20121212 SM2lD MIAMI BEACH
City Commission Meeting
SUPPLEMENTAL MATERIAL 2
City Hall, Commission Chambers, 3rd Floor, 1700 Convention Center Drive
December 12, 2012
Mayor Matti Herrera Bower
Vice-Mayor Michael Gongora
Commissioner Jorge R. Exposito
Commissioner Jerry Libbin
Commissioner Edward L. Tobin
Commissioner Deede Weithorn
Commissioner Jonah Wolfson
Interim City Manager Kathie G. Brooks
City Attorney Jose Smith
City Clerk Rafael E. Granado
Visit us at www.miamibeachfl.gov for agendas and video "streaming" of City Commission Meetings.
ATTENTION ALL LOBBYISTS
Chapter 2, Article VII, Division 3 of the City Code of Miami Beach entitled "Lobbyists" requires the
registration of all lobbyists with the City Clerk prior to engaging in any lobbying activity with the City
Commission, any City Board or Committee, or any personnel as defined in the subject Code
sections. Copies of the City Code sections on lobbyists laws are available in the City Clerk's office.
Questions regarding the provisions of the Ordinance should be directed to the Office of the City
Attorney.
SUPPLEMENTAL AGENDA
R7 -Resolutions
R7H A Resolution Approving Special Event Permit Application No. SE 201377 Submitted By
Jonathan Cowan Productions, LLC For Winter Conference 2013-DJ Mag On South Beach, An
Event To Be Held On Wednesday, March 20, 2013 Through Sunday, March 24, 2013, And As
Described In Said Application And In The Supplemental Information Submitted By The
Applicant Attached Hereto And In Accordance With The Conditions Set Forth Herein.
(Tourism & Cultural Development)
(Alternate Resolution from Commissioner Jonah Wolfson}
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JOSE SMIJH, CITY ATIOINEY
OFFICE OF THE CITY AllOINEY
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower
Members of the City Commission
CC:
FROM:
DATE: December 12, 2012
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING SPECIAL EVENT
PERMIT APPLICATION NO. SE 201377 SUBMITTED BY JONATHAN
COWAN PRODUCTIONS, LLC FOR WINTER MUSIC CONFERENCE
2013-DJ MAG ON SOUTH BEACH, AN EVENT TO BE HELD ON
WEDNESDAY, MARCH 20, 2013 THROUGH SUNDAY, MARCH 24,
2013.
Pursuant to the request of Commissioner Jonah Wolfson, the above referenced
Resolution approving Special Event Permit Application No. SE 201377 (submitted by
Jonathan Cowan Productions, LLC for the Winter Music Conference 2013-DJ MAG on
South Beach event) is submitted as an alternate to the version proposed· by the City
Administration which recommends denial of the permit.
Agenda Item ~I H
Date l Z..-J L-J L
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RESOLUTION NO. __
A RESOLUTION OF THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH,
FLORIDA, APPROVING SPECIAL EVENT PERMIT
APPLICATION NO. SE 201377 SUBMITTED BY
JONATHAN COWAN PRODUCTIONS, LLC FOR WINTER
CONFERENCE 2013-DJ MAG ON SOUTH BEACH, AN
EVENT TO BE HELD ON WEDNESDAY, MARCH 20,2013
THROUGH SUNDAY, MARCH 24, 2013, AND AS
DESCRIBED IN SAID APPLICATION AND IN THE
SUPPLEMENTAL INFORMATION SUBMITTED BY THE
APPLICANT ATTACHED HERETO AND IN
ACCORDANCE WITH THE CONDITIONS SET FORTH
HEREIN.
WHEREAS, pursuant to Resolution 2012-28042, the Mayor and City
Commission approved amendments to the City's Special Event's requirements and
guidelines, including an amendment to the Administrative policy that any new event
considered for approval under the revised policy must be approved by a majority of the
City Commission in a resolution; and
WHEREAS, the following eight criteria, approved in Resolution 2012-28042, are
to be considered in the review of applications for new special events:
1 . Whether or not the event producer has had a successful track record of
obtaining special event permits and producing events in the City for no less
than five (5) years in a private venue and is in need of expansion.
