Michelle Barge Application Package 2Barge Michelle I
Last Name First Name Middle Initial
6700 Indian Creek Drive Miami Beach
Home Address City
FL 33141
State Zip Code
HomeWork
michelle.barge@gmail.com
Email Address
+19176588708
Cellular
Miami Beach
Business Address
6700 Indian Creek Dr
City
FL
State
33141
Zip Code
Self Employed
Occupation:Business Name:
Marketing Communications Brand Strategist
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note
that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City)
Choice 1:
Choice 2:
Choice 3:
Art in Public Places Committee
Cultural Arts Council
Design Review Board
BOARD AND COMMITTEE
APPLICATION FORM
Note:If applying for the At-Large position of the Historic Preservation Board, please answer the below
questions:
Have you ever resided in one of the City's Historic Districts for at least one year?Yes
6700 Indian Creek Drive 8/16/2021 9/30/2022
Address
From:
Dates
To:
If you answered "Yes", please indicate:
Professional License
No Professional Licenses Submitted.
Note:If you are seeking appointment to a professional seat (e.g. attorney, architect, etc.), you must attach a copy of
your currently effective corresponding professional license.
Pursuant to City Code section 2-22(4) a, b and c: Members of Agencies, Boards, and Committees shall be
affiliated with the city. This requirement shall be fulfilled in the following ways:
YesResident of the City for a minimum of six (6) months:
Demonstrate an ownership interest in a business established in the City for a minimum of six (6) months:No
AFFILIATION WITH THE CITY OF MIAMI BEACH
a.
● I am resident of:N/A
Or
b.
"Ownership Interest" shall mean the ownership of ten percent (10%) or more (including the ownership of 10%
or more of the outstanding capital stock) in a business.
"Business" shall mean any sole proprietorship, sponsorship, corporation, limited liability company, or other
entity or business association.
c.Full-time employee of such a business (for a minimum of six months); and I am based in an office or
other location of the business that is physically located in Miami Beach (for a minimum of six months):No
Notwithstanding the requirements set forth herein, the qualified full-time employee of a business must be
approved by a 4/7th vote of the Mayor and City Commission.
NOTE: Members of Agencies, Boards, and Committees shall be required to demonstrate compliance with the City
affiliation requirements of section 2-22 (4) a and b of the Miami Beach City Code by executing an affidavit,
stipulating that they have met either (or both) of said affiliation requirements. The original affidavit shall be filled
with the Office of the City Clerk prior to being sworn in as a member.
Or
No● Have you ever been convicted of a felony:If yes, please explain in detail:
● Do you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail:
● Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail:
● Are you currently serving on any City Boards or Committees:No If yes, which board?
● Are you presently a registered lobbyist with the City of Miami Beach?No
● I am applying for an appointment because I have special abilities, knowledge and experience. Please list below:
As a marketing strategist with over 20 years specializing in crisis communications and branding, I am well adept
at viewing situations from many angles and coming forth with timely solutions and positioning. As senior advisor
to many in the hotel and hospitality communities, I am well versed at find
NOTE: IF APPOINTED, YOU WILL BE REQUIRED TO FOLLOW CERTAIN LAWS THAT APPLY TO CITY
BOARD/COMMITTEE MEMBERS. THESE LAWS INCLUDE, BUT ARE NOT LIMITED TO:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office
(Miami Beach Code section 2-26)
o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1).
o Sunshine Law - Florida's Government-in-the-Sunshine Law was enacted in 1967. Today, the Sunshine Law
regarding open government can be found in Chapter 286 of the Florida Statutes. These statutes establish a basic
right of access to most meetings of Boards, Commissions, and other governing bodies of state and local
governmental agencies or authorities.
o Voting conflict - Form 8B is for use by any person serving at the county, city, or other local level of government on
an appointed or elected Board, Council, Commission, Authority, or Committee. It applies equality to members of
advisory and non-advisory bodies who are presented with a voting conflict of interest under Section 112.3143.
Florida Statutes.
● In what organization(s) in the City of Miami Beach do you currently hold membership in?
No Organization Information Submitted.
● List the address of all properties owned or in which you have an interest within the City of Miami Beach:
No Owned Property Information submitted.
