Nicole Bostick Application PackageBostick Nicole LNAME:
Last Name First Name Middle Initial
2333 North Bay Road Miami BeachHOME ADDRESS:
Apt No.Home No./Street City
Florida 33140
State Zip Code
(917) 673-6714PHONE:
Home Work
nicolebostick@gmail.com
Email Address
Miami
Street
8879 SW 131st Street
City
Florida
State
33176
Zip Code
Address:
Lifetime/Miami Marathon Position:Business Name:Senior Marketing Manager
Pursuant to City Code section 2-22(4) a and b: Members of agencies, boards, and committees shall be affiliated with the city; this
requirement shall be fulfilled in the following ways: a) an individual shall have been a resident of the city for a minimum of six
months; or b) an individual shall demonstrate ownership/interest for a minimum of six months in a business established in the city.
YesƔ5HVLGHQWRI0LDPL%HDFKIRUDPLQLPXPRIVL[ PRQWKV
Ɣ'HPRQVWUDWHDQRZQHUVKLSLQWHUHVWLQDEXVLQHVVLQ0LDPL%HDFKIRUDPLQLPXPRIVL[ PRQWKV
Ɣ$UH\RXDUHJLVWHUHGYRWHULQ0LDPL%HDFK
Ɣ 3OHDVHcircle one): I am now a resident of:
Ɣ,DPDSSO\LQJIRUDQDSSRLQWPHQWEHFDXVH,KDYHVSHFLDODELOLWLHVNQRZOHGJHDQGH[SHULHQFH3OHDVHOLVWEHORZ
Ɣ$UH\RXSUHVHQWO\DUHJLVWHUHGOREE\LVWZLWKWKH&LW\RI0LDPL%HDFK"
Yes
Yes
Middle Beach
No
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3)
choices will be observed by the City Clerk’s Office. (Regular Boards of City)
Choice 1:
Choice 2:
Choice 3:
Miami Beach Commission For Women
Police/Citizens Relations Committee
Cultural Arts Council
No2. Present participation in Youth Center activities by your children
Note: If applying for Youth Advisory Board, please indicate your affiliation with the Scott Rakow Youth Center:
1. Past service on the Youth Center Advisory Board:
No Years of Service:
ages, and which programs. List below:
if yes, please list the names of your children, their
CITY OF MIAMI BEACH
BOARD AND COMMITTEE APPLICATION FORM
* Board members are required to file Form 1 – "Statement of Financial Interest" with the State.
If you seek appointment to a professional seat (e.g., lawyer, architect, etc.) on the Board of Adjustment, Design Review
Board, Historic Preservation Board or Planning Board, attach a copy of your currently-effectively license, and furnish the
following information:
Type of Professional License_______________________________ License Number
______________________________
License Issuance Date ___________________________________ License Expiration Date
_______________________
Error: Subreport could not be shown.
Error: Subreport could not be shown.
NoƔHave you ever been convicted of a felony:If yes, please explain in detail:
ƔDo you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail:
ƔDo you currently owe the City of Miami Beach any money:No If yes, please explain in detail:
ƔAre you currently serving on any City Boards or Committees:No If yes, which board?
ƔWhat organizations in the City of Miami Beach do you currently hold membership in?
ƔList all properties owned or have an interest in, which are located within the City of Miami Beach:
Error: Subreport could not be shown.
ƔI am now employed by the city of Miami Beach:No Which department?
Error: Subreport could not be shown.
The following information is voluntary and is neither part of your application nor has any bearing on your consideration for appointment. It is
being asked to comply with federal equal opportunity reporting requirements.
FemaleGender:
Physically Challenged:No
African-American/Black
Race/Ethnic Categories
What is your race? Mark one or more races to indicate what you consider yourself to be.
Other Description:
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino.No
NOTE: If appointed, you will be required to follow certain laws which apply to city board/committee members.
These laws include, but are not limited to, the following:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office (Miami
Beach Code section 2-26).
o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1).
(re: CMB Community Development Advisory Committee): prohibition, during tenure and for one year after leaving office,
from having any interest in or receiving any benefit from Community Development Block Grant funds for either yourself,
or those with whom you have business or immediate family ties (CFR 570.611).
Upon request, copies of these laws may be obtained from the City Clerk.
“I hereby attest to the accuracy and truthfulness of the application and have received, read and will abide by Chapter 2, Article
VII – of the City Code “Standards of Conduct for City Officers, Employees and Agency Members.”
I Nicole Bostick agreed to the following terms on 11/16/2019 9:19:54 PM
Received in the City Clerk's Office by:
Name of Deputy Clerk
Control No.
