpeg • Celebrities who own homes on Miami Beach, along with celebrities who frequent Miami Beach • Extensive Information on events that take place on Miami Beach • Restaurants on Miami Beach, including individual forms provided by restaurants and a master information grid • Hotels on Miami Beach, including individual forms provided by hotels and a master information grid • Detailed information about the packages offered by Miami Beach hotels, for all demographics of travelers • Information about the awards that Miami Beach has won in the past • Facts and information about main attractions located on Miami Beach • Press kit information, including B -Roll and tapes • Information about Miami Beach's nightlife, including recently opened night clubs and attractions • Information about the MBVCA's Hospitality and Service Program, including the video, video notes, and Power Point presentation � HILL Bu PLAN IV„Fu IL EVENT RECRUITMENT Ati"Hv+ITr w". OUR TOP RECOMMENDATIONS 1. MASTERPIECE FAIR, ENGLAND 2. DINER EN BLANC, FRANCE. 3. NATURE CAPITALE, FRANCE 4. STARTS WITH YOU, BRAZIL 5. FESTIVAL OF LIGHTS, GERMANY 6. FIESTA LATINA FESTIVAL, BELGIUM 7. MTV VIDEO MUSIC AWARDS, USA 8. CAVENDISH BEACH MUSIC FESTIVAL, CANADA vs.ce �rac ENGLAND Masterpiece Fair When: Summer Location: London, England Attendance: Unknown Website: http: / /www.masterpiecefair.com/ Synopsis: Masterpiece London will bring together a wide range of top exhibitors from far and wide in 2012. Showcasing all luxuries, the fair includes from cars and jewelers to paintings and food, and the possibilities are endless. Additional Information: Building on its stunning success in 2010 and 2011, Masterpiece London will bring together a wide range of top exhibitors from far and wide in 2012. At the peak of the capital's summer season, Masterpiece London presents art and design of the highest order, enlivened with its own special twist. Its mission? To thrill collectors and delight all comers. Held on the South Grounds of the Royal Hospital Chelsea, Masterpiece London will reload its winning formula. This is no ordinary antiques fair, but a forum for distinctive design and aesthetic excellence where every exhibit is of superb quality. From Bugatti to bronzes, Cartier to Cognac, Picasso to pink diamonds, the choice is yours. Whether you are looking for that single, sensational piece, or just enjoying temptation on a grand scale, there is nowhere better than Masterpiece London 2012. And each item on show is vetted by experts, allowing you every confidence in your choice. Masterpiece London has a reputation to,live up to on all fronts. The dining options at the fair in 2011 were both diverse and sophisticated, courtesy of Urban Caprice. Classic Members' Club, Harry's Bar, offers its celebrated Bellini; The Mount Street Deli boasts an array of sandwiches, pastries and salads; and for the full A La Carte Lunch or dinner, enjoy the iconic restaurant, Le Caprice, custom- built within the fair. IVITOR AHD .11l A'.iTHGel;v FRANCE Diner En Blanc When: June Location: Paris, France Attendance: Around 5,000 (1,000 in New York) Website: http://www.nytimes.com/ 2011 /07/06/ dining /a- pop -up- paris- picnic -is- coming- to -new- york.html ?pagewanted =all Synopsis: Thousands of Parisians dressed entirely in white converged on two of the city's most picturesque locations —6,200 in a courtyard of the Louvre — for a feast that was neither advertised nor publicly heralded. a C w 3 y • Additional Information: Born in Paris and spreading to Canada and the United States, the gastronomic pop -up dinner thrives on just a very few rules: Everyone wears their most elegant whites, the event happens rain or shine, and the spot stays secret, when suddenly, a dinner party for hundreds or thousands materializes This annual event, called the Diner en Blanc — the "dinner in white" — is like a gustatory Brigadoon, equal parts mystery, anachronism and caprice. Now attended by thousands at some of the best- known Parisian spaces, it began humbly in 1988. )vs.ce:.rir Aor rr: Fill i OWLTON FRANCE Nature Capitale When: Summer Location: Paris, France Attendance: 2 Million people Website: http: / /www.naturecapitale.dom/ Synopsis: Young French farmers have organized a two -day event called 'Nature Capitale,' which transforms the Champs -Elysees into a vast garden of flowers, herbs and crops, complete with farm animals. People may purchase herbs or crops in advanced to have their own part in the art piece. � �.:., m` ♦ Y $ i ' j aze ae }4 4 <IDSa ¢; + � � �° .. !+Wf..iS 'W � `BC., +' X '� W � ' F e• i ' R i" '�V €'� "�3£3 9 �I� ' 3 d k , § 66666 €" ' »..o.a.s� ldSrC ....... , m2_:.... . ...r ,6 Y � ..N Additional Information: Nature Capitale, a project by Gad Weil and the Young French farmers, are transforming the Champs Elysees into a gigantic garden this weekend to celebrate World Day of Biodiversity. This green artwork was composed from a patchwork of 8,000 fragments — among 150 different species of agriculture and forestry — each one of them a witness to the wealth of our country's biodiversity. People could purchase these fragments, thus actively participating in the art piece and also in its distribution, beyond the finite life of the event itself. The two -day eve has seen the Champs -Elysees transformed into a vast garden of flowers, herbs and crops, complete with farm animals such as pigs, cows, horses and sheep. The event is costing $5.3 million dollars to stage. yV'SSTOP, :ND HIL BRAZIL Starts With You When: November Location: Sao Paulo, Brazil Attendance: 165,000 + Website: http: / /www.swu.com.br /en/ Synopsis: Over 74 global musical acts over three days, accompanied by The Global Sustainability Symposium which over 3,500 people attended over those same three days. voce ' corne�� Additional Information: This October the inaugural SWU Music & Arts Festival, one of the largest ever held in South America, was staged at the Maeda Farm near Sao Paulo, Brazil. Over 74 global musical acts, including headliners Rage Against the Machine, Linkin Park, Kings of Leon, Dave Matthews Band, the Crystal Method, Joss Stone, Incubus and Tiesto, played over 50 hours of music during the 3 -day festival, to over 165,000 attendees, set against a stunning backdrop of world class art installations. However, it was much more than just a great opportunity to party, as SWU defined its core brand commitment by introducing the Global Sustainability Symposium. The brainchild of Brazilian advertising mogul, Eduardo Fischer and created conception to execution in less than 7 months, SWU's initiative was clear: To provide solutions that can be applied by every individual and that bring about a healthier world for ourselves and the planet. When asked about his inspiration for creating this platform, Eduardo replied, "SWU is an awareness movement that purports to show - through practical examples and simple actions - that everyone can indeed begin to do their part by changing attitudes in small day -to -day ways, instead of expecting others to do it for you. Hence the name Starts With You." The Global Sustainability Symposium proved to be a powerful and inspiring event. Attended by more than 3,500 people over 3 days, and with a web -cast audience of more than a quarter million and page views of over half a million, it became one of the most watched web events in Brazilian history, surpassing even the Presidential debate. Over 40 global and local environmental educators, innovators, thought leaders and change makers gathered to share ideas and offer solutions to a brighter future. Conservationist and star of Animal Planet, Jeff Corwin was encouraged to see so many people from all over the globe, engage, "The truth is that we are running out of time, but it's not too late to change. We just need to do it soon." �VbC. :E CQF .`: F >11K: N HILL° ,,KN WLTQN GERMANY Festival of Lights When: October Location: Berlin, Germany Attendance: at least 1 million Website: http: // festival -of- lights.de /en /the - festival/ Synopsis: For 12 days Berlin's world- famous landmarks and monuments are dressed in spectacular lights. The festival is accompanied by numerous cultural events, all exploring the theme "Light ". 3� A a a. Additional Information: The Festival of Lights is. one of the largest illumination festivals in the world. Every year for twelve days in October, Berlin's world- famous landmarks and monuments are dressed in spectacular light. German and international artists and lighting designers present extraordinary illuminations, light art and creative designs. The festival is accompanied by numerous cultural events, all exploring the theme "Light ". The festival is an admission -free, top artistic event for an audience of millions. It generates massive media interest worldwide, and as a result, promises real sustainability. The festival is organized by Zander & Partner Event- Marketing GmbH, with Director Birgit Zander as the driving force behind it. In cooperation with the "City Stiftung Berlin'` and lighting designer Andreas Boehlke, she was already laying the foundation for this successful public event back in 2005. Numerous celebrities, businesses, institutions and artists are committed to the continual development of the festival. It is only through the involvement of all these people that enables us to transform the entire -city into a huge exhibition space with international appeal. v SIiOF,'arlD, HILLS NOWLTON BELGIUM Fiesta Latina Festival When: September Location: Brussels, Belgium Attendance: Unknown Website: www.fiesta - latina.be/ Synopsis: This event is a concert of Latin music, food, and displays. Unique way to get to know other cultures and bring people of different cultures together. IN 121 w4i NAR , ;� •�. . - ", s > s „ , Y a .M• N Additional Information: For its 9th edition, the Fiesta Latina Festival will take place on Avenue Louise on Friday 2nd, Saturday 3rd and Sunday 4th of September 2011. From Cuba to the Bahamas, Venezuela to Mexico trough Colombia, Honduras, the Canal of Panama, Haiti, Puerto Rico, Curacao, The Dominican Republic, St Vincent, Guyana or Guadeloupe, this festival is a unique opportunity for everyone to get away from her /his culture and start discovering the traditions, rhythms, colors and flavors of Latin - America. This event is a concert of Latin music, food, and displays. The program: concerts, DJ's, parties, terraces, the legendary caipirhinas and mojitos, and more. .'. .... ' }VSi;CP, AND „k ., a: .6 1 p� {y {app yn�p A'� HORI" HlLtl ,, LTON c 4�N' UNITED STATES OF AMERICA MTV Video Music Awards When: September Location: All over USA, this year it will be held in Las Vegas Attendance: Unknown Website: http: / /www.mtv.com /ontv /vma /2011/ Synopsis: The MTV Video Music Award (VMAS), present awards to honor the best in music videos. The annual VMA ceremony is broadcasted live on MTV. Additional Information: An MTV Video Music Award (commonly abbreviated as VMAS), is an award presented by the cable channel MTV to honor the best in music videos. The annual VMA ceremony is usually held in September, and broadcast live on MTV. The first VMA ceremony was held in 1984 at New York City's Radio City Music Hall. Other VMAs have been held in Los Angeles, Miami, and Las Vegas. The 2011 MTV Video Music Awards will take place on August 28, 2011 at the Nokia Theatre in Los Angeles. The statue given to winners is an astronaut on the moon, one of the earliest representations of MTV. The VMAs have been a generational pop - cultural annual award show that gathers the most popular bands and artists each year. For years, the show was noteworthy for its live crazy moments and performances. The show starts with a pre -show that can last from 1 to 2 hours. That is followed by the main show which lasts up to two -three hours, and then the post -show. V.ITOR AND u x� O L Tn A 1 �I�.f»` KNTON '.: ' i:.: F- CANADA Cavendish Beach Music Festival When: July Location: Cavendish, Prince Edward Island, Canada , Attendance: 60,000+ Website: http: / /cavendishbeachmusic.com/ Synopsis: World -class country entertainment, camping, dining and more than 30 acts over four days. Q x �j Additional Information: The Lotto Max presents Cavendish Beach Music Festival welcomes more than 60,000 visitors each July to the coastal community of Cavendish, Prince Edward Island. The festival features world -class country entertainment, camping, dining and more than 30 over four days. Past performers have included country greats: Lady Antebellum, Keith Urban, Taylor Swift, Tim McGraw and the legendary Reba. In 2010, the Cavendish Beach Music Festival received several industry accolades including nominations for Event of the Year by the Canadian Country Music Association as well as the East Coast Music Awards. I�cr.ti:vr h _ i ` tttn . NOWLTON OUR TOP RECOMMENDATIONS SUITABLE FOR THE MIAMI BEACH CONVENTION CENTER 1. INTERNATIONAL INDIAN FILM ACADEMY, INDIA 2. SALON VINEXPO, FRANCE 3. STOCKHOLM BEER AND WHISKEY FESTIVAL, SWEDEN 4. FOTO FESTIVAL KNOKKE- HEIST, BELGIUM 5. ABU DHABI INTERNATIONAL BOOK FAIR, UNITED ARAB EMIRATES 6. TOP SPIN: PING PONG FOR CHARITY, USA 7. PEBBLE BEACH CONCOURS D'ELEGANCE, USA #? AC..1'iO;FHOWY HILL 4' 4OWLTON SAMCOR t INDIA IIFA (International Indian Film Academy) When: June Location: Held in Malaysia, London, Singapore, Amsterdam, Dubai, Thailand, Toronto and more Attendance: Over 16,000 attending, more than 20,000 watching. Website: www.iifa.com Synopsis: Held in different parts of the world, the IIFA Weekend and Awards is a celebration of Indian Cinema consisting of fun - filled activities that bring the fans close to their favorite stars. *This event is already interested in coming to Miami Beach. Additional Information: The International Indian Film Academy is a first -of- its -kind effort to promote Indian Cinema globally thus reaching out to millions of its fans. The IIFA Weekend and Awards is a celebration of Indian Cinema consisting of fun - filled activities that bring the fans close to their favorite stars. The highlight of the Weekend is the IIFA Awards Ceremony that honors the best of Indian cinema. Fans of Indian cinema from all over the world converge to celebrate Indian cinema, whereas millions worldwide catch the telecast from the comforts of their home. IIFA spreads the magic of Indian cinema to various exotic locales around the world. B f i_H a eery HILL tGNOW ' S t iCtN FRANCE Salon Vinexpo When: June Location: Bordeaux, France Attendance: Unknown -- Open only to wine and spirits trade professionals, associated businesses, and journalists. Website: http: / /www.vinexpo.com /en/ Synopsis: Vinexpo is the key event for major international operators in the wine and spirits sector. ZI Additional Information: Vinexpo is strictly restricted to wine and spirits trade professionals and associated businesses (restaurants, Duty Free, etc.) as well as journalists. Must apply for admittance before and be approved. Created in 1981, by the Bordeaux Chamber of Commerce and Industry, the Vinexpo exhibition has established itself over the years as the key event for major international operators in the wine and spirits sector. It is an outstanding showcase for products from all over the world, visited by buyers from every corner of the globe, and is a place for exchange and debate in the heart of the greatest fine wine growing area in the world. c Since 1989, Vinexpo has succeeded, beyond the exhibition itself, in providing wine and spirits professionals with a genuine tool for strategic reflection and planning. Ahead of each exhibition, Vinexpo organizes and carries out studies, symposia, and conferences on key issues concerning the trade. • I , ^ ; y ,, : VWOR AND L, HIINOWLTflN SAMCOD SWEDEN Stockholm Beer and Whiskey Festival When: October Location: Stockholm, Sweden Attendance: Unknown Website: http: / /www.stockholmbeer.se/ Synopsis: One of the world's largest and best drink festivals with over 1,300 types of beer, whiskey, cider, and Calvados alongside seminars, live music, and food. i ALT + Additional Information: Experience one of the world's largest and best drinks festivals in Stockholm this October. Sample over 1,300 types of beer, whisky, cider and calvados alongside seminars and live music. There's also plenty of food available. Celebrating its 19th edition, this year's festival will take place at Factory, on Nacka Strand in Stockholm, Sweden and is split into two fairs, held between 30 September and 2 October, and 7 and 9 October. This year the festival will also hold a new area, called the Taste Experience, which will offer tastings and insights into other beverages including wine, cognac and tequila. v V61 FOR UND N BE ACA no:m HIL(��.