Charlotte Tomic Application PackageCI MAMBEACH
NAME: Tomic
Last Name
Charlotte
First Name
CITY OF MIAMI BEACH
BOARD AND COMMITTEE APPLICATION FORM
Middle Initial
HOME ADDRESS: TH3 Miami Beach Florida
Apt No. Home No./Street City State
PHONE: 3055312576 charlotte.tomic@outlook.com
Home Work Email Address
Business Name: Charlotte Tomic RE
Address:
3801 Collins Avenue
Street
33140
Zip Code
Position: Realtor/public relations consultant
Miami Beach Florida 33140
City State Zip Code
Pursuant to City Code section 2-22(4) a and b: Members of agencies, boards, and committees shall be affiliated with the city; this
requirement shall be fulfilled in the following ways: a) an individual shall have been a resident of the city for a minimum of six
months; or b) an individual shall demonstrate ownership/interest for a minimum of six months in a business established in the city.
• Resident of Miami Beach for a minimum of six (6) months No
• Demonstrate an ownership/interest in a business in Miami Beach for a minimum of six (6) months: No
• Are you a registered voter in Miami Beach: No
• (Please circle one): I am now a resident of: Middle Beach
• I am applying for an appointment because I have special abilities, knowledge and experience. Please list below:
Writing, management, public relations, real estate, healthcare issues, former president of New York Women in Communications
• Are you presently a registered lobbyist with the City of Miami Beach? No
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3)
choices will be observed by the Citv Clerk's Office. (Regular Boards of City)
Choice 1: Miami Beach Commission For Women
Choice 2: Health Advisory Committee
Choice 3: Committee on the Homeless
• Board members are required to file Form 1 — "Statement of Financial Interest" with the State.
If you seek appointment to a professional seat (e.g., lawyer, architect, etc.) on the Board of Adjustment, Design Review
Board, Historic Preservation Board or Planning Board, attach a copy of your currently -effectively license, and furnish the
following information:
Type of Professional License License Number
License Issuance Date License Expiration Date
Note: If applying for Youth Advisory Board, please indicate your affiliation with the Scott Rakow Youth Center:
1. Past service on the Youth Center Advisory Board: No
Years of Service:
2. Present participation in Youth Center activities by your children No if yes, please list the names of your children, their
ages, and which programs. List below:
• Have you ever been convicted of a felony: No If yes, please explain in detail:
• Do you currently have a violation(s) of City of Miami Beach codes: No
• Do you currently owe the City of Miami Beach any money: No
• Are you currently serving on any City Boards or Committees: No
• What organizations in the City of Miami Beach do you currently hold membership in?
If yes, please explain in detail:
If yes, please explain in detail:
If yes, which board?
• I am now employed by the city of Miami Beach: No Which department?
• List all properties owned or have an interest in, which are located within the City of Miami Beach:
Gender: none
The following information is voluntary and is neither part of your application nor has any bearing on your consideration for appointment. It is
being asked to comply with federal equal opportunity reporting requirements.
Race/Ethnic Categories
What is your race? Mark one or more races to indicate what you consider yourself to be. none
Other Description:
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino. No
Physically Challenged: No
NOTE: If appointed, you will be required to follow certain laws which apply to city board/committee members.
These laws include, but are not limited to, the following:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami -Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office (Miami
Beach Code section 2-26).
o Requirement to disclose certain financial interests and gifts (Miami -Dade County Code section 2-11.1).
(re: CMB Community Development Advisory Committee): prohibition, during tenure and for one year after leaving office,
from having any interest in or receiving any benefit from Community Development Block Grant funds for either yourself,
or those with whom you have business or immediate family ties (CFR 570.611).
Upon request, copies of these laws may be obtained from the City Clerk.
"I hereby attest to the accuracy and truthfulness of the application and have received, read and will abide by Chapter 2, Article
VII — of the City Code "Standards of Conduct for City Officers, Employees and Agency Members."
I Charlotte Tomic agreed to the following terms on 5/29/2018 12:08:09 PM
Received in the City Clerk's Office by:
Name of Deputy Clerk
Control No. Date
CHARLOTTE TOMIC
3801 Collins Avenue, TH3, Miami Beach, FL 33140
Charlotte@tomiccommunications.com
305-531-2576
(917) 882-5243 cell
Summary of Qualifications
k Results -oriented public relations/marketing executive with more than 25 years of
extensive accomplishments in marketing communications, media relations, crisis
management, strategic and creative marketing, professional association
management, teaching and public affairs.
