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Ashley Salom Application PackageSalom Ashley RNAME: Last Name First Name Middle Initial 2001 Meridian Avenue Miami Beach HOME ADDRESS: Apt No.Home No./Street City Florida 33139 State Zip Code 3054673013 305-777-3795PHONE: Home Work ashley.salom@elliman.com Email Address Miami Beach Street 1111 Lincoln Road, Suite 805 City Florida State 33139 Zip Code Address: Douglas Elliman Position:Business Name:Senior Public Relations Manager Pursuant to City Code section 2-22(4) a and b: Members of agencies, boards, and committees shall be affiliated with the city; this requirement shall be fulfilled in the following ways: a) an individual shall have been a resident of the city for a minimum of six months; or b) an individual shall demonstrate ownership/interest for a minimum of six months in a business established in the city. YesƔ5HVLGHQWRI0LDPL%HDFKIRUDPLQLPXPRIVL[PRQWKV Ɣ'HPRQVWUDWHDQRZQHUVKLSLQWHUHVWLQDEXVLQHVVLQ0LDPL%HDFKIRUDPLQLPXPRIVL[PRQWKV Ɣ$UH\RXDUHJLVWHUHGYRWHULQ0LDPL%HDFK Ɣ3OHDVHcircle one): I am now a resident of: Ɣ,DPDSSO\LQJIRUDQDSSRLQWPHQWEHFDXVH,KDYHVSHFLDODELOLWLHVNQRZOHGJHDQGH[SHULHQFH3OHDVHOLVWEHORZ Ɣ$UH\RXSUHVHQWO\DUHJLVWHUHGOREE\LVWZLWKWKH&LW\RI0LDPL%HDFK" No Yes South Beach No Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City) Choice 1: Choice 2: Choice 3: Animal Welfare Committee No2. Present participation in Youth Center activities by your children Note: If applying for Youth Advisory Board, please indicate your affiliation with the Scott Rakow Youth Center: 1. Past service on the Youth Center Advisory Board: No Years of Service: ages, and which programs. List below: if yes, please list the names of your children, their CITY OF MIAMI BEACH BOARD AND COMMITTEE APPLICATION FORM * Board members are required to file Form 1 – "Statement of Financial Interest" with the State. If you seek appointment to a professional seat (e.g., lawyer, architect, etc.) on the Board of Adjustment, Design Review Board, Historic Preservation Board or Planning Board, attach a copy of your currently-effectively license, and furnish the following information: Type of Professional License_______________________________ License Number ______________________________ License Issuance Date ___________________________________ License Expiration Date _______________________ NoƔHave you ever been convicted of a felony:If yes, please explain in detail: ƔDo you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail: ƔDo you currently owe the City of Miami Beach any money:No If yes, please explain in detail: ƔAre you currently serving on any City Boards or Committees:No If yes, which board? ƔWhat organizations in the City of Miami Beach do you currently hold membership in? ƔList all properties owned or have an interest in, which are located within the City of Miami Beach: ƔI am now employed by the city of Miami Beach:No Which department? Name Department Relationship Type Gloria Salom Mayor Office Parent The following information is voluntary and is neither part of your application nor has any bearing on your consideration for appointment. It is being asked to comply with federal equal opportunity reporting requirements. FemaleGender: Physically Challenged:No White Race/Ethnic Categories What is your race? Mark one or more races to indicate what you consider yourself to be. Other Description: Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino.No NOTE: If appointed, you will be required to follow certain laws which apply to city board/committee members. These laws include, but are not limited to, the following: o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459). o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1). o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office (Miami Beach Code section 2-26). o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1). (re: CMB Community Development Advisory Committee): prohibition, during tenure and for one year after leaving office, from having any interest in or receiving any benefit from Community Development Block Grant funds for either yourself, or those with whom you have business or immediate family ties (CFR 570.611). Upon request, copies of these laws may be obtained from the City Clerk. “I hereby attest to the accuracy and truthfulness of the application and have received, read and will abide by Chapter 2, Article VII – of the City Code “Standards of Conduct for City Officers, Employees and Agency Members.” I Ashley Salom agreed to the following terms on 4/16/2019 2:28:31 PM Received in the City Clerk's Office by: Name of Deputy Clerk Control No. Date Ashley R. Salom 815 N. Shore Dr.  