2. Such applications would be considered on a first-come, first-serve basis, until
such resources are no longer able to be reserved.
3. The event could not occur concurrently on both private and public property.
4. The City will consider the event's long-term, short-term, and indirect effects on
local economic industries, including but not limited to hotels, restaurants,
entertainment establishments, retail, and the City.
5. The City will consider whether the event is compatible with the surrounding
neighborhoods and complements the ambience and aesthetics of the area in
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which it is presented.
6. The City will consider the stress that such an event may place on various City
services with expenses associated with additional crowd control, policing,
security, parking, and traffic to be borne by the event producer.
7. The City will also consider the availability of these needed resources including
time, people, money and equipment.
8. City services required for the event can be reasonably made available at the
time of the proposed event; and
WHEREAS, based upon the Supplemental Information for Special Event Permit
Application No. SE 201377, submitted by Applicant Jonathan Cowan Productions, LLC
for the Winter Conference 2013-DJ MAG on South Beach, an event to be held on
Wednesday, March 20, 2013 through Sunday, March 24, 2013 (the "Event"), the Mayor
and City Commission heteby determine that all eight criteria are satisfied based upon,
among other things, the hiring of 30 off-duty police officers for the Event, provided that
the off-duty police officers are paid 1 1/2 times their normal hourly rate for working the
Event, and that the applicant adheres to all conditions stipulated in the City's Special
Events Requirements and Guidelines as set forth in the final approved Special Event
Permit.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve, by a majority vote, Application No. SE 201377 submitted
by Jonathan Cowan Productions, LLC for the Winter Music Conference 2013-DJ Mag
on South Beach Event, as described in the attached Application and in the
Supplemental Information thereto, provided that 30 off-duty police officers are hired for
the Event and are paid 1 Y2 times their normal hourly rate for working the Event and
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provided the applicant adheres to all conditions stipulated in the City's Special Events
Requirements and Guidelines as set forth in the final approved Special Event Permit.
PASSED AND ADOPTED this_ day of December, 2012.
ATTEST:
Matti Herrera Bower, Mayor
Rafael Granado, City Clerk
F:\ATIO\TURN\RESOS\resolution approving Cowan Special Event permit for WMC.docx
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APPROVED AS TO
FORM & LANGUAGE
& FOR l¥<ECUTION
I /
E H
Tourism and
Office of Film & Event Production
Application ID: 3059 Permit ID: 201377
Page: 1
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Received Date: 11/27/2012 7:58:25 AM
Category:
Date of Application: 10/15/2012 Status: Submitted Status Post:
Title: Jonathan Cowan Productions, LLC
The purpose of this special event is to allow Jonathan Cowan Productions,
LLC to to host its annual Miami Music Week event for 2013, which hes been produced by Jonathan Cowan
for at least the past eight (8) years.
Elements:
ur End Hour End
Hour
Breakdown Begin
Date Hour
End
Hour
4:30 PM 3/25/2013 0:00AM 4:30 PM
Location (Applicant): Public Beach between 21st and 22nd Street
Neighborhood:
1Location 2
Host Organization: Jonathan Cowan Productions, LLC
Jonathan Cowan Productions, LLC
Sponsor: Jonathan Cowan Productions, LLC
Application Status: For profit organization
Estimated Attendance: Total per day: 2500 Average per Hour: 2500
Event Coordinator: Jonathan Cowan
Mailing Address: 3725 S. Ocean Drive, # 718 , Hollywood FL 33019-33000
Company Name: Jonathan Cowan Productions, LLC
Title: Managing Member Phone: 954-662-7935 Mobile: 954-662-7935 Fax: 305-448-5566
Web Site Address: Email Address: jonathancowan@mac.com
Onsite Contact: Jonathan Cowan Mobile Contact: 954-662-6627
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Page: 2
Event Info App ID: 3059
Is this an annual event? YES How many years of event? 8 years
Is it open to the public?