Date
NICOLE BOSTICK
Miami, FL 33140 917.673.6714 nicolebostick@gmail.com
PROFILE
Dynamic, passionate Sr. Marketing, Branding and Communications Professional with diverse experience in developing
robust awareness and branding campaigns for multinational organizations with an outstanding track record of increasing sales and
client retention. Industry expertise encompasses entertainment, fashion, luxury brands, retail, distribution, professional services,
non-profits and more. Possess broad traditional, holistic and organic marketing background at local, regional, and national levels. An
innovative, strategic thinker with outstanding marketing insights able to adapt strategy and plans to meet changing market an
d fiercely competitive conditions. Other strengths encompass:
► Brand Identity Development/Management ► Strategic/Tactical Marketing Programs ► Product Life Cycle Management
► Product Design, Development & Launch ► Market Research/Analysis ► Marketing Communications
► Targeted Integrated Marketing Strategies ► Product Sell-Through Strategies ► Advertising/Public Relations
► Creating/Managing Strategic Partnerships ► Multi-Platform/Multi-Market Campaigns ► Social Media/Digital Marketing
► Trend Modeling/Performance Analysis ► Budget/Fiscal Accountability ► E-Commerce/Web Development
PROFESSION EXPERIENCE
Life Time 10/2017- PRESENT
Associate Director of Marketing
Develop strategic marketing plans for national endurance events including the Miami Marathon & Half Marathon and NYC Triathlon.
Analyze marketing tactics and establish marketing scorecards, including registration, pricing and revenue effectiveness of campaign
initiatives. Manage large-scale/national cause-marketing partner relationships. Collaborate with Sales & Sponsorship team to define
sponsor opportunities. Collaborate with procurement for all brand merchandise, managing inventory and sales strategy.
BRITTO CENTRAL - ROMERO BRITTO ARTIST 06/2013 - 06/2016
A world-renowned artist catering to individual collectors and producing art designs for major Fortune 500 companies globally.
Recent credits include artist at Super Bowl 2010, for the FIFA World Cup 2014 halftime show, and carrier of the torch in the 2016
Olympics.
Sr. Director of Marketing and Operations
Key member of the executive team accountable for participating in setting corporate strategy and determining the appropriate
brand asset management strategies to achieve corporate goals and objectives. Accountable for all functional aspects of market
ing encompassing integrated marketing plans, global brand management, communications, advertising strategy, public
relations, promotions, market research/analysis, business development, alliances, vendor relations, digital marketing, and e-
commerce. Managed a marketing and operations team of 18 and held full P&L accountability, reporting directly to the President.
Key Marketing and Branding Initiatives
Cultivated and nurtured the organization’s overall vision and strategy for the brand and its portfolio of products and channe
ls, driving top-line and bottom-line business results.
Managed the re-launch of Britto.com and increased customers from 2014 from 27.1K to 55.3K (103%) through
strategic customer acquisition program.
Spearheaded the relaunch of the e-commerce site, ShopBritto.com. Achieved $300K+ in first year and a 9% increase year two.
Increased new wholesale client acquisition by 44% including market breakthroughs in Russia, China, and Australia.
Initiated all marketing and public relations functions for the artist.
Increased Facebook following by 6% from 229K customers in 2014 to 244k followers in 2015.
Managed online and social media content and strategy. Developed and executed special/corporate events and special projects.
Acted as Project Manager, Creative Director and Editor, working with WhiteHaus Media to publish the Romero Britto
book. Senior Leadership and Operations Accountabilities
Managed the Production Department in spearheading the strategic development of new fine art merchandise.
Championed the negotiation of a fine art licensing contract with Disney Fine Art.
Successfully supervised 2 monumental sculpture commissions worth $600K.
Worked with corporate clients on the delivery of art designs including Disney, Coca Cola, Royal Caribbean, and other Fortune 500s.
Spearheaded the negotiation of a large client acquisition contract with Castle Fine Art. Deal included 36 galleries throughout
the United Kingdom, expanding Britto Central into a brand new market.
Launched the BRITTO pop-up concept store in Aventura Mall including selecting merchandise and staffing the location.
Served as wholesale Account Executive for Eden Fine Art, growing the account 33%. Negotiated contracts for exclusive products.
Nicole Bostick 917.673.6714 nicolebostick@gmail.com Page Two
PROFESSIONAL EXPERIENCE
BEST BUDDIES INTERNATIONAL 08/2012 - 06/2013
National Director, Marketing and Advertising
Executed successful strategic marketing programs focused on fundraising special events, cause-related marketing, and overall
branding. Managed full cycle of advertising campaigns across multiple media platforms including TV, radio, print, OOH, digital,
social and mobile media, and special events, directing all media selection, negotiation and buying. (Cont. P2)
Developed standardized brand and mission based management tools and guidelines.
Established and maintained timeline and budget for all marketing operations.
Designed, developed, and marketed new, on-trend branded Best Buddies merchandise resulting in a 12% increase in revenue.
Successfully negotiated a sponsorship package with WBUR for the 14th Annual Best Buddies Challenge: Hyannis Port, resulting
in an on-air, online and social media advertising campaign to fundraise for the run, walk and cycling event.
