Christopher Gloede Application PackageGloede Christopher W
Last Name First Name Middle Initial
1760 Jefferson Ave Miami Beach
Home Address City
FL 33139
State Zip Code
HomeWork
chrisgloede@gmail.com
Email Address
773-510-6066
Cellular
Miami Beach
Business Address
1760 Jefferson Ave
City
FL
State
33139
Zip Code
Ricochet
Occupation:Business Name:
Business Consulting
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note
that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City)
Choice 1:
Choice 2:
Choice 3:
Convention Center Advisory Board
BOARD AND COMMITTEE
APPLICATION FORM
Note:If applying for the At-Large position of the Historic Preservation Board, please answer the below
questions:
Have you ever resided in one of the City's Historic Districts for at least one year?Yes
No Address in City Historic District submitted.
Professional License
No Professional Licenses Submitted.
Note:If you are seeking appointment to a professional seat (e.g. attorney, architect, etc.), you must attach a copy of
your currently effective corresponding professional license.
Pursuant to City Code section 2-22(4) a, b and c: Members of Agencies, Boards, and Committees shall be
affiliated with the city. This requirement shall be fulfilled in the following ways:
NoResident of the City for a minimum of six (6) months:
Demonstrate an ownership interest in a business established in the City for a minimum of six (6) months:Yes
AFFILIATION WITH THE CITY OF MIAMI BEACH
a.
● I am resident of:South Beach
Or
b.
"Ownership Interest" shall mean the ownership of ten percent (10%) or more (including the ownership of 10%
or more of the outstanding capital stock) in a business.
"Business" shall mean any sole proprietorship, sponsorship, corporation, limited liability company, or other
entity or business association.
c.Full-time employee of such a business (for a minimum of six months); and I am based in an office or
other location of the business that is physically located in Miami Beach (for a minimum of six months):Yes
Notwithstanding the requirements set forth herein, the qualified full-time employee of a business must be
approved by a 4/7th vote of the Mayor and City Commission.
NOTE: Members of Agencies, Boards, and Committees shall be required to demonstrate compliance with the
City affiliation requirements of section 2-22 (4) a and b of the Miami Beach City Code by executing an affidavit,
stipulating that they have met either (or both) of said affiliation requirements. The original affidavit shall be filled
with the Office of the City Clerk prior to being sworn in as a member.
Or
No● Have you ever been convicted of a felony:If yes, please explain in detail:
● Do you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail:
● Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail:
● Are you currently serving on any City Boards or Committees:No If yes, which board?
● Are you presently a registered lobbyist with the City of Miami Beach?No
● I am applying for an appointment because I have special abilities, knowledge and experience. Please list below:
I am the past CMO of the American Bar Association which has a long history of committee meetings in Miami
Beach and conducts significant annual conferences with about 10,000 attendees. I advise organizations on their
meetings planning. I currently sit on the MBCC Advisory Board.
NOTE: IF APPOINTED, YOU WILL BE REQUIRED TO FOLLOW CERTAIN LAWS THAT APPLY TO CITY
BOARD/COMMITTEE MEMBERS. THESE LAWS INCLUDE, BUT ARE NOT LIMITED TO:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office
(Miami Beach Code section 2-26)
o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1).
o Sunshine Law - Florida's Government-in-the-Sunshine Law was enacted in 1967. Today, the Sunshine Law
regarding open government can be found in Chapter 286 of the Florida Statutes. These statutes establish a basic
right of access to most meetings of Boards, Commissions, and other governing bodies of state and local
governmental agencies or authorities.
o Voting conflict - Form 8B is for use by any person serving at the county, city, or other local level of government on
an appointed or elected Board, Council, Commission, Authority, or Committee. It applies equality to members of
advisory and non-advisory bodies who are presented with a voting conflict of interest under Section 112.3143.
Florida Statutes.
● In what organization(s) in the City of Miami Beach do you currently hold membership in?
Name Position
Miami Design Preservation League Director
● List the address of all properties owned or in which you have an interest within the City of Miami Beach:
Property
1760 Jefferson Ave, Miami Beach, FL 33139
If so, which department and title?No● Are you now employed by the City of Miami Beach:
● Pursuant to City Code Section 2-25 (b):
Do you have a parent, spouse, child, brother, or sister who is employed by the City of Miami Beach?No
If "Yes", identify person(s) and department(s):
No relative's information submitted.
BOARD & COMMITTEE FINANCIAL ACKNOWLEDGEMENT STATEMENT
Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with
Miami-Dade County Financial Disclosure Code Section 2-11.1(i)(2)
I understand that no later than July 1, of each year all members of Boards and Committees of the City of Miami
Beach, including those of a purely advisory nature, are required to comply with Miami-Dade County Financial
Disclosure Requirements.