-�NOWLTON SA[•lCOR BELGIUM Foto Festival Knokke -Heist When: April- June Location: Knokke- Heist, Belgium Attendance: Unknown Website: http: / /www.fotofestival.be /index.php /en Synopsis: A festival displaying photographs from leading and emerging photographers in different venues, with one main location. Each year has a theme, 2011's theme is "Future Portraits" t r,: is \'�' • <. i. � ;.5' �\ is r Additional Information: This year marks the 33` edition of the International Photo Festival Knokke- Heist, and once again the festival offers a surprisingly rich and varied overview of international photography. Every year the Photo Festival features the work of a host of leading international and Belgian photographers, in combination with exhibitions of the work of emerging young photographers. The Festival takes place in different locations in the municipality of Knokke- Heist. The main locations are an exhibition pavilion, which will be built on the beach near Rubensplein, and the Cultural Centre Knokke- Heist. The 2011 Photo Festival will enhance Knokke- Heist's position as a perfect place to experience fine art while enjoying everything that Knokke -Heist has to offer: nature walks, beautiful beaches, fine enjoying, shopping, the good life... The theme of the 2011 festival is Future Portraits. The festival has chosen to zoom in on theatrical portrait photography and on the manner in which contemporary media are used to give this genre a new lease of life VSFCR AND KA<.'ri x.rnaei!r HIL -#tNOWLTON 5AIIC ?R UNITED ARAB EMIRATES Abu Dhabi International Book Fair When: March Location: Abu Dhabi, United Arab Emirates Attendance: Unknown Website: http: / /www.adbookfair.com /cros/ Synopsis: For six days the ADIBF turns into the meeting point for all international and Arab publishers turning ADIBF into the nation's biggest book shop. More than 500,000 book titles are on display each year that can be purchased. Abu Dhabi International BO()k FOanir Additional Information: For six days in March the ADIBF turns into the meeting point for all international and Arab publishers turning ADIBF into the nation's biggest book shop for six days, offering all in attendance a unique chance to fill in the gaps in their libraries. Indeed, some schools and libraries look forward to the fair to buy their entire book supply for the coming year. There will be a large variety of programs in store for you at the 2011 ADIBF, which include author lectures, book signings, poetry performances by local and international poets and a live daily cooking show. The Abu Dhabi International Book Fair is flourishing. That's because Abu Dhabi offers the best access to industry professionals and key market players in the Middle East and North Africa. With more than 500,000 titles on display each year, the possibility for new business opportunities is endless. Abu Dhabi is rapidly becoming the hub of the Arab book trade and the point of reference for booksellers, publishers and distributors in the Arabian Peninsula and Gulf region. SITCRAND� t A%HOK TY HILC fNOWLTON S.AM O P, UNITED STATES OF AMERICA Top Spin: Ping Pong for Charity When: November — December Location: Kick off in Chicago, go to Los Angeles, San Francisco, and end in NYC Attendance: Over 1,100 Website: http:// www.facebook.com/TopSpinCharity Synopsis: A charity ping pong tournament and fundraising event for locally -based charities focused on youth education. *This event is already interested in coming to Miami Beach RN a Additional Information: TopSpin is a charity ping pong tournament and fundraising event targeted at industry professionals and key influencers in the professional sports and entertainment industries. In two years, TopSpin has raised over $300,000 and attracted over 1,100 industry professionals in New York and is now expanding to Chicago, San Francisco and Los Angeles, with the goal of raising $1 MM for high- impact, locally -based charities focused on.youth education. TopSpin is a community of professionals located nationwide, joining together to support nonprofits dedicated to solving the nation's most pressing child education issues. We partner with high- impact organizations by raising funds, awareness and resources to help them achieve their goals within the communities that they serve. By leveraging a vast pool of corporate resources, we connect partners through innovative cause - related marketing platforms and create unique fundraising opportunities to reinforce each partner's nonprofit mission. Our vision is to continuously find innovative and dynamic ways to maximize our partners' efforts, and in the process, provide critical support that will empower America's youth. xI ' n " ' Avp , H| NSAI'l{OP UNITED STATES OF AMERICA Pebble Beach Concours d'Elegance When: August Location: Pebble Beach, California Attendance: Unknown Weboita:h#p://vvmm.pebb|abaoohnuncounaoot Synopsis: A showing of about 200 of the most prized collector cars and motorcycles in the world qK 71 Olt rnu Additional Information: Once each year, on the third Sunday in August, about 200of the most prized collector cars and motorcycles in the world roll onto what ie often called the best finishingho|oingnlf — —thohamed eighteenth fairway at Pebble Beach. Tire meets turf and transformation occurs: the stage is set for one of the most competitive events in the automotive world. The occasion is the prestigious Pebble Beach Conuourad'E|eganoo. Originally small auoia| event paired with n road race through the pine and cypress forests of Pebble Beach, the Pebble Beach Concours has grown into the top-ranking collector car show in the world. People from all over the globe come to compete in or simply enjoy the event here at Pebble Beach. The automobiles on our show field and the new cars on our concept lawn cover more than o hundred years of automotive style and technology. Our automotive past is ever expanding and this Concours is committed to celebrating automotive excellence both past and present. Increasingly, as in the early days of the Concours, innovative concepts and new cars debut at Pebble Beach. Thousands of enthusiasts will be on hand to celebrate these vehicles and enjoy the company of others who share their passion. �� k;T ry HIL(, MWL.TON ADDITIONAL EVENTS TO CONSIDER 1. LA NUIT DES MUSEES, FRANCE 2. RENDEZ -VOUS AUX JARDINS, FRANCE 3. BRADERIE DE LILLE, FRANCE 4. FESTIVAL D'AVIGNON, FRANCE 5. LES ETES DE LA DANSE, FRANCE 6. FREZIE ART FAIR, ENGLAND 7. TASTE LONDON, ENGLAND 8. LUMINALE: LIGHT + BUILDING, GERMANY 9. KARNEVAL DE KULTUREN, GERMANY 10. MUSEUMSUFERFEST, GERMANY 11. GOURMET TOUR BERLIN, GERMANY 12. MITTO SETTEMBRE MUSICA 13. DREAMHACK, SWEDEN 14. DE PARADE, NETHERLANDS 15. ACTIVISM FESTIVAL, ISRAEL 16. SOUTH BY SOUTHWEST, USA 17. BAMBOOZLE, USA 18. BUMBERSHOOT, USA i CvNbt =tiin' X' HOU . HIt.V� #�,FYL+Y7 �..t Vl "`•A, = ° FRANCE La nuit des Musees When: May Location: Paris, France Attendance: 100,000 in 75+ museums in Paris Website: http: / /www.nuitdesmusees.cuIture.fr/ Synopsis: Museums in Paris and all over Europe open for a full night of exhibitions 4 x N Additional Information: For the seventh consecutive year, the museum opened the doors for a night in May. Under cover of night, in that moment when the senses are strangely alert, museums become the scene of meetings and unexpected events. Curators, actors, mediators, art historians, musicians, dancers, and even specialists in the world space, in fact, invite us to live the museum otherwise. In about 3000 museums throughout Europe, they will share through special programming their discoveries, their curiosity and wonderment, in resonance with the diversity of the world around us. This year, echoing the Year of the French overseas, the events of the night to live through such ultramarine prism: this is the opportunity to see the collections of our museums in a different way, with the shows, concerts, lectures and tastings that will also illustrate one of the liveliest parts of our national culture. The Spirit of the Night is also this community initiative which brings together museums in forty European countries, with support from the Secretariat of the Council of Europe and UNESCO, who have given their high patronage to the event. _ N }YSITCR AND ccr,:;vn;r; � _ FRANCE Rendez -vous aux iardins When: June Location: Paris, France Attendance: 1.5 Million, 2,000 garden locations Website: http:// www. rendezvousauxjardins.culture.fr Synopsis: Three days of visiting private and public gardens, learning about nature through workshops and demonstrations, showing the importance and awareness of nature and culture Additional Information: The Ministry of Culture and Communication organized for the ninth consecutive year the operation Visit the gardens on Friday 3, Saturday 4 and Sunday, June 5, 2011 on the theme of the garden feeder: . On Friday, specifically reserved for school, will be an opportunity to organize special events for children (gardening workshops, demonstrations of skills) and give a spotlight on events, for young people throughout the year, particularly in the context of cities and countries and of art and history. Saturday and Sunday hosting a wide audience in the 2200 parks and private gardens and public open their doors, more than 400 on an exceptional basis, and will hold about 4000 events (exhibitions, lectures, guided tours, concerts, opening up 'at dusk) The purpose of the Visit to the gardens is to show the public the importance of actions taken by the Ministry of Culture and Communication for parks and gardens. These actions are mainly directed to: • Knowledge, protection,- maintenance, and restoration of historic parks and gardens • Management of the label "remarkable garden" • Transmission of skills and training of gardeners involved in the areas of the state • The promotion of young architects and landscape within the framework of "albums of young architects and landscape architects" c�.r<. •n cN . L c9 t ♦is^45�t7 Tt5 A'.::HOilr f{FtW� f?fuvYe..TON `M `C - FRANCE Braderie de Lille When: September Location: Ville de Lille, France Attendance: 2 million people Website: http:/ /www.northernfrance- tourism.com /tourisme /lille -flea- market - sept -3th- and -4th- 2011. html Synopsis: The biggest flea market in Europe, attracting two million people, and an array of products sT, s Additional Information: It's Europe's biggest event at the beginning of autumn. 2 million stallholders, barges, onlookers, bargain hunters of all kinds; young, old, children, families, all come together for two days and nights; along kilometers of pavements, squares, on the banks of the Deule in the shadow of the city's old colorful Flemish buildings. Apart from the electricity and neon lights, it has an overwhelmingly old -world feel, with its noises, music, smells of roast meat and piles of mussel shells, black pyramids that appear at every crossroads. . There's shouting, haggling and singing, it's crowded and the friendly spirit keeps you warm. s _ l StTCS: �N"u NOWLTON FRANCE Festival d'Avignon When: July Location: Avignon, France Attendance: They sell 100,000 to 150,000 tickers per year Website: http : / /www.festival- avignon.com /en/ Synopsis: Performances happening in several architectural locations throughout the city Additional. Information: The AvignonFestival is today one of the,most important.contemporary performing arts events in the World. Every year in July, Avignon becomes a city- theater,.transforming "its architectural heritage .into various performance venues; majestic' or.surprising, welcoming tens of- thousands of theater= lovers (over 100,000 admissions) of all ages. Its legendary is the "Cour d`honneur (main courtyard) of.the Po' s.'_Palace, the. heart of outdoor performances,, before nearly 2,000 spectators, onsummer nights: in Provence..The spectator s; often on vacation and far.from home,, spend several days in Avignon and see a few the 40.0'r so shows, mostly plays and dance recitals and occasionally concerts or plastic:arts events. The; festival successfully brings together a general public and international creation for an,original alliance`Avignon ` is also a state of mind: the „city is, amopen -air forum where festival = goers. discuss, the shows`and share their experiences, as spectators: For a month, everyone can Piave access to a contemporary and living culture. The Festival; ls made -up of performances selected by the artistic - direction. Each year since-20,04, the Festival takes shape with the of an artist mapping an art territory.: It is the Associate A'rtist's.own questions,: techniques and enthusiasm rather than his own creations which inspire'the overall,program.,. - he festival. presents,' each ea ` '_ T, y r, between'35 and 40`different shows, French and non- French; totaling about 300. performances. - It bring together ar 1. , s ogeter ne 1. Iy.450 journalists from. France and abroad who ,write over 2,000'articles,on the Festival, which is covered live .through television and radio programs. All the major supports of the, written press send = correspondents to it: 7 s a nct;rr HIC4 . NC}�tUITON ,, 0 ,P FRANCE Les etes de la Danse When: July Location: Paris, France Attendance: Unknown Website: http: / /www.lesetesdeladanse.com /presentation/ Synopsis: Each year France invites a dance company/ choreographer/ performer of international reputation to perform in Paris. n 2 Additional Information: The concept is'simple: each year invite a company of international reputation, or a prominent choreographer, or an outstanding performer in the emblematic and prestigious capital, which can accommodate a large audience (the National Archives, the Grand Palais Theatre du Chatelet, the Theatre de la Ville). Such programming is a guarantee of quality entertainment and offers the public an opportunity to review or discover ballet and soloists of international reputation. Each company carries its history, its gestures, full of talent expressed in a wide range. This year they had the pleasure to have the Miami City Ballet! ENGLAND Frezie Art Fair When: October Location: Regent Park, London, England Attendance: Unknown Website: http: / /www.friezeartfair.com/ Synopsis: A contemporary art fair that brings an international focus to the dynamic contemporary art scene in London. Recruits the most forward- thinking galleries from around the globe. . r , S:l Additional Information: Frieze Art Fair is one of the world's most influential contemporary art fairs and brings an international focus to the dynamic contemporary art scene in London every October. Sponsored by Deutsche Bank for the eighth consecutive year, Frieze Art Fair is a carefully selected presentation of the most forward- thinking galleries from around the globe. The selected galleries will present outstanding work by over 1,000 of the world's most innovative artists. Frieze Projects, the fair's unique curatorial program, is also an integral part of the fair and is supported in 2011 for the first time by the Emdash Foundation. 