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Nicole Bostick Application PackageBostick Nicole L Last Name First Name Middle Initial 2333 North Bay Road Miami Beach Home Address City Florida 33140 State Zip Code (917) 673-6714 HomeWork nicolebostick@gmail.com Email Address (917) 673-6714 Cellular Miami Business Address 8879 SW 131st Street City Florida State 33176 Zip Code Life Time/Miami Marathon Occupation:Business Name: Associate Marketing Director Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City) Choice 1: Choice 2: Choice 3: Miami Beach Commission For Women Mayor's Art Deco Cultural District Panel Cultural Arts Council BOARD AND COMMITTEE APPLICATION FORM Note:If applying for the At-Large position of the Historic Preservation Board, please answer the below questions: Have you ever resided in one of the City's Historic Districts for at least one year?No No Address in City Historic District submitted. Professional License No Professional Licenses Submitted. Note:If you are seeking appointment to a professional seat (e.g. attorney, architect, etc.), you must attach a copy of your currently effective corresponding professional license. Pursuant to City Code section 2-22(4) a, b and c: Members of Agencies, Boards, and Committees shall be affiliated with the city. This requirement shall be fulfilled in the following ways: YesResident of the City for a minimum of six (6) months: Demonstrate an ownership interest in a business established in the City for a minimum of six (6) months:No AFFILIATION WITH THE CITY OF MIAMI BEACH a. ● I am resident of:South Beach Or b. "Ownership Interest" shall mean the ownership of ten percent (10%) or more (including the ownership of 10% or more of the outstanding capital stock) in a business. "Business" shall mean any sole proprietorship, sponsorship, corporation, limited liability company, or other entity or business association. c.Full-time employee of such a business (for a minimum of six months); and I am based in an office or other location of the business that is physically located in Miami Beach (for a minimum of six months):No Notwithstanding the requirements set forth herein, the qualified full-time employee of a business must be approved by a 4/7th vote of the Mayor and City Commission. NOTE: Members of Agencies, Boards, and Committees shall be required to demonstrate compliance with the City affiliation requirements of section 2-22 (4) a and b of the Miami Beach City Code by executing an affidavit, stipulating that they have met either (or both) of said affiliation requirements. The original affidavit shall be filled with the Office of the City Clerk prior to being sworn in as a member. Or No● Have you ever been convicted of a felony:If yes, please explain in detail: ● Do you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail: ● Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail: ● Are you currently serving on any City Boards or Committees:Yes If yes, which board? Miami Beach Women's Commission ● Are you presently a registered lobbyist with the City of Miami Beach?No ● I am applying for an appointment because I have special abilities, knowledge and experience. Please list below: Named by Mayor Gelber for Art Deco Cultural District Panel, due to my civic engagement and marketing skillset. NOTE: IF APPOINTED, YOU WILL BE REQUIRED TO FOLLOW CERTAIN LAWS THAT APPLY TO CITY BOARD/COMMITTEE MEMBERS. THESE LAWS INCLUDE, BUT ARE NOT LIMITED TO: o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459). o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1). o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office (Miami Beach Code section 2-26) o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1). o Sunshine Law - Florida's Government-in-the-Sunshine Law was enacted in 1967. Today, the Sunshine Law regarding open government can be found in Chapter 286 of the Florida Statutes. These statutes establish a basic right of access to most meetings of Boards, Commissions, and other governing bodies of state and local governmental agencies or authorities. o Voting conflict - Form 8B is for use by any person serving at the county, city, or other local level of government on an appointed or elected Board, Council, Commission, Authority, or Committee. It applies equality to members of advisory and non-advisory bodies who are presented with a voting conflict of interest under Section 112.3143. Florida Statutes. ● In what organization(s) in the City of Miami Beach do you currently hold membership in? No Organization Information Submitted. ● List the address of all properties owned or in which you have an interest within the City of Miami Beach: No Owned Property Information submitted. If so, which department and title?No● Are you now employed by the City of Miami Beach: ● Pursuant to City Code Section 2-25 (b): Do you have a parent, spouse, child, brother, or sister who is employed by the City of Miami Beach?No If "Yes", identify