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Christopher Blecha Application PackageBlecha Christopher J Last Name First Name Middle Initial 501 79TH ST APT 2 MIAMI BEACH Home Address City FL 33141 State Zip Code 1305333499319543779374 HomeWork cblecha@gmail.com Email Address 13053334993 Cellular Plantation Business Address 5769 W. Sunrise Blvd City Florida State 33313 Zip Code Debt.com LLC Occupation:Business Name: Email Marketing Director Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City) Choice 1: Choice 2: Choice 3: Ad Hoc North Beach CRA Advisory Committee BOARD AND COMMITTEE APPLICATION FORM Note:If applying for the At-Large position of the Historic Preservation Board, please answer the below questions: Have you ever resided in one of the City's Historic Districts for at least one year?Yes No Address in City Historic District submitted. Professional License No Professional Licenses Submitted. Note:If you are seeking appointment to a professional seat (e.g. attorney, architect, etc.), you must attach a copy of your currently effective corresponding professional license. Pursuant to City Code section 2-22(4) a, b and c: Members of Agencies, Boards, and Committees shall be affiliated with the city. This requirement shall be fulfilled in the following ways: YesResident of the City for a minimum of six (6) months: Demonstrate an ownership interest in a business established in the City for a minimum of six (6) months:No AFFILIATION WITH THE CITY OF MIAMI BEACH a. ● I am resident of:North Beach Or b. "Ownership Interest" shall mean the ownership of ten percent (10%) or more (including the ownership of 10% or more of the outstanding capital stock) in a business. "Business" shall mean any sole proprietorship, sponsorship, corporation, limited liability company, or other entity or business association. c.Full-time employee of such a business (for a minimum of six months); and I am based in an office or other location of the business that is physically located in Miami Beach (for a minimum of six months):No Notwithstanding the requirements set forth herein, the qualified full-time employee of a business must be approved by a 4/7th vote of the Mayor and City Commission. NOTE: Members of Agencies, Boards, and Committees shall be required to demonstrate compliance with the City affiliation requirements of section 2-22 (4) a and b of the Miami Beach City Code by executing an affidavit, stipulating that they have met either (or both) of said affiliation requirements. The original affidavit shall be filled with the Office of the City Clerk prior to being sworn in as a member. Or No● Have you ever been convicted of a felony:If yes, please explain in detail: ● Do you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail: ● Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail: ● Are you currently serving on any City Boards or Committees:No If yes, which board? ● Are you presently a registered lobbyist with the City of Miami Beach?No ● I am applying for an appointment because I have special abilities, knowledge and experience. Please list below: I would like to have input in how my neighborhood is developed. Living in north beach since 1992 I've seen its evolution and would like to help our leaders continue to improve the area NOTE: IF APPOINTED, YOU WILL BE REQUIRED TO FOLLOW CERTAIN LAWS THAT APPLY TO CITY BOARD/COMMITTEE MEMBERS. THESE LAWS INCLUDE, BUT ARE NOT LIMITED TO: o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459). o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1). o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office (Miami Beach Code section 2-26) o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1). o Sunshine Law - Florida's Government-in-the-Sunshine Law was enacted in 1967. Today, the Sunshine Law regarding open government can be found in Chapter 286 of the Florida Statutes. These statutes establish a basic right of access to most meetings of Boards, Commissions, and other governing bodies of state and local governmental agencies or authorities. o Voting conflict - Form 8B is for use by any person serving at the county, city, or other local level of government on an appointed or elected Board, Council, Commission, Authority, or Committee. It applies equality to members of advisory and non-advisory bodies who are presented with a voting conflict of interest under Section 112.3143. Florida Statutes. ● In what organization(s) in the City of Miami Beach do you currently hold membership in? No Organization Information Submitted. ● List the address