2011 saw more applications than ever to Frieze Art Fair and will see a total of 175 exhibitors from 33 countries. z l ENGLAND Taste London When: June Location: Regent Park, London, England Attendance: 50,000 Website: http:/ /www.tastefestivals.com /london/ Synopsis: Four day event when 40 of the cities restaurants present their finest dishes and beverages, having products available for purchase, at a gourmet market .............. f w " € Additional Information: From June 16 -19, fine dining was transported to Regent's Park with Taste of London for four days of summer eating, drinking and entertainment. 40 of the city's best restaurants dished up their finest in an unbeatable alfresco gourmet feast, while 200 producers provided a bounty of the best food and beverages, ensuring that guests sample and shop for a range of produce in the laid back atmosphere of a boutique food market. Restaurants fashioned special menus of starter sized dishes for the occasion, including signature dishes created by chefs to specially reflect their philosophy and showcase seasonal and premium ingredients. HIL�' K9tlt/Y7STON GERMANY Luminale: Light + Building When: April Location: Frankfurt, Germany Attendance: 140,000 Website: http: / /light- building. messefrankfurt.com /frankfurt/en /besucher /events /luminale.html Synopsis: Every two years, the city is laminated with lights, having events revolving around the subject of lighting, bringing together many people including artists, designers, and manufacturers. .w X\ to �s Additional Information: Luminale has been held parallel_to the Light +Building trade fair every two years for the last ten years. With 140,000 visitors at the last Luminale in 2010, it now holds an established international place as the Lighting Culture Biennale. Luminale is the evening programme for many of the 183,000 trade visitors to Light +Building and will next be held concurrently with Light +Building from 15 to 20 April 2012. The - combination of trade fair and city event transforms Frankfurt and the Rhine -Main region into an unmatched meeting place revolving around the subject of lighting and brings together everyone from manufacturers to designers and artists. The evening lighting events represent a great opportunity to see and be seen — an opportunity that only occurs in this compact form every two years during Light +Building and Luminale. A shuttle bus service links the fair and the city. Luminale is the platform for ideas and innovations focusing on lighting, energy efficiency, applications for new technologies and materials and on the quality of life in our cities. Taking part in Luminale is a proven tool for attracting the attention of the specialist world. ccr. :dr <.ti Lg yrt! A'_ HJ<I- f °T+Itl�.�{71Vti =; _'"• GERMANY Karneval der Kulturen When: May Location: Berlin, Germany , Attendance: 1.36 million Website: http : / /www.karneval- berlin.de /de/ Synopsis: Street parade that platforms a proud expression of hybrid cultural identities, containing traditional and contemporary elements such as dances and costumes. It s Nr b x � ; Additional Information: After only six months of active preparation, the parade of the first Carnival of Cultures took place on May 16th, 1996. 50.000 visitors came to see the parade consisting of 2.200 performers accompanied by about 50 colorfully decorated floats. The enthusiastic reaction of the public and the media made clear that the carnival. was a great success. This event created a new awareness for Berlins cultural richness with an emphasis on the strong impact made by its ethnic communities. In 1997 — the second carnival year — a street festival was added to the program. Over the last fifteen years, the numbers of participants and visitors have risen. In 2011, 1.36 million visitors celebrated at the street festival and the parade. About 4.700 professional and non- professional performers of all age groups took part in the parade on Whitsunday, accompanied by colorfully decorated 900 artists performed during the four -day street festival. The Carnival of Cultures is open to everybody and all forms of cultural expression. It is regarded as a platform for a proud expression of . hybrid cultural identities, containing traditional and contemporary elements. It includes and attracts all age groups, professional artists and amateurs, people from all walks of life. VSITi�f, +.NC A..TH, Ir t 4 ILI��VTYLTvlyF' "..LI': GERMANY Museumsuferfest When: August Location: Frankfurt, Germany Attendance: 3,000,000 Website: http: / /www.museumsuferfest.de/ Synopsis: Night -time guided tours of museums, exciting workshops, exclusive special exhibitions, interactive offers and entertaining live performances Additional Information: During the festival, participating museums will remain open late into the night, surprising their guests with unusual and highly interesting program offers. Night -time guided tours, exciting workshops, exclusive special exhibitions, interactive offers and entertaining live performances will be attracting visitors to the festival from near and far. Moreover, the distances are short; with all of the museums only a stone's throw away from one another. Outside, in the museums' beautiful gardens and down along the River Main, a diversified music program performed on various stages will have visitors dancing morning, noon and night. And when you start feeling hungry simply head to one of the many international food stalls, where your hunger will quickly be sated. It is this mixture of art, culture, music and cuisine that makes the Museum Embankment Festival such a truly extraordinary experience. VSl�CR � GERMANY Gourmet Tour Berlin When: July- December Location: Berlin, Germany Attendance: Unknown Website: http: / /www.gourmet- tour- berlin.de Synopsis: This event is an actual culinary tour through Berlin, accompanied by explanations of the sights along the route and information about the selected restaurants and their chefs Avai r c. e Additional Information: The Gourmet Tour Berlin offers precious moments and a special kind of round - table. To start our culinary tour through Berlin, are entertaining explanations of the sights along the route and information about the selected restaurants and their chefs, serving the team's Gourmet Tour Berlin champagne and amusement in the cafe of the bookstore Berlin Story in the imperial courts. Highlights of the evening are the sparkling menus served in various gourmet restaurants aisles of finely balanced menus, complemented by appropriate wines. For companies, clubs, exhibition participants, international visitors or other groups of 10 persons we can arrange special appointments. The Gourmet Tour Berlin costs 275, - € per person. fifLf� KNO'WLTON A.; "HCI't ITALY Mito Setembee Musica When: September Location: Turin and Milan, Italy Attendance: Unknown Website: www.mitosettembremusica.it Synopsis: In Milano and Torino, open -air theaters and musical workshops come together as they strive to bring us a program of great variety and the high -level of performing classical music artists 1 .. _« .,... Additional Information: Music is mankind's voice of creativity. MITO amplifies that voice and sends it resounding through the streets of our cities and our lives. Since 2007 Milano and Torino have been open -air theaters and musical workshops as together they strive to bring us a program known for its great variety and the high -level of artists that each year come to perform. This year's theme is the 150th anniversary of the founding of modern Italy. MITO has commissioned works by some of the world's greatest living composers in celebration of this important milestone, which will be premiered at this year's festival. Music lovers will be immersed in the whirlwind of two cities deeply committed to culture, that offer, along with music, extraordinary artistic heritage within a dynamic and international setting. CTAND SWEDEN DreamHack When: Summer and Fall Location: Jonkoping, Sweden, Skelleftea, Sweden, and Stockholm, Sweden Attendance: 200,000 Website: http: / /www.dreamhadk.se Synopsis: The world's largest digital festival focusing on everything you can do with computers, Internet and digital entertainment and culture —it is a lot of gaming, communication, programming, designing, music composing and whatever you can imagine! Additional Information: DreamHack is the world's largest digital festival and holds the official world record as world's largest LAN party in the Guinness Book of Records. DreamHack holds several festivals each year, BYOC Qualifiers and expos. The Spring Season ends with the Season Finals at DreamHack Summer and the Fall Season ends with DreamHack Winter. The major festivals take place during 4 days, 24 -7. All of DreamHack's festivals are alcohol and drug free and open to all ages. DreamHack is focused on everything you can do with computers, Internet and digital entertainment and culture. DreamHack is a lot of gaming, communication, programming, designing, music composing and whatever you can imagine! We organize a lot of large tournaments and compos and also a great Expo with companies like ASUS, Telia, Intel, Blizzard and many of the Swedish universities to name a few. During the festival we produce several of hundreds of live entertainment on our many stages. DreamArena offers the worlds best esport and lectures from game developers, politicians and other Internet or media personalities. The main stage offers live music, crazy competitions and also a lot of content from our partners. Most of the content is live streamed bys us or members of the media. - f: ?NVt rf(i:N u pg � /.nat � fy �� 9 . ..f A.i? MT 'r tt�%.W�'31�YU i.f {J� NETHERLANDS De Parade When: August Location: Amsterdam, Netherlands Attendance: Unknown Website: http: / /www.deparade.nl/ Synopsis: Moving theatre that stays in Amsterdam for around 15 days every year, bringing it with it over 80 performances, activities and general festivities at conventional and surprising locations. .t° � w 4 Additional Information: De Parade Theatre has been touring for the past 21 years, promoting liberal arts and their perpetuation through their caravan -like journeys through Rotterdam, Hague, Utrecht and finally Amsterdam. This moving theatre stays in Amsterdam for around 15 days every year, bringing it with it over 80 performances, activities and general festivities at conventional as well as surprising locations. They also have a special section for children, complete with good of swings and candy shops, harking back to a time much forgotten. The best word describing this caravan is a theatre circus, which has a little or big something for everyone, young, old, theatre enthusiasts or general onlookers, grumpy, happy or just generally somber, leaving them transformed and transfixed. De Parade 2011 comes to Amsterdam on the 5th of August at the Martin Luther King Park to sweep its audiences off of their feet. Their line -up this year has over 55 bands scheduled to go up on stage over 17 days and several theatre productions, performances ranging from full -blown events to short performances clubbed together on a lovely evening of shared passions and love for the arts, n„r ;rr; HIL( _p OWLTON 40,,t ISRAEL Activism Festival When: May Location: Sa'adim forest, deep in the mountains of Jerusalem, Israel Attendance: Unknown Website: http : / /www.activism- festival.org.il Synopsis: Activism Festival is a celebration of our actions toward a better social and ecological state. The festival is a major meeting point for activists, associations, organizations and businesses which hold social and ecological responsibility. � S� 1.o F• Additional Information: The festival aims to align the distributed work of those who work for social and ecological change, and to empower them by creating collaborations, giving tools and getting public's attention. The festival is all about the people - those who act within organizations and even those who act independently and do not want to be categorized, and highlights the personal experience within the action taking place. This way a dialogue is created between equals with no differences which come from labels - organizational, religious, and ethnical or others. Understanding that culture is a repetition of the state of things, and that art has the power to inspire changes, the festival provides grounds and exposes social and ecological arts, by creating original art during the festival, introducing expositions, parades and original acts, and even hosting works by international artists. The festival is based upon personal participation of its visitors. In the Activism Festival participators are invited to take a real part in creating content, by participating in workshops and discussions, volunteering and jobs, coming to morning - circle which is the communion -core of the festival, and many other ways. IV TC OQ UNITED STATES OF AMERICA South By Southwest When: March Location: Austin, TX Attendance: Website: hftp: / /sxsw.com/ Synopsis: It is both a film and music festival. Conference panel discussions present a forum for learning business at the SXSW Trade Show, accompanied by world class artists to perform. ROUTH SY SOUTHWS sT .. Additional Information: South By Southwest is both a film and music festival held in Austin, Texas for a week in March of each year. The event has taken place each year since 1987 and has grown to become the premiere annual festival for new and rising recording acts. Members of the music industry looking for the next big thing crowd the streets and clubs of Austin. The sheer number of performers is phenomenal. This year the festival boasts of hundreds and hundreds of musical acts. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz - generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the SXSW Trade Show: The Exhibition for Creative Industries and global networking opportunities abound. Austin serves as the perfect backdrop for SXSW®, where career development flourishes amid the relaxed atmosphere. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever - evolving field, long after the events' conclusion. lvsrce arac _ c 3HOai -'x HILL NOWLTON UNITED STATES OF AMERICA Bamboozle When: April- May Location: East Rutherford, New Jersey Attendance: Unknown Website: http: / /www.thebamboozle.com/ Synopsis: A solely music festival that has many franchise festivals in other parts of the country. Festival includes a wide range of artists to perform. wt Kha' dfi '30 Secoh& To lk4an Additional Information: The Bamboozle kicked off in 2005 as a 2 -day music festival held in New Jersey. It is a three day festival this year from April 29 through May 1, 2011. However, the Bamboozle franchise has expanded to include the Bamboozle California festival as well as the Bamboozle Roadshow tour, the Hoodwink, a daylong festival before Bamboozle that features artists covering material by other artists, and Bamboozle Chicago. The Bamboozle is an annual two day rain or shine music festival held in New Jersey in early May. While traditionally the focus has been on post hardcore and punk pop bands, the genres represented now range much more widely than in the past. The event has also expanded into a collection of festivals. There is now a Bamboozle California and Bamboozle Chicago. Hoodwink Festivals are also held which present bands covering songs by other bands. The Bamboozle Roadshow takes a number of the bands on the road as a package tour. A';HOnl-r HIL10(- VC}xYl.fON UNITED STATES OF AMERICA Bumbershoot When: September Location: Seattle, WA Attendance: Unknown Website: http: / /bumbershoot.org/ Synopsis: Has drawn artists representing the best in music, film, comedy, spoken word, dance, theatre, performance, and visual arts to the Seattle Center over Labor Day weekend. It is North America's largest urban arts festival. sEA„«Va rC ARCS TE571FfAi w r.:ffi g �fi ; °$..SAMSUNG mobile ;:� �4Y � •:.:.. _ .., c mss' W .,�.. _ .. mss'. *� �.