person(s) and department(s): No relative's information submitted. BOARD & COMMITTEE FINANCIAL ACKNOWLEDGEMENT STATEMENT Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with Miami-Dade County Financial Disclosure Code Section 2-11.1(i)(2) I understand that no later than July 1, of each year all members of Boards and Committees of the City of Miami Beach, including those of a purely advisory nature, are required to comply with Miami-Dade County Financial Disclosure Requirements. One of the following forms must be filled with the City Clerk of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida, no later than 12:00 noon of July 1, of each year: 1. A "Source of Income Statement;" or 2. A "Statement of Financial Interests (Form 1)¹ ;" or 3. A Copy of your latest Federal Income Tax Return. Failure to file one of these forms, pursuant to the Miami-Dade County Code, may subject the person to a fine of no more than $500, 60 days in jail, or both. _____________________________ ¹ Members of the Planning Board and Board of Adjustment will be notified directly by the State of Florida, pursuant to F.S. §112.3145(1)(a), to file a Statement of Financial Interests (Form 1) with the Miami-Dade County Supervisor of Elections by 12:00 noon, July 1. Planning Board and Board of Adjustment members who file their Form 1 with the County Supervisor of Elections automatically satisfy the County’s financial disclosure requirement as a Miami Beach City Board/Committee member and need not file an additional form with the Office of the City Clerk. However, compliance with the County disclosure requirement does not satisfy the State requirement. DIVERSITY STATISTICS REPORT The following information is voluntary and has no bearing on your consideration for appointment. It is being asked to comply with City diversity reporting requirements. African-American/BlackRace/Ethnic Categories What is your race? No details providedOther Description: Gender:Female Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino.No Physically Challenged:No I HEREBY ATTEST TO THE ACCURACY AND TRUTHFULNESS OF THE APPLICATION; AND I HAVE RECEIVED, READ AND WILL ABIDE BY CHAPTER 2, ARTICLE VII, OF THE MIAMI BEACH CITY CODE, ENTITLED “STANDARDS OF CONDUCT FOR CITY OFFICERS, EMPLOYEES AND AGENCY MEMBERS AND ALL OTHER APPLICABLE COUNTY AND/OR STATE LAWS AND STATUTES ACCORDINGLY.” I Nicole Bostick agreed to the following terms on 12/23/2020 4:51:54 PM Received in the City Clerk's Office by: Name of Deputy Clerk Control No. Date Board and Committee Application Checklist: Please ensure you have provided all information before applying or reapplying to any Board and Committee. YES YES YES YES I have answered all questions fully. I have uploaded a current resume, photograph, and a copy of any applicable professional license. I have completed and attached the Board & Committee Financial Acknowledgment Statement. I have completed and attached the Diversity Statistics Report. If you have any questions, please contact the Office of the City Clerk via email: BC@miamibeachfl.gov or telephone: 305.673.7411 Note: Florida Statutes 119.071: The role of the Office of the City Clerk is to receive and maintain forms filed as public records. If your home address, telephone numbers, and/or photograph are exempt from disclosure and you do not wish your home address, telephone numbers, and/or photograph to be made public, please: 1) Use your office or other address for your mailing address; 2) Use your office or other telephone number for your contact number; and 3) Do not attach a photograph. NICOLE BOSTICK Miami, FL 33140 917.673.6714 nicolebostick@gmail.com PROFILE Dynamic, passionate Sr. Marketing, Branding and Communications Professional with diverse experience in developing robust awareness and branding campaigns for multinational organizations with an outstanding track record of increasing sales and client retention. Industry expertise encompasses entertainment, fashion, luxury brands, retail, distribution, professional services, non-profits and more. Possess broad traditional, holistic and organic marketing background at local, regional, and national levels. An innovative, strategic thinker with outstanding marketing insights able to adapt strategy and plans to meet changing market an d fiercely competitive conditions. Other strengths encompass: ► Brand Identity Development/Management ► Strategic/Tactical Marketing Programs ► Product Life Cycle Management ► Product Design, Development & Launch ► Market Research/Analysis ► Marketing Communications ► Targeted Integrated Marketing Strategies ► Product Sell-Through Strategies ► Advertising/Public Relations ► Creating/Managing Strategic Partnerships ► Multi-Platform/Multi-Market Campaigns ► Social Media/Digital Marketing ► Trend Modeling/Performance Analysis ► Budget/Fiscal Accountability ► E-Commerce/Web Development PROFESSION EXPERIENCE Life Time 10/2017- PRESENT  Associate Director of Marketing Develop strategic