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Adam Snitzer Application Package No Photo LV M I A/ V 1 113 LAL H CITY OF MIAMI BEACH BOARDS AND COMMITTEE APPLICATION FORM NAME: c I T S A DA Last Name First Name Middle Initial HOME ADDRESS:5'00 G 3 51 k 1 A- '8 -FL 33 1 y 0 No. Street City State Zip Code PHONE: 76G - 1-03 — I(.3 2 / s 11/4" Home Work Fax Email address • Business Name: P5-0• t 0$ L)1= P612-F°12-v-4 14'f-6- Position: f it-ESIJ Address: tJ(o S( 1 . .6:A Ll,+ Ft- J31N No. Street City State Zip Code Professional License(describe) Expires: Attach a copy of the license Pursuant to City Code section 2-22(4)a and b: Members of agencies, boards, and committees shall be affiliated with the city; this requirement shall be fulfilled in the following ways: a) an individual shall have been a resident of the city for a minimum of six months; or b)an individual shall demonstrate ownership/interest for a minimum of six months in a business established in the city. • Resident of Miami Beach for a minimum of six(6) months: Yes Lr3'or No ❑ • Demonstrate an ownership/interest in a business in Miami Beach for a minimum of six(6) months: Yes 3or No ❑ • Are you a registered voter in Miami Beach: Yes Zr No ❑ • (Please check one): I am now a resident of: North Beach ❑ South Beach ❑ Middle Beach [V • I am applying for an appointment because I have special abilities, knowledge, experience. Please list below: Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3) choices will be observed by the City Clerk's Office. (Regular Boards of City) ❑Art in Public Places Committee ❑ Housing Authority* ❑ Beach Preservation Board ❑ Loan Review Committee* ❑ Beautification Committee ❑ Mayor's Green Ad-Hoc Committee ❑ Board of Adjustment* ❑ Marine Authority* ❑pudget Advisory Committe ❑ Miami Beach Cultural Arts Council C9"Committee on Homeless ❑Miami Beach Commission on Status of Women ❑Committee for Quality Education in MB ❑Miami Beach Florida Sister Cities ❑Community Development Advisory* ❑ Normandy Shores Local Gov't Neigh. Improvement ❑ Community Relations Board ❑Oversight Committee for General Obligation Bond ❑Convention Center Advisory Board ❑ Parks and Recreation Facilities Board ❑pebarment Committee 0 Personnel Board* Desi n Review Board*(2)2) ❑ F}kanning Board* �� ❑ Disability Access Committee Police Citizens Relations Committe6-tom _ ❑ Fine Arts Board 0 Production Industry Council ❑ Golf Advisory Committee ❑ Public Safety Advisory Committee ❑ Health Advisory Committee ❑Safety Committee �= ' ❑ Health Facilities Authority Board ❑Transportation and Parking Committee • ❑Hispanic Affairs Committee ❑Visitor and Convention Authority* 0 Historic Preservation Board* ❑Youth Center Advisory Board * Board Required to File State Disclosure form _ n 1 H f` C:\Doctiments sni Settings\comp rbrn\i..ocai Settings'\l emporary Internet Files\OLK1 C5 BG Application Revised. F�� 18 G 07. i ot Note: If applying for Youth Advisory Board, please indicate your affiliation with the Scott Rakow Youth Center: 1. Past service on the Youth Center Advisory Board: Yes❑No iJ Years of Service: 2. Present participation in Youth Center activities by your children Yes❑ No D. If yes, please list the names of your children, their ages, and which programs. List below: Child's name: Age: Program: Child's name: Age: Program: •Have you ever been convicted of a felony: Yes❑ or No yes, please explain in detail: • Do you currently have a violation(s) of City of Miami Beach codes: Yes ❑ or No E4 yes, please explain in detail: • Do you currently owe the City of Miami Beach any money: Yes ❑or No /If yes, explain in detail • Are you currently serving on any City Boards or Committees: Yes ❑or No t(If yes; which board? • What organizations in the City of Miami Beach do you currently hold membership in? Name: Title: Name: Title: • List all properties owned or have an interest in, which are located within the City of Miami Beach: S h o W 5-I �4242- • I am now employed by the City of Miami Beach: Yes❑ or Nof�'Which department? • Pursuant to City Code Section 2-25(b): Do you have a parent❑, spouse CI, child❑, brother