� . Additional Information: Bumbershoot, Seattle's Music & Arts Festival is now in its 41 st year. Since 1971, Bumbershoot has drawn artists representing the best in music, film, comedy, spoken word, dance, theatre, performance, and visual arts to the Seattle Center over Labor Day weekend. North America's largest urban arts festival, Bumbershoot takes place in the heart of the city at the 74 -acre Seattle Center. Over 100,000 visitors from near and far spend the weekend reveling in the world of Bumbershoot, experiencing everything from regional favorites to international superstars across all arts disciplines. One ticket gets you onto the Festival grounds each day and from there, the world of Bumbershoot is yours to explore. Experience groundbreaking local, national, and international artists in all arts disciplines and musical genres at a variety of large and small, indoor and unique outdoor venues *. Participate in hands -on activities throughout the Festival and enjoy music, theatre, dance, comedy, literary arts, visual arts and more all in the same day. Bumbershoot also features a variety of food, merchandise, and urban craft vendors throughout Bumbershoot grounds— there's plenty to eat, see, and do all weekend long. MB VCA BUSINESS DEVELOPMENT: CORPORATE EMPLOYEE ADDED VALUE V�IT, AND MIAMI BEACKEXCLUSIVE OFFERS OPPORTUNITY The Miami Beach Exclusive Offers consists of a collection of hotel and restaurant deals packaged for corporations to add to the list of benefits currently offered to employees. This offering will serve as H &K's `foot -in- the -door' to the corporations we contact, creating a possibility to approach them in the future about meeting and event recruitment while `putting heads in beds' for Miami Beach hotels. All packages will remain on the corporation's internal website as an ongoing incentive for employees to travel to Miami Beach. Hotels and restaurant deal information will be collected by H &K through an opportunities form distributed to targeted hotels and restaurants who choose to participate. This form will clearly present the benefits the hotel or restaurant will receive for offering a deal including the number of employees the deal will reach. Please see the WPP opportunity form sample sent to hoteliers earlier this month. Details of the opportunity being offered to the corporation are as follows: • The corporation will receive a collection of exclusive offers from Miami .Beach Hotels • The corporation can add this collection of offers to its current list of benefits available to employees • The benefits from hotels include discounted room rates and hotel amenities, special pricing with restaurant affiliates and other added values • These exclusive offers can only be redeemed by employees and stay valid for at least one year • The collection of offers, once received, can be posted on the corporations internal internet site used by employees and possibly advertised through an internal newsletter, if available • All participating hotels will not be able to contact the corporation at any time, for any reason All offers are to be used at the discretion of the corporation and the employees, for either business or leisure travel H &K has successfully established the Miami Beach Exclusive Offers Opportunity with our parent company WPP and is in the stages of developing an appropriate package for it to post on its internal site. The same process will be executed for all corporations contacted moving forward. V;STCR %+NG HIQ� _KPlowLTON MIAMI BEACHEXCLUSIVE OFFERS OPPORTUNITY WPP Hotel Offer Sample Below is an example of how Miami Beach hotels and restaurants will be featured on internal corporate sites. Morgan Hotels Group .. � . tea` t' A zz At z . . a i ' e b • i Y'SITCF r•NC cor :vl,::w Stet HILII' tOWLTUN •a R,�.i� 3ri. OPPORTUNITY FORM VISI i t -)R AND C01' V ENT1c0N . AUT HORITY IL&NOWLTON EXCLUSIVE WPP OPPORTUNITY: REQUEST FOR INFORMATION August 17, 2011 Attention Public Relations/ Sales & Marketing Representatives, Hill & Knowlton SAMCOR's parent company, WPP, is giving Miami Beach hotels a golden opportunity. WPP is allowing us to post Miami Beach hotel offers onto their WPP Insider website, available exclusively to all WPP employees. Benefits of the opportunity: • 146,000 employees who often travel around the world, from leisure to business, will be considering your hotel as a place to stay and/ or do business in • By being on the website each hotel is considered to be 'WPP Preferred' • Hotel's name and website will be featured on the WPP Insider website, driving more people to your site and luring more costumers • Please visit http: / /www.wpp.com /wpp /companies/ to learn more about what other companies are part of WPP, who also have access to the WPP Insider website Requirements: • Hotel must have a discount, promotion, or package to offer that is current or upcoming • This promotion or package may be specific to any traveler demographic, or can be redeemable by all guests (hotel's choice) No minimum or maximum value required About WPP: WPP is the world leader in marketing communications services. We are made up of leading, companies in: Advertising; Media Investment Management; Consumer Insight; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; Direct, Digital, Promotion & Relationship Marketing; Specialist Communications Number of employees 146,000 Number of offices 2,400 Number of countries 107 Recent WPP Awards: • Gold Award, Online Annual Report, Astrid Awards 2011 • Winner, FTSE 100 Companies, Accountancy Age Awards 2010 • Platinum Award in Top 100 Annual Reports, LACP 2010 • Gold Awards for Overall Annual Report, Interactive Annual Report, Written Text, Green /Environmentally Sound Annual Report, International ARC Awards 2010 The deadline to be included in this opportunity is September 8 2011 Please complete the attached form and return it to Ashley Menear at ash ley .menear(a)hillandknowlton.com. Please call (305) 443 5454 with any questions. }Y'SITOR AND CGt �+4'Vl av i t �F a1 Tn a, A., "�Nd2tTY H Lk l"I UtY �• % iJ r; OPPORTUNITY FORM V'SITOR AN CONNEWi N AUTHORITY I L��'�? LTO "` I °I C °� EXCLUSIVE WPP OPPORTUNITY: REQUEST FOR INFORMATION Hotel Name: Contact Name/ Title: Phone: ( ) ° Fax: ( ) Email: Website: Please include: .*These offers do not have to be WPP specific* - Hotel rates according to season (winter, spring, summer, fall) (if available) - Deal/ discounts/ package that is available for all incoming guests - Special deal /discounts/ package for a targeted geographic traveler_ (if available) (i.e. business travelers, LGBT travelers, etc) Thank you! Please return to Ashley Menear at ash ley .menear(Whillandknowlton.com by September 8 2011. Please call (305) 443 5454 with any questions. } y , �V SITCR =+NC µ CGPw ?It:CiN i yr�t t T A'.; HCril:t-... HIL4"=9N Ww T€7N WPP PREFERRED HOTEL PROGRAM WPP's internal website, InsideWPP.com, provides its thousands of employees with a directory of 'WPP Preferred Hotels.' The preferred hotels are used exclusively for all company business travel. Each year, a small board consisting of top representatives from select WPP subsidiaries determines which hotels will be used for the calendar year. H &K has secured a spot on the elite board specifically to push Miami Beach hotels. inside . P 3 � � The VWP Group Worldwide Hotel Directory lists all hotels where we enjoy preferential rates. All Groin; companies; affiliates and subsidiaries are eligible to benefit from these g rates'. "PI? regional contacts regarding the WPP Global Hotel Directory are as follows: . ASIA PACIFIC EMENUK LATAM NORTH AMERICA T-= Ter "khoo (APAC) . Cz's3'k biA (BdEAI UK) 'Corr_3 (tATtND H°i: t,brndng (Nofth, . . ode:. ;uz APAC) •'!r =grid 13bmr (France)" ' H=ii.r =,. *,3 cr.as (t ATAIA Grrierica 1 Global) Jar,n 1 a =, (China) (Spain) , r_ r C31 Ht chant- (India) 'd'.i er(Germany) `(JtftrD, t:r'o Fi_r =e (Australia d • C i,We Sartvr? (kaly) Tim C =_ ,:ne (Y&R) New Zealand) `Tho,mm Fms. (Scandinavia) par , Barrett (Grey) . : =s f u5 =u3:.; (CeMrai • T3 €cr `dtaiz (Kantar) a Eastern Europe)` [a:•'il•,r raer.,(GHG) The hotels listed should be booked through a preferred travel agent, so they can ensure that you recelve the preferential rates, !f you find that there are any problem, your, feedback is welcome and can be submitted directly in the online hotel directory, or emailed to any of,the team members listed above. Please note the *0 Prereged Hotel €Market Rate Caps. (pdf) r;: erT D <:I n. >Hpz17 +. HIL( ".9N 1WLT€7N TARGETED HOTEL PARTNERS • 1 ®s ,F qd' The Ritz - Carlton, South Beach Loews Miami Beach Fontainebleau Miami Beach The Betsy South Beach The Tides The Hilton Bentley Z Ocean Hotel Mondrian Miami Angler's Boutique Resort Dream South Beach The Shelbourne The Sanctuary The Eden Roc V'STi;f; aND XNOWLTON TARGETED RESTAURANT PARTNERS x r< d Mr. Chow Quattro Hakkasan Red Steakhouse Scarpetta 1500 Degrees The Forge Nobu Casa Tua Bond St. Cecconi in SoHo House THE Restaurant at the Setai Prime 112 Blue Door Fish at Delano Prime Italian Philippe STK Tudor House Gotham Steak House Meat Market MBVCA BUSINESS DEVELOPMENT:. SERVICE IMPROVEMENT SUGGESTIONS V , j v Slrce �r,c ltIC.( ' = KNLtwLTVi'i SERVICE IMPROVEMENT SUGGESTIONS MBVCA SERVICE CERTIFICATION PROGRAM The current Miami Beach Hospitality and Service video captures and personifies the central issues present in the service industry in Miami Beach. Of the issues presented, H &K recognizes that the hotel and restaurant industries must be focused on in order to improve the number of business travelers to Miami Beach. With that in mind, H &K has created the MBVCA Service Certification program as a solution to help improve hospitality service. OVERVIEW The concept behind the certification program is to.reward hotel employees for excellent service by offering an "employee of the month," or something similar, that positively reinforces a great work ethic. The program will allow good behavior to be exemplified and offers an incentive for employees to put forth their best work. These employee rewards will be determined by the hotel and have no minimum or maximum value. The rewards can be either in- house, such as paid time off or meals at the hotel restaurant, or can be a gift of a certain monetary value, such as a pre -paid gas card.' In order for the incentives to be effective, rewards must be open to all employees on a monthly basis. Although the hotels will participate on a voluntary basis, H &K and the MBVCA will offer an incentive for hotels to fund these rewards and commit to the program. As we begin to recruit business meetings and events from some of the largest global corporations, H &K will require that hotels be MBVCA Service Certified before we can refer them as appropriate venues. The business opportunity H &K will present to hotels, at no cost to them, will serve as incentive enough to commit to the program. Additionally, this will ensure that Miami Beach's hospitality reputation is upheld to the highest standard and that as a city, we deliver on the promises made to recruited corporations. Hotel Eligibility Requirements: • All employees must watch the MBVCA Hospitality and Service video upon being hired • Hotel must have, or implement; a customer service training program for all incoming employees supplemental to the video • Hotels must offer a reward for one employee in each customer service branch in the hotel (i.e. valet, door men, receptionists, cleaning service, management staff, event staff, etc) •. A reward must be offered monthly to one person in each customer service branch • If hotel already has a reward incentive program, the hotel must present it to the MBVCA for approval • Hotel must agree to implement this reward program, in all branches of customer service that apply, for at least six months is .,,o„ MBVCA BUSINESS DEVELOPMENT: CORPORATE MEETINGS & CONVENTION RECRUITMENT , }VjiTCf,cND . CORPORATE MEETINGS AND EVENT RECRUITMENT: RECRUITMENT OVERVIEW FOR MBVCA 1. H &K will approach our internal top 50 clientele, the U.S. 10 largest employers and the Fortune 500 Best Companies to Work For with the Miami Beach Exclusive Offers Opportunity, a collection of hotel and restaurant offers that can be added to the list of benefits they give to employees. This offering will serve as our `foot -in- the -door' to these corporations, creating a possibility to approach them in the future about meeting and event recruitment while `putting heads in beds' for Miami Beach hotels. Please see the introductory letter template we will be using for our initial approach. 2. After a corporation shows interest, H &K will coordinate all details creating a suitable Miami Beach Exclusive Offers Opportunity package for the hotel. This includes sending out an opportunity form to our targeted hotel list to collect applicable offers and then compiling a presentable package that can be easily formatted to fit a web page compatible with the corporation's internal site. 3. Once the package is established within the corporation, H &K will encourage it to internally advertise the new benefits offered to employees. This can easily be done through mediums such as internal newsletters or office corkboard postings. 4. Simultaneously, while H &K is developing relationships with these corporations and coordinating packages, we will also assist in facilitating the Miami Beach Service Certification program. Conducting this program will effectively prepare Miami Beach for new business travelers and will serve as an additional reason for corporations to hold small and mid -size meetings in both the convention center and hotel facilities. 