If so, which department and title?No● Are you now employed by the City of Miami Beach:
● Pursuant to City Code Section 2-25 (b):
Do you have a parent, spouse, child, brother, or sister who is employed by the City of Miami Beach?No
If "Yes", identify person(s) and department(s):
No relative's information submitted.
BOARD & COMMITTEE FINANCIAL ACKNOWLEDGEMENT STATEMENT
Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with
Miami-Dade County Financial Disclosure Code Section 2-11.1(i)(2)
I understand that no later than July 1, of each year all members of Boards and Committees of the City of Miami
Beach, including those of a purely advisory nature, are required to comply with Miami-Dade County Financial
Disclosure Requirements.
One of the following forms must be filled with the City Clerk of Miami Beach, 1700 Convention Center Drive,
Miami Beach, Florida, no later than 12:00 noon of July 1, of each year:
1. A "Source of Income Statement;" or
2. A "Statement of Financial Interests (Form 1)¹ ;" or
3. A Copy of your latest Federal Income Tax Return.
Failure to file one of these forms, pursuant to the Miami-Dade County Code, may subject the person to a fine of no
more than $500, 60 days in jail, or both.
_____________________________
¹ Members of the Planning Board and Board of Adjustment will be notified directly by the State of Florida, pursuant
to F.S. §112.3145(1)(a), to file a Statement of Financial Interests (Form 1) with the Miami-Dade County Supervisor of
Elections by 12:00 noon, July 1. Planning Board and Board of Adjustment members who file their Form 1 with the
County Supervisor of Elections automatically satisfy the County’s financial disclosure requirement as a Miami Beach
City Board/Committee member and need not file an additional form with the Office of the City Clerk. However,
compliance with the County disclosure requirement does not satisfy the State requirement.
DIVERSITY STATISTICS REPORT
The following information is voluntary and has no bearing on your consideration for appointment. It is being asked to
comply with City diversity reporting requirements.
African-American/BlackRace/Ethnic Categories
What is your race?
No details providedOther Description:
Gender:Female
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino.Yes
Physically Challenged:No
I HEREBY ATTEST TO THE ACCURACY AND TRUTHFULNESS OF THE APPLICATION; AND I HAVE
RECEIVED, READ AND WILL ABIDE BY CHAPTER 2, ARTICLE VII, OF THE MIAMI BEACH CITY CODE,
ENTITLED “STANDARDS OF CONDUCT FOR CITY OFFICERS, EMPLOYEES AND AGENCY MEMBERS AND
ALL OTHER APPLICABLE COUNTY AND/OR STATE LAWS AND STATUTES ACCORDINGLY.”
I Michelle Barge agreed to the following terms on 12/7/2022 5:07:52 PM
Received in the City Clerk's Office by:
Name of Deputy Clerk Control No. Date
Board and Committee Application Checklist: Please ensure you have provided all information before applying or
reapplying to any Board and Committee.
YES
YES
YES
YES
I have answered all questions fully.
I have uploaded a current resume, photograph, and a copy of any applicable professional license.
I have completed and attached the Board & Committee Financial Acknowledgment Statement.
I have completed and attached the Diversity Statistics Report.
If you have any questions, please contact the Office of the City Clerk via email: BC@miamibeachfl.gov or
telephone: 305.673.7411
Note: Florida Statutes 119.071: The role of the Office of the City Clerk is to receive and maintain forms filed as
public records. If your home address, telephone numbers, and/or photograph are exempt from disclosure and you
do not wish your home address, telephone numbers, and/or photograph to be made public, please:
1) Use your office or other address for your mailing address;
2) Use your office or other telephone number for your contact number; and
3) Do not attach a photograph.
