Elba Machado Application PackageMachado Elba E
Last Name First Name Middle Initial
8851 Sw 214th St Cutler Bay
Home Address City
FL 33189
State Zip Code
305 824 7737305 824 7737
HomeWork
machado.ee@gmail.com
Email Address
305 824 7737
Cellular
Miami Beach
Business Address
1440 Washington Avenue
City
FL
State
33139
Zip Code
V&E Restaurant Group
Occupation:Business Name:
Dir. Communications
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note
that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City)
Choice 1:
Choice 2:
Choice 3:
Hispanic Affairs Committee
BOARD AND COMMITTEE
APPLICATION FORM
Note:If applying for the At-Large position of the Historic Preservation Board, please answer the below
questions:
Have you ever resided in one of the City's Historic Districts for at least one year?Yes
No Address in City Historic District submitted.
Professional License
No Professional Licenses Submitted.
Note:If you are seeking appointment to a professional seat (e.g. attorney, architect, etc.), you must attach a copy of
your currently effective corresponding professional license.
Pursuant to City Code section 2-22(4) a, b and c: Members of Agencies, Boards, and Committees shall be
affiliated with the city. This requirement shall be fulfilled in the following ways:
NoResident of the City for a minimum of six (6) months:
Demonstrate an ownership interest in a business established in the City for a minimum of six (6) months:No
AFFILIATION WITH THE CITY OF MIAMI BEACH
a.
● I am resident of:N/A
Or
b.
"Ownership Interest" shall mean the ownership of ten percent (10%) or more (including the ownership of 10%
or more of the outstanding capital stock) in a business.
"Business" shall mean any sole proprietorship, sponsorship, corporation, limited liability company, or other
entity or business association.
c.Full-time employee of such a business (for a minimum of six months); and I am based in an office or
other location of the business that is physically located in Miami Beach (for a minimum of six months):Yes
Notwithstanding the requirements set forth herein, the qualified full-time employee of a business must be
approved by a 4/7th vote of the Mayor and City Commission.
NOTE: Members of Agencies, Boards, and Committees shall be required to demonstrate compliance with the City
affiliation requirements of section 2-22 (4) a and b of the Miami Beach City Code by executing an affidavit,
stipulating that they have met either (or both) of said affiliation requirements. The original affidavit shall be filled
with the Office of the City Clerk prior to being sworn in as a member.
Or
No● Have you ever been convicted of a felony:If yes, please explain in detail:
● Do you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail:
● Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail:
● Are you currently serving on any City Boards or Committees:No If yes, which board?
● Are you presently a registered lobbyist with the City of Miami Beach?No
● I am applying for an appointment because I have special abilities, knowledge and experience. Please list below:
I am full-time employee of VE Group since 2017, with now 15 restaurants in Miami Beach.
I have community contacts, marketing, communication and events experience.
My commitment is to be active and develop work to maintain the good standing of this committee.
HAC is an active group with positive visibility in the Hispanic community & I can execute & provide positive input
of ideas to develop work and quality events.
NOTE: IF APPOINTED, YOU WILL BE REQUIRED TO FOLLOW CERTAIN LAWS THAT APPLY TO CITY
BOARD/COMMITTEE MEMBERS. THESE LAWS INCLUDE, BUT ARE NOT LIMITED TO:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office
(Miami Beach Code section 2-26)
o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1).
o Sunshine Law - Florida's Government-in-the-Sunshine Law was enacted in 1967. Today, the Sunshine Law
regarding open government can be found in Chapter 286 of the Florida Statutes. These statutes establish a basic
right of access to most meetings of Boards, Commissions, and other governing bodies of state and local
governmental agencies or authorities.
o Voting conflict - Form 8B is for use by any person serving at the county, city, or other local level of government on
an appointed or elected Board, Council, Commission, Authority, or Committee. It applies equality to members of
advisory and non-advisory bodies who are presented with a voting conflict of interest under Section 112.3143.
Florida Statutes.
● In what organization(s) in the City of Miami Beach do you currently hold membership in?
No Organization Information Submitted.
● List the address of all properties owned or in which you have an interest within the City of Miami Beach:
No Owned Property Information submitted.
If so, which department and title?No● Are you now employed by the City of Miami Beach:
● Pursuant to City Code Section 2-25 (b):
Do you have a parent, spouse, child, brother, or sister who is employed by the City of Miami Beach?No
If "Yes", identify person(s) and department(s):
No relative's information submitted.
BOARD & COMMITTEE FINANCIAL ACKNOWLEDGEMENT STATEMENT
Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with
Miami-Dade County Financial Disclosure Code Section 2-11.1(i)(2)
I understand that no later than July 1, of each year all members of Boards and Committees of the City of Miami
Beach, including those of a purely advisory nature, are required to comply with Miami-Dade County Financial
Disclosure Requirements.
One of the following forms must be filled with the City Clerk of Miami Beach, 1700 Convention Center Drive,
Miami Beach, Florida, no later than 12:00 noon of July 1, of each year:
1. A "Source of Income Statement;" or
2. A "Statement of Financial Interests (Form 1)¹ ;" or
3. A Copy of your latest Federal Income Tax Return.
Failure to file one of these forms, pursuant to the Miami-Dade County Code, may subject the person to a fine of no
more than $500, 60 days in jail, or both.
_____________________________
¹ Members of the Planning Board and Board of Adjustment will be notified directly by the State of Florida, pursuant
to F.S. §112.3145(1)(a), to file a Statement of Financial Interests (Form 1) with the Miami-Dade County Supervisor of
Elections by 12:00 noon, July 1. Planning Board and Board of Adjustment members who file their Form 1 with the
County Supervisor of Elections automatically satisfy the County’s financial disclosure requirement as a Miami Beach
City Board/Committee member and need not file an additional form with the Office of the City Clerk. However,
compliance with the County disclosure requirement does not satisfy the State requirement.