5. After all'corporations have been initially approached and the service certification program is in place, H &K will invite corporations to experience and give their feedback on the new professional side of Miami Beach. H &K will then tailor a letter to each corporation using the following format: o Inquire about what company meetings and events they have coming up and hold annually o Inquire if they have held a meeting or event in Miami Beach before o Provide a concise description of the service certification program_ and the strides Miami Beach has made because of it o Extend invitation to hold a corporate meeting or event in Miami Beach and rate the service experience o Provide additional proof points that make Miami Beach a great corporate meeting and event destination 6. After a corporation shows interest in bringing an event or meeting to Miami Beach, H &K will formally introduce the contact to all appropriate parties. V., I' AN CORPORATE INTRODUCTION LETTER TEMPLATE Miami Beach Exclusive Offers Opportunity for H&K Top 50 Corporate Clientele Colleagues: The Hill & Knowlton Miami office recently became the agency of record for the Miami Beach Visitor and Convention Authority and is currently developing several programs that facilitate business travel to Miami Beach. One of these programs involves connecting top corporations with exclusive offers from eligible and sophisticated Miami Beach hotels. I am reaching out to you on behalf of our Miami office, as we are extending this opportunity to our most distinguished clientele and stand behind the benefit it presents. I have listed details below. About the opportunity: • The corporation will receive a collection of exclusive offers from Miami Beach Hotels • The corporation can add this collection of offers to its current list of benefits available to employees • The benefits from hotels include discounted room rates and hotel amenities, special pricing with restaurant affiliates and other added values • These exclusive offers can only be redeemed by employees and stay valid for at least one year • The collection of offers, once received, can be posted on the corporations internal internet site used by employees and possibly advertised through an internal newsletter, if available • All participating hotels will not be able to contact the corporation at any time, for any reason • All offers are to be used at the discretion of the corporation and the employees, for either business or leisure travel Participation in this opportunity is of course at your discretion and I am happy to field any questions you may have. If you are interested in receiving this benefit, please let me know no later than Monday September 5th. Thank you for continuing to be a valued client of Hill and Knowlton and I look forward to hearing from you. Sincerely, Ashley Menear vsRCe;.r;c L/�t t �,rt,�a^l��prYr�pc CvP;V£NiiiiV HIL a k�F`EVY7LTON m • CONVENTION CENTER RECRUITMENT: CORPORATE MEETING POSSIBILITIES H &K met with Bob Balsam to discuss the corporations and meetings he is in interested in recruiting. Outreach to these corporations and markets will be coordinated through H &K's international network. Once an appropriate contact is established, we will work with the convention center to create an appropriate recruitment strategy, including any sales materials used by the convention center to recruit new business. Convention Center Corporation Interests: • McDonalds • Wendy's • Dole • Chiquita Demographic Opportunities: • Nassau o Corporations such as Boeing and others associated with space shuttles • Energy o Corporations associated with renewable and nuclear power. Trade Manufacturer Conference Possibility H &K will utilize its international network to contact trade manufacturer conference planners in India, Brazil and China to assist in the coordination of a three -day trade manufacturer convention. This will be the first convention of its kind to gather all three global superpowers in one place. VS N M'kZ - HO:ffy AMERICA'S 'I O LARGEST EMPLOYERS 1. Wall- Mart Stores Inc. Employees: 2.1 Million 2. International Business Machines Corp. Employees: 436,000 3. United Parcel Service, Inc. Employees: 400,000 4. McDonald's Corp. Employees: 4001,000 5. Target Corp. Employees: 355,000 6. The Kroger Co. Employees: 338,000 7. Hewlett- Packard Co. Employees: 324,000 8. Sears Holdings Corporation Employees: 312,000 9. Pepsi Co, Inc. Employees: 294,000 10. Bank of America Corporation Employees: 288,000 � YSiTCF, %,ND CC;f. :.Ii CT At;.Hp < , iY ILI' -= NOWLTON FORTUNE 500 BEST COMPANIES TO WORK FOR 1. Microsoft 14. Devon Energy Employees: 53,410 Employees: 3,508 2. Goldman Sachs Group 15. Nordstrom Employees: 13,154 Employees: 49, 447 3. Intel 16. Chesapeake Energy Employees: 42, 694 Employees: 8,529 4. Cisco Systems 17. Whole Foods Market Employees: 36,612 Employees: 52,915 5. American Express 18. Car Max Employees: 26,329 Employees: 13,436 6. Google 19. Stryker Employees: 21,068 Employees: 8,389 7. Publix Super Markets 20. W.W. Grainger Employees: 141,217 Employees: 13,699 8. Aflac 21. Darden Restaurants Employees: 4,400 Employees: 167,537 9. United Services Automobile Assn. 22. EOG Resources Employees: 21, 889 Employees: 1,811 10. General Mills 23. Mattel Employees: 16,803 Employees: 5, 161 11. Marriott International 24. CH2M Hill Employees: 106,280 Employees: 13,486 12. Qualcomm 25. Booz Allen Hamilton Holding Employees: 12,520 Employees: 23,294 13. Starbucks 26. J.M. Smucker Employees: 103,425 Employees: 4,157 27. NuStar Energy Employees: 1,419 HILI ,KNOWLTON MBVCA BUSINESS DEVELOPMENT: MBVCA PROMOTION TACTICS � Y,SITCR AND _ \, ar;v �r oN A'.."HOW " HILL �KNOwLTON MBVCA FOUR TARGETED MEDIA .POSSIBILITIES H &K will create and distribute four targeted media pitches throughout the year as part of our media plan. These pitches will highlight activities and accomplishments within the MBVCA that underscore our messaging. Suggested Pitch Focuses: 1. MBVCA Charity Involvement This will focus on what charities the MBVCA has sponsored in the past and any new charities it is set to sponsor in the future. 2. MBVCA Grant Recruitment This pitch will focus on grants the MBVCA has accumulated and how they, have been used to benefit Miami Beach. 3. MBVCA Event Sponsorship This will focus on the biggest and best events that the MBVCA has recruited to the beach as well as the events it sponsors. It will highlight how Miami Beach has benefited from the MBVCA events. 4. MBVCA Movie and TV Sponsorship This will focus on what movies and TV shows the MBVCA has sponsored and all the ways Miami Beach has benefited from film production. \ \t (cr<tir vrr:ty L7pt K1a7O °Ynpp ASSOCIATION AND ORGANIZATION MEMBERSHIP RECOMMENDATIONS La Cumbre in Las Vegas, Nevada www.lacumbre.com La Cumbre, The Americas' Travel Industry Summit is an annual, dynamic, must attend, 3 day event, where you can discover a diverse range of exhibitors from the travel & tourism industry and meet with the leading international travel professionals. Community Marketing, Inc.'s 12th International Conference on Gay & Lesbian Tourism www.communitymarketinginc.com Every year, CMI brings together leading tourism professionals to learn about the gay and lesbian market from the experts — the people behind the success stories. Perfect for marketing and sales executives of tourism boards, CVBs, DMOs, accommodations, tour operators, events, agencies and meeting planners. Topics include: internet, print and direct marketing, research trends, sales tracking, community involvement, LGBT niche markets, press relations and more. Hospitality Sales and Marketing Association International (HSMAI) Affordable Meetings National Tradeshow www.hsmaimeet.com Affordable Meetings has evolved into HSMAI's MEET — a dynamic new series of conferences and events offering a fresh, invigorating vision for meeting and event professionals of every level. HSMAI's MEET, organized by the Hospitality Sales and Marketing Association International, extends the Affordable Meetings longstanding tradition of industry - leading education and reboots it in a lively, engaging format. More importantly, HSMAI's MEET serves an industry that takes pride in connecting people to people. Naturally, professional planners expect their own meetings and events to forge the most direct, most personal, and most profitable connections possible: • With fellow professionals who share their interests. • With partners who serve their businesses with properties, products, and services. • With experts who inform every aspect of the planning profession . Every HSMAI's MEET event incorporates innovative services and technology to foster these connections and move the planning business forward affordably, efficiently, and successfully. American Society of Association Executives www.asaecenter.org ASAE & The Center for Association Leadership are two organizations linked together by a common belief and a common passion. We believe association s.have the power to transform society for the better. Our passion is to help association professionals achieve previously unimaginable levels of performance. We do this by nurturing a community of really smart, creative, and interesting people - our members. In short, we connect great ideas and great people. {nCONVTNT f: HIL i OWLTO ASSOCIATION AND ORGANIZATION MEMBERSHIP RECOMMENDATIONS American Society of Association Executives (continued) Specifically, ASAE & The Center produce more than 75 learning experiences each year, publish Associations Now Magazine and the Journal of Association Leadership, provide thousands of web -based tools and resources, help members connect in 14 professional interest sections, conduct future - focused and market research, host ASAE & The Center's Annual Meeting & Exposition and the Springtime Exposition, and act as the voice for and advocate of the association profession. Finance and Insurance Conference Planners www.ficpnet.com FICP is an individual membership association for meeting planners employed within the - insurance and financial services industry. The association exists to provide high - quality information, education and networking to financial and insurance meeting professionals, increasing their success and strategic value within their companies and in their careers. FICP maintains a close relationship with hospitality partners who serve our industry and uniquely provides a balanced planner -to- hospitality partner ratio to maximize the intimacy and relationship building within our business environment. International Food, Wine & Travel Writers Association www.ifwtwa.org The International Food Wine & Travel Writers Association (IFWTWA) is now a global network of journalists who cover the hospitality and lifestyle fields, and the people who promote them. Our members cover a broad spectrum of travel destination attractions such as active and passive adventure activities, ecology, historical features, culture, fairs, festivals and special events. Many of our members' writing niches include food and wine. IFWTWA strives to be a gathering point and resource base for an active membership composed of professionals engaged in the food, wine and travel industries. The association's membership includes professionals in culinary arts and sciences, the wine growing and production industry, and in the hotel and hospitality management industries. MBVCA AWARD APPLICATION RECOMMENDATIONS Florida Society of Association Executive: Executive Member of the Year Award www.fsae.org The Executive Member of the Year Award and the Associate Member of the Year Award were created to honor the individuals who have displayed the highest commitment to professional growth and pride in their field. Their professionalism and leadership are evident in both services to the association management profession and to the community. The Rising Star Award was created to honor an FSAE association executive or FSAE association staff member who has contributed significant time and talent to FSAE's success or within their current job. Florida Tourism Hall of Fame www.visitflorida.orq Begun in 2001, the Florida Tourism Hall of Fame acknowledges contemporary and historic figures whose vision, creativity and drive have had a positive and significant impact on the development of Florida as a desirable visitor destination. One individual is chosen annually and announced during the Governor's Conference on Tourism in September. Selection is made by a panel representing the state's various tourism industry associations and other key industry representatives. The award is presented on behalf of the Florida Commission on Tourism. For more information, contact Susan Gale at (850) 205 -3857. Florida Municipal Achievement Awards _ www.floridaleagueofcities.com The Florida Municipal Achievement Awards Program is designed to recognize innovations and excellence in municipal government. It provides municipalities with an opportunity to receive recognition for superior and innovative efforts in three award categories — City Spirit, Citizenship and Environmental Stewardship. Responsible Tourism Awards www.responsibletravel.com 1.Best in a marine environment An organization related to a beach or other marine environment, such as turtle conservation or a marine eco- tourism trip. 2.Best destination A resort, village or an entire country that manages tourism well for the long -term benefit of tourists, conservation and local people. The All- America City Awards www.allamericacitVaward.com The National Civic League recognizes ten communities each year for outstanding civic accomplishments. To win, each community must demonstrate innovation, inclusiveness, civic engagement, and cross sector collaboration by describing successful efforts to address pressing local challenges. A. �1'1C;i'it 1lSL� ^� }i1YL.fwLTON R:.i• �3 s MBVCA AWARD APPLICATION RECOMMENDATIONS The All-America City Awards (continued) Today the award competition is open to neighborhoods, towns, cities, counties and metropolitan regions. In their applications, AAC finalists briefly tell their community stories, list two of their most pressing challenges and three outstanding community projects. The award program culminates in a three -day event where community delegations tell their stories of successful change to a national jury of business, nonprofit, and local government experts. All-America Cities benefit by increasing community pride, networking with civic activists from across the country and gaining national recognition. The AAC designation has helped communities win grants and new resources and attract new employers. U.S. Chamber Calls on America's Communities to Apply for National Honor www.usa.siemens.com The U.S. Chamber of Commerce's Business Civic Leadership Center (BCLC) opened the nomination period for its 2011 Siemens Sustainable Community Awards. Now in its fourth year, the program recognizes local governments, chambers of commerce, and other organizations for the tremendous steps they've taken to improve quality of life and enhance their ability to sustain a successful community for generations to come. The National League of Cities: Awards Program www.nlc.org The National League of Cities recognizes cities and towns that, have turned ideas into accomplishments. NLC showcases and shares city successes through a variety of award and recognition programs including: the City Showcase, the City Cultural Diversity Awards, the WIMG Leadership Award and the Certificate of Achievement in Leadership. City Showcase The City Showcase is an annual exhibition of successful, creative programs from cities and towns across the country. Display booths at NLC's annual Congress of Cities and Exposition provide attendees the opportunity to network with their peers, and talk about the details of implementing a great city program. City Cultural Diversity Awards The National Black Caucus of Local Elected Officials (NBC -LEO), a constituency group of NLC, established the City Cultural Diversity Awards to honor cities that exhibit quality and innovation promoting cultural diversity. These awards are presented at the annual Congressional City Conference. HILI� NpWLTON MIAMI BEACK VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Category Deadline Action Target Method Details Group August 2011 Create MBVCA Boiler Plate and media Receive facts and Forms, boiler plate and News 8-Aug relations All highlights from templates will serve as Bureau templates and MBVCA media generating support tools opportunity form News Ed Calendar Confirm current Database generated Bureau 31 -Aug (through All listings and call through internal December) publications research Seek targeted Database generated News 31 -Aug Media List All publications and through internal Bureau call to confirm research contacts Receive proof Fall Arts/ points, create Will highlight Miami News 11 -31 Wedding targeted media list, Beach as a destination Bureau Aug Destination GLBT pitch feature and perfect for honeymoons (Specialty follow up with e- and weddings as well as pitches) mails and phone fall arts calls Seek media opportunities, Will continuously News 1 -30 Monthly Media All create proof points, coordinate reactive and Bureau Outreach pitch and follow up proactive pitches with a -mails and