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Joanna Popper Application packageCA MIAMIBEACH NAME: Popper Joanna CITY OF MIAMI BEACH BOARD AND COMMITTEE APPLICATION FORM Last Name First Name Middle Initial HOME ADDRESS: 400 South Pointe Dr 1702 Miami Beach FL 33139 Apt No. PHONE: 3056077169 Home No. /Street City State Zip Code joanna_popper @hotmail.com Home Business Name: NBCUniversal /Telemundo Address: Work Fax Position: Vice President, Marketing Email Address Miami Beach FL Street City State Zip Code Pursuant to City Code section 2 -22(4) a and b: Members of agencies, boards, and committees shall be affiliated with the city; this requirement shall be fulfilled in the following ways: a) an individual shall have been a resident of the city for a minimum of six months; or b) an individual shall demonstrate ownership /interest for a minimum of six months in a business established in the city. • Resident of Miami Beach for a minimum of six (6) months Yes • Demonstrate an ownership /interest in a business in Miami Beach for a minimum of six (6) months: No • Are you a registered voter in Miami Beach: Yes • (Please circle one): I am now a resident of: South Beach • I am applying for an appointment because I have special abilities, knowledge and experience. Please list below: MBA, TV production experience, Entertainment Board experience, Women's organizations experience, Women in Media, TV mar • Are you presently a registered lobbyist with the City of Miami Beach? No Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3) choices will be observed by the City Clerk's Office. (Regular Boards of City) Choice 1: Production Industry Council Choice 2: Miami Beach Cultural Arts Council Choice 3: Miami Beach Commission for Women Note: If applying for Youth Advisory Board, please indicate your affiliation with the Scott Rakow Youth Center: 1. Past service on the Youth Center Advisory Board: No Years of Service: 2. Present participation in Youth Center activities by your children No if yes, please list the names of your children, their ages, and which programs. List below: • Have you ever been convicted of a felony: No If yes, please explain in detail: • Do you currently have a violation(s) of City of Miami Beach codes: No If yes, please explain in detail: • Do you currently owe the City of Money Beach any money: No If yes, please explain in detail: • Are you currently serving on any City Boards or Committees: No If yes, which board? • What organizations in the City of Miami Beach do you currently hold membership in? Name Title New World Symphony Friends Executive Committ Miami Media Mixer Board Member Algonquin Dinner Club Founder • List all properties owned or have an interest in, which are located within the City of Miami Beach: • I am now employed by the city of Miami Beach: No Which department? The following information is voluntary and is neither part of your application nor has any bearing on your consideration for appointment. It is being asked to comply with federal equal opportunity reporting requirements. Gender: Female Race /Ethnic Categories What is your race? Mark one or more races to indicate what you consider yourself to be. White Other Description: Are you Spanish /Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino. No Physically Challenged: No NOTE: If appointed, you will be required to follow certain laws which apply to city board /committee members. These laws include, but are not limited to, the following: o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2 -459). o Prohibition from contracting with the city (Miami -Dade County Code section 2- 11.1). o Prohibition from lobbying before board /committee you have served on for period of one year after leaving office (Miami Beach Code section 2 -26). o Requirement to disclose certain financial interests and gifts (Miami -Dade County Code section 2- 11.1). (re: CMB Community Development Advisory Committee): prohibition, during tenure and for one year after leaving office, from having any interest in or receiving any benefit from Community Development Block Grant funds for either yourself, or those with whom you have business or immediate family ties (CFR 570.611). Upon request, copies of these laws may be obtained from the City Clerk. "I hereby attest to the accuracy and truthfulness of the application and have received, read and will abide by Chapter 2, Article VII — of the City Code "Standards of Conduct for City Officers, Employees and Agency Members." I Joanna Popper agreed to the following terms on 1/6/2014 6:53:45 PM Received in the City Clerk's Office by: Name of Deputy Clerk Control No. Date JOANNA POPPER 400 South Pointe Drive, Apartment 1702, Miami Beach, FL 33139 (305) 607 -7169 joanna popper@hotmail.com EXPERIENCE TELEMUNDO (NBCUNIVERSAL /COMCAST) Miami, FL Vice President, Marketing June 2010 - Present Director of Strategic Marketing January 2007- June 2010 • Responsible for national off -air advertising and media buys for Telemundo network. Manage 4 agency relationships. Successfully launch primetime Telenovelas, News, Sports, Olympics, Sweeps & Specials programs. Launched hits "La Reina del Sur" and "Pablo Escobar: El Patron del Mal ", the highest rated shows in Telemundo history. • Oversee digital, social and mobile marketing. Rolled out first Telemundo SEO, SEM, SMS, Facebook pages and social marketing plans Oversee social media buys on Facebook, Google and Youtube. • Manage event marketing team with 35 national consumer, sales and VIP events yearly. • Create and manage synergy projects to drive cross - company revenues and ratings with NBC, E, Style, Universal Pictures, Fandango, Comcast including first E and Style Red Carpet participation at Latin Billboards. Developed integration with Bravo's Top Chef. Responsible for American Airlines content. • Oversee Cable Marketing with MVPDs Comcast, Dish, Direct, Time Warner to effectively