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Tanya K. Bhatt Application PachageMIAMI BEACH 3HriTr efzo RAvraro Last Name Home Address -7-7QY Y T 1 L BOARD AND COMMITTE.APPLICATION FORM First Name Middle Initial Home Telephone Work Telephone orpipLeyp Business Name it, City State Zip Code (-0 1/61 Wfat 3A) igoncktrayvi, Cellular Telephone Email address /v CT' Occupation Business Address Professional License (describe): City AIM State Zip Code Expires: Please attach a copy of currently effective professional license. l Pursuant to City Code section 2-22(4)a & b: Members of agencies, boards and committees shall be affiliated with the City. This requirement shall be fulfilled in the following ways: a. An individual shall have been a resident of the City for a minimum of six months; or b. An individual shall demonstrate ownership/interest for a minimum of six months in a business established in the City for a minimum of six months. • Resident of Miami Beach for a minimum of six (6) months: Yesi or No • Demonstrates ownership/interest in a business in Miami Beach for a minimum of six months: Yes L or No El • Are you a registered voter in Miami Beach: YeSZI or No • I am now a resident of: North Beach South Beach Middle Beach • I am applying for an appointment because I have special abilities. knowledae and experience. Please list belpwq • Are you presently a registered lobbyist with the City of Miami Beach? Yes or No v.,,n_Gram Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. • Please note that only three (3) choices will be observed by the Office of the City Clerk. Y ❑ Affordable Housing Advisory Committee 0 Health Advisory Committee 0 Parks and Recreation Facilities Board °O ❑ Art in Public Places Committee 0 Health Facilities Authority Board 0 Personnel Board 0 Audit Committee 0 Hispanic Affairs Committee l'Planning Board** . rjj ❑ Board of Adjustment *A- 0 Historic Preservation Board* 0 Police Citizens Relations Committee ❑ Budget Advisory Committee 0 Housing Authority 0 Production Industry Council ❑ Committee on the Homeless 0 Human Rights Committee 0 Sister Cities Program ❑ Committee for Quality Education in MB 0 LGBT Advisory Committee 0 Sustainability Committee ❑ Convention Center Advisory Board 0 Marine & Waterfront Protection Authority ❑ Transportation, Parking, & Bicycle -Pedestrian Facilities Committee o Cultural Arts Council 0 Miami Beach Commission for Women 0 Visitor and Convention Authority ❑ Design Review Board( 0 Normandy Shores Local Govemment Neighborhood Improvement 0 Youth Commission ❑ Disability Access Committee * Board members are required to file Form 1 — "Statement of Financial Interest" with the State. * If you seek appointment to a professional seat (e.g., lawyer, architect, etc.) on the Board of Adjustment, Design Review Board, Historic Preservation Board or Planning Board, attach a copy of your currently -effectively license, and furnish the following information: �, / Type of Professional License (✓� /7, License Number License Issuance Date License Expiration Date Page 1 of 4 F:\CLER\$ALL\aFORMS\BOARD AND COMMITTEES\BC APPLICATION REVISED 06142016.docx °O Note: If applying for the Youth Center positions of the Parks and Recreations Facilities Board, please indicate your affiliation with the Scott Rakow Youth Center and/or the North Shore Parks Youth Center: • Please describe your past service with the City's Youth Centers (include dates of service): • Present participation in Youth Center activities by your children: Yes No La If yes, please list below the names of your children, their ages and the programs in which they participate: Child's name: Age: Program: Child's name: Age: Program: • Have you ever been convicted of a felony? Yes or No If yes, please explain in detail: • Do you currently have a violation(s) of City of Miami Beach Code? Yes Zit or Noin If yes, please explain in detail: • Do you currently owe the City of Miami Beach any money? Yes or No Zi If yes, explain in detail: • Are you currently serving on a City Board or Comee? Yes Ej or No If yes, which board/committee? • In what organization(s) in the City of Miami Beach do you currently hold mem ership? Name f Piloial- Name g Position d jGlyt • List all properties owned or in which you hr4arinterest within t e City of Miami Bch: 400,0/ Cistmevii ,,p-dvt7� �iet ��rG — Be) � F ?