Francis Trullenque Application PackageCITY OF MIAMI BEACH
BOARD AND COMMITTEE APPLICATION FORM
TrullenueFrancis
NAME:
First Name
Last Name
Middle Initial
Florida33140
HOME ADDRESS
:
5620 Alton RoadMiami Beach
Home No./StreetState
Apt No.City
Zip Code
FJTrullenque@gmail.com
305-519-16573058646945
PHONE
:
WorkEmail Address
Home
Marketing / Advertising
Business Name:
Telemedia
Position:
5620 Alton Road
Miami BeachFlorida33140
Address:
State
CityZip Code
Street
Pursuant to City Code section 2-22(4) a and b: Members of agencies, boards, and committees shall be affiliated
requirement shall be fulfilled in the following ways: a) an indi
months; or b) an individual shall demonstrate ownership/interest
Yes
Yes
Yes
circle one): I am now a resident of: Middle Beach
Multicultural Marketing and Branding Communications Professional
No
123Please note that only three (3)
Please list your preferences in order of ranking [] first choice [] second choice, and [] third choice.
choices will be observed by the City Clerks Office.
(Regular Boards of City)
Choice 1:Affordable Housing Advisory Committee
Choice 2:Production Industry Council
Choice 3:
Police/Citizens Relations Committee
Note: If applying for Youth Advisory Board, please indicate your aff
1. Past service on the Youth Center Advisory Board:
No
Years of Service:
if yes, please list the names of your children, their
No
2. Present participation in Youth Center activities by your chil
ages, and which programs. List below:
No
Have you ever been convicted of a felony:If yes, please explain in detail:
Do you currently have a violation(s) of City of Miami Beach code No If yes, please explain in detail:
Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail:
No
Are you currently serving on any City Boards or Committees:If yes, which board?
What organizations in the City of Miami Beach do you currently h
List all properties owned or have an interest in, which are loca
Property
5620 Alton Road
No
I am now employed by the city of Miami Beach:Which department?
The following information is voluntary and is neither part of yo
being asked to comply with federal equal opportunity reporting r
Gender:Male
Race/Ethnic Categories
What is your race?
Mark one or more races to indicate what you consider yourself t White
Other Description:
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spani Yes
Physically Challenged:No
NOTE: If appointed, you will be required to follow certain laws which
These laws include, but are not limited to, the following:
Prohibition from directly or indirectly lobbying city personnel
o
Prohibition from contracting with the city (Miami-Dade County Co
o
Prohibition from lobbying before board/committee you have served
o
Beach Code section 2-26).
Requirement to disclose certain financial interests and gifts (M
o
(re: CMB Community Development Advisory Committee): prohibiti
from having any interest in or receiving any benefit from Co
or those with whom you have business or immediate family ties
Upon request, copies of these laws may be obtained from the
I hereby attest to the accuracy and truthfulness of the applica
VII of the City Code Standards of Conduct for City Officers,
I Francis Trullenue agreed to the following terms on 1/13/2016 1
Received in the City Clerk's Office by:
Name of Deputy Clerk Control No.Date
Francis Trullenque
Miami Beach, Florida 33140
305.519.1657
FJTrullenque@gmail.com
SUMMARY
Multicultural Marketer and Brand Communication Strategist with a proven history of developing award-winning campaigns
and events that create awareness, make brands famous and generat
CORE COMPETANCIES
Able to manage multiple projects with a high attention to detail and problem solving
Self-motivated, driven to work hard and operate effectively in a fast-paced environment
Ability to create integrated, multi-platform marketing campaigns
Deep understanding and engagement in social media
Self-starter with a sense of humor
A team player dedicated to shaping the ongoing evolution of community/a
mentoring people and their ideas.
Strong written and verbal communications and presentation skills
Flexible and adaptable to immediate or unforeseen challenges while maintaining strong rela
Excellent time management skills and the ability to prioritize oexecution
CAREER HIGHLIGHTS
TELEMEDIA/Marketing Communications Architect (2012 Present)
Spearhead media & marketing campaigns for new and existing direc
non-traditional media buys including programming content trade dealsay-to-day
operations, including implementing a streamlined media work orde
MARKETING & COMMUNITY AFFAIRS CONSULTANT (2004 Present)
Lead partnerships between Miami Beach businesses, city government, residents/visitors through grass-roots event marketing
and guerilla style promotions.
