Tony Lima 12.31.2016 MIAMI BEACH
City of Miami Beach,1700 Convention Center Drive,Miami Beach,Florida 33139,www.miamibeachfl.gov
OFFICE OF THE CITY CLERK,Rafael Granada,City Clerk
Tel:(305)673-7411,Fax:(305)673-7254
January 07, 2016
Tony Lima
90 Alton Road, #1711
Miami Beach, Florida 33139
SUBJECT: LGBT Advisory Committee
Dear Tony Lima:
Congratulations!You have been appointed by Commissioner John Aleman to the agency, board or
committee named above for a term ending: 12/31/2016.
Pursuant to City of Miami Beach Code Section 2-22 (5)a,"Notwithstanding any other provision of the City
Code or of any resolution, commencing with terms beginning on or after January 1, 2007, the term of
every board member who is directly appointed by a member of the City Commission shall automatically
expire upon the latter of: December 31 of the year the appointing City Commissioner leaves office or
upon the appointment/election of the successor City Commission member."
If you are unable to accept this appointment, or have any questions, please call the Office of the City
Clerk at 305.673.7411. Please read the enclosed materials carefully.
Congratulations again and good luck.
Regards,
Rafael Gran o
City Clerk
cc: Saul Frances, Parking Director
Daphne Saba, City Liaison
ATTACHMENTS:
Letter of Appointment
Oath
City Code/Ordinance section applicable to agency, board or committee
City Code Section 2-22, 2-23, 2-24, 2-25, 2-26, 2-458 and 2-459
Ordinance No. 2006-3543-Amendment to City Code Section 2-22
Miami-Dade County Code Section 2-11.1 -Conflict of Interest and Code of Ethics
City Wide Permit Application -(Parking Department Form)
Booklet-Guide to the Sunshine Amendment and Code of Ethics for Public Officers and Employees
We are committed to providing excellent public service and safety to all who live, work and play in our vibrant, tropical,historic community.
MIAMI BEACH
City of Miami Beach,1700 Convention Center Drive,Miami Beach,Florida 33139,www.miamibeachfl.ctov
OFFICE OF THE CITY CLERK,Rafael Granado,City Clerk
Tel:(305)673-7411,Fax:(305)673-7254
TO: Tony Lima
RE: LGBT Advisory Committee
I do solemnly swear or affirm to bear true faith, loyalty and allegiance to the Government of the United
States, the State of Florida, and the City of Miami Beach, and to perform all the duties of a member of the
above-mentioned board or committee of the City of Miami Beach to which I have been appointed for a
term ending: 12/31/2016.
I have been issued a copy of section 2-11.1 of the Miami-Dade County Code (Conflict of Interest and
Code of Ethics Ordinance), as well as Florida Commission on Ethics Guide to the Sunshine Amendment
and Code of Ethics for Public Officers and understand that as a member of a City of Miami Beach Board
and/or Committee, I must comply with the financial disclosure* requirements of Miami-Dade County or the
State of Florida (depending on the board or committee on which I serve) on July 1st, following the c 'sing
of the calendar year on which I have served. ' ■
4,' II► , •vir
Tony Lima
Sworn to and subscribed before me this / 7‘-tt
day of --\4-A) , 2016.
Deputy Clerk
•
*Please visit the City of Miami Beach website at www.miamibeachfl.gov under City Clerk/Board and
Committees for additional information regarding the Financial Disclosure Requirements.
We are committed to providing excellent public service and safety to all who live, work and play in our vibrant,tropical,historic community.