phone calls Organizations/ Coordinate associations and MBVCA association awards will be MBVCA 31 -Aug visibility All membership/ suggested for MBVCA Planning development award applications to pick from. Four and plan pitches MBVCA focused pitches for the year will be written for the ear. 4 r �. HiLL�*NOWLTON';!V'1: R MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Meet with GMCVB Y Press Trips/ for details. Meeting to be GMCVB TBD Opportunities All Coordinate with scheduled them for promotion plan Specialty Conduct research Press and write, create Create press release Brazilian Film Arts and targeted media list, Release/ 16 -Aug Festival Pitch Culture release on wire and send out to targeted Focused and follow up with list. Event editors XVI International Create proof points Selected events will be Ballet Festival for each event. Additional of Miami, Salsa Connect with included in proactive Events 1 -30 Festival, Miami' All media at event for and reactive pitches as Spice possible coverage part of monthly media Restaurant opportunities. outreach. Month September 2011 News Ed Calendar Confirm current Database generated Bureau 1 -30 (through All listings and call through internal February) publications research Seek targeted Database generated News 1 -30 Media List All publications and through internal Bureau call to confirm research contacts' Media Touch -base phone calls News Monthly reach out and e- mails. Physical . Bureau 1 -30 Relations All to key media meetings where Development applicable. Coordination with Create press kit with News 31 -Sep Press Kit All MBVCA stock underscoring messaging Bureau photos, B -roll, fact "Miami Beach is like no sheets other place in the world" 5 :, z C _ HlL - NOWLTON ;AM MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Coordinate with Creative premiums Business Hospitality MBVCA to create created for hospitality Plan 30 -Sep Service All branding and workers that tie in with Support Campaign Service Certification premiums. Program Receive proof points, create Position vacations to News targeted media list, Gift of Travel Miami Beach as the Bureau 2 -Sep Pitch All pitch feature and ultimate gift for the follow up with e- holidays mails and phone calls Receive proof Highlight Miami Beach points, create as an ideal family News Holiday Travel/ targeted media list, getaway quick trip Bureau 15 -Sep Weekend All pitch feature and perfect for Getaway Pitch follow up with e- Thanksgiving, mails and phone Christmas and New calls Years Seek media opportunities, Will continuously News 1 -30 Monthly Media All create proof points, coordinate reactive and Bureau Outreach pitch and follow up with a -mails and proactive pitches l hone calls Conduct research Working with Steve and write, create Adkins to highlight this Specialty GLBT Pink program conducted in Press 6 -Sep Flamingo GLBT targeted media list, MB. This establishes Release Program release on wire MB as a GLBT and follow up with destination different editors from any other. Receive proof points, create Pitch will garner media targeted media list, In House MBVCA visibility for the MBVCA. Media 15 -Sep Focused Pitch All pitch feature and Pitch details to come follow up with e- from MBVCA. mails and phone calls Receive proof points, create Seeking opps. for Miami Media Promotions and targeted media list, Beach in print and Generating 1 -30 Sweepstakes All pitch feature and online pubs and tv follow up with e- shows (reality, cooking, mails and phone travel and talk) calls 6 MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Inquire about Press Trip/ upcoming press Coordinate details on GMCVB TBD Campaign All trip and campaign how MBVCA can Opportunities activities for collaborate successfully November Receive proof points, create Proactive pitch using the Focused 6 -30 South Beach Sports/ targeted media list, event to position Miami Event Sep Fall Fitness Celeb pitch feature and Beach as a warm follow up with e- destination getaway that mails and phone doubles as a fitness calls vacation October 2011 News Ed Calendar Confirm current Database generated Bureau 1 -30 (through All listings and call. through internal March) publications research Seek targeted Database generated News 1 -30 Media List All publications and through internal Bureau call to confirm research contacts Media Touch -base phone calls News Monthly reach out and e- mails. Physical Bureau 1 -30 Relations All Development to key media meetings where applicable. Receive proof Highlight service points, create campaign and stress targeted media list, News Business MB's makeover - Bureau 2 -Oct Travel Pitch Busnss pitch feature and position it as perfect for follow up with e- meetings and mails and phone conventions calls Receive proof points, create Position Miami Beach Winter/Warm targeted media list, News 10 -Oct Weather All pitch feature and as a luxury destination Bureau Getaways Pitch follow up with e- perfect for winter and warm weather travel mails and phone calls 7 MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Seek media News Monthly Media opportunities, Will continuously 1 -30 All create proof points, coordinate reactive and Bureau Outreach pitch and follow up proactive pitches with a -mails and Conduct research Highlight positive Specialty MBVCA Hotel and write, create change in hospitality Press 15 -Oct Service Busnss targeted media list, service due to roll out of Release Campaign release on wire MB Service Certification and follow up Program Receive proof points, create Seeking opps. for Miami Media Promotions and targeted media list, Beach in print and Generating 1 -30 Sweepstakes All pitch feature and online pubs and tv follow up with e- shows (reality, cooking, mails and phone travel and talk) calls Inquire about Press Trip/ upcoming press Coordinate details on GMCVB TBD Campaign All trip and campaign how MBVCA can Opportunities activities for collaborate successfully December . . Create proof points Miami for each event. Selected events will be Additional Connect with' included in proactive Events 1 -30 International All media at event for and reactive pitches as Wine possible coverage part of monthly media opportunities. outreach. Receive proof Proactive and reactive Focused Funkshion Fashion/ points and follow pitching to position Event 15 -Oct Fashion Week Leisure up with e -mails and Miami Beach as a trend- ' phone calls setting destination November 2011 News Ed Calendar Confirm current Database generated 1 -30. All listings and call through internal Bureau (through April) publications research 8 A••. HILI� NCIWLTON',A, - 0R MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Seek targeted Database generated News 1 -30 Media List All publications and through internal Bureau call to confirm research contacts Media Touch -base phone calls News Monthly reach out and e- mails. Physical Bureau 1 -30 Relations All Development to key media meetings where applicable. Receive proof points, create Position Miami Beach News Warm weather targeted media list, as the fastest way to 1 -Nov All pitch feature and escape the winter Bureau weekends follow up with e- weather for the mails and phone weekend calls Re points, proof Position MB as the only nts, create i News Sports Sports/ US tropical destination Bureau 15 -Nov Destination Celeb targeted media list, that hosts some of the pitch feature and best professional sports follow up Conduct research Focus on food. Highlight Specialty Leisure/ and write, create 2011 and upcoming Culinary targeted media list, 2012 restaurants that Press 15 -Nov Capitol arts and release on wire position MB on the short Release culture and follow up with list of culinary capitols in editors the US Receive proof points, create Pitch will garner media targeted media list, In House MBVCA visibility for the MBVCA. Media 15 -Nov Focused Pitch All pitch feature and Pitch details to come follow up with e- from MBVCA. mails and phone calls Seek media opportunities, Will continuously News 1 -30 Monthly Media All create proof points, coordinate reactive and Bureau Outreach pitch and follow up proactive pitches with e -mails and hone calls Receive proof Seeking opps. for Miami Media Promotions and points, create Beach in print and Generating 1 -30 Sweepstakes All targeted media list, online pubs and tv pitch feature and shows (reality, cooking, follow up travel and talk) t 9 MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Inquire about Press Trip/ upcoming press Coordinate details on GMCVB TBD Campaign All trip and campaign how MBVCA can Opportunities activities for collaborate successfully January Receive proof Position Miami Beach create Focused White Party points, as the hottest Event 15 -Nov Week Pitch GLBT targeted media list, destination for GLBT pitch feature and nightlife follow u Position MB as a Receive proof destination where you Focused Arts and points and follow can experience a party Event 1 -Nov Sleepless Night Culture up with e -mails and from another part of the phone calls world without leaving the US Customize proof Reactive pitching for points and follow publications with Holiday 21 -Nov Thanksgiving All up with e -mails and opportunities to promote phone calls family travel for Thanksgiving December 2011 News Ed Calendar Confirm current Database generated Bureau 1 -30 (through May) All listings and call through internal publications research Seek targeted Database generated News 1 -30 Media List All publications and through internal Bureau call to confirm research contacts Media Touch -base phone calls News Monthly reach out and e- mails. Physical Bureau 1 -30 Relations All Development to key media meetings where applicable. Receive proof Highlight celebs favorite points, create hot spots in MB to Celebrity targeted media list, News celebrate the season. Bureau 15 -Dec Spotted: Stars All pitch feature and Position Miami beach as flock to MB follow up with e- a destination favorite for mails and phone celebs calls 10 HILVI(?wLTOT~1 SW € ? MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Receive proof Position MB as a staple points, create destination for art lovers News Winter art targeted media list, highlighting Art Basel 1 -Dec All pitch feature and events. Fulfill your art Bureau escapes follow up with e- passion with the added mails and phone bonus of a tropical calls vacation Seek media opportunities, Will continuously News 1 -30 Monthly Media All create proof points, coordinate reactive and Bureau Outreach pitch and follow up with a -mails and proactive pitches hone calls Receive proof points, create Seeking opps. for Miami Media Promotions and targeted media list, Beach in print and Generating 1 -30 Sweepstakes All pitch feature and online pubs and tv follow up with e- shows (reality, cooking, mails and phone travel and talk) calls Inquire about Press Trip/ upcoming press Coordinate details on GMCVB TBD Campaign All trip and campaign how MBVCA can Opportunities activities for collaborate successfully February Art Basel's Position Miami Beach influence: How Receive proof as an art capitol of the Specialty the event has points, create word. Highlight how the Press 20 -Nov changed the All targeted media list, event has brought art, Release face of Miami pitch feature and class and sophistication Beach follow up calls to the once bikini -clad only destination Customize proof Reactive pitching for points and follow publications with Holiday 19 -Dec Christmas All up with e -mails and opportunities to promote phone calls festive travel for Christmas Customize proof Reactive pitching for points and follow publications with Holiday 21 -Dec New Years up with e -mails and opportunities to promote All celebratory travel for phone calls New Years Eve 11 ' C:S"h: �'.:; HIL NOWLTON SAS 1' MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN January 2012 Category Deadline Action Target Method Details Group News Ed Calendar Confirm current 2012 Ed Calendars for Bureau 1 -30 (through June) All listings and call publications are publications released Oct -Dec 2011 Seek targeted News 1 -30 Media List All publications and Media List TBD by Ed Bureau call to confirm Cal contacts Receive proof points, create Pitch will garner media In House MBVCA targeted media list, visibility for the MBVCA. Media 15 -Jan Focused Pitch All pitch feature and Pitch details to come follow up with e- from MBVCA. mails and phone calls Media Touch -base phone calls News Monthly reach out and e- mails. Physical Bureau 1 -30 Relations All Development to key media meetings where applicable. Receive proof Based on Ed -Cals, a points, create short and long lead TBD by Targeted TBD by targeted media list, pitch will be written to News underscore targeted Bureau Nov Pitches TBD by Nov pitch feature and bucket messaging. All 2011 Ed Cals/Trends 2011 follow up with e- mails and phone other pitches will be calls based on media opportunities. Seek media opportunities, Will continuously News 1 -30 Monthly Media create proof points, coordinate reactive and Bureau Outreach All pitch and follow up proactive pitches with a -mails and phone calls 12 H1U N0WLT0N `,dpi C ;, MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Receive proof points, create Press release will focus Specialty TBD by TBD by targeted media list, on one of the targeted Press Nov TBD by n Cal Nov pitch feature and buckets. Bucket will be Release 2011 and trends 2011 follow up with e- chosen based on ed mails and phone cals and trends calls Receive proof points, create Seeking opps. for Miami Media Promotions and targeted media list, Beach in print and Generating 1 -30 Sweepstakes All pitch feature and online pubs and tv follow up with e- shows (reality, cooking, mails and phone travel and talk) calls Inquire about Press Trip/ Coordinate details on GMCVB TBD Campaign All upcoming press how MBVCA can Opportunities trip and campaign collaborate successfully activities for March Receive proof points, create Position Miami Beach Focused ING Miami Sports/ targeted media list, as a trendy warm Event 15 -Jan Marathon Celeb pitch feature and weather fitness follow up with e- getaway, popular with mails and phone fitness enthusiasts. calls Receive proof points, create Selected events will be Additional Art Deco Arts/ targeted media list, included in proactive 10 -Jan pitch feature and and reactive pitches as Events Weekend Culture follow up with e- part of monthly media mails and phone outreach. calls February 2012 News Ed Calendar Confirm current 2012 Ed Calendars for Bureau 1 -30 (through July) All listings and call publications are publications released Oct -Dec 2011 13 MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Seek targeted News 1 -30 Media List All publications and Media List TBD by Ed Bureau call to confirm Calendar Media contacts . Touch -base phone calls News Monthly reach out and e- mails. Physical Bureau 1 -30 Relations All Development to key media meetings where applicable. Receive proof Based on Ed -Cats, a points, create short and long lead News pitch will be written to Bureau TBD by Targeted TBD by targeted media list Nov Pitches TBD by Nov pitch feature and underscore targeted Pitching 2011 Ed Cals/Trends 2011 follow up with e- bucket messaging. All mails and phone other pitches will be calls based on media opportunities. Seek media opportunities, Will continuously News 1 -30 Monthly Media All create proof points, coordinate reactive and Bureau Outreach pitch and follow up proactive pitches with a -mails and phone calls Receive proof points, create Press release will focus Specialty TBD by TBD by Ed Cal TBD by targeted media list, on one of the targeted Press Nov Nov pitch feature and buckets. Bucket will be Release 2011 and trends 2011 follow up with e- chosen based on ed mails and phone cals and trends calls Receive proof points, create Seeking opps. for Miami Media Promotions and targeted media list, Beach in print and Generating 1 -30 Sweepstakes All pitch feature and online pubs and tv follow up with e- shows (reality, cooking, mails and phone travel and talk) calls Inquire about Press Trip/ Coordinate details on GMCVB TBD Campaign All upcoming press trip and campaign how MBVCA can Opportunities activities for April collaborate successfully 14 j & a HILL. OWLTON'WlCOR. MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Receive proof Miami Beach continues points, create to recruit the hottest Focused South Beach Arts/ targeted media list, restaurants and Event 10 -Feb Food and Wine Culture pitch feature and celebrity chefs. MB follow up with e- takes its place at the mails and phone table of culinary staple calls destinations Receive proof Selected events will be Additional Miami Sports points, create included in proactive Events 2-Feb International and targeted media list, and reactive pitches as Boat Show culture pitch feature and part of monthly media follow up outreach. Customize proof Reactive pitching for points and follow publications with Holiday 8 -Feb Valentines Day All up with a -mails and opportunities to promote phone calls romantic travel for Valentines day March 2012 News Ed Calendar Confirm current 2012 Ed Calendars for Bureau 1 -30 (through All listings and call publications are August) publications released Oct -Dec 2011 Seek targeted News 1 -30 Media List All publications and Media List TBD by Ed Bureau call to confirm Ca contacts Media Touch -base phone calls News Monthly reach out and e- mails. Physical Bureau 1 -30 Relations All Development to key media meetings where applicable. Receive proof Based on Ed -Cals, a points, create short and long lead News TBD by Targeted TBD by targeted media list, pitch will be written to Bureau Nov Pitches TBD by Nov pitch feature and underscore targeted 2011 Ed Cals/Trends 2011 follow up with e- bucket messaging. All mails and phone other pitches will be calls based on media opportunities. 