Robert Cardenas Application PackageCardenas Robert
Last Name First Name Middle Initial
1000 West 47th court Miami Beach
Home Address City
FL 33140
State Zip Code
HomeWork
Cardenas.robert1@gmail.com
Email Address
305-804-4072
Cellular
Business Address City State Zip Code
Occupation:Business Name:
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note
that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City)
Choice 1:
Choice 2:
Choice 3:
Production Industry Council
Parks and Recreational Facilities Board
Budget Advisory Committee
BOARD AND COMMITTEE
APPLICATION FORM
Note:If applying for the At-Large position of the Historic Preservation Board, please answer the below
questions:
Have you ever resided in one of the City's Historic Districts for at least one year?No
No Address in City Historic District submitted.
Professional License
No Professional Licenses Submitted.
Note:If you are seeking appointment to a professional seat (e.g. attorney, architect, etc.), you must attach a copy of
your currently effective corresponding professional license.
Pursuant to City Code section 2-22(4) a, b and c: Members of Agencies, Boards, and Committees shall be
affiliated with the city. This requirement shall be fulfilled in the following ways:
YesResident of the City for a minimum of six (6) months:
Demonstrate an ownership interest in a business established in the City for a minimum of six (6) months:No
AFFILIATION WITH THE CITY OF MIAMI BEACH
a.
● I am resident of:Middle Beach
Or
b.
"Ownership Interest" shall mean the ownership of ten percent (10%) or more (including the ownership of 10%
or more of the outstanding capital stock) in a business.
"Business" shall mean any sole proprietorship, sponsorship, corporation, limited liability company, or other
entity or business association.
c.Full-time employee of such a business (for a minimum of six months); and I am based in an office or
other location of the business that is physically located in Miami Beach (for a minimum of six months):No
Notwithstanding the requirements set forth herein, the qualified full-time employee of a business must be
approved by a 4/7th vote of the Mayor and City Commission.
NOTE: Members of Agencies, Boards, and Committees shall be required to demonstrate compliance with the City
affiliation requirements of section 2-22 (4) a and b of the Miami Beach City Code by executing an affidavit,
stipulating that they have met either (or both) of said affiliation requirements. The original affidavit shall be filled
with the Office of the City Clerk prior to being sworn in as a member.
Or
No● Have you ever been convicted of a felony:If yes, please explain in detail:
● Do you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail:
● Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail:
● Are you currently serving on any City Boards or Committees:No If yes, which board?
● Are you presently a registered lobbyist with the City of Miami Beach?No
● I am applying for an appointment because I have special abilities, knowledge and experience. Please list below:
As the former CFO for Fox Deportes and BeIN Sports-Media Pro and a 36 year resident of Miami Beach. I am
applying to be a member of the Production Industry Council. With over 35 years experience in Film and
Television Production I feel I would be a natural fit to serve on the PIC. I look forward to serve the city and our
community.
NOTE: IF APPOINTED, YOU WILL BE REQUIRED TO FOLLOW CERTAIN LAWS THAT APPLY TO CITY
BOARD/COMMITTEE MEMBERS. THESE LAWS INCLUDE, BUT ARE NOT LIMITED TO:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office
(Miami Beach Code section 2-26)
o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1).
o Sunshine Law - Florida's Government-in-the-Sunshine Law was enacted in 1967. Today, the Sunshine Law
regarding open government can be found in Chapter 286 of the Florida Statutes. These statutes establish a basic
right of access to most meetings of Boards, Commissions, and other governing bodies of state and local
governmental agencies or authorities.
o Voting conflict - Form 8B is for use by any person serving at the county, city, or other local level of government on
an appointed or elected Board, Council, Commission, Authority, or Committee. It applies equality to members of
advisory and non-advisory bodies who are presented with a voting conflict of interest under Section 112.3143.
Florida Statutes.
● In what organization(s) in the City of Miami Beach do you currently hold membership in?
No Organization Information Submitted.
● List the address of all properties owned or in which you have an interest within the City of Miami Beach:
No Owned Property Information submitted.
If so, which department and title?No● Are you now employed by the City of Miami Beach:
● Pursuant to City Code Section 2-25 (b):
Do you have a parent, spouse, child, brother, or sister who is employed by the City of Miami Beach?No
If "Yes", identify person(s) and department(s):
No relative's information submitted.
BOARD & COMMITTEE FINANCIAL ACKNOWLEDGEMENT STATEMENT
Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with
Miami-Dade County Financial Disclosure Code Section 2-11.1(i)(2)
I understand that no later than July 1, of each year all members of Boards and Committees of the City of Miami
Beach, including those of a purely advisory nature, are required to comply with Miami-Dade County Financial
Disclosure Requirements.
