Sheila Duffy-Lehrman ResumeSheila is an award winning writer,
producer and director for the last 25 years.
The recipient of numerous awards
EmmyAddy
including and Awards, as well
George Foster Peabody
as the prestigious
Award, her interesting and unique career
has taken her from Capitol Hill to TV news
and ultimately to advertising and
marketing.
Sheila Duffy-Lehrman
COO | Creative Director
Since 1995, Ms. Duffy-Lehrman has
worked to establish Tropic Survival
Advertising and Marketing. From image to branding, retail to onl
Tropic is a full service agency with a broad client list and diverse capabilities.
On the entrepreneurial front, Tropic Survival has created and la
a groundbreaking online video ad builder, publishing and trackin
by tech writers as Åa genuine opportunity to brand a business that should be
seriously consideredÆ and Åa value proposition to merchants,Æ CometAds became
profitable within weeks of its official launch in 2011. ItÈs th
makes an entrepreneurial effort profitable, right out of the gate and it is this type of
tenacity Sheila has exhibited her entire career.
In the 1980s, first on Capitol Hill as senior professional congr
staff, then as a journalist with CNN and NBC based out of Washin
legislative work and investigative reports have resulted in groundbreak
legislation and saved lives.
A 1981 graduate of the University of Southern California with a
Gerontology, Ms. Duffy-Lehrman began her career working in the U.S. House of
Representatives, becoming the youngest professional staff ever to the C
the Select Committee on Aging. She was responsible for oversigh
deceptive trade practices, low-income poverty and housing issues. Her work led to
curbing abuses in the funeral, insurance and home healthcare industries.
Ms. Duffy-Lehrman came to TV news when her impressive investigative work o
Capitol Hill brought her to the attention of CNNÈs investigative
consumer, health and investigative reports received national recognition, including
th
1125 NE 125 Street, Suite 400 North Miami, FL 33161 305-899-7229
www.tropicsurvival.com
George Foster PeabodyEmmy
the Award for producing an award winning series on
Emmy
the accuracy of medical laboratory testing, an for a documentary on trauma
care in South Florida, and numerous other journalism awards.
Ms. Duffy-LehrmanÈs unique ability to make someone think and feel in thirt
seconds ultimately drew her to advertising and marketing. Her a
within the advertising, marketing, and entertainment industries
Appointed member to the Miami-Dade County Film and Entertainment
Advisory Board (2006 Ã current)
Chairperson of the City of Miami Beach Production Industry Counc
à 2009)
Board of Governors, Miami Beach Chamber of Commerce
Member, South Florida Interactive Marketing Association (current)
Member, Association of Women in Communications (current)
Advertising Federation of America (current)
Association of Independent Commercial Producers (current)
National Academy of Television Arts & Sciences (current)
WithIt Women in the Home Furnishings Industry (current)
Member, Women of the Motion Picture Industry, with which she was
State of Florida Point of Light
nominated for a Award for a public service
campaign to promote adoption for the State of Florida Department
Children and Families (1998 Ã 2005)
Media consultant and a featured speaker at seminars focusing on
marketing, advertising, advocacy and business
Her long-standing commitment to community service is reflected in her lif
volunteer:
Appointed member of the City of Miami Beach Commission on Quality in
Education (2010 Ã current)
Member, Casa Valentina Board of Directors, providing a home and
services for young women aging out of Florida's foster care systÃ
current)
Member, Girls Advocacy Project Community Advisory Board, an
intervention program helping to stop recidivism for girls in the
detention system (2001 Ã current)
Member, American Cancer Society, Dade Unit, Operating Board of
Directors (2010 - 2011)
th
1125 NE 125 Street, Suite 400 North Miami, FL 33161 305-899-7229
www.tropicsurvival.com
Member, National Council of Jewish Women (1994 Ã current) Board of
Directors (1999 Ã 2003), including service as Vice President for Public
Affairs, during which she helped to establish the Florida Silent
Initiative on domestic violence. She also spearheaded the creation of what
Woman of Valor
ultimately became a signature fundraising event - The
Awards - celebrating the lives of women who make a difference in the Sout
Florida community. For several terms as co-chair of the Public Affairs and
Community Service Committee, Ms. Duffy-Lehrman was also instrumental
in overseeing the distribution of funds to various community pro
Myra Farr Community Service
her efforts, she was awarded the NCJW 2002
Award
Co-founder, Greater Miami Chapter of the Order Sons of Italy in America
(1997-2000), inspired by her Irish-Italian heritage and lifelong membership
of this internationally recognized cultural, fraternal and chari
organization.
Co-chair, Jewish Community Services, Matzah Mitzva & More Passover
Food Delivery Event (April 2009)
Momager & Volunteer, Love Lexi Fund and Komen Race for the Cure,
partnership in support of her Daughter, Lexi Lehrman and her Art
Heal project (lovelexi.org) raising over $50,000 in support of B
Cancer research.
In 2003, the City of Miami Beach Commission on the Status of Women honored
Woman Worth KnowingAward
Sheila Duffy-Lehrman with itÈs for her charitable
efforts and professional accomplishments. However, if you ask h
her loving marriage and three children are her greatest achievements.
th
1125 NE 125 Street, Suite 400 North Miami, FL 33161 305-899-7229
www.tropicsurvival.com