- L 0 • Are you now employed by t e City of Miami Beach? Yes or Non Which department and title? • Pursuant to City Code Section 2-25 (b): Do you hhraav�ve,, a parent La, spouse I:3, child brother :1 or sister ED who is employed by the City of Miami Beach? Yes �or No a1 If "Yes," identify person(s) and department(s): The following information is voluntary and is neither part of your application nor has any bearing on your consideration for appointment. It is being asked to comply with City diversity reporting requirements. Gender: Male LJ Female Race/Ethnic Categories Lais your race? L African-American/Black Zji Caucasian/White Zi Asian or Pacific Islander L Native-American/American Indian Page 2 of 4 F:ICLERI$ALL1aFORMSIBOARD AND COMMITTEES\BC APPLICATION REVISED 06142016.docx Other — Print Race: Do you consider yourself to be Spanish, Hispanic or Latino/a? Mark the "No" box if not Spanish, Hispanic, Latino/a. No Yes Do you consider yourself Physically Disabled? No Yes NOTE: IF APPOINTED, YOU WILL BE REQUIRED TO FOLLOW CERTAIN LAWS THAT APPLY TO CITY BOARD/COMMITTEE MEMBERS. THESE LAWS INCLUDE, BUT ARE NOT LIMITED TO: o Prohibition from directly or indirectly lobbying City personnel (Miami Beach City Code section 2-459). o Prohibition from contracting with the City (Miami -Dade County Code section 2-11.1). o Prohibition from lobbying before the board/committee you have served on for period of one year after leaving office (Miami Beach City Code section 2-26). o Requirement to disclose certain financial interests and gifts (Miami -Dade County Code section 2-11.1). o CMB Community Development Advisory Committee: prohibition, during tenure and for one year after leaving office, from having any interest in or receiving any benefit from Community Development Block Grant funds for either yourself, or those with whom you have business or immediate family ties (CFR 570.611). o Sunshine Law - Florida's Government -in -the -Sunshine Law was enacted in 1967. Today, the Sunshine Law regarding open government can be found in Chapter 286 of the Florida Statutes. These statutes establish a basic right of access to most meetings of boards, commissions and other governing bodies of state and local governmental agencies or authorities. o Voting conflict — Form 8B is for use by any person serving at the county, city or other local level of government on an appointed or elected board, council, commission, authority or committee. It applies equally to members of advisory and non -advisory bodies who are presented with a voting conflict of interest under Section 112.3143, Florida Statutes. Upon request, copies of these laws may be obtained from the City Clerk. I HEREBY ATTEST TO THE ACCURACY AND TRUTHFULNESS OF THE APPLICATION; AND I HAVE RECEIVED, READ AND WILL ABIDE BY CHAPTER 2, ARTICLE VII, OF THE MIAMI BEACH CITY CODE, ENTITLED "STANDARDS OF CONDUCT FOR CITY OFFICERS, EMPLOYEES AND AGENCY MEMBERS AND ALL OTHER APPLICABLE COUNTY AND/OR STATE LAWS AND STATUTES ACCORDINGLY." 40"" 111J Si• =ture Appli ,s Received in the Office of the City Clerk by: to le I 13. Na e of Applicant (PLEASE PRINT) g,4 4 Name of Deputy Clerk lI21-/� Control No. M "A,/ Date ATTACH A CURRENT RESUME, PHOTOGRAPH AND A COPY OF ANY APPLICABLE PROFESSIONAL LICENSE. ATTACH ADDITIONAL SHEETS, IF NECESSARY, TO PROVIDE REQUIRED INFORMATION. Page 3 of 4 F:\CLER\$ALL\aFORMS\BOARD AND COMMITTEES\BC APPLICATION REVISED 06142016.docx MIAMI BEACH City of Miami Beach 1 700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov OFFICE OF THE CITY CLERK CityClerk@miamibeachfl.gov Telephone: 305.673.7411 Fax: 305.673.7254 Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with Miami - Dade County Financial Disclosure Code Provision Code Section 2-11.1(i) (2) Board Member's Name: 13H14,rr I understand that no later than July 1, of each year all members of Boards and Committees of the City of Miami Beach, including those of a purely advisory nature, are required to comply with Miami -Dade County Financial Disclosure Requirements. This means that the members of City Advisory Boards, whose sole or primary responsibility is to recommend legislation or give advice to the City Commission, must file, even though they may have been recently appointed. One of the following forms must be filed with the City Clerk of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida, no later than 12:00 noon of July '1, of each year. 1. A "Source of Income Statement" 2. A "Statement of Financial Interests (Form 1)" 3. A Copy of your latest Federal Income Tax Return Failure to file one of these forms, pursuant to the Miami -Dade County Code, may subject the person to a fine of no more than $500, 60 days in jail or both. Updated: Tuesday, October 04, 2016 Page 4 of 4 F:\CLER\$ALL\aFORMS\BOARD AND COMMITTEES\BC APPLICATION REVISED 06142016.docx Tanya K. Bhatt Applicant for City of Miami Beach Planning Board Miami Beach Resident since 2003 Former address 3454 Sheridan Ave MB 33140 Current address 830 Raymond St MB 33141 Tanya@launchbrand.net 617.840.4905 Gmaii Tanya Bhatt <tanya@Iaunchbrand.net> Application for Seat on Planning Board Tanya Bhatt <tanya@launchbrand.net> Mon, Nov 28, 2016 at 6:58 AM Draft