Dawn L. McCall Resume
DL.MC
AWN CALL
1000 South Pointe Dr
Miami Beach, FL 33139
dmccall190@aol.com
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UMMARY
Global business leader experienced in establishing new revenue streams and growing businesses. Expertise in identifying business
opportunities and new products, developing winning teams and transitioning large and complex organizations into the digital era.
Leadership and motivation in a multi- Identifying market opportunities
cultural, rapidly changing environment Identifying business strategies to meet goals
Developing and articulating vision Building relationships with partners
Organizational transformations Managing financial and human resources
Product development and modernization Managing in a complex technical environment
PE
ROFESSIONAL XPERIENCE
Managing Director, International Media & Entertainment Partners Current
Coordinator, Bureau of International Information Programs 2010-2013
U.S. Department of State Washington, DC
(Political appointee rank of Assistant Secretary)
Revitalized the Department’s international communications Bureau, redefined its mission and priorities, realigned its 400-
person staff and transformed its product lines. Bureau assets include, digital media properties, original and acquired video,
magazines, books and other print products, 700 American Spaces, which function as “storefronts” for Embassy public outreach
activities, and infrastructure to support 450 consulate and embassy websites in 55 languages. Accomplishments include:
Defined and articulated unifying vision and roadmap to align Bureau with Department goals
Set strategic direction for the development of digital and mobile products
Rationalized products and services to increase economic efficiencies and reach previously untapped youth audiences
Introduced retail operating strategies to American Spaces “storefronts” including standardizing branding, look-and-feel
and content
Developed new partnership and distribution strategies
Managing Director 2008-2010
International Media & Entertainment Partners, LLC Washington, DC
Founded International Media & Entertainment Partners, a consultancy specializing in expanding media businesses. Advised
clients on new product development and revenue growth opportunities, business planning, branding and programming
strategies, partnerships and corporate structuring.
President, Discovery Networks International 1999-2007
Discovery Communications, Inc. Silver Spring, MD
Built Discovery Networks International into one of the most profitable international media businesses among US media
companies. Established Discovery Channel as the most widely distributed TV channel in the world.
Managed all aspects of Discovery Communications’ international businesses. Set strategic direction, directed business
development and led a team of more than 1,000 employees located in 28 offices. Expanded the business to 19 entertainment
brands totaling 746 million subscription units distributed in 170 countries and 35 languages. Product mix included linear
television networks, digital media, consumer products and licensing and HDTV channels.
Financial Accomplishments:
Successfully drove the International division to profitability within 3 years.
Grew revenue from $186 million to $1 billion.
Improved profitability by 275% over the 7-year period, delivering $116 million OCF in 2006.
Implemented cost and production efficiencies across the division.
Successfully met or exceeded operating cash flow targets annually.
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Increased subscription unit CAGR by 30% from 1999 to 2006.
Management Accomplishments:
Developed an industry-leading team of more than 1,000 professionals worldwide. Direct reports included Managing
Directors responsible for 5 regions: UK, EMEA, Asia, India and Latin America, as well as functional department
heads based in the U.S.
Oversaw all aspects of the business including advertising, affiliate channel sales, consumer products and licensing,
program sales, product development and production, marketing and communications, strategy and business
development, operations, finance and human resources.
Directly managed relationships with joint-venture partners including, BBC, Alliance Atlantis, Corus, Bell Globe Media,
Jupiter TV and Televisa.
Developed and implemented performance metrics to improve efficiencies.
Decentralized and localized operations to improve profitability.
Oversaw the creation or acquisition of more than 5,000 hours of content per year.
Global Expansion and Business Development:
Founded an international consumer products and licensing operation.
Developed and launched the most widely distributed HDTV network in the world.
Developed and launched the most widely distributed portfolio of Lifestyle networks in the world.
Developed and launched Discovery Kids, a top 5 channel in Latin America.
Launched digital channels in Canada (Animal Planet, Health, Civilization, Kids).
Developed joint-venture channels in Canada, Japan, Poland and Germany.
Acquired broadcasters Estillo (Spain) and XXP (Germany).
Purchased partnership interest in Discovery from Premiere (Germany).
Senior Vice President and General Manager 1994-1999
Discovery Networks, Latin America/Iberia Miami, FL
Oversaw the development and operation of Discovery Communications’ businesses in Latin America, becoming the
company’s first profitable International business.
Built a team of sales, marketing and content creation/production professionals.
Launched 4 TV networks.
Acquired The Travel Channel.
Launched the Discovery Television Center, the company’s first wholly-owned production facility.
Spearheaded the formation of TAP Latin America, a business, marketing and research organization for U.S.
broadcasters operating in the region; served as the organization’s first President.
VP Affiliate Sales 1991-1994
Discovery Communications, Inc. Bethesda, MD
VP Western Region, Affiliate Sales 1987-1991
Discovery Communications, Inc. Los Angeles, CA
Senior Regional Director, Affiliate Sales 1984-1987
The Weather Channel San Francisco, CA
Director, Midwest Region, Affiliate Sales 1981-1984
The Weather Channel Atlanta, GA
Field Bid Director 1980-1981
Teleprompter Communications Atlanta, GA
Assistant Administrator, Public Communications 1976-1980
Small Business Administration Washington, DC
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DUCATION
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B.A. Journalism, Advertising and Public Relations: Henry W. Grady School of Journalism, University of Georgia