Miami Beach, FL 33141  Phone: 305-467-3013  E-Mail: Ashley.salom@gmail.com Objective Seeking a senior-level position in public relations to apply my abilities and experience. Experience Harrison & Shriftman September 2016 - Account Executive • Meet with clients to discuss goals, objectives, and needs. • Identify promotional needs and audiences. • Devise PR campaign & present ideas to client. • Get budgets and ideas approved. • Handle budgets and manage PR strategy goals. • Write detailed monthly reports. • Identify new clients. • Prospect, negotiate and close agreements. • Monitor media and feedback. • Research, write, and distribute press releases. • Draft media outreach materials. • Develop briefing materials. • Offer in-depth industry analysis and strategic recommendations. • Develop branding initiatives and consistent company messaging. • Write by-lined articles for industry trade journals. • Draft strategy PR plans quarterly, yearly and bi-quarterly Harrison & Shriftman July 2016-September 2016 Assistant Account Executive • Compose and distribute press releases. • Perform research and identify the needs of clients. • Maintain media distribution lists. • Prepare and distribute impressions reports. • Develop increased knowledge of new communication trends and apply to influential engagement. • Create outreach materials. • Craft pitches and proposals. • Develop briefing materials. • Offer in-depth industry analysis and strategic recommendations. • Develop branding initiatives and consistent company messaging. • Write by-lined articles for industry trade journals. • Draft strategy PR plans quarterly, yearly and bi-quarterly Harrison & Shriftman July 2015-July 2016 Account Coordinator • Craft press materials such as media alerts, press releases, Q&A’s, fact sheets, key messages, bios, etc. • Secure regional and national press on an ongoing basis • Create pitching angles for clients and draft pitches • Compile press lists and update lists with new editors and contact information • Distribute press pitches to appropriate media lists and conduct follow-up with oversight from senior team members • Contribute to pitching ideas on comprehensive press plans and update all status reports • Monitor daily clips and track client coverage • Clip client coverage for servicing to client O’Connell & Goldberg May 2015- July 2015 Public Relations Intern • Day-to-day social media and publicity monitoring on prominent and national brands. • Worked with accounts teams to create engaging media and online campaigns, establish and maintain relationships with media and community organizations, as well as online influencers, and develop messaging specific to client needs. • Manage client event logistics, building long term media. • Work effectively in a team environment and collaborate with all members of the team • Provide insights and support to multi-cultural programming • Engage in strategic media outreach, press material development, and event management, with a heavy focus on daily media outre ach and pitch development. • Monthly client PR reports • Pitch press releases to media to build client content • Maintained relationships with local vendors to pull items when television opportunities were presented Vero Water, LLC. May 2014-August 2014 Public Relations Intern • Established and maintained effective working relationships with clients, and media representatives • Build new business opportunities through past clients • Developed and maintained the companies image and identity i.e. logos and branded objects • Identified companies main client group and audience in order to communicate publicity information, and then dev eloping a communication plan Managed communications budget • Draft speeches for executives, arranged meetings for possible new clients and other forms of contact Created advertising and promotion programs ACT Productions/Polo Life, LLC. May 2013-August 2013 Social Media and Marketing Intern • Assisted with Miami Beach Polo Event. (Photo shoots, booking models, booking polo players, and event planning.) • Booking sponsors. (Weekly meetings with potential sponsors.) • Created sponsorship booklets utilizing my knowledge with photoshop and inDesign • Assisted with Miami Beach Fashion week event at the SLS Hotel Created press releases about upcoming events. • Managed market and competitive research monthly Education The University of Alabama (A top 5 University for Public Relations by PRWeekly) August 2010-May 2015 Bachelors in Public Relations and Communication Studies • Member of Hispanic Student Congressional Association • Dean’s List- 2011, 2015 Skills • Proficient in Microsoft Windows including Word, Excel, PowerPoint and Outlook • Experienced in Adobe InDesign, PhotoShop, Dreamweaver • Bilingual in Spanish and English • Use of Wordpress for blogging • Skilled in social media outlets including Facebook, Twitter, Instagram, and LinkedIn • Developing communication plans and public relations campaigns **References available upon request** 2