MIAM IDADE SOURCE OF INCOME STATEMENT
Disclosure for Tax Year Ending Last P ame First N e Middle Name/Initial
2014 /`vy,ct O�
Mailing Address—Street Number,Street Name,or P.D.Box
ANTaY) go 1= \
City, tat-,Zip ID Number
i L A._.41 1 • ( 1
If your home address is your mailing address, and your home address is exempt from public records pursuant to Fla.Stat.§119.07,read
instructions on the following page and check here,:
Filing a�an Erpioyee —
County Employee [1 Municipal Employee, Name of Municipality:
Position held or sought
Department where employed
Work address Work telephone Term began on
Filing as a Board Member
County Board Member Municipal Board Member, Name of Municipality: C ems/ f
Board where serving
Co 67-- 6 n
Work address Work telephone Term began on
List below every source of income you received,along with the address and the principal activity of each source. Include your public salary.Place
the sources of income in descending order,with the largest source first.Also, include any source of income received by another person for your
benefit. However,the income of your spouse or any business partner need not be disclosed.If continued on a separate sheet,check here.
Name of Source of Income Address Description of the Principal Business Activity
c,0 \sC ,e. (t, • lr 4
I hereby swear(or affirm)that the information above is a true,-id correct statement. RECEIVED BY ELECTIONS DEPARTMENT:
I ❑ Hardcopy
A411 A
❑ Electronic Copy
Si• ure of pers a disclwng
\A—tiilY1 � e
ICS 0 " L4ip2) iLp 0/Print name Date ed
OFFICE USE ONLY Accepted: Y i N Deficiency: Processed Date/Initials: Scanned Date/lnitiais:
13s SP-14 2/13
CITY OF MIAMI BEACH
BOARD AND COMMITTEE APPLICATION FORM
LimaTony
NAME:
First Name
Last Name
Middle Initial
Florida33139
HOME ADDRESS
:
90 Alton Road, #1711Miami Beach
Home No./StreetState
Apt No.City
Zip Code
tony@save.lgbt
7862466417305-7517283
PHONE
:
WorkEmail Address
Home
SAVE (Safeguarding American Values for
Executive Director
Business Name:
Position:
Everyone)
4500 Biscayne Boulevard, Suite 340
MiamiFlorida33138
Address:
State
CityZip Code
Street
Pursuant to City Code section 2-22(4) a and b:
Members of agencies, boards, and committees shall be affiliated
requirement shall be fulfilled in the following ways: a) an indi
months; or b) an individual shall demonstrate ownership/interest
Yes
No
No
circle one): I am now a resident of: South Beach
I am the Executive Director of SAVE (formerly SAVE Dade), Florid
No
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3)
choices will be observed by the City Clerks Office.
(Regular Boards of City)
Choice 1:LGBT Advisory Committee
Choice 2:Miami Beach Human Rights Committee
Choice 3:
Note: If applying for Youth Advisory Board, please indicate your aff
1. Past service on the Youth Center Advisory Board:
No
Years of Service:
if yes, please list the names of your children, their
No
2. Present participation in Youth Center activities by your chil
ages, and which programs. List below:
Have you ever been convicted of a felony:No If yes, please explain in detail:
Do you currently have a violation(s) of City of Miami Beach code No If yes, please explain in detail:
No
Do you currently owe the City of Miami Beach any money:If yes, please explain in detail:
Are you currently serving on any City Boards or Committees:No If yes, which board?
What organizations in the City of Miami Beach do you currently h
List all properties owned or have an interest in, which are loca
No
I am now employed by the city of Miami Beach:Which department?
The following information is voluntary and is neither part of yo
being asked to comply with federal equal opportunity reporting r
Gender:none
Race/Ethnic Categories
What is your race?
Mark one or more races to indicate what you consider yourself t White
Other Description:
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spani Yes
No
Physically Challenged:
NOTEIf appointed, you will be required to follow certain laws which
:
These laws include, but are not limited to, the following:
Prohibition from directly or indirectly lobbying city personnel
o
Prohibition from contracting with the city (Miami-Dade County Co
o
Prohibition from lobbying before board/committee you have served
o
Beach Code section 2-26).