marketing plans for national endurance events including the Miami Marathon & Half Marathon and NYC Triathlon. Analyze marketing tactics and establish marketing scorecards, including registration, pricing and revenue effectiveness of campaign initiatives. Manage large-scale/national cause-marketing partner relationships. Collaborate with Sales & Sponsorship team to define sponsor opportunities. Collaborate with procurement for all brand merchandise, managing inventory and sales strategy. BRITTO CENTRAL - ROMERO BRITTO ARTIST 06/2013 - 06/2016 A world-renowned artist catering to individual collectors and producing art designs for major Fortune 500 companies globally. Recent credits include artist at Super Bowl 2010, for the FIFA World Cup 2014 halftime show, and carrier of the torch in the 2016 Olympics.  Sr. Director of Marketing and Operations Key member of the executive team accountable for participating in setting corporate strategy and determining the appropriate brand asset management strategies to achieve corporate goals and objectives. Accountable for all functional aspects of market ing encompassing integrated marketing plans, global brand management, communications, advertising strategy, public relations, promotions, market research/analysis, business development, alliances, vendor relations, digital marketing, and e- commerce. Managed a marketing and operations team of 18 and held full P&L accountability, reporting directly to the President. Key Marketing and Branding Initiatives  Cultivated and nurtured the organization’s overall vision and strategy for the brand and its portfolio of products and channe ls, driving top-line and bottom-line business results.  Managed the re-launch of Britto.com and increased customers from 2014 from 27.1K to 55.3K (103%) through strategic customer acquisition program.  Spearheaded the relaunch of the e-commerce site, ShopBritto.com. Achieved $300K+ in first year and a 9% increase year two.  Increased new wholesale client acquisition by 44% including market breakthroughs in Russia, China, and Australia.  Initiated all marketing and public relations functions for the artist.  Increased Facebook following by 6% from 229K customers in 2014 to 244k followers in 2015.  Managed online and social media content and strategy. Developed and executed special/corporate events and special projects.  Acted as Project Manager, Creative Director and Editor, working with WhiteHaus Media to publish the Romero Britto book. Senior Leadership and Operations Accountabilities  Managed the Production Department in spearheading the strategic development of new fine art merchandise.  Championed the negotiation of a fine art licensing contract with Disney Fine Art.  Successfully supervised 2 monumental sculpture commissions worth $600K.  Worked with corporate clients on the delivery of art designs including Disney, Coca Cola, Royal Caribbean, and other Fortune 500s.  Spearheaded the negotiation of a large client acquisition contract with Castle Fine Art. Deal included 36 galleries throughout the United Kingdom, expanding Britto Central into a brand new market.  Launched the BRITTO pop-up concept store in Aventura Mall including selecting merchandise and staffing the location.  Served as wholesale Account Executive for Eden Fine Art, growing the account 33%. Negotiated contracts for exclusive products. Nicole Bostick  917.673.6714  nicolebostick@gmail.com  Page Two PROFESSIONAL EXPERIENCE BEST BUDDIES INTERNATIONAL 08/2012 - 06/2013  National Director, Marketing and Advertising Executed successful strategic marketing programs focused on fundraising special events, cause-related marketing, and overall branding. Managed full cycle of advertising campaigns across multiple media platforms including TV, radio, print, OOH, digital, social and mobile media, and special events, directing all media selection, negotiation and buying. (Cont. P2)  Developed standardized brand and mission based management tools and guidelines.  Established and maintained timeline and budget for all marketing operations.  Designed, developed, and marketed new, on-trend branded Best Buddies merchandise resulting in a 12% increase in revenue.  Successfully negotiated a sponsorship package with WBUR for the 14th Annual Best Buddies Challenge: Hyannis Port, resulting in an on-air, online and social media advertising campaign to fundraise for the run, walk and cycling event.  Implemented and rolled out a project management tool to track, categorize, prioritize and archive all creative design requests . US ROAD SPORTS & ENTERTAINMENT GROUP 04/2009 - 08/2012  National Director of Marketing Developed and implemented marketing plans for print, magazine, online, and social media for 25+ national endurance events including the ING Miami Marathon, Publix Georgia Marathon, and Chicago Half Marathon. Accountabilities encompassed marketing materials, grassroots and community outreach efforts, digital advertising, and sponsorship activation across all marketing ch annels.  