15 { i y I ? : HIL NOWLTON SAMCOR, MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Seek media opportunities, Will continuously News 1 -30 Monthly Media All create proof points, coordinate reactive and Bureau Outreach pitch and follow up proactive pitches with e -mails and phone calls Receive proof points, create Press release will focus Specialty TBD by TBD by Ed Cal TBD by targeted media list, on one of the targeted Press Nov Nov pitch feature and buckets. Bucket will be Release 2011 and trends 2011 follow up with e- chosen based on ed mails and phone cals and trends calls Inquire about Press Trip/ Coordinate details on GMCVB TBD Campaign All upcoming press how MBVCA can Opportunities trip and campaign collaborate successfully activities for May Receive proof points, create Will position Miami I South Beach targeted media list, Beach as a destination Focused 15- Enterta- Comedy pitch feature and known for the celebrity Event March Festival inment follow up with e- entertainment it mails and phone consistently recruits calls i Receive proof Miami Beach is home to Winter Music points, create the largest electronic Focused 10- Conference/ Enterta- targeted media list, music festival in the Event March Ultra inment Pitch feature and world- attracts follow up with e- international travels mails and phone from every part of the calls globe. 16 MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Funkshion Fashion Week Miami Beach, 13.1 Receive proof Marathon points, create Selected events will be Additional Miami Beach, targeted media list, included in proactive Events 1 -30 Miami Live All pitch feature and and reactive pitches as Music Month, follow up with e- part of monthly media Miami mails and phone outreach. International calls Film Festival, Winter Party Festival April 2012 News Ed Calendar Confirm current 2012 Ed Calendars for Bureau 1 -30 (through All listings and call publications are September) publications released Oct -Dec 2011 Seek targeted News 1 -30 Media List All publications and Media List TBD by Ed Bureau call to confirm Cal contacts Media Touch -base phone calls News Monthly reach out and e- mails. Physical Bureau 1 -30 Relations All Development to key media meetings where applicable. Receive proof Based on Ed -Cals, a points, create short and long lead News pitch will be written to Bureau TBD by Targeted TBD by targeted media list, Nov Pitches TBD by Nov pitch feature and underscore targeted Pitching 2011 Ed Cals/Trends 2011 follow up with e- bucket messaging. All mails and phone other pitches will be calls based on media opportunities. Seek media opportunities, Will continuously News 1 -30 Monthly Media create proof points, coordinate reactive and Bureau Outreach All pitch and follow up with a -mails and proactive pitches hone calls 17 Ifill- �X f .^ Aa 1 COR MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Receive proof points, create Press release will focus Specialty TBD by targeted media list, on one of the targeted Press TBD by TBD by Ed Cal Nov pitch feature and buckets. Bucket will be Release Nov and trends 2011 follow up with e- chosen based on ed 2011 mails and phone cats and trends calls Receive proof Create announcement Press Release points, create press release and Recruited announcement targeted media list, conduct Event 15 -April and pitching for All pitch feature and proactive /reactive Pitching follow up with e- June event mails and phone pitching for recruited June event calls Receive proof Seeking opps. for Miami Media Promotions and points, create Beach in print and Generating 1 -30 Sweepstakes All targeted media list, online pubs and tv pitch feature and shows (reality, cooking, follow up travel and talk Inquire about Press Trip/ Coordinate details on GMCVB TBD upcoming press Campaign All trip and campaign how MBVCA can Opportunities activities for June collaborate successfully Receive proof Miami Beach is an Focused Miami Beach points, create anchor for luxury Event 1 -April Polo World Cup ALL targeted media list, travelers. High class pitch feature and sophistication hits the follow up shores. Sony Ericson Receive proof Open, Nautica points, create Selected events will be South Beach Sports targeted media list, included in proactive Additional 1 -30 Triathalon, and pitch feature and and reactive pitches as Events Miami Festival GLBT follow up with e- part of monthly media of the Arts, mails and phone outreach. Miami Gay calls Pride 18 c MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN May 2012 News Ed Calendar Confirm current 2012 Ed Calendars for Bureau 1 -30 (through All listings and call publications are October) publications released Oct -Dec 2011 Seek targeted News 1 -30 Media List All publications and Media List TBD by Ed Bureau call to confirm Cal contacts Media Touch -base phone calls News Monthly reach out and e- mails. Physical Bureau 1 -30 Relations All to key media meetings where Development applicable. Receive proof points, create Pitch will garner media targeted media list, In House MBVCA visibility for the MBVCA. Media 15 -May Focused Pitch All pitch feature and Pitch details to come follow up with e- from MBVCA. mails and phone calls Receive proof Based on Ed -Cats, a points, create short and long lead News pitch will be written to Bureau TBD by Targeted TBD by targeted media list, Nov Pitches TBD by Nov pitch feature and underscore targeted Pitching 2011 Ed Cals/Trends 2011 follow up with e- bucket messaging. All mails and phone other pitches will be calls based on media opportunities. Seek media opportunities, Will continuously News 1 -30 Monthly Media create proof points, coordinate reactive and Bureau Outreach All pitch and follow up proactive pitches with a -mails and phone calls Receive proof points, create Press release will focus Specialty TBD by TBD by Ed Cal TBD by targeted media list, on one of the targeted Press Nov Nov pitch feature and buckets. Bucket will be Release 2011 and trends 2011 follow up with e- chosen based on ed mails and phone cals and trends calls 19 MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Receive proof Create anticipation Anticipation points, create press release and Recruited targeted media list, Event 15 -May Press Release All pitch feature and conduct and pitching for Proactive /reactive Pitching ollow up with e- g June event pitching for recruited mails and phone June event calls Receive proof points, create Seeking opps. for Miami Media Promotions and targeted media list, Beach in print and Generating 1 -30 Sweepstakes All pitch feature and online pubs and tv follow up with e- shows (reality, cooking, mails and phone travel and talk) calls Press Trip/ Inquire about Coordinate details on GMCVB TBD Campaign All upcoming press how MBVCA can Opportunities trip and campaign collaborate successfully activities for July Receive proof points, create Miami Beach gets girl Focused targeted media list, friendly — provides a Event 1 -May Aqua Girl GLBT pitch feature and tropical haven for GLBT follow up with e- women to be mails and phone themselves! calls Customize proof Reactive pitching for points and follow publications with Holiday 1 -May Mothers Day All up with a -mails and opportunities to promote phone calls gift travel for Mothers day 20 KNOWLTON MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN June 2012 News Ed Calendar Confirm current 2012 Ed Calendars for Bureau 1 -30 (through All listings and call publications are November) publications released Oct -Dec 2011 Seek targeted News 1 -30 Media List All publications and Media List TBD by Ed Bureau call to confirm Cal contacts Media Touch -base phone calls News Monthly reach out and e- mails. Physical Bureau 1 -30 Relations All Development to key media meetings where applicable. Seek media opportunities, Will continuously_ News 1 -30 Monthly Media All create proof_points, _ coordinate reactive and Bureau Outreach pitch and follow up proactive pitches with a -mails and phone calls Receive proof . Based on Ed -Cals, a points, create short and long lead News pitch will be written to TBD by Targeted TBD by targeted media list, Bureau underscore targeted Nov Pitches TBD by Nov pitch feature and Pitching 2011 Ed Cals/Trends 2011 follow up with e- bucket messaging. All mails and phone other pitches will be calls based on media opportunities. Receive proof Press release will points, create announce the recruited Specialty targeted media list, event and will position Press TBD TBD by n ds Cal All pitch feature and MB as a destination that Release and trends follow up with e- stays in the spotlight, mails and phone constantly being calls reinvented 21 HIL(� NOWLTON ,AMCOR MIAMI BEACH VISITOR AND CONVENTION AUTHORITY MEDIA PLAN Create proof points, Recruited create targeted Tailor a pitch News TB p Event pitch ALL media lists, pitch announcing the new Bureau tailored to each feature and follow event to each of our bucket up with a -mails and targeted buckets phone calls Receive proof points, create Seeking opps. for Miami Media Promotions and targeted media list, Beach in print and Generating 1 -30 Sweepstakes All pitch feature and online pubs and tv follow up with e- shows (reality, cooking, mails and phone travel and talk) calls Inquire about Press Trip/ Coordinate details on GMCVB TBD Campaign All upcoming press trip how MBVCA can Opportunities and campaign activities for Jul collaborate successfully MBVCA New Focused TBD Sponsored All MBVCA New MBVCA Sponsored Event Event Sponsored Event Event Customize proof Reactive pitching for Holiday 1 -June Father's Day All points and follow publications with opp. to up with e -mails and promote gift travel for phone calls Fathers day 22 K - S ITOR AND cbNM - NTION A UTi ORi y Activity Report Hill & Knowlton 2011 -2012 Activities Media Activities • H +K pitched the MBVCA press release to top tier media including: o Associated Press o Associated Press Miami o Frommer's o USA Today o Miami Herald o New York Times o Wall Street Journal o Sun Sentinel o Travel + Leisure o Food Network Magazine o The New Yorker o Ocean Drive o Washington Post o Travel Weekly o Travel Pulse • H +K's YTD editorial calendar outreach included: o Meetings and Conventions Magazine o CookingLite o Huffington Post o Time Magazine o Departures Magazine o Vogue o Conde Nast Traveler o Food and Wine Magazine o Bon Appetit o Whole Living Magazine o Robb Report o MSNBC o The Edge o National Geographic Traveler o C, California Style • H +K's continued media outreach around the Sustainability press release resulted in an upcoming placement in the June Issue of Whole Living Magazine (A Women's Health Magazine with 746,400 Monthly Subscribers) for a section called "Progress Report ". The article will also be a part of the June iPad edition. The writer requested photos of the Deco Bikes and Miami Beach. They were sent to the photo editor, Amy Ross, and we will send you the article as soon as the magazine hits stands. • The Culinary Stars release continued to have traction, with a placement on eDiningNews.com, the source for restaurant news. We continue to pitch the story to media across the country. • H +K continued follow up with Carrie Havranek of Frommer's about their Sleep on the Beach article. Havranek requested new images and square footage of the Delano Bungalows for the review. H +K will continue to follow up to secure placement. • H +K requested more information from the MBVCA RE: the sustainable restaurant program in order to follow up with H Doreen Hemlock of the Sun Sentinel and Wendy Koch of USA Today who both have strong interest in the Sustainability release and researched new angles for her to make the story more timely, e.g. Earth Day • H &K sent out request to targeted Miami Beach hotels regarding their Earth Day sales and packages to include in our outreach. ❑ H +K's continued media outreach packaging Miami Beach as the Magic City of 2012 and pitched to top tier publications. • H +K's Culinary Superstars continues to gain traction with targeted and dedicated pitching resulting in an article reprinted in the Miami Herald (previously printed in the Palm Beach Post). These two articles combined reached 256,125 people in one week. ❑ H +K's editorial calendar outreach included Ambermag and ecofriendlyparty.com pertinent information to assist in their writing. H +K will follow up and report on results. • Focusing on the GLBT bucket, H +K researched and wrote the April press release around the Gay Pride Parade and upcoming events for the LBGT community. The release includes a quote from Chaz Bono which H +K coordinated. ❑ H &K prepared the Media Alert for Miami Beach's Earth Day activities. • H +K worked with the MBVCA and the city manager's office to finalize the Sustainable press release which was distributed by Businesswire and pitched to H &K's list of environmental reporters and bloggers. Per above, the release has attracted strong interest and wide coverage; we will continue to update the MBVCA with additional placements. • H +K's media outreach around the Sustainability press release resulted in an upcoming placement in the June Issue of Whole living Magazine (A Women's Health Magazine with 746,400 Monthly Subscribers) for a section called "Progress Report ". The article will also be a part of the magazine's June iPad edition. The writer requested photos of the Deco Bikes and Miami Beach. They were sent to the photo editor, Amy Ross, and we will send you thelarticle as soon as the magazine hits stands. • H +K pitched the Culinary Stars press release to top tier media