Requirement to disclose certain financial interests and gifts (M
o
(re: CMB Community Development Advisory Committee): prohibiti
from having any interest in or receiving any benefit from Co
or those with whom you have business or immediate family ties
Upon request, copies of these laws may be obtained from the
I hereby attest to the accuracy and truthfulness of the applica
VII of the City Code Standards of Conduct for City Officers,
I Tony Lima agreed to the following terms on 1/7/2016 3:07:04 PM
Received in the City Clerk's Office by:
Name of Deputy Clerk Control No.Date
TONY LIMA
750 NE 90 Street, Unit 803
Miami, Florida 33138
786.246.6417
TheRealTonyLima@gmail.com
FOCUS
Results-driven, creative, senior professional with expertise in managing small organizations, developing, executing and managing
programs that combine fundraising, strategic partnerships, marketing, public relations, advertising, and event planning.
Demonstrated ability to manage multiple projects concurrently with strong tactical, problem solving, and follow-through skills.
Excellent in managing and motivating cohesive teams that achieve results. Exceptional written, verbal, interpersonal and
organizational skills. Seasoned public speaker on National and Local television, radio and onstage during event
Spanish.
CORE AREAS OF EXPERTISE
Fundraising and Development Strategic Planning Public Affairs
Media/Community Partnerships Social Media Strategy Brand and Message Development
Strategic Partnerships Event Planning Multicultural Communications
Crisis Communications Volunteer Management Team Leadership
Media Interviews
PROFESSIONAL STRENGTHS
Successful in developing and executing strategic plans, setting ts from
inception to completion
Able to establish a team-spirited environment through a positive and proactive leadership style
Community connector, exceeds in developing strategic partnership
Expert in creating innovative marketing and communications strategies to drive visitor attendaensure market
penetration and increase revenue
Exceptionally well organized, with a track record that demonstrates self-motivation, creativity and initiative to achieve
both departmental and institutional goals
PROFESSIONAL EXPERIENCE
September 2013 Ã PresentSAVE:SAFEGUARDING AMERICAN VALUES FOR EVERYONE, Miami, FL
Executive Director
Responsible for overall vision, strategy development, management and fundraising
and largest LGBTQ rights organization. Manage combined 501c3 and501c4 budgets of $700,000. Managing staff of six
and volunteer staff of 75.
Developed strategy, led lobbying efforts and managed coalition of organiza-Dade CountyÈs Human
Rights Ordinance to include gender identity and expression
Led efforts with the ACLU of Florida to sue the State of Floridaright to marriage for same-sex
couples to the State of Florida
Successfully lobbied State Legislators in Tallahassee to help ÅkillÆ d-LGBT legislation like the ÅBathroom
BillÆ and other proposed anti-LGBT, religious freedom bills
Successfully helped elect pro-equality Miami-Dade County Commissioner Daniella Levine Cava in a six-month
grassroots campaign mobilizing hundreds of volunteers and thousa
Expanded the work of SAVE to Broward and Monroe Counties
Created strategies and implemented tactics responsible for raising the annual operating bud
$700,000 with 75% of dollars coming from individuals
Grew an annual sponsorship program from $50,000 to $125,000 in less than two years
Secured the two single largest donations in organizational history - $60,000, then $250,000
Developed corporate and organizational partnerships with companies that include Aids Healthcare Foundat
Morgan Chase, MacyÈs, FPL, Miami Dolphins, Bilzin Sumberg, and Among others
Partnered with several state and national organizations such as
Bisexual and Transgender Taskforce, Los Angeles LGBT Center, Mov
Campaign, National Center for Transgender Rights, History Miami and Equality Florida, to develop and execute ongoing
programming and events
November 2007 Ã August 2013FROST SCIENCE MUSEUM, Miami, FL
Vice President, Marketing and Communications
Responsible for strategic planning, management and execution of mission based communications, marketing,
advertising, public affairs, event programming and strategic/media partnerships for the operational museum, the new
museum project and capital campaign. Manage a budget of $300,000. Managing up to five direct reports and team
members across departments. Report to President/CEO and COO.
