Tanya Bhatt Application PackageBHATT TANYA K
Last Name First Name Middle Initial
830 RAYMOND ST Miami Beach
Home Address City
FL 33141
State Zip Code
3059313200
HomeWork
tanya@launchbrand.net
Email Address
6178404905
Cellular
Aventura
Business Address
20900 West Dixie Highway
City
FL
State
33180
Zip Code
Frye Financial Center
Occupation:Business Name:
Director of Branding
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note
that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City)
Choice 1:
Choice 2:
Choice 3:
Planning Board
BOARD AND COMMITTEE
APPLICATION FORM
Note:If applying for the At-Large position of the Historic Preservation Board, please answer the below
questions:
Have you ever resided in one of the City's Historic Districts for at least one year?Yes
No Address in City Historic District submitted.
Professional License
No Professional Licenses Submitted.
Note:If you are seeking appointment to a professional seat (e.g. attorney, architect, etc.), you must attach a copy of
your currently effective corresponding professional license.
Pursuant to City Code section 2-22(4) a, b and c: Members of Agencies, Boards, and Committees shall be
affiliated with the city. This requirement shall be fulfilled in the following ways:
NoResident of the City for a minimum of six (6) months:
Demonstrate an ownership interest in a business established in the City for a minimum of six (6) months:No
AFFILIATION WITH THE CITY OF MIAMI BEACH
a.
● I am resident of:North Beach
Or
b.
"Ownership Interest" shall mean the ownership of ten percent (10%) or more (including the ownership of 10%
or more of the outstanding capital stock) in a business.
"Business" shall mean any sole proprietorship, sponsorship, corporation, limited liability company, or other
entity or business association.
c.Full-time employee of such a business (for a minimum of six months); and I am based in an office or
other location of the business that is physically located in Miami Beach (for a minimum of six months):No
Notwithstanding the requirements set forth herein, the qualified full-time employee of a business must be
approved by a 4/7th vote of the Mayor and City Commission.
NOTE: Members of Agencies, Boards, and Committees shall be required to demonstrate compliance with the City
affiliation requirements of section 2-22 (4) a and b of the Miami Beach City Code by executing an affidavit,
stipulating that they have met either (or both) of said affiliation requirements. The original affidavit shall be filled
with the Office of the City Clerk prior to being sworn in as a member.
Or
No● Have you ever been convicted of a felony:If yes, please explain in detail:
● Do you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail:
● Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail:
● Are you currently serving on any City Boards or Committees:No If yes, which board?
Planning Board
● Are you presently a registered lobbyist with the City of Miami Beach?No
● I am applying for an appointment because I have special abilities, knowledge and experience. Please list below:
Please see statement uploaded under "license" section. Thank you!
NOTE: IF APPOINTED, YOU WILL BE REQUIRED TO FOLLOW CERTAIN LAWS THAT APPLY TO CITY
BOARD/COMMITTEE MEMBERS. THESE LAWS INCLUDE, BUT ARE NOT LIMITED TO:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office
(Miami Beach Code section 2-26)
o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1).
o Sunshine Law - Florida's Government-in-the-Sunshine Law was enacted in 1967. Today, the Sunshine Law
regarding open government can be found in Chapter 286 of the Florida Statutes. These statutes establish a basic
right of access to most meetings of Boards, Commissions, and other governing bodies of state and local
governmental agencies or authorities.
o Voting conflict - Form 8B is for use by any person serving at the county, city, or other local level of government on
an appointed or elected Board, Council, Commission, Authority, or Committee. It applies equality to members of
advisory and non-advisory bodies who are presented with a voting conflict of interest under Section 112.3143.
Florida Statutes.
● In what organization(s) in the City of Miami Beach do you currently hold membership in?
Name Position
Miami Design Preservation League Director, Governance Committee
Miami Beach United Director, VP Marketing & Communication
● List the address of all properties owned or in which you have an interest within the City of Miami Beach:
No Owned Property Information submitted.
If so, which department and title?No● Are you now employed by the City of Miami Beach:
● Pursuant to City Code Section 2-25 (b):
Do you have a parent, spouse, child, brother, or sister who is employed by the City of Miami Beach?No
If "Yes", identify person(s) and department(s):
No relative's information submitted.
BOARD & COMMITTEE FINANCIAL ACKNOWLEDGEMENT STATEMENT
Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with
Miami-Dade County Financial Disclosure Code Section 2-11.1(i)(2)
I understand that no later than July 1, of each year all members of Boards and Committees of the City of Miami
Beach, including those of a purely advisory nature, are required to comply with Miami-Dade County Financial
Disclosure Requirements.
