Laure M. McKay ResumeLAURE MCKAY
6061 Collins Avenue, 11E, Miami Beach FL, 33140
Phone: 305-331-4939 Email: lauremckay@gmail.com
PROFESSIONAL EXPERIENCE
Jan 12 - Present EXECUTIVE DIRECTOR French-American Chamber of Commerce, Miami, FL
Depricing, events, membership,
communication, operations, administrative: Membership x 2.5 in one year Profit x 3.5 in one year
Organized major events (Annual Gala, French Week) and monthly events: planning, negotiation, budget, promotion, ROIs
Develop the relationship between corporations in France and in t; with sponsors, partners, and key members
Manage a team of 4 on day-to-day activities
March 11 Dec 11 MARKETING& EVENT DIRECTOR Wine Road LLC, Miami Beach, FL
Developed & organized marketing programs & events (wine & champagne tastings, wine fairs, promotions, happy hours)
with majors wine and champagne brands (Moet & Chandon, Roederer, Ruinart, Lanson, Billecart-Salmon)
Developed all the marketing and communication tools for the company (ads, posters, brochures, flyers, emails, coupons)
Managed all aspects of public relations & media support (traditional & social media: newspaper, TV, press releases,
website, emails, Facebook, Yelp) including relationships and proposals from internal and external vendors
Created slogan, signature and business model
Dec 09 - Oct 10 MARKETING COORDINATOR Midwest Realty Group, Kalamazoo, MI
Conducted many market, property and/or potential client research and analysis
Properties assessed between $50K to over $5 Million
Assisted preparing proposals, brochures, flyers, press releases
Feb 08 - Jun 09 ACCOUNT MANAGER Whirlpool Canada, Toronto, Canada
Managed sales and relationships with portfolio of 200 small kitc
Annual Sales: $1.5-2 Million Performance: over 100% of target at each quarter
small appliances 2009 national brochure
Developed competitive analysis of appliances premium brands webs presented to VP of marketing
Jan 07 - Oct 07 ACCOUNT MANAGER EVS-Nespresso (Grp Nestlé), Miami, FL
Managed territory sales (Downtown Miami, Coral Gables, Coconut Grove) and budget
Developed strong client base of consumer and commercial customer:
Ritz Carlton, Roche Bobois, Credit Suisse
Presented, demonstrated different types of equipment & products (appointments, shows, events)
Creation of marketing, communication and media tools (in French
EDUCATION
2006 BACHELORS OF SCIENCE IN BUSINESS AND ADMINISTRATION
University of North Carolina, Wilmington, NC, USA
Major: Marketing & Sales Magna Cum Laude graduate
2004 BACHELORS IN INTERNATIONAL BUSINESS
EuroMed School of Management, Marseilles, FRANCE Major: International Business (with honors)
LANGUAGES
French: native English: bilingual
COMPUTER
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), the Internet, MAC & PC Computers
OTHER
CrossFit Level 1 Certified (Physical Fitness Trainer Certificati - ANSI Accredited (American National Standard Institute)
Interests in Health, Fitness, Nutrition, Wines, Travel and Cooking