Developed and executed multifaceted marketing strategy that enhanced visibility, image and drove visitor attendance to
increase 20,000 per year consecutively in 2010, 2011, and 2012
Created and managed communications plan yielding international, national and local media hits, with over 500,000
media impressions between 2011-2012
Crafted and managed a layered new museum groundbreaking program that combined a traditional ceremony with an
aggressive communications and a community education campaign/partnership with Miami-Dade County Public Schools
Served as main bilingual spokesperson for media and public event opportunities
Managed relationships with Miami-Dade County and City of Miami Commissioners, County and City May and staff
Founded and managed young professional volunteer initiative with over 300 active members, board of directors, steering
committees and raised over $100,000
Developed museumÈs strong social media presence, regarded as a leader among local cultural institutions, with over
30,000 followers across channels
November 1999 Ã October 2007GOLIN HARRIS, Chicago, IL / Miami, FL
Account Group Supervisor, Consumer Brands, Multicultural and Social Marketing
Responsible for developing strategic general market and multiculfor national and
international brands including Staples, CVS Pharmacy, LeviÈs, Toyota, and ABN AMRO/Volvo Ocean Race
Responsible for crafting social marketing and programming initiatives for non-profit and government clients that included
the national truth¨ campaign against tobacco; the New York, New Jersey, Minnesota, Wisconsin, Alaska State
Departments of Health; and The ChildrenÈs Trust
Launched and managed the agencyÈs national Hispanic integrated c
EDUCATION
Bachelor of Arts, English, Masters of Science Coursework, Integrated
Florida State University, 1996 Communications, Florida International University,
2004
LEADERSHIP
Miami Foundation Fellows Class VI, 2010-2012
Top 20 Under 40, Brickell Magazine, 2013
SAVE Dade, Board, Fundraising Event Chair, 2010-2013
Featured Leader, Knight FoundationÈs ÅOur City ThoughtsÆ, 2013
New Leaders Council, Board of Directors, 2014-2015
Alturi, Global Executive Board, 2015
ÅLocal HeroÆ Award Recipient, LGBT Visitor Center of Miami, 2015
Annual State of Our Community Featured Speaker, 2014-2015
Miami-Dade County MayorÈs Election Advisory Group, 2015
Special Guest of President Barrack Obama at White House Pride Receptions, 2014-2015
References available upon request.
ik, td 1 t: ,1\ 4 D r A. ,e,„g g
E i \i)1 "1\ 1 1 L:Pi.k..*.1 ri
I
City of Miami Beach
1700 Convention Center Drive,
Miami Beach, Florida 33139,
www.miamibeachFl.gov
CITY CLERK'S OFFICE CifyClerk@miamibeachfl.gov
Telephone: 305.673.7411 Fax: 305.673.7254
Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with Miami-
Dade County Financial Disclosure Code Provision Code Section 2-11.1(i) (2)
Board Member's Name. 0/1 .9.-7a
I understand that no later than July 1, of each year all members of Boards and Committees of the City of
Miami Beach, including those of a purely advisory nature, are required to comply with Miami-Dade County
Financial Disclosure Requirements. This means that the members of City Advisory Boards, whose sole or
primary responsibility is to recommend legislation or give advice to the City Commission, must file, even
though they may have been recently appointed.
One of the following forms must be filed with the City Clerk of Miami Beach, 1700 Convention Center Drive,
Miami Beach, Florida, no later than 12:00 noon of July 1, of each year.
1. A "Source of Income Statement"
For your convenience, the form is attached. The form can also be downloaded at:
htto://www.miamidade.gov/elections/Library/source of income statement.odf
2. A "Statement of Financial Interests (Form 1)"
For your convenience, the form is attached. The form can also be downloaded at:
http://www.ethics.state.fl.us/ethics/forms.html
3. A Copy of your 2013 Federal Income Tax Return
- Failure to file one ofrthese forms, pursuant to the Miami-Dade County Code, may subject the person to a fine
of no more than$504 60 d. - in jail or both. r.
AILI
.. ►,. _ _ c Z- r-•
Sign. ure Oat;
Updated:Wednesday,April 09,2014
Page 4 of 4
Fr AND COMMITTEES\BC APPLICATION REVISED.docx