Seth Cassel Application PackageCassel Seth INAME:
Last Name First Name Middle Initial
4450 N Jefferson Ave Miami BeachHOME ADDRESS:
Apt No.Home No./Street City
FL 33140
State Zip Code
305-332-5000 305-375-8242PHONE:
Home Work
sethcassel@gmail.com
Email Address
Miami
Street
25 SE 2nd Ave, 9th Floor
City
FL
State
33131
Zip Code
Address:
EveryMundo Position:Business Name:President
Pursuant to City Code section 2-22(4) a and b: Members of agencies, boards, and committees shall be affiliated with the city; this
requirement shall be fulfilled in the following ways: a) an individual shall have been a resident of the city for a minimum of six
months; or b) an individual shall demonstrate ownership/interest for a minimum of six months in a business established in the city.
Yes● Resident of Miami Beach for a minimum of six (6) months
● Demonstrate an ownership/interest in a business in Miami Beach for a minimum of six (6) months:
● Are you a registered voter in Miami Beach:
● (Please circle one): I am now a resident of:
● I am applying for an appointment because I have special abilities, knowledge and experience. Please list below:
● Are you presently a registered lobbyist with the City of Miami Beach?
No
Yes
Middle Beach
No
Travel, Tourism, & Aviation Industries
Technology & Software
Business & Entrepreneurship
Finance
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3)
choices will be observed by the City Clerk’s Office. (Regular Boards of City)
Choice 1:
Choice 2:
Choice 3:
Convention Center Advisory Board
Next Generation Council
Committee on the Homeless
No2. Present participation in Youth Center activities by your children
Note: If applying for Youth Advisory Board, please indicate your affiliation with the Scott Rakow Youth Center:
1. Past service on the Youth Center Advisory Board:
No Years of Service:
ages, and which programs. List below:
if yes, please list the names of your children, their
CITY OF MIAMI BEACH
BOARD AND COMMITTEE APPLICATION FORM
* Board members are required to file Form 1 – "Statement of Financial Interest" with the State.
If you seek appointment to a professional seat (e.g., lawyer, architect, etc.) on the Board of Adjustment, Design Review
Board, Historic Preservation Board or Planning Board, attach a copy of your currently-effectively license, and furnish the
following information:
Type of Professional License_______________________________ License Number
______________________________
License Issuance Date ___________________________________ License Expiration Date
_______________________
No● Have you ever been convicted of a felony:If yes, please explain in detail:
● Do you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail:
● Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail:
● Are you currently serving on any City Boards or Committees:No If yes, which board?
● What organizations in the City of Miami Beach do you currently hold membership in?
● List all properties owned or have an interest in, which are located within the City of Miami Beach:
Property
Home - 4450 N Jefferson Ave
● I am now employed by the city of Miami Beach:
No Which department?
The following information is voluntary and is neither part of your application nor has any bearing on your consideration for appointment. It is
being asked to comply with federal equal opportunity reporting requirements.
MaleGender:
Physically Challenged:No
White
Race/Ethnic Categories
What is your race? Mark one or more races to indicate what you consider yourself to be.
Other Description:
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino.No
NOTE: If appointed, you will be required to follow certain laws which apply to city board/committee members.
These laws include, but are not limited to, the following:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office (Miami
Beach Code section 2-26).
o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1).
(re: CMB Community Development Advisory Committee): prohibition, during tenure and for one year after leaving office,
from having any interest in or receiving any benefit from Community Development Block Grant funds for either yourself,
or those with whom you have business or immediate family ties (CFR 570.611).
Upon request, copies of these laws may be obtained from the City Clerk.
“I hereby attest to the accuracy and truthfulness of the application and have received, read and will abide by Chapter 2, Article
VII – of the City Code “Standards of Conduct for City Officers, Employees and Agency Members.”
I Seth Cassel agreed to the following terms on 2/6/2020 7:35:22 AM
Received in the City Clerk's Office by:
Name of Deputy Clerk
Control No.
Date
SETH CASSEL
4450 N Jefferson Ave. | Miami Beach, FL 33140
seth@everymundo.com | sethcassel@gmail.com | (305) 332-5000
Experience
Feb 2010-
present
EVERYMUNDO, LLC MIAMI, FL
President and Partner (along with CEO Anton Diego)
• Oversee all activities of EveryMundo (“EM”), the performance marketing technology provider to airlines. EM
offers airlines solutions to improve online customer acquisition, enhance digital user experience, and increase
online direct channel revenue. Customers include major global carriers, regional legacy carriers, and major low-
cost carriers.
• Responsible for Strategy, Finance, Operations, Sales, Customer Performance, Product Implementation.