B RAND STRATEGY - MARKETING COMMUNICATIONS - PUBLIC RELATIONS
Strategic communications executive and thought leader in branding, creative digital presences, marketing communication
and public relations on the agency level, in-house and independently in the following sectors:
hotels - hospitality - travel - wellness - lifestyle – luxury
FOUNDER - BRAND STRATEGY , MARKETING COMMUNICATIONS & P R CONSULTANCY
NEW YORK, NY – MAY 2007 - PRESENT :
Camera Club — Senior Advisor to the Founder of leading visual artist representation agency specializing in contemporary
culture and collaboration with top luxury and lifestyle brands; advise on client partnerships, artists digital presence, staffing,
positioning, financials, processes
OLIVER Agency for Marriott — Associate Strategy Director responsible for exploring new strategy work streams within
select Marriott properties; advise on high-profile relaunch of the Sheraton brand; devise and implement processes and
standards to enhance and evolve hotel strategy offerings and deliverables; research trends, insights and digital behavior in
the hotel, hospitality and travel industry for competitive analysis
Focus Areas: Hotel Business Positioning, Hotel Communications Strategy, Research & Insights,
Marketing Campaigns
Santa Catalina Retreats, Panama — develop PR strategies and wellness programming; position retreat and location in a
crowded marketplace to drive consumers to an experiential and sustainable tourism locale; develop brand positioning and
differentials for global marketplace; develop CSR guidelines
Santa Catalina named by New York Times as one of the 52 must see destinations in 2019
Hotel Casta Diva, Lake Como, Italy — launched exclusive 5 star property; developed and led all PR and brand strategy,
developed and oversaw FAM tours for elite press; oversaw and advised on photo shoots; led and developed global press
events, influencer strategy and partnership marketing opportunities
Hotel Casta Diva acquired by Mandarin Oriental in 2018
Hotel Baglioni — global brand development and property growth strategy partnering with Italian PR agency
BRAND COMMUNICATIONS DIRECTOR - AJA MALIBU HOTEL , MALIBU , CA
FEBRUARY 2016 - JULY 2017
Launched exclusive wellness resort and boutique hotel; developed and lead all brand and communications strategy;
managed 3 global PR agencies and sales team; organized monthly FAM tours and influencer stays; represented the property
at international travel trade shows; successfully positioned property in the media as a unique and one of a kind luxury
development; ran account bi-coastal (NYC – LA) with 50% travel;
managed $1.5M marketing budget
Communications and branding strategy property exceeded sales and booked through 2018
VICE PRESIDENT AND ACCOUNT DIRECTOR - KETCHUM, NEW YORK, NY
JANUARY 2007 - MAY 2007 (INTERIM)
Developed PepsiCo International corporate wellness initiatives for company’s lighthouse brands; project account director
and day-to-day liaison with client; developed overarching communications strategy
michelle.barge@gmail.com
+1 (917) 658-8708
M ICHELLE BARGE
VICE PRESIDENT BUSINESS DEVELOPMENT AND STRATEGIC PLANNING
DAN KLORES COMMUNICATIONS(DKC), NEW YORK, NY
MAY 2003 - DECEMBER 2006
Responsible for all aspects of agency new business growth and strategic planning; developed communications and
marketing campaigns working across agency for client pitches; wrote effective and winning proposals; oversaw RFP
selection and application process; increased revenue for the agency consistently year-to-year; client wins and key
hospitality clients: exhale, W Hotels, Canyon Ranch
ARTS MARKETING CONSULTANT, NEW YORK, NY
SEP TEMBER 2001 - MAY 2003
Developed marketing and sales strategies for independent artists; business development consultancy with auction houses;
oversaw day-to-day gallery operations including private buyer meetings and outreach to potential buyers; initial sales
strategy development with startup artnet; private consultancy with Sotheby's
DIRECTOR MARKETING & RETAIL MERCHANDISING - BOLT.COM /BOLT MEDIA
NEW YORK, NY JULY 1999 - AUGUST 2001
Led retail brand direction for the online store; managed all vendor relations and selected merchandise; oversaw and lead
photo shoots and model castings; leveraged analytics and community interaction to drive merchandise buy
MARKETING MANAGER - BLOOMINGDALE’S, NEW YORK, NY
JANUARY 1996 - JULY 1999
Liaised with PR and creative department on all marketing and advertorial collateral for the flagship store and 23 other
stores nationally; selected for launch team for bloomingdales.com; oversaw product selection and copy for the site;
partnered with buyers to populate site and determine merchandising standards
EDUCATION AND SKILLS
Georgetown University and the University of the District of Columbia – BS in History and Linguistics;
Certification in Secondary Education
New York University – Certification in Fine Art Appraisal and Museum Studies
Languages – Fluency in French and strong Spanish skills; working knowledge of Italian and Portuguese
Registered Yoga Teacher and Mindfulness Instructor through the Yoga Alliance of American – E-RYT 500 Level