maximize national and local marketing opportunities. • Collaborate with Creative team on off -air materials from brief to final approval. Work closely with Creatives on messaging, vehicle and brand consistency. Involved in Rebrand of network. • Manage Licensing & Merchandising and support Sales Client programs. • Nominated for NBCU Leadership Mentor program two years in a row. Nominated for NBCUniversal Creative Lab. Member of cross - NBCUniversal Marketing Council and Digital Marketing Council. • Manage a team of ten people, including 3 in Los Angeles. DHL WORLDWIDE EXPRESS Miami, FL Senior Manager— U.S. Integration /Marketing April 2004- December 2006 Project Leader/ Senior Manager Latin American Marketing March 2002- April 2004 • Responsible for Client Retention through marketing programs during Airborne Express integration. • Developed and implemented U.S. Client Retention direct marketing and sales force marketing program. Programs successfully retained $100 million in customer revenue. • Implemented new branding across Latin America. Responsible for Internal Communication, External Communication and Publicity. Coordinated video, newsletter and global magazine communications. • Designed and implemented first retention project. Drove efforts to win back $30 million of lost revenue. Implemented client Winback program in 15 countries. • Developed first loyalty project. Responsible for advertising, promotions, direct mailings, prizes and press. Increased revenue by 10 %. • Created alliance programs entertainment, hotel, retail, convenience stores and CPG partners. • Drove first regional customer defection analysis, improved issues and marketed changes to customers. • Trained U.S. and Latin American sales force on new strategies, products, programs and promotions. • Closely tracked programs and presented monthly results to senior management including CEO. • Led full -time team of six dedicated team members plus eight in- country Project Champions, 20 telesales agents and three external strategy consultants. MCKINSEY & COMPANY, INC. Miami, FL Senior Associate October 2000 - January 2002 Summer Associate June 1999 - August 1999 • Launched successful online pilot for established food retailer. Structured strategic alliances, designed pilot, identified investors, prepared investor presentations, and developed website and marketing plan. • Evaluated entry of beverage company into U.S. and Mexican cellular and entertainment youth markets. Evaluated WAP urban entertainment content, developed marketing strategy and negotiated alliances. • Improved account coverage quality at telecommunications company by dramatic sales force overhaul. • Crafted marketing strategy for cellular business in Guatemala and conducted valuation analysis for Puerto Rican business as part of entry into Central America and the Caribbean. • Analyzed PC distribution options, including segmentation, on -line and geographic expansion. • Created new credit policies for insolvent Jamaican government -owned bank. • Developed distribution strategy for cruise line after September 11th. • Developed proposals for cruise line, travel & leisure, food & beverage, U.S. Hispanic, and media & entertainment companies addressing organization, strategy and marketing. • Introduced 6 potential new clients in entertainment, art, pharmaceutical & fmancial industries to firm. CHASE MANHATTAN BANK New York, NY/ Sao Paulo, Brazil Associate - Client Management June 1997 -June 1998 Senior Financial Analyst - Latin American Corporate Finance July 1994 -June 1997 • First junior level person sent to a Latin American office as an expatriate. • Developed marketing strategies and planned Brazilian budgets for Pulp & Paper industry group. • Designed tailor -made transactions with clients and presented ideas to management. Led to new Mergers and Acquisitions, Capital Markets and Commercial Paper business in consumer, food & beverage, media, oil & gas, construction and pulp & paper industries. • Ran due diligence teams that resulted in successful fmancial transaction closings. • Led analyst teams in preparation of financial models, presentations and information memoranda. EDUCATION THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA Philadelphia, PA Master of Business Administration May 2000 • Dual Majors in Strategic Management and Managing E- commerce. • Global Immersion Program - selected to lead 45 students through Brazil on three -week business tour. • Graduate Admissions Interviewer. Latin American Conference Officer. Marketing Club. NORTHWESTERN UNIVERSITY Evanston, IL Bachelor of Arts in History and International Studies June 1994 • Dean's List. Prize for Academic Excellence and Extracurricular Achievement. GPA: 3.72/4.00. PONTIFICIA UNIVERSIDAD CATOLICA DE CHILE Santiago, Chile Study abroad program. All coursework in Spanish. July 1992 -July 1993 ADDITIONAL INFORMATION • American citizen. Fluent in English, Portuguese and Spanish. • Academy of Television Arts & Sciences member. Women of NBCUniversal Chair. Chapter Advisor WICT Women in Cable Telecommunications). Miami Media Mixer Board. • Winner of National Diversity Council's 2012 "Glass Ceiling" Award. Winner of South Florida's Business Journal 2006 "Up and Comer's Awards" in marketing field. NAMIC EMMA Award 2013. • Huffington Post blogger. Published in Ocean Drive, Traveler's Tales Anthology and Italy travel books. • Friends of New World Symphony Executive Committee 2005- present. • Greater Miami Chamber of Commerce Leadership Program. Executive Leadership Committee. • Produced documentary "The ABC's of Eating Disorders." Coverage: CNN, Univison, E Entertainment Television, Miami Herald and Chicago Tribune. • Extensive adventure travel including: volunteering at orphanages, archaeological tour, silver - working, glacier trekking, safari, scuba - diving, sky- diving and Brazilian Carnival. Traveled to 65 plus countries.