Implemented and rolled out a project management tool to track, categorize, prioritize and archive all creative design requests .
US ROAD SPORTS & ENTERTAINMENT GROUP 04/2009 - 08/2012
National Director of Marketing
Developed and implemented marketing plans for print, magazine, online, and social media for 25+ national endurance events
including the ING Miami Marathon, Publix Georgia Marathon, and Chicago Half Marathon. Accountabilities encompassed marketing
materials, grassroots and community outreach efforts, digital advertising, and sponsorship activation across all marketing ch annels.
Increased registrants for 2012 ING Miami Marathon by 19% resulting in first time ever sold out event.
Coordinated design, production and distribution of all signage, postcards, brochures, and race programs.
Directed digital activity including e-newsletter campaigns, database management, website maintenance, and social media networking.
Grew ING Miami Marathon Facebook fans by over 40% in a 6-week period.
Successfully marketed 6 inaugural races in markets including LA, Dallas, NYC, and Minneapolis each achieving 2500+ participants.
MARKETING & EVENTS CONSULTANT 07/2006 - 03/2009
The Art of Shaving
Spearheaded special in-store projects/events to drive retail sales through various strategies including new store openings, direct
mail campaigns, and online initiatives. Built and expanded business relationships to capture cross -marketing opportunities. Managed
all phases of direct mail program. Developed web marketing initiatives and measured results.
Boosted sales approximately 25% by launching E-mail marketing campaign and streamlining e-commerce site.
Implemented customer database for targeted mailings and generated promotions to invite customers in for a free shave.
Conducted intensive training with associates to ask clients the right questions to begin building repeat/referral business.
Brickell Tennis Club
Consulted with management and provided sales building marketing strategies to capture market share. Created advertising
campaigns, communications, branding, and collateral materials. Assisted with organizing matches, leagues and tournaments.
BARNEYS NEW YORK | NEW YORK, NY 05/2000 - 06/2006
Director of Marketing (01/05-06/06)
Promoted to oversee all aspects of the marketing function encompassing integrated marketing plans, brand management,
consumer/retailer communication, product development, market research/analysis, executive presentations, business development ,
contracts, alliances, vendor relations, and fiscal accountability. Directed planning, implementation, and creative direction of $10M
seasonal advertising and promotional campaigns. Managed marketing team staff and summer interns.
Identified key consumer insights and drove strategy development and execution of innovative marketing ideas that leveraged
those insights. Executed the integrated marketing plan around key concepts and category/brand initiatives.
Opened 7 new Barneys stores in major cities including Boston, Miami, Dallas, Washington, D.C., and Chicago.
Identified opportunities for strategic alliances/partnerships to increase sales, customer acquisition/retention, and brand extension.
Attained $450,000 first-year sales by partnering with WeddingChannel.com to introduce Barneys bridal registry online.
Generated $125,000 in incremental revenue through event/trunk show partnerships with Mini Cooper and Audi.
Nicole Bostick 917.673.6714 nicolebostick@gmail.com Page Three
BARNEYS NEW YORK - (CONTINUED)
Marketing Manager (06/02-01/05)
PROFESSIONAL EXPERIENCE
Managed the marketing function with emphasis on championing the company brand and expanding customer base. Negotiated and
maintained budgets, contracts, schedules, and approvals for all media buying, direct mail, and Web activity.
Acted as Project Manager for online creation and maintenance of company’s first e-commerce site, www.barneys.com, with less
than a $200,000 budget. Exceeded first year's $1M sales projections by 62%.
Achieved 6% response rate for targeted mailings to purchased customer lists, well above the industry standard of 2%. Utilized
modeling of the top 50k customers to find similar customers from appropriate purchased lists.
Managed the RFP process and contracted list brokers to market Barneys internal database for the first time ever, generating
more than $143k in revenue.
Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized
effectiveness, met measurable objectives and executed customer relationship management strategy.
Marketing Associate (05/00-06/02)
Initially hired as a Marketing Associate responsible for managing the vendor co-op program.
Effectively developed program to support and underwrite 70% of company’s gross direct mail costs.
Organized a direct mail program by establishing a system for collecting customer data to support various promotions.
BOO.COM NORTH AMERICA | NEW YORK CITY, NY 09/1999 - 05/2000
Marketing Associate
Part of the start-up team for this international luxury sportswear company accountable for execution of key marketing initiatives.
Championed creative idea development and execution of online/offline promotions to increase brand awareness and traffic to
site including a friends and family sweepstakes. Managed agency of record, DDB for all print and TV media buys.
Managed Cornerstone Media for guerilla marketing campaign. Collaboratively developed nationwide publicity stunts and created
all Boo.com branded merchandise.
EDUCATION
Bachelor of Arts Degree, English Literature
Minor in Fine Arts
Georgetown University, Washington D.C.