One of the following forms must be filled with the City Clerk of Miami Beach, 1700 Convention Center Drive,
Miami Beach, Florida, no later than 12:00 noon of July 1, of each year:
1. A "Source of Income Statement;" or
2. A "Statement of Financial Interests (Form 1)¹ ;" or
3. A Copy of your latest Federal Income Tax Return.
Failure to file one of these forms, pursuant to the Miami-Dade County Code, may subject the person to a fine of no
more than $500, 60 days in jail, or both.
_____________________________
¹ Members of the Planning Board and Board of Adjustment will be notified directly by the State of Florida, pursuant
to F.S. §112.3145(1)(a), to file a Statement of Financial Interests (Form 1) with the Miami-Dade County Supervisor of
Elections by 12:00 noon, July 1. Planning Board and Board of Adjustment members who file their Form 1 with the
County Supervisor of Elections automatically satisfy the County’s financial disclosure requirement as a Miami Beach
City Board/Committee member and need not file an additional form with the Office of the City Clerk. However,
compliance with the County disclosure requirement does not satisfy the State requirement.
DIVERSITY STATISTICS REPORT
The following information is voluntary and has no bearing on your consideration for appointment. It is being asked to
comply with City diversity reporting requirements.
OtherRace/Ethnic Categories
What is your race?
No details providedOther Description:
Gender:Male
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino.Yes
Physically Challenged:No
UNDER PENALTIES OF PERJURY, I DECLARE THAT I HAVE READ THE FOREGOING APPLICATION AND
THAT THE FACTS STATED IN IT ARE TRUE. ADDITIONALLY, I AGREE AND ACKNOWLEDGE THAT ANY
FALSE STATEMENTS OR FALSE INFORMATION SUBMITTED AS PART OF THIS APPLICATION SHALL BE A
BASIS FOR MY REMOVAL FROM A CITY BOARD OR COMMITTEE. I HAVE RECEIVED, READ, AND WILL
ABIDE BY CHAPTER 2, ARTICLE VII, OF THE MIAMI BEACH CITY CODE, ENTITLED “STANDARDS OF
CONDUCT FOR CITY OFFICERS, EMPLOYEES AND AGENCY MEMBERS” AND ALL OTHER APPLICABLE
CITY, COUNTY, AND/OR STATE LAWS AND STATUTES ACCORDINGLY.
I Robert Cardenas agreed to the following terms on 9/11/2023 1:21:47 PM
Received in the City Clerk's Office by:
Name of Deputy Clerk Control No. Date
Board and Committee Application Checklist: Please ensure you have provided all information before applying or
reapplying to any Board and Committee.
YES
YES
YES
YES
I have answered all questions fully.
I have uploaded a current resume, photograph, and a copy of any applicable professional license.
I have completed and attached the Board & Committee Financial Acknowledgment Statement.
I have completed and attached the Diversity Statistics Report.
If you have any questions, please contact the Office of the City Clerk via email: BC@miamibeachfl.gov or
telephone: 305.673.7411
Note: Florida Statutes 119.071: The role of the Office of the City Clerk is to receive and maintain forms filed as
public records. If your home address, telephone numbers, and/or photograph are exempt from disclosure and you
do not wish your home address, telephone numbers, and/or photograph to be made public, please:
1) Use your office or other address for your mailing address;
2) Use your office or other telephone number for your contact number; and
3) Do not attach a photograph.
ROBERT CARDENAS
1000 West 47th Court • Miami Beach, FL 33140 • (305) 804-4072 • cardenas.robert1@gmail.com
FINANCE & OPERATIONS SENIOR EXECUTIVE
A proven senior leader with 20+ years of experience in operations, corporate finance and “Big Six” public
accounting focused on creating shareholder value. Extensive expertise in Latin America and within the media,
sports and entertainment industries. Excellent deal maker who has leveraged his expertise throughout the
merger and acquisitions life-cycle. Successfully integrated, acquired and merged organizations and delivered
attractive returns to the stakeholders, with deals ranging from $100 million to $600 million, by focusing on the
people, strategy and technology aspects of the businesses.
CORE KNOWLEDGE & SKILL AREAS
Corporate Finance Media, Sports & Entertainment M&A Execution & Integration
Strategic Planning Contract Negotiations Financial Reporting
Latin America SEC Reporting Cash Management
Fluency in English & Spanish Financial Analysis Information Technology
Operational Management Human Resources Internal & External Audits
EXPERIENCE
2016 – present Behavioral Health Options
Partner / Chief Financial Officer
Co-Lead and develop a highly respected substance abuse and marketing service provider agency and Treatment
Center. Core focus centered around chemical dependency and substance abuse treatment services. Leveraging
my experience and relationships in the television, production and treatment sector have enabled the company
to be a respected firm in a very competitive industry. Responsibilities include but not limited to accounting
operations, financial reporting and budget management, capital deployment, policy and procedure creation,
contract negotiation and management of all aspects of legal documentation.