One of the following forms must be filled with the City Clerk of Miami Beach, 1700 Convention Center Drive,
Miami Beach, Florida, no later than 12:00 noon of July 1, of each year:
1. A "Source of Income Statement;" or
2. A "Statement of Financial Interests (Form 1)¹ ;" or
3. A Copy of your latest Federal Income Tax Return.
Failure to file one of these forms, pursuant to the Miami-Dade County Code, may subject the person to a fine of no
more than $500, 60 days in jail, or both.
_____________________________
¹ Members of the Planning Board and Board of Adjustment will be notified directly by the State of Florida, pursuant
to F.S. §112.3145(1)(a), to file a Statement of Financial Interests (Form 1) with the Miami-Dade County Supervisor of
Elections by 12:00 noon, July 1. Planning Board and Board of Adjustment members who file their Form 1 with the
County Supervisor of Elections automatically satisfy the County’s financial disclosure requirement as a Miami Beach
City Board/Committee member and need not file an additional form with the Office of the City Clerk. However,
compliance with the County disclosure requirement does not satisfy the State requirement.
DIVERSITY STATISTICS REPORT
The following information is voluntary and has no bearing on your consideration for appointment. It is being asked to
comply with City diversity reporting requirements.
Race/Ethnic Categories
What is your race?
No details providedOther Description:
Gender:None
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic / Latino.No
Physically Challenged:No
UNDER PENALTIES OF PERJURY, I DECLARE THAT I HAVE READ THE FOREGOING APPLICATION AND
THAT THE FACTS STATED IN IT ARE TRUE. ADDITIONALLY, I AGREE AND ACKNOWLEDGE THAT ANY
FALSE STATEMENTS OR FALSE INFORMATION SUBMITTED AS PART OF THIS APPLICATION SHALL BE
A BASIS FOR MY REMOVAL FROM A CITY BOARD OR COMMITTEE. I HAVE RECEIVED, READ, AND WILL
ABIDE BY CHAPTER 2, ARTICLE VII, OF THE MIAMI BEACH CITY CODE, ENTITLED “STANDARDS OF
CONDUCT FOR CITY OFFICERS, EMPLOYEES AND AGENCY MEMBERS” AND ALL OTHER APPLICABLE
CITY, COUNTY, AND/OR STATE LAWS AND STATUTES ACCORDINGLY.
I Christopher Gloede agreed to the following terms on 11/25/2023 7:44:46 AM
Received in the City Clerk's Office by:
Name of Deputy Clerk Control No. Date
Board and Committee Application Checklist: Please ensure you have provided all information before applying or
reapplying to any Board and Committee.
YES
YES
YES
YES
I have answered all questions fully.
I have uploaded a current resume, photograph, and a copy of any applicable professional license.
I have completed and attached the Board & Committee Financial Acknowledgment Statement.
I have completed and attached the Diversity Statistics Report.
If you have any questions, please contact the Office of the City Clerk via email: BC@miamibeachfl.gov or
telephone: 305.673.7411
Note: Florida Statutes 119.071: The role of the Office of the City Clerk is to receive and maintain forms filed as
public records. If your home address, telephone numbers, and/or photograph are exempt from disclosure and you
do not wish your home address, telephone numbers, and/or photograph to be made public, please:
1) Use your office or other address for your mailing address;
2) Use your office or other telephone number for your contact number; and
3) Do not attach a photograph.
Christopher Gloede
(773) 510-6066
chris@chrisgloede.com
Professional Summary
Creator who ignites underperforming organizations, builds brands, modernizes customer experiences and unearths profit.
Trailblazer who devises business strategies and guides cross-functional implementation teams. Savvy executive with political
acumen who partners with C-suite peers. Flexible leader proven in diverse business environments including Fortune 500,
partnerships, NGOs and start-ups.
Brand Building
Strategy and campaign work for BP, Behr, General Motors, Kraft, Marlboro, Maytag, Toyota, Unilever, and more.
Proven Skills
Business Turnaround
Career built developing brands, rebuilding
staff, investigating expenses and contracts,
and sponsoring cross-functional projects.
Returned New York advertising agency to profit
in less than one year.
Analytics
Longtime performance metrics advocate that
develops technical intelligence infrastructure,
reports, and analytics teams. Developed
dashboard with company KPIs for American Bar
Board of Directors.