Event filmed?
Commun
NO
Facility /Venue:
Location for parties:
Previous Event:
YES
YES
Entertainment/Amplified sound
Admission Fee:
Facility f Venue renting?
Political
0 NO
App ID: 3059
Do any of these Elements take place outdoors? YES
Will the event require music or amplified sound? YES
$40
NO
0 NO
Not Applicable: D
What type of amplified sound? PA system Amplified Sound/Recorded/Dl Live Music
NO YES N
List of acts/performers and times of performances: Various DJ's and Artists
'" _ ......... I ~ _ ......... --~ound Sound check from hour I und check to hours
!12:00 PM [11:00 PM 11:00 AM [12:00 PM
Alcohol service App ID: 3059 Not Applicable: D
Will you be serving alcohol at this event? YES
Will Alcohol beverages be sampled/served? YES
Will non-alcoholic beverages be sampled I served? YES
Sales/Distribution Plan:
How will this be monitored and controlled? Security will monitor patrons.
How to prevent service to minors? The event is not open to under twenty-one patrons.
Public Safety App ID: 3059 Not Applicable: D
Internal Security Plan: Police and Private Security
Will the event require closing a street(s)? NO Which street(s)?
During what days/hours? 1 Start Date I Begin Hour
~[ ~~---~~-~"""""""""'""'"""
I
Vehicle Beach Access Pass? Y How Many? 5
Will the event include?
0
List of companies and activities:
8
NO
Page: 3
Parking Plan App ID: 3059 Not Applicable: 0
Parking Plan: The majority of patrons for this event do not drive to the event. Patrons driving have the use of various parking
lots in the immidiate area.
Will the event require parking meters rentals? Y
How many meters and where? 5 in city parking lot
Will the event need staging for production vehicles? Y Where? West of dune
Will the event hire a valet company? N Which?
Building Department Permits App ID: 3059 Not Applicable: 0
.
'
jsize(s) Qty
'Tents
Electrical-Generator
' Staging
Fencing
; Pluming-Restrooms
:Bleachers or Chair Risers
Temporary Structure:
Other:
Sanitation Plan App ID: 3059
Sanitation Plan: private sanitation company
Sanitation Company:
Is dumpster required? NO How many? 0 Where?
Number of trash receptacles? 0 Number of port-o-lets: 3 Number of disabled: 1
Concessions App ID: 3059
Will you sell any of the following? Merchandise
NO
Are you working with a catering company? N Who?--
Type and number of vendor hired: 1 food concessionaire
Local and businesses invited to participate as vendors: yes, the nearby food concessionaire for 21-22 Street
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Page: 4
Economic Impact App ID: 3059
Estimated budget: $ State Status: YES
Event beneficiary I charities:
Methods to promote
the event:
Light pol ; , ocal radio ! National radio local TV N I I
NO [NO INO I No NO NO INO
' I
lo r Direct Mail/ Flyers Internet
NO NO YES
Open to public? YES Percentage of audience:
Estimate attendance : 2500 Average admission fee: Free Iunder $10 ;;p.a.u-;;p,
i
NO [NO NO I YES
Event location: South Beach (23rd ST and below) Middle Beach(24th ST-63rd ST) North Beach(64th ST-87th T "I
NO NO NO
Venue:
Miami Beach Hotels: pending Hotel rooms: 0 Nights: 0
Collaboration with Miami Beach Economic Industries: pending
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SUPPLEMENTAL INFORMATION !<~OR SPECIAL EVENT PERMIT
APPLICATION NO. 201377
GENERAL EVENT INFORMATION
Applicant: Jonathan Cowan Productions, LLC
Executive Producer: Jonathan Cowan
Event Description: The purpose of this special event is to allow Jonathan Cowan Productions,
LLC ("Producer") to host annual Miami Music Week event for 13,
which has been executive produced by Jonathan Cowan for at least the
past eight (8) years.