Chairman of the Miami Beach Hispanic Affairs Committee (2008 Present)
Selected by City Manager to serve on Miami Beach Procurement Board(s) to review & recommend selection of
Competing Marketing companies for the Miami Beach Centennial Celebration also Parks food & beverage
concession contract
Board Member of the Miami Beach Community Relations Board (2010 2011)
Committee Member on Miami Beach Debarment Committee (2004 2008)
THE HISPANIC MARKETING GROUP/Founder/Marketing Communications Professional (2006-2008)
Provided brand building and integrated multicultural marketing services for a select group of national companies.
Client Roster: Antonio PUIG F&PC, NA, Activate Beauty, U2 Brands, LLC
MAG BEAUTY, PUIG, Fragrance and Personal Care Division, VP of Marketing and Sales (2001-2006)
Responsible for creating and planning national brand positioning- MAJA, Heno de Pravia, Agua
Brava, Para Mi Bebe. Crafted unique brand position(s) to introduce Hispanic Personal Care product lines into mainstream
U.S. mass market retailers, resulting in sales revenue growth of over 80% in 5 yrs. Further played a key role in the Mag
Beauty Distributor and Antonio PUIG Co, merger leading the new company to improved distribution efficiencies, inventory
availability, increased revenues and broader advertising and marketing capabilities to launch new product entries.
INDEPENDANT BRAND MARKETING STRATEGIST (1999-2001)
Utilized industry insight, PR, advertising and communication skiBrand marketing services to three
key national accounts. Projects were:
1. LaMusica.com/Spanish Broadcasting Systems which consisted of developing marketing and sales collateral, establishing
on-line brand identity and hiring and training their initial intern
launching an AOL sponsored backstage webcast of the First Latin rammy Awards program as well as incorporated internet
sales into national SBS radio sales force.
2. Michele Watches which consisted of developing and implementinBranding strategy around the product launch of the
Diamond Chronograph Collection. I refocused sales team efforts away from traditional fashion watch stores and into luxury
brand retailers like Mayors, Bloomingdales, and Nordstroms. The product launch was supported by a strategic national
guerilla-marketing campaign that incorporated key localized grass-root community event integrations on college campuses,
malls and concert festivals in conjunction with selective remnant advertising in key publications and alternative outdoor
media to build brand awareness and promote/support retail sellers. The campaign resulted in the extraordinary brand
success of the Michele Watches - Diamond Chronograph Collection which lead to a $50mm company buyout by The Fossil
Corporation.
3. The Entertainment Marketing Group: Developed and sold innovatc television programming concepts to major
record labels. Created new TV programming and special event prod
Telemundo Latin Concert Series, commemorative CDs and developedponsorship sales
presentations for BMG Direct, MusicLand Records and Columbia Hou
TNT ADVERTISING, INC. Partner/Marketing Director (1995-1998)
One of the founders of a boutique Hispanic advertising agency fo
communications campaigns for clients. I provided product branding and positioning through merchandising,
sampling, direct response campaigns, market research and targeted media buys. Created a
promotions, media events, concerts and contests with various Latin stars and companies including: C
Roberto Perriera, Conchita Foods, Heno de Pravia, Para Mi Bebe and Vita Malt.
TELEMUNDO NETWORK, INC. Product Development and Entertainment Ma-1996)
Developed and implemented new methods of generating revenue for
management, retail distribution, International sales, interactive
programming concepts and joint ventures with Sony, Universal, Po
annual budgets grew in excess of $10mm through the innovative monetization of uns
royalties, P.I joint ventures, concert productions with CFA & Ase
US Marlboro Music Festival) and the television program Video Hits with Pedro Luis Garcia .
EDUCATION
Bachelor of Science, Florida International University - Major: Journalism and Mass Communication (Public Relations)
1996
SKILLS
Fluent in English & Spanish
High Proficiency in Microsoft Office Suite, Photoshop, PowerPoint, basic CSS and HTML
INTERESTS /AFFILIATIONS
President of (FIMLA) FundaciónInternacional de la MúsicaLatina y Artes -501(3)c
President of Hi-Tides Music Club 501(3)c
BARD College Clemente - Course in the Humanities Miami Division (2006 2008) - 501(3)c
AWARDS
Recipient of the Key to the City of Miami Beach & Proclamation for original c (1987)
Telemundo Music Entertainment Division Outstanding support in developing Music Marketing Before its Time (1995)
LaMusica.com/SBS Radio - Appreciation & Outstanding support in Covering and Creating the backstage pass for the Fir
1
Latin Grammy Awards (2000)
PR Week In the Hub of Hispanic PR Thought Leader (2006)
Recipient of (4) City of Miami Beach Proclamations for Community Hispanic Outreach (2010 - 2014)
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