To: "Levine, Philip" <philiplevine@miamibeachfl.gov>, "Grieco, Michael"<michaelgrieco@miamibeachfl.gov>, Micky Steinberg<mickysteinberg@miamibeachfl.gov>, Ricky Arriola<RickyArriola@miamibeachfl.gov>, Kristen RosenGonzalez@miamibeachfl.gov, Joy Malakoff <joymalakoff@miamibeachfl.gov>, John Aleman <johnstaraleman@gmail.com> Cc: "Morales, Jimmy"<jimmymorales@miamibeachfl.gov>, "Mooney, Thomas" <ThomasMooney@miamibeachfl.gov> Mlami Beach has a unique opportunity to become recognized as a significant world city which not only values and preserves appropriate unique HISTORICAL architecture, but also one which actively seeks out innovative, sustainable/green, functionally flexible, and architecturally significant NEW architecture. To my way of thinking, having all of one or another, and having those positions be adversarial rather than collaborative, is a recipe for divisiveness, and a real missed opportunity to do something spectacular together in this city which we all love so much. My background of living overseas, and in branding, gives me a unique take on this, I suspect, because we neither want to be a museum, like some other cities, never welcoming progress; nor do we want to erase that which built us in this unique corner of the world. The city of Miami Beach can be a leader in progressive preservation AND in forward -thinking sustainable stunning architecture, and I believe the Planning Board, has a major role in finding and recommending that balance on behalf of the greater good of the City. I have lived and owned homes here for 14+ years resident, in Mid Beach for 13, and in North Beach since 6/16. I bring to the table a historical perspective on balancing sustainable growth with judicious preservation to enable great cities to evolve architecturally. This life experience has been gained from living in London, Paris, NYC, Sao Paulo, Boston, among others. I have strong design proclivities running through my blood, as a product of a family of art historians and modern architects, and was taught to recognize great architecture from all eras, My professional background provides deep business experience, and the comprehension of the need to balance design and function with financial and timing/delivery implications. I am and have been the proud owner and partial restorer of well-built original homes from 1850's, 1890's, 1924, and 1956. As a board member, I can assure you that I will bring an open mind, deep research of the issues at hand, and a constructive, collaborative style to help find common ground for the greater good. Thank you for your consideration. tanya k. bhatt @Iaunchbrand 617.840.4905 830 raymond street TANYA K. BHATT (617) 840-4905 • tanya@launchbrand.net • LinkedIn Profile: http://www.linkedin.com/in/tanyakbhatt MARKETING LEADER • Skilled marketing director with diverse experience in strategic planning, brand management, public relations, product development, events, content creation, digital marketing, copywriting, and advertising. • Effective at building brands from the ground up, and reinvigorating mature categories. • Leader of people and processes who works well in fast -paced, high-energy settings, from startups to scaled. Experienced in managing multicultural teams of creative, development, and sales professionals. • Passion for building brands with social impact wherever possible. MARKETING EXPERIENCE DIRECTOR OF MARKETING (2014-2015) Top Secret Nutrition LLC, Miramar, Florida Responsible for overall strategic marketing for startup nutritional supplements company. Created cohesive product and brand strategy. Developed and oversaw all advertising and branding efforts including public relations with key press outlets, all brand writing for site, sales materials, advertising and social media. • Drove consensus among management team to embrace comprehensive corporate rebranding, ushering the process from agency selection to anticipated full rollout in 2016. Delivered consistent material branding, with strategically unified presentation across platforms. • Launched new e-commerce web site featuring highly upgraded experiential marketing program, yielding increased ROI through sophisticated tracking and coverage of users, and leading to substantial follower growth on Facebook (50% increase), Twitter (+88%), email subscriptions (+92%), and Instagram (+414%). • Created partnership program to benefit 555fitness.org, a nonprofit dedicated to improving the health of firefighters through fitness, driving revenue for both organizations. MARKETING & SOCIAL MEDIA CONSULTANT / FOUNDER (2007-2010, 2012-2014, current) Launch! Brand Building, Miami Beach, Florida Owner of boutique branding and marketing strategy firm. Help clients define, position, and communicate brand messaging to ensure