Li, or sister❑who is employed by the City of Miami Beach?Check all that apply. Identify the department(s): No This section is "not required" but desired: Age: 5`> years old Gender: Male Female❑ Ethnic Or in (Check one) White African-American/Black 0/Hispanic: ❑Asian or Pacific Islander❑American Indian or Alaskan Native❑ Employment Status: Employed f1 Retired ❑ Home-maker❑ Other❑ "I ereby attest to the accuracy and truthfulness of the application and have received, read and will abide by Chapter 2, A cle VII—of the City Code "Standards of Conduct for City Officers, Employees and Agency Members." �� b/9'q(/‘ Amt Applicant's Signature Date Name of Applicant(PLEASE PRINT) Please attach a copy of your resume to this application NOTE:Applications will remain on file for a period of one(1)calendar year. Received in City Clerk's Office by Date Name of Deputy Clerk Document Control Number(Assigned by the City Clerk's Office) Entered By Date Revised 1/25/07 jo 2 C:\Documents and.``.ettings\cornp irbm\Locai Se`tinys',.Temporary Internet Files\OLK1C 5\BC Application Revised July 18 2.007.doc r ADAM SNITZER 560 West 51st Terr., Miami Beach, FL 33140 (786) 493-1632 adarn @peakrevenueperformance.com AREAS OF EXPERTISE • You won't find anyone more passionate about revenue generation. • I've learned to orchestrate all of a company's cross-functional revenue generation activities. • I thrive on fierce external competition. • I believe an organization can control its revenue future. • I can translate strategy into real-world activities and a vision that persuades and inspires the team. CURRENT PEAK REVENUE PERFORMANCE, MIAMI, FL From 2011, President, Principal Management Consultant Am a leading Management Consultant to the travel industry, providing expertise in revenue and yield management, pricing strategies, marketing, sales and strategic business planning. Areas of engagement and collaboration include pricing and merchandising, demand forecasting, customer segmentation, market assessment, growth strategies, organizational change, asset deployment, innovative technology systems and the evaluation of strategic investment opportunities. Select accomplishments: • Co-wrote the business plan that resulted in the launch of Virgin Cruises, a$1.5 billion venture backed by Richard Branson and Bain Capital. Designed the business requirements for the start-up's reservations, CRM and property management systems. • Wrote the market study that resulted in the launch of Crystal River Cruises, a new division of Crystal Cruises, which was recently acquired by Genting Hong Kong. • Helped turnaround Windstar Cruises after it was acquired by billionaire investor Philip Anschutz. Put the brand on a path to achieve its highest revenues ever. EMPLOYMENT HISTORY 2000-2011 CARNIVAL CORPORATION, MIAMI, FL 2007 —2011, Vice President, Marketing& Revenue Management, Seabourn Cruise Line, Miami, FL 2005 — 2007, Vice President, Revenue Management, Costa Crociere, Genoa, Italy 2004—2005, Vice President, Special Projects, Vice Chairman's Office, Miami, FL 2000—2004, Chief Revenue Officer, Cunard Line, Miami, FL Seabourn Cruise Line: Coped with the worst recession in decades. Steered the company through a period of intense price competition, and successfully filled new capacity with first- time customers from new markets while preserving margins where the company was invested for long-term growth. • Delivered the brand's highest-ever occupancy while tripling the brand's capacity. • Re-vitalized the brand, pioneered new online and social media programs, and expanded the scope and sophistication of direct mail campaigns. • Attracted 431% more first time guests; increased penetration among loyal guests by 74%; improved direct mail response rates by 67%. • Achieved a 900% increase in media impressions via PR and social media campaigns. • Directly responsible for driving the itinerary planning process. Costa Crociere: Adapted North American revenue management practices to fit the commercial and cultural practices at Europe's largest cruise line. Launched a new pricing approach that enabled