L Former president of New York Women in Communications, the premiere
association for professional communicators in all industries and sponsor of the
Matrix Awards
A Media Superstar: Since 1999, I served as a key media strategist and tactician at
a top 10 international marketing communications company in New York for a
variety of national and international clients. Presently running my own small
virtual PR agency in Miami Beach working on corporate, author, healthcare and
non-profit accounts.
CORE COMPETENCIES
* Media guru with excellent media contacts
* Public Relations
* Crisis Communications
* Executive Visibility
* Innovative
* Agile
* Rainmaker
* Creative out of the box thinking
* Generalist across all industries and academia
* Personable and popular
Worked with top management at major national companies to augment
their public relations goals via targeted media relations and executive
visibility.
Served as a member of the executive team assigned to win new accounts
for the firm
Serviced clients for consecutive years, negotiating new contracts
Successfully assist to enhance the image of corporate/non-
profit/academic/B-B accounts via tightly focused and strategically targeted
continuing mass exposure in all media, augmented by managing public
affairs, crisis management, promotional and special events. Responsible
for strategic planning and development; provide creative partnerships with
web links; develop marketing plans; build and manage teams; work with
outside vendors and companies; create and implement promotional
programs; oversee the execution of all marketing activities; win new
clients for the firm; track and analyze marketing activities; administer tight
budgets; maximize results.
Continually demonstrate initiative and news judgment, high levels of
creativity, organization and tact, and the ability to work under tight
deadlines and within budgets. Served as key strategic media strategist for
the agency on a variety of major national and international accounts.
understand of the full array of media tools, including print, broadcast and
Web, familiarity with Web content management systems, strong
interpersonal skills, and the ability to form lasting relationships with
sources and media contacts.
the ability to work with creative teams
possess highly developed time management and multi -tasking skills,
event planning and management talents, the ability to handle highly
sensitive and confidential information and work with a diverse group of
people and to accept direction from multiple supervisors, and originate
story ideas and successfully carry them out.
PROFESSIONAL EXPERIENCE
February 2006 — Present
President, Tomic Communications
Public Affairs/Crisis Management/Executive Visibility/Public Relations
Presently working with colleagues in New York consulting for a variety of non-profit and
corporate accounts and with major PR firms, including Grayling (part of Huntsworth) on
major national and international accounts, including:
Certified Financial Planner Board, positioning interview with Eleanor Blayney on
CNBC -TV and with the Diane Rehm Show.
Legacy Foundation
World Society for the Protection of Animals
SpayFirst!
LeRoy Neiman
Medical Academy Charter School (MACS)
NBI Health
DORO
Economist Intelligence Unit, the world's leading resource for economic and
business research, forecasting and analysis
World Society for the Protection of Animals, global non-profit umbrella
organization for all national and international animal welfare groups.
Marine Corps Scholarship Foundation — non-profit that seeks donors for college
scholarships for children of Marines and Navy corpsmen
Miami Beach Community Health Center
Brooklyn Autism Center -unique non-profit providing one-on-one education for
children with autism
Genesis Medicus - medical M&A corporation based in New Jersey
Eva Ritvo, MD and Debra Luftman, co-authors of The Beauty Prescription: The
Complete Formula for Looking and Feeling Beautiful — handled major publicity,
executive visibility and media training for these doctor -authors. Results included
local, regional and national placements including Better TV, CW network, all local
broadcast affiliates, major magazines including Ocean Drive, Vive Magazine,
speaking opportunities, consideration for reality TV series, radio programs, and
much more
Pippa Lister, President, Synergy Matchmaking, local tv, national radio and print
coverage
Club MOM — a new concept for moms of all types to network, get fit, learn new
skills and pamper themselves
Sikhs for Justice — a human rights non-profit based in New York
Global Policy Solutions — a think tank in Washington DC led by Dr. Maya
Rockeymoore, an authority on healthcare policy, Social Security, diversity and
civil rights issues
Intercultural Open University — an international charitable education foundation
dedicated to social change
Partners for Self Employment, non-profit micro loan organization — arranged for
coverage in local media including WLRN and South Florida Times
Franklin Reider, restauranteur, author of WINES OF PASSION: THE BEST OF
SOUTH AMERICA
MediZine Inc., publisher of consumer health care information — arranged
interviews with Stamford Advocate/Greenwich Time, Forbes, FOLIO, New York
Post, minMedia, The Delaney Report, Brandweek, MD Magazine, MediaWeek,
DTC Perspectives, others. Secure major feature in the Stamford Advocate as
lead story in the business section of the CT daily.