including: • Associated Press • Associated Press Miami o NPR: The Splendid Table o `'Wine Spectator o Food Network magazine o Lodging Hospitality o SupermarketGuru.com o eDiningnews.com o USA Today o New Jersey Star - Ledger. • H +K's Culinary Superstar pitch was picked up by the Sun Sentinel (online and print) as well as the Edge on the Net and FindLaw.com. • H +K's March editorial calendar outreach included: • Conde Nast Traveler Spa & Wellness • Washington Post Magazine Living in Style • Food & Wine Grilling issue • Meetings and Conventions Magazine • Frommer's • Cooking Light • Food Network Magazine • Glamour • H +K attended three events in order to interface with reporters regarding Miami Beach: the WMC kick -off cocktail party and awards night ceremony and the opening press conference for Miami Fashion Week • H +K sent a summary and update of the Culinary Stars placements as requested by the MBVCA. • H +K continued follow up with Carrie Havranek of Frommer's about their Sleep on the Beach article. Havranek requested new images and square footage of the Delano Bungalows for her review. • H +K requested more information from the MBVCA RE: the sustainable restaurant program, in order to follow up with H. Doreen Hemlock of the Sun Sentinel and Wendy Koch of USA Today who both expressed strong interest in the Sustainability release and researched new angles for her to make the story more timely, e.g. Earth Day • H &K requested information from Miami Beach hotels regarding their Earth Day sales and packages to include in our media outreach. This resulted in an article in April on EcoFriend l yParty. com. • H +K identified an opportunity for Miami Beach architecture to be reviewed and awarded by Budget Traveler. • H +K brought an opportunity to be featured in Budget Travel's Summer Deals section to the Shelbourne hotel • H &K, in accordance with editorial calendars developed to align with Miami Beach's buckets, developed and pitched the Wall Street Journal around a Sustainability initiative • H &K in accordance with editorial calendar outreach, pitched USA Today around Vacations that Heal: Couples Therapy • H +K reviewed editorial calendar for media outreach opportunities and following the calendar, pitched to BRIDES Magazine, and NEXT Magazine. • H +K moved the needle forward on the UNTITLED Magazine opportunity, reaching out to Miami Beach hotels about a media rate for the magazine's editors. The entire layout, centering around Dwayne Wade, will be shot on Miami Beach. • In addition, (re: Untitled magazine) H +K connected the editors with Dwayne Wade's agent. The magazine would like to feature Wade on their cover and showcase the athlete's new clothing line. • H +K sent a comprehensive pitch about upcoming events on Miami Beach to FODORS.co . The editor responded positively and will update us with the date the piece will run. • H +K contacted TRAVEL CHANNEL producer, Beth Perlman about the taping of her show, Untapped on Miami Beach and possible public relations opportunities. Will follow -up with her shortly. • H +K developed and wrote the monthly press release, "Fab, Fab February" and distributed it via Businesswire • The release was individually viewed 845 times and featured on 371 online portals across the country including ABC, CBS and NBC news sites; the Boston Globe, the Dallas Morning News, the Houston Chronicle, the Charlotte Observer, the Sacramento Bee, the Cincinnati Enquirer, the Columbus Dispatch and Yahoo! Finance among other media outlets. • H +K pitched the SBWFF to two reporters at the New York Times. • H +K reviewed the editorial calendar for media outreach opportunities and following the calendar, pitched to the Washington Post Magazine, and TRAVEL AGENT Magazine. • H +K pitched the SBWFF business angle to top publications including the NYT, WSJ, USA Today, Conde Nast Traveler, Huff ington Post, Travel + Leisure, South Florida Business Journal, New York Post, and CBS Early Show. • H +K attended the SBWFF VIP event to network with media covering the SBWFF. We reached out to and connected with reporters from Wine Spectator, Food Network Magazine, Idea Health and Fitness Magazine, Cooking Light Magazine, Dining News, Miami Beach Community Newspaper and blogger thisgirlcaneat.com • H +K reviewed the editorial calendar for media outreach opportunities and following the calendar, pitched to Food and Wine Magazine and TELEMUNDO51. • H +K reached out to PR partners at Miami Beach restaurants and hotels to ensure we would be included on guest lists and press release announcements for special events that can be leveraged in Miami Beach media • H +K reviewed the editorial calendar for media outreach opportunities and following the calendar, pitched to Bon Appetit Magazine. • H +K to leverage Miami Beach's inclusion as a finalist on About.com's list of most romantic destinations by requesting H +K employees vote for the destination • H +K passed along the finalized travel and culinary Editorial Calendar for 2012 to Grisette to review and approve. • H +K distributed the NAPTE Press Release over BusinessWire as an entertainment hub press release receiving top coverage all week. The release had 1,238 opens in the first 24 hours. The release was covered on various top tier media outlets, such as YahooFinance.com, The Miami Herald.com, and Market Watch . Total circulation was 179,355,024. Total media value was $290,463.00. • Great coverage was garnered due to H +K pitching about Miami Beach's unique parking garages. The story was covered by the Wall Street Journal. This article has a media value of $12,345. The online edition reaches more than 7.5 million unique visitors monthly, with a Total Media Value of $60,513.00. • H +K coordinated with Conde Nast Travel to supply photos and content for the slideshow "A Perfect Weekend In Miami" by Conde Nast. The total media value was $7,170.00, and viewed by 4,302,000 people a month! • H +K identified major events in Miami Beach and mapped out a robust event calendar for the . year. H +K will use this to pin -point strategic pitch opportunities. • H +K is finalizing the Miami Beach December report for MBVCA review early next week. . • H +K continued to build media relationships with key media through internal research and media monitoring. • H +K aggressive follow up on the RFP Media Alert garnered a placement in O'Dwyer's: The Inside News of PR and Marketing Communications. H +K's close relationship with Greg Hazley, Senior Editor of O'Dwyer's, secured the placement. The piece will be featured on their website and in their newsletter, reaching more than 7,000 unique visitors monthly online and 30,000 newsletter readers! O'Dwyer's is one of the most prominent and highly respected publications in the PR industry targeting public relations firms and executives, corporate communication professionals, and advertising professionals nationwide reaching exactly the targeted audience for this media alert. • H +K has completed the first draft of the NATPE /Miami as an entertainment hub press release for wire distribution and will present for MBVCA review and approval next week. • H +K is finalizing the Miami Beach December report for MBVCA review early next week. • H +K submitted questions to Elsie Howard for her review; info that will be included in an article on her tenure at the MBVCA in Miami Beach Community News newspaper. • H +K continued to build media relationships with key media through internal research and media monitoring. • H +K distributed daily Miami Beach and Travel News to the MBVCA board. • H +K distributed daily Miami Beach and Travel News to the MBVCA board. • The agency developed compelling news hooks that resulted in high -level media placements including: The New York Times, The New York Post, Zagat, The Huffington Post and CBS • H &K and Elsie Howard met with New York Times reporter Lisette Alvarez to craft and develop Art Basel message track for article published in late November • H &K aggressively pitched the Culinary Release to top editors in key publications. Placements included The New York Post and Zagat • H &K fielded and managed all reactive media inquiries for topics including Art Basel, Christmas happenings, Miami Beach as a culinary destination and restaurants serving Thanksgiving meals • H &K completed 2012 editorial calendars and cross- referenced opportunities relevant to Miami Beach's four buckets of media messaging. We will continue to monitor editorial calendars • H &K presented potential media opportunities to the MBVCA including a Thanksgiving destination deal with Frommer's online and a Best Christmas Destination to Concierge. com ❑ H &K presented the MBVCA with an opportunity to be featured in Miami Today newspaper. Preliminary research was conducted. Follow up will entail the MBVCA providing a list of relevant and recent achievements in order for H &K to write a compelling pitch • H &K continued ongoing, daily monitoring of newspapers and web sites for all news of, and related to, Miami Beach business • H &K alerted the MBVCA to all newsworthy, related articles-and trends via daily monitoring • H &K pitched, coordinated and placed Elsie Howard on the CBS Early Show resulting in a 2:23 minute segment exclusively narrated by Elsie and focused on Art Basel and Miami Beach. Several other major media outlets including YouTube, Yahoo!, IMDB and AOL carried the piece on their websites as well. • H &K monitored and presented the MBVCA with all relevant media coverage of Miami Beach • H &K followed up on Dead Sea Scrolls pitch and secured placement in the Miami Herald and Miami Today • H &K sent targeted pitches to key media and followed up on Trip Advisor Winter Rental Destination press release • H &K followed up on MB international bridal release and secured placement in Wedding and Honeymoon • H &K wrote the MBVCA ice -cream pitch and sent to client for approval • H &K completed the November Monthly report and sent to the MBVCA for their records • H &K compiled all impressions broken out by press release YTD for the MBVCA account totaling 1,090,283,576 media impressions worth $2,405,622 • H &K developed the Visual Memoirs Press Release and sent to MBVCA for approval • H &K completed a media alert for an MBVCA RFP that will be distributed in early January • H &K started collecting information for a New Years Eve pitch to be written and distributed to short lead publications • H &K started to collect information about Miami Beach Fashion Week for the Miami Beach fashion destination pitch that will be sent to key long lead publications closing in February •- H &K continued media relationship building with key media through internal research and media monitoring H &K continued story idea creation and fielded reactive story inquiries from editors and reporters Development of Materials 0 H &K developed a press kit that was distributed to media at the Art Basel press conference • H &K developed a Thanksgiving Day restaurant pitch that was disseminated to.culinary editors seeking Thanksgiving Day restaurant recommendations • H &K conducted research for the visual memoirs project press release; coordinating with Amy Tancig to gather information to draft a compelling release. Release to be submitted for approval to the MBVCA in December Business Development • H +K identified an opportunity for Miami Beach architecture to be reviewed and awarded by Budget Traveler. •. H +K moved the needle further in producing a Jazz festival on Miami Beach. H +K initiated contact with E.J. Encalarde, President of Festival Productions and arranged a conference where all talked extensively about next steps to bring the fest to the beach. A call is scheduled with MBVA and H +K on Wednesday April 18 2012 • H +K developed an initial report about the viability of producing a jazz festival on Miami Beach. The agency to reach out to the event producers in order to begin further exploration of the project. • H +K coordinated a call between the MBVCA and SWU organizers to move the needle forward on bringing the festival to Miami Beach. The call took place on Monday, Feb 13. • H +K preliminarily spoke with the Director of the Sustainatopia Festival about incorporating public relations to grow recognition of the festival as a Miami Beach event. • H +K organized and participated in a meeting with AEG executive, Scott Grantham and the MBVCA. Meeting took place on Tuesday, February 28th. As a result, AEG will provide concepts for a major event on Miami Beach in Summer 2013. • H +K reached out to organizers of the SWU festival to gauge progress of next steps. SWU organizer Nelson Turini says he and other SWU executives are still assessing the viability of having the festival on Miami Beach and will update us shortly. • H +K discussed with the MBVCA highlighting Miami Beach as "the place to be for entertainment" and other options for January press coverage. • H &K continued discussions with Jeff Gelblum regarding Diner en Blanc and H &K's role in event planning and management. H &K and the MBVCA will support the event via public relations efforts ❑ - H &K met, and continued to follow up with, Peter Farnsworth of TopSpin. The event details are being finalized before grant potential can be discussed. H &K will continue to, follow up with him through December Q H &K met with the founder of the Starts With You festival in Brazil to investigate the possibilities of bringing the festival to Miami Beach. H &K is waiting on digital materials representing the festival • H &K received detailed materials from the Starts With You Festival and sent to the MBVCA for review Meetings • . H +K attended a meeting and consultation with the Digital • H +K met with Sandy Safie (Diner en Blanc), Jeff Gelblum, and Grisette Marcos regarding hosting the event Diner en Blanc in Miami Beach in the near future. All issues were fleshed out and resolved. Production of the event on Miami Beach is moving forward and there should be a final answer from Diner en Blanc by February. • H &K met with TV reporters and journalists during the Art Basel media conference to provide the MBVCA and H &K as two key resources for their stories • H &K met with MBVCA and the H &K digital team to discuss next steps on social media for Urban Beach weekend • H &K met with Jeff Gelblum to discuss event details of Diner en Blanc and H &K's role in PR - support • 'H &K and the MBVCA met with the City Manager's office for an information download • H &K met with The New World Symphony (NWS) to discuss synergies between messaging and media goals. The NWS and the MBVCA will work together to leverage previous coverage and coordinate with one another for future coverage when necessary ❑ H &K met with Beth Braen of NATPE to discuss how the event can promote the city of Miami Beach to its attendees. H &K will be assisting NATPE with information for its website ❑ H &K attended the Art Basel press conference and connected with several key media there including WSVN News, WSVN Deco Drive, WPLG and WFOR ❑ H &K's digital /social media held a conference call with the MBVCA to discuss the first phase of the social media plan. • H &K had a call with David Saltz of Sun Life Stadium in which he outlined his desire to work with the city of Miami Beach to partner on the SWU Festival. • H &K to organized a conference call with Nelson Turini of SWU and the MBVCA to move the needle forward and discuss possible scenarios for working together to bring the Festival to Miami Beach • H +K participated in a call with Lee Schrager and his public relations team to discuss how all agencies can strategically work together to elevate the profiles of the SBWFF and the city of Miami Beach. 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