Costa to expand capacity by more than 35%, soar past€1 billion in revenue, solidify its domination of the Italian cruise market and expand aggressively into Germany, France and Spain. • Refocused sales, marketing and revenue management priorities. Built new databases, pricing models and measurement systems. • Successfully collaborated with a pan-European sales team. Trained a core group of local managers to lead revenue management at the end of my 2-year assignment as an ex-patriot. Acquired working knowledge of Italian. Vice Chairman's Office: Acted as an internal Management Consultant and project manager. • Helped spearhead projects to improve profits by $100 million through finding synergies among the corporation's 10 brands. • Led pricing and revenue management projects with Holland America and Princess Cruise Lines. • Analyzed potential acquisitions, divestitures and ship building ROIs. • Assisted in negotiations among Carnival brands regarding shared-use of the corporate customer database. Cunard Line: Led worldwide revenue management initiatives for Cunard. Directly accountable for achieving$420 million in annual revenues. Selected achievements: • Introduced the Queen Mary 2, the most successful cruise ship launch ever. Exceeded original yield expectations by more than 20%. • Restructured department and reengineered processes, cutting costs by almost 60% while dramatically improving revenue results. 1999—2000 NORWEGIAN CRUISE LINES, MIAMI, FL Vice President, Revenue Management Instituted a disciplined and quantitatively rigorous approach to sales, marketing and revenue management. Implemented techniques to improve the allocation of financial resources and the profitability of sales efforts. Increased revenue opportunities by $37 million through: • Introducing new models that aligned pricing with sales strategies. • Restructuring group pricing sales policies. • Re-categorizing ship cabin inventory to more profitably match customer demand. 1995— 1999 ROYAL CARIBBEAN INTERNATIONAL; MIAMI, FL Director, Revenue Management Accountable for$1.2 billion in Ticket Revenue. Implemented company's first computerized revenue management system. Successfully merged two departments and adapted state-of-the- art revenue management practices to Celebrity after it was purchased by Royal Caribbean. Al.f_i,n1 Snitf.or PTE 2 1988 - 1995 AMERICAN EXPRESS COMPANY 1993 — 1995, Director, Credit Systems & Analysis, Fort Lauderdale, FL 1992— 1993, Senior Manager, Risk Management Group, Fort Lauderdale, FL 1989— 1992, Manager, New Business Development, San Rafael, CA 1998 — 1989, Assistant Manager, Cardmember Loyalty, New York, NY Credit Systems& Analysis: Utilized advanced telephone technology to achieve a 33% productivity improvement in the company's customer contact centers. Reduced costs by $5 million by automating routine decisions. Risk Management Group: Developed and built the industry's first-ever MIS Dashboard to compare key "Health of the Franchise" metrics across all of the company's credit card brands including the worldwide Platinum, Gold and Green card products. Analyzed acquisition costs, profitability of customer segments; trends in customer loyalty; impact of sales incentives. New Business Development: Led product-line expansion by forging joint-venture partnerships across American Express owned companies. Directed all phases of the launch of new products: negotiations between partners; consumer research; regulatory approval; operations and systems support. Cardmember Loyalty: Implemented innovative new programs to drive customer retention and increase average spending. Represented the department at meetings of the American Express Advertising Review Board, which was responsible for maintaining brand standards and integrity across all marketing communications. EDUCATION June 1988 MBA, Global Marketing New York University, Graduate School of Business, New York, NY May 1983 BA, Cum Laude, Writing Hamilton College, Clinton,NY OUTSIDE INTERESTS Community service, photography, biking, running and organic gardening REFERENCES Available upon request.