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Jorge Richa Application PackageCITY OF MIAMI BEACH BOARD AND COMMITTEE APPLICATION FORM RichaJorgeA NAME: First Name Last Name Middle Initial Florida33138 HOME ADDRESS : 750 NE 64th Street B112Miami Home No./StreetState Apt No.City Zip Code jorgericha@yahoo.com 786-246-5023305-673-4440 PHONE : WorkEmail Address Home Miami-Dade Gay & Lesbian Chamber of Marketing & Programming Director Business Name: Position: Commerce 1130 Washington Avenue, 1st Floor North Miami BeachFlorida33139 Address: State CityZip Code Street Pursuant to City Code section 2-22(4) a and b: Members of agencies, boards, and committees shall be affiliated requirement shall be fulfilled in the following ways: a) an indi   months; or b) an individual shall demonstrate ownership/interest No Yes No circle one): I am now a resident of:  I have been working with LGBT business owners in Miami Beach and No Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City) Choice 1:LGBT Advisory Committee Choice 2: Choice 3: Note: If applying for Youth Advisory Board, please indicate your aff 1. Past service on the Youth Center Advisory Board: No Years of Service: if yes, please list the names of your children, their No 2. Present participation in Youth Center activities by your chil ages, and which programs. List below: Have you ever been convicted of a felony:No If yes, please explain in detail: Do you currently have a violation(s) of City of Miami Beach code No If yes, please explain in detail: No Do you currently owe the City of Miami Beach any money:If yes, please explain in detail: Are you currently serving on any City Boards or Committees:No If yes, which board? What organizations in the City of Miami Beach do you currently h NameTitle MDGLCCMember & Employee List all properties owned or have an interest in, which are loca No I am now employed by the city of Miami Beach:Which department? The following information is voluntary and is neither part of yo being asked to comply with federal equal opportunity reporting r Gender:Male Race/Ethnic Categories What is your race? Mark one or more races to indicate what you consider yourself t White Other Description: Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spani Yes No Physically Challenged: NOTEIf appointed, you will be required to follow certain laws which :   These laws include, but are not limited to, the following:    Prohibition from directly or indirectly lobbying city personnel o    Prohibition from contracting with the city (Miami-Dade County Co o    Prohibition from lobbying before board/committee you have served o Beach Code section 2-26).    Requirement to disclose certain financial interests and gifts (M o (re: CMB Community Development Advisory Committee):  prohibiti from having   any interest in or receiving any benefit from Co or those with whom you have business or immediate family ties Upon request, copies of these laws may be obtained from the “I hereby attest to the accuracy and truthfulness of the applica VII – of the City Code “Standards of Conduct for City Officers, I Jorge Richa agreed to the following terms on 12/7/2015 3:24:32 Received in the City Clerk's Office by: Name of Deputy Clerk Control No.Date J O R G E A. R I C H A 750 NE 64 Street B112 Miami, Florida 33138 th 786-246-5023 jorgericha@yahoo.com PROFILE A highly organized, resourceful, and outstanding marketing / communications leader with experience across the US, Latin America, and International Markets. Strong relationship builder with problem solving experience in corporate, agency, and non-profit environments. Able to demonstrate proven results in positively improving of strong strategic thinking and management skills. EXPERTISE Integrated Marketing Account Management Advertising & Promotions Strategic Planning Product Development Events & Sponsorships Brand Management Direct Marketing Public Relations Market Research Forecast & Pricing Fundraising EMPLOYMENT HISTORY Marketing & Programming Director 4/2010 Present MIAMI-DADE GAY & LESBIAN CHAMBER OF COMMERCE Miami, FL Strategic planning and execution of marketing, networking, and communications initiatives contributing to the achievement of the orga Manage and negotiate partnerships with over 10 Media outlets resulting in increased awareness, visibility, and exposure for the Chamber and its programs / initiatives. Cement strong relationships with Chamber members ranging from individuals to corporations (i.e. Bacardi, IKEA, AT&T, Wells Fargo) helping them maximize visibility and business opportunities with the LGBT market. Drive Chamber membership achieving a 12% yearly increment through aggressive selling, streamlined communication, and efficient use of marketing tactics. Lead the development and execution of over 65 annual Chamber networking initiatives (luncheons, cocktail receptions, social programs) as well as signature events (Gala Awards Celebration, Gay Pride Parade & Festival, Miundraiser, and Holiday Toy Drive). Instrumental in the opening and operation of the 1st LGBT Visitor and Community Center in the US managed by a Chamber of Commerce with an average of 5k monthly visitors. Director of Marketing Promotion 1/2005 11/2009 BROMLEY COMMUNICATIONS, LLC (PUBLICIS GROUPE) Miami, FL Secured investment, developed, and implemented