Beth Edwards Application PackageEdwards Beth
Last Name First Name Middle Initial
5900 Collins Ave. #1806 Miami Beach
Home Address City
Florida 33140
State Zip Code
(786) 620-2465(305) 866-1979
HomeWork
baedwards13@aol.com
Email Address
(786) 512-2422
Cellular
Miami Beach
Business Address
1111 Lincoln Rd. Ste., 400 #14
City
Florida
State
33140-
Zip Code
Envision This!
Occupation:Business Name:
Owner
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note
that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City)
Choice 1:
Choice 2:
Choice 3:
Committee for Quality Education in Miami Beach
BOARD AND COMMITTEE
APPLICATION FORM
Note:If applying for the At-Large position of the Historic Preservation Board, please answer the below
questions:
Have you ever resided in one of the City's Historic Districts for at least one year?Yes
No Address in City Historic District submitted.
Professional License
No Professional Licenses Submitted.
Note:If you are seeking appointment to a professional seat (e.g. attorney, architect, etc.), you must attach a copy of
your currently effective corresponding professional license.
Pursuant to City Code section 2-22(4) a, b and c: Members of Agencies, Boards, and Committees shall be
affiliated with the city. This requirement shall be fulfilled in the following ways:
YesResident of the City for a minimum of six (6) months:
Demonstrate an ownership interest in a business established in the City for a minimum of six (6) months:No
AFFILIATION WITH THE CITY OF MIAMI BEACH
a.
● I am resident of:Middle Beach
Or
b.
"Ownership Interest" shall mean the ownership of ten percent (10%) or more (including the ownership of 10%
or more of the outstanding capital stock) in a business.
"Business" shall mean any sole proprietorship, sponsorship, corporation, limited liability company, or other
entity or business association.
c.Full-time employee of such a business (for a minimum of six months); and I am based in an office or
other location of the business that is physically located in Miami Beach (for a minimum of six months):No
Notwithstanding the requirements set forth herein, the qualified full-time employee of a business must be
approved by a 4/7th vote of the Mayor and City Commission.
NOTE: Members of Agencies, Boards, and Committees shall be required to demonstrate compliance with the
City affiliation requirements of section 2-22 (4) a and b of the Miami Beach City Code by executing an affidavit,
stipulating that they have met either (or both) of said affiliation requirements. The original affidavit shall be filled
with the Office of the City Clerk prior to being sworn in as a member.
Or
No● Have you ever been convicted of a felony:If yes, please explain in detail:
● Do you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail:
● Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail:
● Are you currently serving on any City Boards or Committees:No If yes, which board?
● Are you presently a registered lobbyist with the City of Miami Beach?No
● I am applying for an appointment because I have special abilities, knowledge and experience. Please list below:
I am applying for an appointment as I have been serving our community for decades. I have an affinity to help
mentor children and help them reach their potential.
Kindly note, I have served on this committee for over a decade and have been Chair for many years. I am
currently appointed by the membership of MBFFK-8 to serve as VP of advocacy and the QEC representative. I
do hope the commission will be able to let those that serve our youth continue to serve irregardless if their child is
still enrolled in MB feeder pattern schools.
NOTE: IF APPOINTED, YOU WILL BE REQUIRED TO FOLLOW CERTAIN LAWS THAT APPLY TO CITY
BOARD/COMMITTEE MEMBERS. THESE LAWS INCLUDE, BUT ARE NOT LIMITED TO:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office
(Miami Beach Code section 2-26)
o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1).
o Sunshine Law - Florida's Government-in-the-Sunshine Law was enacted in 1967. Today, the Sunshine Law
regarding open government can be found in Chapter 286 of the Florida Statutes. These statutes establish a basic
right of access to most meetings of Boards, Commissions, and other governing bodies of state and local
governmental agencies or authorities.
o Voting conflict - Form 8B is for use by any person serving at the county, city, or other local level of government on
an appointed or elected Board, Council, Commission, Authority, or Committee. It applies equality to members of
advisory and non-advisory bodies who are presented with a voting conflict of interest under Section 112.3143.