of all properties owned or in which you have an interest within the City of Miami Beach: Property 501 79th Street Apt 2 7620 Carlyle Avenue Apt 306 If so, which department and title?No● Are you now employed by the City of Miami Beach: ● Pursuant to City Code Section 2-25 (b): Do you have a parent, spouse, child, brother, or sister who is employed by the City of Miami Beach?No If "Yes", identify person(s) and department(s): No relative's information submitted. BOARD & COMMITTEE FINANCIAL ACKNOWLEDGEMENT STATEMENT Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with Miami-Dade County Financial Disclosure Code Section 2-11.1(i)(2) I understand that no later than July 1, of each year all members of Boards and Committees of the City of Miami Beach, including those of a purely advisory nature, are required to comply with Miami-Dade County Financial Disclosure Requirements. One of the following forms must be filled with the City Clerk of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida, no later than 12:00 noon of July 1, of each year: 1. A "Source of Income Statement;" or 2. A "Statement of Financial Interests (Form 1)¹ ;" or 3. A Copy of your latest Federal Income Tax Return. Failure to file one of these forms, pursuant to the Miami-Dade County Code, may subject the person to a fine of no more than $500, 60 days in jail, or both. _____________________________ ¹ Members of the Planning Board and Board of Adjustment will be notified directly by the State of Florida, pursuant to F.S. §112.3145(1)(a), to file a Statement of Financial Interests (Form 1) with the Miami-Dade County Supervisor of Elections by 12:00 noon, July 1. Planning Board and Board of Adjustment members who file their Form 1 with the County Supervisor of Elections automatically satisfy the County’s financial disclosure requirement as a Miami Beach City Board/Committee member and need not file an additional form with the Office of the City Clerk. However, compliance with the County disclosure requirement does not satisfy the State requirement. DIVERSITY STATISTICS REPORT The following information is voluntary and has no bearing on your consideration for appointment. It is being asked to comply with City diversity reporting requirements. WhiteRace/Ethnic Categories What is your race? No details providedOther Description: Gender:Male Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino.Yes Physically Challenged:No I HEREBY ATTEST TO THE ACCURACY AND TRUTHFULNESS OF THE APPLICATION; AND I HAVE RECEIVED, READ AND WILL ABIDE BY CHAPTER 2, ARTICLE VII, OF THE MIAMI BEACH CITY CODE, ENTITLED “STANDARDS OF CONDUCT FOR CITY OFFICERS, EMPLOYEES AND AGENCY MEMBERS AND ALL OTHER APPLICABLE COUNTY AND/OR STATE LAWS AND STATUTES ACCORDINGLY.” I Christopher Blecha agreed to the following terms on 2/12/2021 7:47:38 AM Received in the City Clerk's Office by: Name of Deputy Clerk Control No. Date Board and Committee Application Checklist: Please ensure you have provided all information before applying or reapplying to any Board and Committee. YES YES YES YES I have answered all questions fully. I have uploaded a current resume, photograph, and a copy of any applicable professional license. I have completed and attached the Board & Committee Financial Acknowledgment Statement. I have completed and attached the Diversity Statistics Report. If you have any questions, please contact the Office of the City Clerk via email: BC@miamibeachfl.gov or telephone: 305.673.7411 Note: Florida Statutes 119.071: The role of the Office of the City Clerk is to receive and maintain forms filed as public records. If your home address, telephone numbers, and/or photograph are exempt from disclosure and you do not wish your home address, telephone numbers, and/or photograph to be made public, please: 1) Use your office or other address for your mailing address; 2) Use your office or other telephone number for your contact number; and 3) Do not attach a photograph. CHRISTOPHER J. BLECHA 501 79th Street #2 • Miami Beach, FL 33141 Phone: 305-333-4993 Email: cblecha@gmail.com PROFILE Dynamic and results-oriented marketing leader with a successful history of accomplishments in digital marketing, email, e-commerce, lead generation, customer acquisition, affiliate marketing, SEO, SEM and social. EMPLOYMENT HISTORY Horizon Interactive, LLC/Rockstar Affiliate Network/Debt.com – Plantation, FL 2012 to Present Email Marketing Manager • Manage email programs for Consolidated Credit US, Consolidated Credit Canada, Debt.com and Lifestyle Magazine Group • Spearheaded switch