One of the following forms must be filled with the City Clerk of Miami Beach, 1700 Convention Center Drive,
Miami Beach, Florida, no later than 12:00 noon of July 1, of each year:
1. A "Source of Income Statement;" or
2. A "Statement of Financial Interests (Form 1)¹ ;" or
3. A Copy of your latest Federal Income Tax Return.
Failure to file one of these forms, pursuant to the Miami-Dade County Code, may subject the person to a fine of no
more than $500, 60 days in jail, or both.
_____________________________
¹ Members of the Planning Board and Board of Adjustment will be notified directly by the State of Florida, pursuant
to F.S. §112.3145(1)(a), to file a Statement of Financial Interests (Form 1) with the Miami-Dade County Supervisor of
Elections by 12:00 noon, July 1. Planning Board and Board of Adjustment members who file their Form 1 with the
County Supervisor of Elections automatically satisfy the County’s financial disclosure requirement as a Miami Beach
City Board/Committee member and need not file an additional form with the Office of the City Clerk. However,
compliance with the County disclosure requirement does not satisfy the State requirement.
DIVERSITY STATISTICS REPORT
The following information is voluntary and has no bearing on your consideration for appointment. It is being asked to
comply with City diversity reporting requirements.
WhiteRace/Ethnic Categories
What is your race?
No details providedOther Description:
Gender:Female
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino.No
Physically Challenged:No
I HEREBY ATTEST TO THE ACCURACY AND TRUTHFULNESS OF THE APPLICATION; AND I HAVE
RECEIVED, READ AND WILL ABIDE BY CHAPTER 2, ARTICLE VII, OF THE MIAMI BEACH CITY CODE,
ENTITLED “STANDARDS OF CONDUCT FOR CITY OFFICERS, EMPLOYEES AND AGENCY MEMBERS AND
ALL OTHER APPLICABLE COUNTY AND/OR STATE LAWS AND STATUTES ACCORDINGLY.”
I TANYA BHATT agreed to the following terms on 12/13/2022 7:38:13 AM
Received in the City Clerk's Office by:
Name of Deputy Clerk Control No. Date
Board and Committee Application Checklist: Please ensure you have provided all information before applying or
reapplying to any Board and Committee.
YES
YES
YES
YES
I have answered all questions fully.
I have uploaded a current resume, photograph, and a copy of any applicable professional license.
I have completed and attached the Board & Committee Financial Acknowledgment Statement.
I have completed and attached the Diversity Statistics Report.
If you have any questions, please contact the Office of the City Clerk via email: BC@miamibeachfl.gov or
telephone: 305.673.7411
Note: Florida Statutes 119.071: The role of the Office of the City Clerk is to receive and maintain forms filed as
public records. If your home address, telephone numbers, and/or photograph are exempt from disclosure and you
do not wish your home address, telephone numbers, and/or photograph to be made public, please:
1) Use your office or other address for your mailing address;
2) Use your office or other telephone number for your contact number; and
3) Do not attach a photograph.
TANYA K. BHATT
DIRECTOR OF BRANDING, MARKETING AND COMMUNICATIONS
617.840.4905 │ tanya@launchbrand.net │ linkedin.com/in/tanyakbhatt │ Miami Beach, FL 33141
Creative and energetic Director of Branding, Marketing and Communications possessing 10+ years’ experience effectively leading,
managing, and implementing projects within fast-paced remote and distributed team environments. Expertise in strategic brand
marketing, partnership management, creative content, consumer insights, innovation, as well as creative and content productio n
workflows for cross-functional projects, including digital, social media, print and events. Collaborative, communicative, and organized
team player, adeptly balancing long-term strategic projects with daily rapid response requirements.
Marketing | Leadership | Brand Marketing | Partnership Management | Creative Production | Content Creation | Public Speaking
Multilingual (English, Portuguese, French, Spanish) | Strategic | Innovative | Positive Attitude | Mentoring | Curiosity
Mission-Driven | Self-Starter | Collaboration | Time and Task Management | Written and Verbal Communication
PROFESSIONAL EXPERIENCE
DIRECTOR OF BRANDING 12/2016 - PRESENT
Frye Financial Center Aventura, FL
▪ Streamlining, synergizing and upgrading all branding, internal and external communications, and high-end events across a
variety of platforms and business needs for three-business-unit practice.
▪ Completely reimagining and overhauling heavily regulated websites for financial services and legal practices, including one
originally built in, and unchanged since, 2005.
▪ Instituting and managing online marketing program resulting in doubling of revenue from target consumer pool
▪ Ongoing creation and management of all marketing efforts, client communications, internal procedures for financial
advisory that is among the top .5% of those affiliated with LPL Financial
▪ Managing all aspects of significant client events from conception to completion; building and maintaining an engaged social
media community.