DIVERSITY STATISTICS REPORT
The following information is voluntary and has no bearing on your consideration for appointment. It is being asked to
comply with City diversity reporting requirements.
WhiteRace/Ethnic Categories
What is your race?
No details providedOther Description:
Gender:Female
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino.Yes
Physically Challenged:No
UNDER PENALTIES OF PERJURY, I DECLARE THAT I HAVE READ THE FOREGOING APPLICATION AND
THAT THE FACTS STATED IN IT ARE TRUE. ADDITIONALLY, I AGREE AND ACKNOWLEDGE THAT ANY
FALSE STATEMENTS OR FALSE INFORMATION SUBMITTED AS PART OF THIS APPLICATION SHALL BE A
BASIS FOR MY REMOVAL FROM A CITY BOARD OR COMMITTEE. I HAVE RECEIVED, READ, AND WILL
ABIDE BY CHAPTER 2, ARTICLE VII, OF THE MIAMI BEACH CITY CODE, ENTITLED “STANDARDS OF
CONDUCT FOR CITY OFFICERS, EMPLOYEES AND AGENCY MEMBERS” AND ALL OTHER APPLICABLE
CITY, COUNTY, AND/OR STATE LAWS AND STATUTES ACCORDINGLY.
I Elba Machado agreed to the following terms on 1/19/2023 7:09:38 AM
Received in the City Clerk's Office by:
Name of Deputy Clerk Control No. Date
Board and Committee Application Checklist: Please ensure you have provided all information before applying or
reapplying to any Board and Committee.
YES
YES
YES
YES
I have answered all questions fully.
I have uploaded a current resume, photograph, and a copy of any applicable professional license.
I have completed and attached the Board & Committee Financial Acknowledgment Statement.
I have completed and attached the Diversity Statistics Report.
If you have any questions, please contact the Office of the City Clerk via email: BC@miamibeachfl.gov or
telephone: 305.673.7411
Note: Florida Statutes 119.071: The role of the Office of the City Clerk is to receive and maintain forms filed as
public records. If your home address, telephone numbers, and/or photograph are exempt from disclosure and you
do not wish your home address, telephone numbers, and/or photograph to be made public, please:
1) Use your office or other address for your mailing address;
2) Use your office or other telephone number for your contact number; and
3) Do not attach a photograph.
Bio of Elba Machado
Profile: https://www.linkedin.com/in/elba-maxhado-67069048/ IG @elbamaxhado
Telephone: (305) 824- 7737 / Work address: Oh Mexico, 1440 Washington Avenue, Miami Beach 33139
About Me
A natural leader, 100% team-work oriented, data driven marketer. I believe in the power of branding and
communications. Posses strong driving force to assist community good-will activities, especially exalt the
Hispanic culture and rich heritage.
Born in Havana, Cuba, where I graduated with a degree in Journalism with a major in Social
Communications in 1994.
Hospitality has been my professional endeavor since 1995. I started training in the cruise industry, moved
to Cancun, Mexico in 2001.
I moved to Miami, Florida in 2013 and in 2014 created a small company for events planning.
Have been working since 2017 in Miami Beach restaurant industry joining VE Restaurant Group.
*Working at Miami Beach base office [1440 Washington Avenue, Miami Beach 33139] representing 15
restaurants in Miami Beach.
I have planned/executed over 600 weddings and corporate events during my work in hotels and restaurants
from 2001 to 2022.
In 2017 Started working with restaurants/hospitality industry in Miami Beach at V& E Restaurant Group
(Vida y Estilo).
From my Miami Beach base at VE, I have managed and handled all marketing and sales activities,
promotions and media exposure for all restaurants in Miami. In 2020, I was promoted to Director of PR,
Communications and Government Relations with special focus on elevating the Vida & Estilo brand,
strengthening and positioning the group as a hospitality industry leader in South Florida, extending to Las
Vegas.
Notable Results
•For Privilege Hotels in Mexico (2001 to 2020), conducted marketing for various projects, including
affiliate Balearic Hotel Group in Mallorca, creating destination weddings/events division that generated up
to 90K / year in F&B sales/revenue.
•For VE Group, overseeing all marketing strategies and branding for hospitality concepts for Havana 1957,
Oh! Mexico, La Cerveceria de Barrio, Mercato della Pescheria and Cafe Americano since 2017.
•VE Group currently operates 13 restaurants and two coffee houses (Cortadito) in Miami Beach, 3
restaurants in Brickell and 3 restaurants in Las Vegas, totaling 21 dining establishments including Havana
1957, Café Americano, PaperFish Sushi Bar & others. In 2023, VE will be adding, in Miami Beach, News
Café & a Taco Shop to the portfolio.
I am currently managing special events division for VE Group, launching key participation in Boat Show,
BitCoin, Formula One, resulting in $120K event net sales and major exposure. In 2021 VE Group
received a Key to the City of Miami Beach for 25 years of service & outstanding services to the
community. Also in 2021, OH! Mexico received the Hispanic Heritage Month award.
Skills: Hospitality Marketing and Sales (hotels and restaurants). Project Management, Private and
Corporate Event Planning
Languages: Spanish, English, French and Italian
Education
1994 - Journalism Bachelor’s Degree, Universidad de la Habana, Cuba
1994 - Cruise & Hospitality Industry Operations Training - Corsica Ferries, Cuba
1995 - United Nations Developing Countries Seminars, Cuba - Marketing, Industrial Property, Pharma
Industry Licensing
1990 -1995 Alliance Française of Cuba - Advanced French language studies
2022- FIU Center of Leadership. The Leadership Essentials Certificate.