Marketing Strategy
Guided world-class brands through
research, segmentation and sizing,
product development, campaigns,
reporting. Led American Bar to largest
membership count in organization history.
Process Improvement
Years of experience analyzing operations,
auditing expenses, developing investment
rationale, applying new technologies, and
developing partnerships. Established product
development methodology for startup acquired by
homes.com.
Professional Experience
Ricochet Advisory Services Chicago, Miami, New York 2017-Present
Chief Consultant
Helping professional service firms and associations transform their marketing with deep quantitative work and compelling creative
vision. Work includes organization design, MarTech platforming, analytics strategy and design, online lead generation strategy,
marketing automation implementation, agency evaluation and selection, pricing analysis, and more.
Recent Projects:
• Analytics strategy and Tableau implementation for a large national bank
• Marketing organization design and MarTech platform strategy for a large national law firm
• Online demand generation with SEM/PPC and programmatic display planning and implementation for a large association
• Marketing automation strategy and implementation using Salesforce Marketing Cloud for a legal organization
• Customer service center strategy and technology implementation for a mid-sized association
• Membership strategy and launch following the Minimum Viable Product methodology for a technology company
American Bar Chicago, 2010-2016
Chief Marketing Officer
Transformed the organization into a marketing powerhouse that grew membership to largest in organization history. Slaughtered
sacred cows to swell market share while slashing expenses. Evangelized quantitative decision-making and created analytics.
Torchbearer for staff of nearly 100 employee department driving customer acquisition/retention, social and digital marketing,
publishing and education marketing, product management, customer research, business intelligence, database management,
ecommerce operations, service center, creative function and more.
Christopher Gloede
chris@chrisgloede.com
Accomplishments:
• Achieved revenue of $70MM and slashed expenses 20% through staff reductions, partner negotiations, insourcing, offshoring,
product development, employee training and more
• Grew membership 8% to largest count in 137-year history by revitalizing customer acquisition practices
• Increased corporate customers 48% to 1,557 after creating corporate sales team
• Established analytics team that generated over 125 regular reports with insights to all facets of marketing performance
Ogilvy & Mather Chicago, 2006-2010
Partner
Led $8MM in annual revenue and 200 multi-channel client marketing engagements. Clients included BP (retail expansion), Equal
Sweetener (internal communications), Hotel Indigo (customer acquisition), Oscar Mayer Lunchables (customer loyalty), Kraft South
Beach Living (brand awareness), Unilever Suave Haircare (brand repositioning), Zurich Insurance (lead management) and more.
Pitched business and won 30 new clients.
Homes.com Chicago, 2004-2006
Vice President of Marketing
Grew SaaS technology start-up and sold to Homes.com in two years. Oversaw P&L, product development and marketing for
company in the real estate software sector. Set financial goals, led long-term technology strategy and developed strategic
partnerships. Established and enforced product release cycle. Determined all marketing priorities.
Publicis: Leo Burnett and Arc Worldwide Europe, New York, Chicago 1999-2004
Spearheaded over 125 marketing projects for Leo Burnett and Arc Worldwide serving clients and brands including Altria (corporate
communications), Behr (retail sales), Disney (product development), General Motors (customer acquisition), LexisNexis (web
strategy), Marlboro (brand loyalty), Maytag (channel development), McDonald’s (franchise sales), Purina (digital strategy), and
Toyota (franchise sales).
European VP Interactive Marketing, Leo Burnett
Managed $10MM in annual revenue and coordinated teams working in Germany, Greece, Poland, Spain, Switzerland and the U.K.
Promoted to new position to actively coordinate European interactive strategy and services. Led digital efforts for world’s largest
consumer products company.
Director of Business Development, Arc Worldwide
Added six new clients and $3MM in revenue in less than one year. Won 30% of all new business pitches. Promoted to create the
agency sales team. Established company differentiation and positioning. Targeted prospects and closed sales. Developed and
maintained strategic partnerships.
General Manager, Arc Worldwide
Managed 35 employees and $10MM in annual billings; increased client billings 30%. Promoted to reset New York office in danger
of closing. Immediately turned around office profitability. Oversaw all services and sales efforts. Led merger with competitor to
improve scale and service offering.
Strategy Consultant, Arc Worldwide
Developed and executed marketing strategy projects for Fortune 500 clients with emphasis on digital integration.
Education
Sabbatical Worldwide, 2016-2017
Backpacked around the globe with visits to 48 countries in search of creative ideas and inspiring experiences.
University of Chicago Booth School of Business Chicago, IL
Master of Business Administration, Strategy and Marketing concentrations
Washington University St. Louis, MO
Bachelor of Science, Finance concentration