from Yesmail to Lyris, increasing inboxing to almost 100% and growing open rates by 250% • Advise on API Implementation for streamlined communication between external systems and the email platform • Created database structure and business logic for life-cycle messaging stream, including automation and trigger events • Rebuilt and optimized email templates for mobile devices • Brought in additional services to gain further insights into the user base. • Increased frequency of content mailings and added additional emails to the customer lifecycle flows, taking the lead-nurturing cycle from 15 days to 90 days, incresding lead conversion rates by 23% • Identified and resolved underlying business issues surrounding technical processes • Identified strategies to improve offline collection of email subscribers via call center Saveology, LLC – Margate, FL 2011 to 2012 Email Campaign Manager • Developed, managed and optimized an enterprise-level daily deal email program using YesMail and ExactTarget • Optimized email deployments and reduced spending waste by more than 60% • Advised on API Implementation for streamlined communication between external systems and the email platform • Enhanced marketing revenue campaigns by leveraging insight on data segmentation • Oversaw deployment strategy to ensure maximum deliverability, including IP throttling and best practices • Achieved consistent near-100% inbox rates in addition to Return Path certification and Whitelisting • Comprised database structure and business logic for lifecycle messaging stream; encompassing automation and trigger events • Designed data sequences using MySQL for analysis and business intelligence • Identified & resolved underlying business issues surrounding technical processes • Monetized internal call center email data using customer acquisition strategies for cross-sell campaigns • Identified strategies to improve offline collection of email subscribers via call center • Managed a team of 3 directly, 15 indirectly. Slash Fusion, LLC – Coconut Creek, FL 2010 to 2011 Online Marketing Manager • Managed and deployed all email and lead generation campaigns, making sure ROI was within targeted ranges. • Worked with consultants to test, utilize and maintain various email platforms; designed custom creative material to increase inbox deliverability. • Administered and developed company website properties using content management systems such as Wordpress and Joomla. • Created and managed company search and display campaigns on Adwords, MSN Adcenter and other vendors. • Managed a fulfillment team of 4 people. Target Point Media, LLC / Media Baby, LLC – Coral Springs, FL 2007 to 2010 Director of Fulfillment • Managed 4 employees in fulfilling email, search, display and lead-generation campaigns. • Planned and managed the development and search engine optimization of company and client website properties • Maintained and served as manger of Inter7 Robomail mailing platform • Purchased and managed delivery of vendor traffic using Adwords, FindItQuick, Clicksor, ReachLocal and Adknowledge • Worked with CTO to implement new emailing and website technologies. Swift Maintenance Products, LLC – Sunrise, FL 2006 to 2007 Senior Art Director Mindz-Eye, LLC – Miami Beach, FL 2003 to 2006 Web Design and Development – Freelance Omnipoint Marketing, LLC – Boca Raton, FL 2003 Junior Art Director American Hygienic Laboratories, Inc. – Miami, FL 2001 to 2002 Web Designer EDUCATION Art Institute of Ft. Lauderdale Multimedia & Web Design, A.S. 2000 to 2002 CHRISTOPHER J. BLECHA 501 79th Street #2 • Miami Beach, FL 33141 Phone: 305-333-4993 Email: cblecha@gmail.com EMAIL PLATFORMS & RELATED TECHNICAL KNOWLEDGE • Lyris • ExactTarget • YesMail • RoboMail • VoloMP • MailSurge • SuperGenii • ReachMail • MailChimp • HTML/XML (advanced) • Putty (SSH for Linux) • ListMatePro • PHPMyAdmin • R-Admin • Google: Analytics, Adsense, Adwords, Webmaster Tools, Keyword Tool • Facebook Ads • AmpScript (ExactTarget) • Basic Java Script/ Jquery • MS Office • MySQL (advanced) • OracleDB (advanced) • SQLServer • Navicat • Dreamweaver (advanced) • EmailDataSource • ReturnPath Inbox Tools • MS Outlook • Facebook Fan Pages • Quickbooks • DirectTrack • Link Trust • Hit Path • HasOffers • Camtasia • TweetDeck • Edit++ • TextPad • Salesforce • Corel Paintshop Pro • WordPress • C-panel/Plesk • CuteFTPpro • Domain Name registrations & submissionsZone • File/DNS configuration • Search Engine Optimization • Back-link building • Web directory listings • Mozilla Developer Tools • HTTPFox