GolinHarris, NY (1999 - 2006)
Media Relations Manager, Worldwide Media Practice
Worked with major national and international brands, including L'Oreal, the
University of Phoenix, Unilever, Sprint, Special Olympics and many more.
• Supervised teams of account executives to write strategic memorandums,
maximize publicity, provide pitch strategies, organize time management, and
provide strategic direction, manage budgets for clients in all industries for all
offices nationally/globally.
• Researched, recommend and media train spokespersons.
• Continued to nurture relationships with key members of the media.
• Created partnerships to expand business for clients.
• Sold the agency and brought in new accounts.
• Attended 27 pharmaceutical marketing presentations at conferences for many
major new product launches and promotional events directed to physicians and
nurse practitioners.
• Attended training seminars for speakers of the major pharmaceutical companies,
including Pfizer, Lilly, Forrest, Wyeth, Bristol Myers Squibb and Glaxo SK.
• Consistently think "out of the box" to win new accounts and maintain existing
accounts. Client roster include: Foxtons, L'Oreal, University of Phoenix,
Wachovia, Direct Energy, L'Oreal, Prevacid, The American Association of
Pharmaceutical Scientists, Miami Project to Cure Paralysis, Special Olympics,
Toyota, TNS, Pediatrix Physician Group, Amgen, Young Audiences New York,
USPS, Points of Light Foundation, Sprint, Unilever, others.
• After September 111h, assisted in promoting the United Way and New York
Community Trust's September 11th Fund to the national press.
• Activities have encompassed branding initiatives, public relations, executive
visibility, special events, advertising, Internet promotion and collateral material
development.
St. John's University, NY (1977-1999)
AVP and Director of News and Information
For more than 20 years, led the news bureau of one of the largest Catholic universities
in the U.S., working with all colleges and divisions. Developed publicity and marketing
plans. Handled crisis management with senior administrators, including the President,
specifically during the Lacrosse incident where student -athletes were accused of sexual
assault, in addition to other campus incidents that drew media attention citywide.
k Coordinated Queens - People and Places contest, an exhibition that toured New
York City and JFK and LaGuardia airports.
A Worked with business, law, science, medical, education reporters, producers and
editors to garner major publicity for the university, its programs and people.
Lobbied at both city and state levels. Crafted media resources directory, a
resource for media used to tap St. John's faculty and administrators as experts
for their fast -breaking stories. On call 24/7. Served as University spokesperson.
A Served as Chairperson of the Queens Tobacco Control Task Force as board
member of the American Cancer Society
A Provided public affairs leadership and key networking with numerous non-profit
organizations through volunteer work as member of non-profit boards.
Highlights:
• Arranged for major national coverage of new possible treatment for cocaine
addiction working with Pharmacy Faculty and Brookhaven National Labs.
Worked with Brookhaven and arranged for NBC News and The New York Times
coverage.
• Publicized the 125th anniversary of the University in all major New York media,
including The New York Times, all Catholic papers, etc.
Adjunct Assistant Professor, Marketing (1997-2002)
Direct Marketing Association (1976-77)
Chief Writer
A Served as in-house copywriter for international trade association of direct
marketers. Edited awards book, wrote all promotional materials and speeches for
the President, scripted events, handled publicity.
Education:
MBA, Marketing, St. John's University
B.A., English, Queens College (CUNY)
Professional Affiliations:
President, New York Women in Communications, Inc. in 1997-98. Created
Student Career Conference now in its 15th year. Still served on Board until move
to Miami in January, 2006, as VP for Students, Membership and PR Committees.
Board member, New York Women's Agenda. Received "Woman of the Future"
award in 1997.
Member, Miami Beach Chamber of Commerce
American Cancer Society, Board and Chair, Queens Tobacco Control Task
Force, (1982-95)
American Lung Association Board (1992-1996)
Services for the UnderServed Board
Queens Chamber of Commerce, Chair, Communications Committee
PRSA, Exec. Committee, Educational and Cultural Organization Section
Received "Barber-Oftring Award" from American Cancer Society for volunteer
service in the fight against cancer
Judge in journalism competition for Deadline Club
Judge, Newswoman's Club of New York (2005)
Serve as a docent for the Miami Jewish Museum in South Beach