Ijtsuri A. Viveros Application PackageVIVEROS IJTSURI ANAME:
Last Name First Name Middle Initial
1508 BAY ROAD MIAMI BEACHHOME ADDRESS:
Apt No.Home No./Street City
FLORIDA 33139
State Zip Code
7864488935PHONE:
Home Work
iv.viveros4@gmail.com
Email Address
Miami Beach
Street City
Florida
State Zip Code
Address:
Position:Business Name:International Marketing, Trade Product Marketing
Pursuant to City Code section 2-22(4) a and b: Members of agencies, boards, and committees shall be affiliated with the city; this
requirement shall be fulfilled in the following ways: a) an individual shall have been a resident of the city for a minimum of six
months; or b) an individual shall demonstrate ownership/interest for a minimum of six months in a business established in the city.
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Ɣ3OHDVHcircle one): I am now a resident of:
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No
No
South Beach
No
Ijtsuri A.Viveros Services:Education: Political Science Master’s Degree focus on International Trade and Economic Developmen
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Sister Cities Program
Cultural Arts Council
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CITY OF MIAMI BEACH
BOARD AND COMMITTEE APPLICATION FORM
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ƔList all properties owned or have an interest in, which are located within the City of Miami Beach:
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The following information is voluntary and is neither part of your application nor has any bearing on your consideration for appointment. It is
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NOTE: If appointed, you will be required to follow certain laws which apply to city board/committee members.
These laws include, but are not limited to, the following:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1).
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Beach Code section 2-26).
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(re: CMB Community Development Advisory Committee): prohibition, during tenure and for one year after leaving office,
from having any interest in or receiving any benefit from Community Development Block Grant funds for either yourself,
or those with whom you have business or immediate family ties (CFR 570.611).
Upon request, copies of these laws may be obtained from the City Clerk.
“I hereby attest to the accuracy and truthfulness of the application and have received, read and will abide by Chapter 2, Article
VII – of the City Code “Standards of Conduct for City Officers, Employees and Agency Members.”
I IJTSURI VIVEROS agreed to the following terms on
Received in the City Clerk's Office by:
Name of Deputy Clerk
Control No.
Date
Ijtsuri A. Viveros
Miami, Florida | iv.viveros4@gmail.com | (786) 448-89-35 | Status in U.S: Permanent resident
SUMMARY__________________________________________________________
Global strategic and analytical manager focus in Marketing, Sales, Product Marketing, Trade Marketing and Customer demand generation
B2B, B2C. Eight years of experience working with multinational corporations and governments. Lived and worked in Europe, Latin America
and North America and has become a savvy in these markets. Speaks fluent Spanish, English and French. Critical thinker, creative cross-
functional partner and analytical strategist focus on problem resolution, decision making, growth, negotiations, innovation and client
needs. Areas of expertise: global product marketing, trade marketing, branding, account management, customer relationship management,
public relations, marketing strategy and analysis, promotions, distribution channels, campaign, consulting and sales.