Feb 2008-Dec
2015
1L MUSIC, INC. MIAMI, FL
Founder and President of Artist Managem ent, Development, Advisory, and Investment Company
• Manage Chicago-based singer-songwriter Andrew Belle since Feb 2009. Highlights include international tours
and iTunes “Top 10 Singer/Songwriter Album” in both 2010 and 2013 for his 2 self-released albums.
• Manage NYC-based writer/performer Watt White since March 2008. Released EP “Dare Anything” (1L
Music). Highlights include song placements on NBC, ESPN, and MTV, touring, and high-profile co-writes.
Jan 2009-
Mar 2010
CASSEL PLASENCIA INC. MIAMI, FL
Co-Founder and Managing Partner (along with Mike Plasencia)
• Offer entrepreneurial consulting, business development, and advisory services.
• Advised and wrote business plans for companies in industries including luxury goods, fashion, design,
beverages, advertising/PR, aviation, healthcare, pharmaceuticals, technology, consumer goods, and retail.
• Act as temporary management team during start-up phase through the launch of new ventures.
• Work with an angel investment group to identify, filter, and execute due diligence on potential investments.
Aug 2007-
Dec 2008
Jan-Jul 2007
Aug-Dec 2006
SONY MUSIC ENTERTAINMENT NEW YORK, NY
Manager, A&R (Artist & Repertoire) and Marketing, Epic Records
• A&R – Researched and tracked unsigned artists. Facilitated talent development pipelines through partner
labels/companies, e.g. MusicNation. Oversaw recording in development deals resulting from Epic contests.
• Marketing – Founded and ran the Epic “E-Pod”, a grassroots marketing team of junior employees and interns.
Developed/executed marketing initiatives for newly-signed artist not receiving senior label attention.
Management Associate, A&R, One Haven Music (Michael Caplan’s Columbia Records imprint)
• Handled all scouting and filtering of potential new artists.
• Acted as marketing liaison between One Haven and Columbia on Ryan Shaw’s “This Is Ryan Shaw”.
Management Associate, Online Marketing, Columbia Records
• Managed online lifestyle marketing campaigns for Columbia’s holiday and adult contemporary album releases.
Partnered with online retail, lifestyle, travel, health & beauty, and entertainment websites to promote albums.
Jul 2003-
Jul 2004
Jul 2002-
Jun 2003
CITIGROUP GLOBAL CORPORATE & INVESTMENT BANK LONDON, UK
Analyst, Global Industrial Group, Investment Bank
• Advised European industrial manufacturing companies on a wide range of financial and strategic decisions
including financing alternatives, merger and acquisition opportunities, and potential spin -offs and divestitures.
Analyst, Business Development Group, Mergers & Acquisitions, Investment Bank
• Collaborated with client coverage teams within the bank to generate potential mergers & acquisitions.
• Identified and analyzed potential leveraged buy-out transactions for private equity firms.
Education
2004-2006 HARVARD BUSINESS SCHOOL BOSTON, MA
Master in Business Administration, with Distinction, June 2006. VP of Music, Entertainment and Media Club.
1998-2002 HARVARD COLLEGE CAMBRIDGE, MA
Bachelor of Arts in Mathematics, cum laude, with additional course work in Music Composition, June 2002.
Dean’s List, Harvard College Honorary Scholarship, 1998-2002. Finalist, Bow & Arrow Poetry Contest, 2002.
NCAA Academic All-American, Men’s Water Polo, 1998-2002. Division I Varsity Men’s Water Polo, 1998 -2002.
1994-1998 RANSOM EVERGLADES SCHOOL COCONUT GROVE, FL
Paul C Ransom Cup Award winner, 1998; Key Club President; National Honor Society; National Spanish Honor
Society, President; Mu Alpha Theta, President (Math Honor Society); Varsity Water Polo, All -American and All-
Dade 1997, 1998; Varsity Swimming, All-Dade 1997, 1998; Jazz Band Pianist and Percussionist
Personal/
Community
• Founding Chapter Leader, Miami Chapter, FWD.us (Miami, FL with HQ in SF and Washington, DC).
• Board Member, Lotus House homeless shelter for women and children (Miami, FL).
• Founding Member of Young Leadership committee of the Children’s Bereavement Center (Miami, FL).
• Contributor to New Leaders Council (FL chapter) – conducted social media workshop.
• Contributor to Miami Council for International Visitors – conducted social media workshops.
• Member of Fly Club, Cambridge, MA. Played keyboards in college rock band, Cambridge, MA 2002.
• Avid water polo player. Played in UK National League 2002-2004.