Event Location: Portion of the Beach East of the Dune, generally situated between 21st and
22nd Streets (with use of the area west the dune for staging of
production equipment, event staff and queuing patrons).
Event Dates: Wednesday, March 20, 2013 through Sunday, March 24, 3
Event Times: !2:00PM through 11 :OOPM
Check: I 0:30AM through 11 :45AM
Load-In Date: Tuesday, March 19,2013 morning Wednesday, March, 20, 2013)
Load-Out Date: Monday, March 25, 13 (and evening of Sunday, March 24,201
Proposed Occupancy: 2,500 patrons maximum
EXECUTIVE SUMMARY
WINTER MUSiC CONFERENCE ("WMC") 2013 -DJ MAG ON SOUTH BEACH -
PRESENTED BY JONATHAN COWAN PRODUCTJONS LLC
This WMC DJ Mag event, formally DJ Mag @ Shelborne, has steadily grown largest
showcase the world's best talent Dance Music in the world during
Winter Music Conference week during March each year. Covered by DJ Mag languages to
over a million readers across the world, the event features artists such as DJ Jazzy Jeff, Luciano
and the Vagabundo's Marco Carola to name a few. day consists of a different
showcase featuring the best talent from an individual brand, management agency, or label.
This s I3 event will move from the pools ide at the Shelborne Hotel to the of Miami
Beach on 21st day will run from noon to eleven pm and will be sure to bring the
best crowds, and musical artists from across the globe. The following is a sample proposed
schedule of events day by day:
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• Wednesday -DJ Mag featuring artists such as David Guetta, Steve Angelo, Macioplex,
Claude Von Stroke, and Way out West;
• Thursday-Cadenza Featuring Luciano and his Vagabundo's;
• Friday -Enter featuring Richie Ha\vtin;
• Saturday-Moog Music and Pacha Ibiza feat DJ
and Orbital;
Jeff, Herbie Bob Sinclair
• Sunday-Music On Featuring Marco Carola.
PRODUCTION PLAN AND SCHEDULE
five-day event will require one additional day for load-in/set-up one additional day for
load-out/break-down (beyond the actual five event days), along with the morning of first day
the event and the evening of the last day of the event. The Producer will utilize a temporary
roof structure/tent covering approximately 50% ofthe overall event site on the beach, along with
a flooring system and fencing system surrounding the beach portion of the site, delivered and set-
up/broken-down by EventStar. The sound system components will be loaded in by the
Producer's sound (Sonic Lab Audio). The phased load-in/set-up will begin at 1 O:OOAM
on Tuesday, starting with tenting and flooring, then sound equipment and finally
and then again at 1 0:30AM on Wednesday. The load-out/break-down will begin at 12:00AM on
Sunday evening and entire beach and site will be clear by 2:00PM on Monday. The
temporary roof structure/tent will be utilized to cover approximately 50% of the event area on
the beach east of the dune on the hard-packed sand, west of the soft sand, generally situated
between st and 22nd Streets, and the area west of the dune will be utilized for staging
equipment, event staff and queuing of patrons. In addition to the off-duty police and
EMT referenced below, the Producer will also contract private security staff sufficient in number
to maintain security at all portions the event site.
OFF-DUTY POLICE AND FIRE RESCUE/EMT
Off-Duty Police:
Fire Rescue/EMT:
The Producer will hire 8-12 off police officers for the event utilized
in staggered shifts (ie. 8 ofncers at start. the event increasing to 12 at
the busiest time of the event). rn addition, the Producer will hire 1-2 off
duty police oftlcers for the Load-In/Load-Out phase.
will 2 Emergency Medical Technicians ("EMT") the
event.
SANITATION AND PATRON FACILITIES
Producer will contract the Public Works Sanitation Division or contract with a
third party sanitation company to clean and maintain the areas in and around the event site. In
order to provide sufficient for the patrons, Producer will contract for the ula.vvlllvl.l~
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portable bathroom
area.
on site
RESPONSIBLE TICKETING POLICY
In order to ensure each
legal capacity
main event and within
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