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Sheila Duffy-Lehrman ResumeSheila is an award winning writer, producer and director for the last 25 years. The recipient of numerous awards EmmyAddy including and Awards, as well George Foster Peabody as the prestigious Award, her interesting and unique career has taken her from Capitol Hill to TV news and ultimately to advertising and marketing. Sheila Duffy-Lehrman COO | Creative Director Since 1995, Ms. Duffy-Lehrman has worked to establish Tropic Survival Advertising and Marketing. From image to branding, retail to onl Tropic is a full service agency with a broad client list and diverse capabilities. On the entrepreneurial front, Tropic Survival has created and la a groundbreaking online video ad builder, publishing and trackin by tech writers as Åa genuine opportunity to brand a business that should be seriously consideredÆ and Åa value proposition to merchants,Æ CometAds became profitable within weeks of its official launch in 2011. ItÈs th makes an entrepreneurial effort profitable, right out of the gate and it is this type of tenacity Sheila has exhibited her entire career. In the 1980s, first on Capitol Hill as senior professional congr staff, then as a journalist with CNN and NBC based out of Washin legislative work and investigative reports have resulted in groundbreak legislation and saved lives. A 1981 graduate of the University of Southern California with a Gerontology, Ms. Duffy-Lehrman began her career working in the U.S. House of Representatives, becoming the youngest professional staff ever to the C the Select Committee on Aging. She was responsible for oversigh deceptive trade practices, low-income poverty and housing issues. Her work led to curbing abuses in the funeral, insurance and home healthcare industries. Ms. Duffy-Lehrman came to TV news when her impressive investigative work o Capitol Hill brought her to the attention of CNNÈs investigative consumer, health and investigative reports received national recognition, including th 1125 NE 125 Street, Suite 400 North Miami, FL 33161 305-899-7229 www.tropicsurvival.com George Foster PeabodyEmmy the Award for producing an award winning series on Emmy the accuracy of medical laboratory testing, an for a documentary on trauma care in South Florida, and numerous other journalism awards. Ms. Duffy-LehrmanÈs unique ability to make someone think and feel in thirt seconds ultimately drew her to advertising and marketing. Her a within the advertising, marketing, and entertainment industries Appointed member to the Miami-Dade County Film and Entertainment Advisory Board (2006 à current) Chairperson of the City of Miami Beach Production Industry Counc à 2009) Board of Governors, Miami Beach Chamber of Commerce Member, South Florida Interactive Marketing Association (current) Member, Association of Women in Communications (current) Advertising Federation of America (current) Association of Independent Commercial Producers (current) National Academy of Television Arts & Sciences (current) WithIt Women in the Home Furnishings Industry (current) Member, Women of the Motion Picture Industry, with which she was State of Florida Point of Light nominated for a Award for a public service campaign to promote adoption for the State of Florida Department Children and Families (1998 à 2005) Media consultant and a featured speaker at seminars focusing on marketing, advertising, advocacy and business Her long-standing commitment to community service is reflected in her lif volunteer: Appointed member of the City of Miami Beach Commission on Quality in Education (2010 à current) Member, Casa Valentina Board of Directors, providing a home and services for young women aging out of Florida's foster care systà current) Member, Girls Advocacy Project Community Advisory Board, an intervention program helping to stop recidivism for girls in the detention system (2001 à current) Member, American Cancer Society, Dade Unit, Operating Board of Directors (2010 - 2011) th 1125 NE 125 Street, Suite 400 North Miami, FL 33161 305-899-7229 www.tropicsurvival.com Member, National Council of Jewish Women (1994 à current) Board of Directors (1999 à 2003), including service as Vice President for Public Affairs, during which she helped to establish the Florida Silent Initiative on domestic violence. She also spearheaded the creation of what Woman of Valor ultimately became a signature fundraising event - The Awards - celebrating the lives of women who make a difference in the Sout Florida community. For several terms as co-chair of the Public Affairs and Community Service Committee, Ms. Duffy-Lehrman was also instrumental in overseeing the distribution of funds to various community pro Myra Farr Community Service her efforts, she was awarded the NCJW 2002 Award Co-founder, Greater Miami Chapter of the Order Sons of Italy in America (1997-2000), inspired by her Irish-Italian heritage and lifelong membership of this internationally recognized cultural, fraternal and chari organization. Co-chair, Jewish Community Services, Matzah Mitzva & More Passover Food Delivery Event (April 2009) Momager & Volunteer, Love Lexi Fund and Komen Race for the Cure, partnership in support of her Daughter, Lexi Lehrman and her Art Heal project (lovelexi.org) raising over $50,000 in support of B Cancer research. In 2003, the City of Miami Beach Commission on the Status of Women honored Woman Worth KnowingAward Sheila Duffy-Lehrman with itÈs for her charitable efforts and professional accomplishments. However, if you ask h her loving marriage and three children are her greatest achievements. th 1125 NE 125 Street, Suite 400 North Miami, FL 33161 305-899-7229 www.tropicsurvival.com