SoBe Well Institute, LLC 2015 – 2016
Investor / Partner / Chief Financial Officer
Co-Led and developed a successful concierge health care services company in the fields of nutrition, mental health
and substance abuse remediation. Core focus centered around chemical dependency and substance abuse
treatment services in highly specialized settings. Developed a network of proprietary rehabilitation programs for
substance abuse and alcohol addicted clients. Responsibilities included capital raising, financial budget
management, space planning, capital deployment, policy and procedure creation, contract negotiation and
management of all aspects of legal documentation and reimbursement management.
IMAGINA US, LLC 2012 – 2015
Senior Vice President & Managing Director of Finance, Business and Operations
Responsible for all financial & operational administration of the three operating divisions of Imagina US, LLC.
Imagina US, LLC is a United States and Latin American based production services company engaged in the
development and distribution of audio visual content, production and technical services and sports marketing.
ROBERT CARDENAS PAGE 2
The company’s operating divisions include Imagina Sports Marketing, Imagina Production & Technical Services
and Imagina Content Company.
Managed all areas of financial management and reporting, treasury functions, annual budgeting and
forecasting, banking relationships and oversight of annual audits.
Secured credit facilities and ensured compliance with debt covenants.
Implemented policies and procedures resulting in enhanced and streamlined financial reporting practices.
Managed daily production operations and ensured client satisfaction.
Restructured all operations in order to realize efficiencies and improve overall profitability including a 50%
increase in EBITDA.
Successfully sold four owned and operated television networks to a multinational buyer.
Led the expansion of the company’s operating facilities by 50%.
FOX SPORTS LATIN AMERICA (Acquirer of Previous Employer) 2011 – 2012
Chief Financial Officer
Managed all financial aspects of corporate transition to new ownership (News Corp) and efficient incorporation
into parent company’s infrastructure. Successfully transitioned all day-to-day financial management duties from
predecessor company to new management ahead of schedule.
HICKS MUSE TATE & FURST (Private Equity Firm) 2000 – 2011
Portfolio Company CFO
FOX PAN AMERICAN SPORTS NETWORK LLC 2002 – 2011
Chief Financial Officer & General Manager, Interactive Media Group
Responsible for all financial administration and planning for the company and its subsidiaries including financial
management and reporting, treasury functions, management of accounting systems, banking relationships, short-
and long-term forecasting, strategic planning, human resources and IT.
Successfully sold company for over 300% ROI for private equity investors.
Key leader of management team that led and transformed the network from an operating loss of $75
million per year to generating a profit of over $60 million per year.
Raised capital from private equity investors and secured financing facilities with multinational banking
institutions as well as ensured compliance with debt covenants.
Negotiated programming rights with various sporting leagues such as EPL, UEFA Champions League, Copa
Libertadores, Copa Sudamericana, Formula One, FIFA, etc.
Led M&A efforts including due diligence, contract negotiation and purchase accounting.
Coordinated the strategic financial and administrative direction of the company.
Responsible for tax compliance and establishing tax planning strategies, inclusive of transfer pricing
arrangements across Latin America.
Conducted and implemented new strategic market entry analysis including legal and tax implications and
integration to Latin American structure.
Launched first HD production studio in Latin America and created three additional channels in Latin
America.
Substantially improved company’s cost efficiencies by streamlining finance, accounting and operational
activities through standardized policies & procedures and relocating multiple business functions to lower
cost operating centers.
Managed staff in Chile, Los Angeles, Buenos Aires, Miami and Mexico.
Lead executive of the new media division responsible for the development of this division into a profitable
unit and the leading online sports destination for Latin American as well as U.S. Hispanic sports fans.
ROBERT CARDENAS PAGE 3
Develop co-branding agreement with MSN for new media division.
PAN AMERICAN SPORTS NETWORK 2000 – 2002
Chief Financial Officer
Oversaw the restructuring of the network into an operational and profitable business.
Successfully accomplished the goals of the primary investor and reduced the operating budget by $100
million dollars through renegotiations of sports rights and strategic cost savings.
Managed the bankruptcy proceedings including creditor negotiations and continued business operations
for private equity investors (due to distress in Latin America).
PRIOR to 2000
BROOKE GROUP LTD. – Corporate Controller
MONTENAY INTERNATIONAL CORP. (a division of ESYS-Montenay) – Controller
COOPERS & LYBRAND, L.L.P. – Senior Auditor
EDUCATION
Pace University – BA, Business Administration, New York
University of Navarra – IESE Business School – Management Program in Television & Entertainment
ROBERT CARDENAS
PROFESSIONAL REFERENCES
Jim Ganley, Fox Sports: {954) 304-2360
Pavan Satyaketu, Advaion Partners: (954) 658-3513
PERSONAL REFERENCES
Anthony Garcia, Bluechip Wealth Management: {305) 733-7631
David Priscal, South East Medical Director Humana: {305) 608-1653
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