SKILLS______________________________________________________________
- Product marketing specialist - Effective negotiator B2B, B2C
- Strategy and analytical management - Budgeting
- Proactive and solutions oriented - Business development
- Trade marketing - Strategic partnership building
- Promotions - Organized
- Brand management - Networking expert
- Account development - In-depth knowledge of Salesforce
- Business channel development - Creative, innovative and charismatic
- Effective team management - Client relationship management(CRM)
Market Regions: Latin America, North America and Europe
Languages: Fluent in Spanish, English and French
Technology: Adobe Illustrator, Power Point, Excel, Word, Digital Marketing, Salesforce and Google Analytic
Fortune500 clients:Procter&Gamble,Kraft,Unilever,Novartis,Estee Lauder,Nestlé,ABInBev,Heineken,J&J,luxury brands
EXPERIENCE_________________________________________________________
Coesia & Co. | Consumer Package Goods - Covington, Kentucky Jan 2012 – Dec 2016
Manager, Global Trade and Product Marketing / Key Account Manager for Latin America
Managed a portfolio of key accounts of multinational consumer product goods companies and luxury brands:
Achieved profit margin increase by 21% by improving distribution, promotional strategies and sales efforts
Maximized sales, customer relationship management and generated 10% increase in new customer leads
Created a marketing plan and implemented product marketing strategies for new products by country
Managed media agencies, partnerships, promotions , product value positioning and events in target markets
Increased growth opportunities, analyzed product market trends, coordinated CRM and marketing campaigns
Optimized product performance across all phases of product life cycle and developed marketing strategy
Successfully launched new products, implemented efficient distribution channels and oversaw brand image
Economic Development Norther n Mexico| Industry - Chihuahua, Mexico Sep 2009 – Jan 2012
Manager, International Trade Marketing and Product Management (Latin America Region)
Consulted across several industries leading B2B product marketing plans to export products and services
Successfully managed key accounts, developed product strategy marketing plans and product positioning
Monitored market trends and analyzed competition, measured and evaluated marketing programs results
Managed and developed network events, trade shows, branding, media/digital marketing, and web traffic
Empowered small business manufactures, opened markets overseas, attracted new clients, increased sales
Increased contracts signed by 4% , augmented partnerships and built new customers relationship
Increased revenue and product sales by developing sales tactics in North America and Latin America
United States Department of Commerce | Gov. Agency - El Paso, Texas Nov 2009 – Nov 2011
Strategy Analyst, International Trade Marketing, Master’s internship
Provided consultation services, developed trade shows, led trade missions and coordinated trade webinars
Successfully targeted new business and increased market share in Latin American region
Maximized US companies exports in Latin A merica and developed matchmaking strategies to assist partners
Negotiated/influenced corporations and government agencies , increased partnerships and public relations
Successfully launched the organization new mar keting campaign and brand image, attracted new sponsors
Achieved profitable monthly financial reviews, generated ROI, P&L calculations , increased market share
Managed public relations, customer visits and built new partnerships
Brussels Airlines| Aviation - Brussels Belgium Jan 2007 – Aug 2009
Associate, Product Marketing for Europe
Managed and monitored product marketing strategy, pricing and customer relationship management (CRM)
Improved and participated in the development and promotion of frequent flyers loyalty program
Increased customer retention by 5%, measured /analyzed customers satisfaction and product performance
Created and executed product marketing campaigns and duty free efforts around Europe
Successfully influenced and conducted product marketing projects with LSG sky to develop new products lines
Integrated and implemente d branding and marketing promotions strategy for product lines in Europe
Televisa | Communications Media – El Paso, Texas Jan 2002 – Jan 2007
Supervisor, Marketing and Sales for North America
Empowered and trained sales team at point of sale
Increased quarterly income by 4.7%, led account management for Fortune 500 clients
Created / managed media marketing campaigns, newsletters, press release s, spots and publishing materials
Kept expenses under budget, evaluated and obtained successful marketing and sales efforts results
Mentored marketing team and coordinate graphics creation for effective product branding
EDUCATION_________________________________________________________
University of Texas, El Paso, Texas Dec 2011
Master’s Degree of Political Science: International Trade Development and Political Economy
French Alliance, France May 2009
Associate of Arts: French
University of Texas, El Paso, Texas May 2006
Bachelor of Business Administration
Major: International Marketing and Business Management
University of Antwerp, Belgium Jun 2005
Associate of Business: Economy, Business Management, Marketing
ACCOMPLISHMENTS__________________________________________________
Recipient of Honorable Order of Kentucky Colonel Award from Northern Kentucky Chamber of Commerce
Recipient of the leadership award from Hispanic Chamber of Commerce Ohio
Marketing for Latin America panel speaker at Cincinnati Chamber of Commerce - Cincinnati, Ohio
International Trade presentation at Kentucky Chamber of Commerce - Louisville, Kentucky
MPSA Midwest Political Science Association panel presentation - Chicago, Illinois
Led key account management, marketing strategy, campaigns, trade and product market strategy
development for multiple Fortune 500 clients a nd luxury brands such as: Procter & Gamble, Mondelez/Kraft,
Unilever, Novartis, Estee Lauder, Nestlé, Brussels Airlines, ABInBev, Heineken, Johnson & Johnson and more.