DIRECTOR OF MARKETING 03/2014 - 09/2015
Top Secret Nutrition LLC. Miramar, FL
▪ Directed overall strategic marketing for startup nutritional supplements company; developed and oversaw all advertising
and branding efforts, including the creation of a cohesive product and brand strategy to unify three disparate brand
segments.
▪ Drove consensus among management team to embrace comprehensive corporate rebranding, from agency selection to full
rollout.
▪ Delivered brand-consistent marketing materials and packaging re-branding, with strategically unified presentation, across
multiple platforms.
▪ Successfully created and managed national experiential marketing team; partnering with national and regional retailers and
major industry events to build awareness, generate trial, grow community.
▪ Launched new eCommerce website featuring highly upgraded experiential marketing program, yielding increased ROI
through sophisticated tracking and coverage of users, and leading to substantial follower growth on Facebook (50%
increase), Twitter (88% increase), email subscriptions (92% increase), and Instagram (414% increase).
DIRECTOR OF BRANDING 07/2010 - 12/2012
TEAM Enterprises Fort Lauderdale, FL
▪ Accountable for all brand direction and content marketing (website, newsletters, social media, blog) and corporate
communications activities for experiential marketing firm supporting major brands, including entire Bacardi and MillerCoors
portfolios.
▪ Reimagined and rebuilt interactive website capturing real -time activation details and statistics; developed, produced and
wrote corporate newsletter for 400 employees/1K contractors; grew Facebook community by 200% in two years.
▪ Crafted and managed TEAM’s public positioning within The New York Times and trade journals.
▪ Expertly led project teams writing proposals and pitching new business including the team responsible for one of three
volumes of $500M U.S. Government RFP.
ADDITIONAL RELEVANT EXPERIENCE
DIRECTOR OF GLOBAL MARKETING 6 YEARS
Converse, Inc. North Reading, MA
▪ More than doubled children’s business to $70M in revenue by rolling out several innovative products in global markets,
including a highly successful line of Touch-EFX shoes.
▪ Adeptly negotiated and closed deals to develop products and implement long-term sponsorship and licensing programs
based on Lucasfilm’s Star Wars brand and OddzOn’s Koosh brand.
▪ Partnered with global sales staff to promote products globally and to test and open new m arkets in Asia and Europe.
ACCOUNT EXECUTIVE 6 YEARS
Various Ad Agencies New York City and Boston
▪ Account Executive for brands including Burger King, Kool-Aid, and the Truth Campaign (smoking cessation) creating
strategic branding, advertising, and engagement campaigns via print, television, radio, out of home and event marketing.
PRO BONO LEADERSHIP
CITY OF MIAMI BEACH PLANNING BOARD 01/2021 - PRESENT
Historic Preservation Seat Miami Beach, FL
▪ Quasi-judicial role on board advocating for balance between thoughtful development and preserving historic character of
place to improve visitors’ and residents’ experiences in Miami Beach, and protect what makes this city unique.
PRESIDENT / VP OF MARKETING AND COMMUNICATIONS 04/2016 - PRESENT
Miami Beach United Miami Beach, FL
▪ Leading and evolving a 501(c)4 all-volunteer organization focused on advocating for residents’ rights and quality of life
issues in the city of Miami Beach since 2012 including drafting/getting passed into multiple new laws benefiting residents
including but not limited to Residents Right To Know; City Charter amendment governing how FAR is approved; City of
Miami Beach towing contract; banning gas-powered leaf blowers.
▪ Managing 15-person volunteer board, rebuilding website, writing and producing a monthly policy positions newsletter,
crafting a social media presence, creating and implementing Members Mixers and community outreach programs.
▪ Creating and getting passed into law resident-friendly initiatives
▪ Generating membership growth +243% and mailing list growth +635% since 2017.
BOARD MEMBER 04/2016 - PRESENT
Miami Design Preservation League Miami Beach, FL
▪ Delivering branding, marketing, programming partnership, and governance/business development guidance.
STEERING COMMITTEE, MARKETING 01/2014 - 12/2016
Friends of The Underline Miami, FL
▪ Collaborated with founder and team on initial marketing elements including presentation decks, website development,
social media awareness generation, community building and outreach, design charettes, and fundraising events.
PC AND MAC TECHNOLOGIES
Remote Collaboration: Zoom, Skype, Basecamp, Slack, G Suite (Chat, Drive) GoToMeeting, Phone, Email
Document Management: Microsoft (Word, Excel, PowerPoint), iWork (Keynote, Numbers, Pages), Google Drive (Docs, Sheets,
Slides), Adobe PDF
Marketing and Design: WordPress, Hootsuite, CRM Software (ACT, In-house Proprietary Platforms), Social Media Management
(Facebook, Twitter, Pinterest, LinkedIn, YouTube)
EDUCATION
Bachelor of Arts │ American Civilization, Brown University, Providence, Rhode Island