successful promotion programs targeting the expanding US Hispanic market for agency clients Burger King, Nestle, General Mills, AstraZeneca, Scholastics, and Procter & Gamble. Established Promotions discipline at the agency generating sufficient income to sustain a full time staff of 5 across 3 regional offices. Active participant in New Business pitches contributing to the acquisition of $8M in billing from new clients Pork Board, United Healthcare, Western Union, and NBA. Achieved a General Mills and facilitated of over 300k potential consumers through their multi-brand Hispanic presence at festivals and special events. Instrumental in doubling budget over a 3 year period. Achieved additional $400k free added value from media outlets in support of Burger romotion linked to negotiated sponsorship of Major League Soccer. Led Nestle Coffee-Mate product trial campaign through multiyear sampling programs reaching over 500k consumers. Secured participation of the Pulmicort Respules asthma mobile at key National Hispanic events adding over 900 new members to database. Winner of Bronze award from the Association of Integrated Marketing for Nestle Wonka Hispanic promotion. Director of Marketing 8/2003 12/2004 WESTLAND MALL (THE MILLS COMPANY) Miami, FL Responsible for the development and execution of the annual marketing plan and rollout of corporate regional programs for the #1 Hispanic density mall in the US. Shared partial operational duties and responsibilities for the overall management of the property. Established open dialogue and new communication tools with over 150 store managers, 100 tenants, and their parent companies regaining trust in Mall Management. 1st year of existence. Doubled yearly amount of events at mall contributing to 20% increase in foot traffic. Delivered income generating opportunities achieving a 5% increase in sales per sq. / ft. Director of Account Services 10/2000 1/2003 MASS HISPANIC MARKETING, LLC Miami, FL Managed business strategy, client interaction, and P&L of multiple accounts including General Mills, Pillsbury, Unilever Best Foods, and Kimberly Clark. Developed and supervised the Promotions heavy Marketing programs targeting the US Hispanic consumer. Managed staff in the planning and execution of trade and consumer promotions such as in-store, door-to-door, direct mail, grassroots, sampling, sweepstakes, contests, and sponsorships managing on average 12 programs per year. Negotiated alliances and vendor agreements resulting in substantial savings reinvested in program. Delivered buy-in and secured investment from multiple Unilever Best Foods brands in the corporate multi-brand effort as a result of successful activation of program where consumers reach surpassed target figures. Senior Marketing Manager Infant Nutrition, Latin America 6/1995 9/2000 GERBER PRODUCTS COMPANY (NOVARTIS) Fremont, MI Formulated the strategic direction of products in prenatal, baby nutrition category for the Latin America region. Engaged in product development, testing, research, registration and advertising (TV, radio, print, out of home) activities to achieve on-time market entry of in Brazil and launch of more than 10 new product initiatives in other markets. Provided leadership and guidance to country Managers in Puerto Rico, Mexico, Costa Rica, Brazil, Venezuela, Colombia, and Chile on the application of regional strategies contributing to the maintenance of 95% market share. Created a sacross region allowing for the attainment of timely data gathering for better reaction to trends & market changes. Marketing Manager Baby Food, International Fremont, MI Enforced trademark guidelines and branding across Asia, Europe, Latin America, and Caribbean. Established synergies between countries and the sharing of resources among business units for positive contribution to EBIT. Successfully managed the design and nutrition revision of over 1,000 product packages and labels. Created a unified look in sales materials and point of purchase resources in support of Baby Food category in retail outlets. achieving a 10% market share during 1 year and st launched contributing to business growth. Brand Manager Baby Food & Baby Care, Caribbean Carolina, Puerto Rico Planned, developed, and directed the marketing efforts for Baby Food & Baby Care products in Puerto Rico, Dominican Republic, and Caribbean. Coordinated actdvertising, promotion, research & development, purchasing, distribution, package development, and finance. Managed communication and m jellies, areness levels. Assisted sales force in negotiating promotion offers, shelf space, and exclusivity agreements with retail accounts in Puerto Rico for the maintenance of 98% market share. Managed database and direct mailing efforts fostering partnerships with hospitals & government organizations in Puerto Rico for effective name capture of 85% of new births. EDUCATION Master of Business Administration Washington University, Saint Louis, MO 1993-1995 Bachelor of Business Administration University of Notre Dame, South Bend, IN 1987-1991 PERSONAL Proficient in Outlook, Notes, MS Word, MS Excel, Power Point, Digital and Media. Completely bilingual in English and Spanish. Active community service partaker, avid world traveler, rollerblade and volleyball enthusiast, and self-proclaimed great dancer.