Increased registrants for 2012 ING Miami Marathon by 19% resulting in first time ever sold out event.  Coordinated design, production and distribution of all signage, postcards, brochures, and race programs.  Directed digital activity including e-newsletter campaigns, database management, website maintenance, and social media networking.  Grew ING Miami Marathon Facebook fans by over 40% in a 6-week period.  Successfully marketed 6 inaugural races in markets including LA, Dallas, NYC, and Minneapolis each achieving 2500+ participants. MARKETING & EVENTS CONSULTANT 07/2006 - 03/2009  The Art of Shaving Spearheaded special in-store projects/events to drive retail sales through various strategies including new store openings, direct mail campaigns, and online initiatives. Built and expanded business relationships to capture cross -marketing opportunities. Managed all phases of direct mail program. Developed web marketing initiatives and measured results.  Boosted sales approximately 25% by launching E-mail marketing campaign and streamlining e-commerce site.  Implemented customer database for targeted mailings and generated promotions to invite customers in for a free shave.  Conducted intensive training with associates to ask clients the right questions to begin building repeat/referral business.  Brickell Tennis Club Consulted with management and provided sales building marketing strategies to capture market share. Created advertising campaigns, communications, branding, and collateral materials. Assisted with organizing matches, leagues and tournaments. BARNEYS NEW YORK | NEW YORK, NY 05/2000 - 06/2006  Director of Marketing (01/05-06/06) Promoted to oversee all aspects of the marketing function encompassing integrated marketing plans, brand management, consumer/retailer communication, product development, market research/analysis, executive presentations, business development , contracts, alliances, vendor relations, and fiscal accountability. Directed planning, implementation, and creative direction of $10M seasonal advertising and promotional campaigns. Managed marketing team staff and summer interns.  Identified key consumer insights and drove strategy development and execution of innovative marketing ideas that leveraged those insights. Executed the integrated marketing plan around key concepts and category/brand initiatives.  Opened 7 new Barneys stores in major cities including Boston, Miami, Dallas, Washington, D.C., and Chicago.  Identified opportunities for strategic alliances/partnerships to increase sales, customer acquisition/retention, and brand extension.  Attained $450,000 first-year sales by partnering with WeddingChannel.com to introduce Barneys bridal registry online.  Generated $125,000 in incremental revenue through event/trunk show partnerships with Mini Cooper and Audi. Nicole Bostick  917.673.6714  nicolebostick@gmail.com  Page Three BARNEYS NEW YORK - (CONTINUED)  Marketing Manager (06/02-01/05) PROFESSIONAL EXPERIENCE Managed the marketing function with emphasis on championing the company brand and expanding customer base. Negotiated and maintained budgets, contracts, schedules, and approvals for all media buying, direct mail, and Web activity.  Acted as Project Manager for online creation and maintenance of company’s first e-commerce site, www.barneys.com, with less than a $200,000 budget. Exceeded first year's $1M sales projections by 62%.  Achieved 6% response rate for targeted mailings to purchased customer lists, well above the industry standard of 2%. Utilized modeling of the top 50k customers to find similar customers from appropriate purchased lists.  Managed the RFP process and contracted list brokers to market Barneys internal database for the first time ever, generating more than $143k in revenue.  Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy.  Marketing Associate (05/00-06/02) Initially hired as a Marketing Associate responsible for managing the vendor co-op program.  Effectively developed program to support and underwrite 70% of company’s gross direct mail costs.  Organized a direct mail program by establishing a system for collecting customer data to support various promotions. BOO.COM NORTH AMERICA | NEW YORK CITY, NY 09/1999 - 05/2000  Marketing Associate Part of the start-up team for this international luxury sportswear company accountable for execution of key marketing initiatives.  Championed creative idea development and execution of online/offline promotions to increase brand awareness and traffic to site including a friends and family sweepstakes. Managed agency of record, DDB for all print and TV media buys.  Managed Cornerstone Media for guerilla marketing campaign. Collaboratively developed nationwide publicity stunts and created all Boo.com branded merchandise. EDUCATION Bachelor of Arts Degree, English Literature Minor in Fine Arts Georgetown University, Washington D.C.