alignment with consumer engagement and sales goals. Develop corporate identity strategies and brand repositioning. Write brand positioning, website copy, social media content. Clients included national and regional hotel chains, nationally known restaurateur, artists, and small businesses. • Spearheaded digital media tactics, including overall content and social strategies. • Created style parameters for clients, including style guides, author guidelines, and editorial best practices to improve engagement on social platforms. DIRECTOR OF BRANDING (2010-2012) TEAM Enterprises, Fort Lauderdale, Florida Responsible for all brand direction and content marketing (website, newsletter, social media, blog) and corporate communications activities for experiential marketing firm supporting major brands, including Bacardi portfolio and MillerCoors. Managed TEAM's public positioning (including The New York Times and trade journals). Led project teams writing proposals targeting new business. Ran research and development marketing efforts. • Won two 2011 REGGIE awards for best agency marketing campaigns activations. • Managed TEAM's integration into MDC Partners. • Devised innovative pitch to secure new business in military sector, a new area for TEAM. OWNER / PRESIDENT (2007-2010) BeachBugSwimwear.com, Miami Beach, Florida Launched and brought to market innovative childrens' swimwear company. • Designed, developed, sourced, and commercialized entire product collection; created all branding. • Built sophisticated e-commerce business model, doubling revenue from first to second year. • Launched public relations campaign leading to coverage in Miami Herald and parenting blogs; named "Best of Miami 2008" by Miami Sun Post. CMO / PARTNER (2004-2007) Microkitten.com, Miami, Florida Developed all marketing, product positioning, and brand content creation for specialty Brazilian bikinis manufacturer. Managed multiple aspects of commercialization, including vendor management through production. • Developed comprehensive product marketing strategy, including building e-commerce website, copywriting, and photo shoot coordination. Staged complete fashion shows to promote product. DIRECTOR OF GLOBAL MARKETING (1994-2000) Converse, Inc., North Reading, Massachusetts Planned and implemented strategy for product development in children's category. Managed prototype and development process as dotted -line manager of research and development staff. Accountable for gross margins, profitability, budgeting, forecasting, and inventory. Partnered with international sales staff to promote products globally and to test and open new markets in Asia and Europe. • More than doubled children's business to $70 million in revenue by rolling out several innovative products in global markets, including highly successful line of Touch-EFX shoes. • Negotiated and closed deals to develop products and implement long-term alliances based on Lucasfilm's Star Wars brand and OddzOn's Koosh brands. ACCOUNT EXECUTIVE (1989-1994) Advertising firms (Grey Group, FCB/Leber Katz, N.W. Ayer & Son, Houston Effler Herstek Favat) Account executive for a variety of consumer and service -based accounts. • Executed high-profile brand strategies for Burger King and Kool-Aid, including kids & family marketing initiatives. Recognized "kids marketing" panelist. • Launched "Truth" anti-smoking campaign. NONPROFIT EXPERIENCE BOARD MEMBER / VICE PRESIDENT OF MARKETING (2014 -Present) Friends of Indreni, Redding, California Activist board participant for nonprofit dedicated to supporting education for disadvantaged children around the world. Raise awareness and donations via development of new website, email marketing, and social media. • Produced fundraising gala, which exceeded established donation goals by 180%. Executed rapid overhaul of planned gala events in order to directly benefit Nepal earthquake victims. FOUNDING COMMITTEE MEMBER / MARKETING (2014 -Present) Friends of the Underline, Miami, Florida Activist participant in 501c3 creating ten -mile linear park adjacent to US1; established social media program. COMMUNITY ACTIVIST MIAMI BEACH (2015 -Present) Miami Design Preservation League Board Member Executive and Development/Marketing Committees. Save Miami Beach Neighborhoods Strategy and social media for group seeking thoughtful balance between preservation and development. 2015 Election Cycle Campaign lead for social media, research, canvassing efforts for several 2015 community elections and referenda. EDUCATION BACHELOR OF ARTS, AMERICAN CIVILIZATION Brown University, Providence, Rhode Island SKILLS Languages: Fluent in Portuguese and French, conversational Spanish. Technical Skills: Windows, Mac, Microsoft Word/Excel/PowerPoint, Constant Contact, WordPress.