Florida Statutes.
o Commencing with terms beginning on or after January 1, 2024, and as a condition of applying for appointment to
a City agency, board, or committee, each applicant must voluntarily agree that in the event the applicant files with
the City Clerk a Statement of Candidate formally announcing candidacy for City elective office, such filing with the
City Clerk shall be deemed a tender of resignation from the City agency, board or committee, and the member's
automatic resignation shall thereby immediately create a vacancy in the agency, board, or committee.
● In what organization(s) in the City of Miami Beach do you currently hold membership in?
No Organization Information Submitted.
● List the address of all properties owned or in which you have an interest within the City of Miami Beach:
No Owned Property Information submitted.
If so, which department and title?No● Are you now employed by the City of Miami Beach:
● Pursuant to City Code Section 2-25 (b):
Do you have a parent, spouse, child, brother, or sister who is employed by the City of Miami Beach?No
If "Yes", identify person(s) and department(s):
No relative's information submitted.
BOARD & COMMITTEE FINANCIAL ACKNOWLEDGEMENT STATEMENT
Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with
Miami-Dade County Financial Disclosure Code Section 2-11.1(i)(2)
I understand that no later than July 1, of each year all members of Boards and Committees of the City of Miami
Beach, including those of a purely advisory nature, are required to comply with Miami-Dade County Financial
Disclosure Requirements.
One of the following forms must be filled with the City Clerk of Miami Beach, 1700 Convention Center Drive,
Miami Beach, Florida, no later than 12:00 noon of July 1, of each year:
1. A "Source of Income Statement;" or
2. A "Statement of Financial Interests (Form 1)¹ ;" or
3. A Copy of your latest Federal Income Tax Return.
Failure to file one of these forms, pursuant to the Miami-Dade County Code, may subject the person to a fine of no
more than $500, 60 days in jail, or both.
_____________________________
¹ Members of the Planning Board and Board of Adjustment will be notified directly by the State of Florida, pursuant
to F.S. §112.3145(1)(a), to file a Statement of Financial Interests (Form 1) with the Miami-Dade County Supervisor of
Elections by 12:00 noon, July 1. Planning Board and Board of Adjustment members who file their Form 1 with the
County Supervisor of Elections automatically satisfy the County’s financial disclosure requirement as a Miami Beach
City Board/Committee member and need not file an additional form with the Office of the City Clerk. However,
compliance with the County disclosure requirement does not satisfy the State requirement.
DIVERSITY STATISTICS REPORT
The following information is voluntary and has no bearing on your consideration for appointment. It is being asked to
comply with City diversity reporting requirements.
WhiteRace/Ethnic Categories
What is your race?
No details providedOther Description:
Gender:Female
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic /
Latino.
No
Physically Challenged:No
I HEREBY ATTEST TO THE ACCURACY AND TRUTHFULNESS OF THE APPLICATION; AND I HAVE
RECEIVED, READ AND WILL ABIDE BY CHAPTER 2, ARTICLE VII, OF THE MIAMI BEACH CITY CODE,
ENTITLED “STANDARDS OF CONDUCT FOR CITY OFFICERS, EMPLOYEES AND AGENCY MEMBERS AND
ALL OTHER APPLICABLE COUNTY AND/OR STATE LAWS AND STATUTES ACCORDINGLY.”
I Beth Edwards agreed to the following terms on 1/9/2024 2:50:09 PM
Received in the City Clerk's Office by:
Name of Deputy Clerk Control No. Date
Board and Committee Application Checklist: Please ensure you have provided all information before applying or
reapplying to any Board and Committee.
YES
YES
YES
YES
I have answered all questions fully.
I have uploaded a current resume, photograph, and a copy of any applicable professional license.
I have completed and attached the Board & Committee Financial Acknowledgment Statement.
I have completed and attached the Diversity Statistics Report.
If you have any questions, please contact the Office of the City Clerk via email: BC@miamibeachfl.gov or
telephone: 305.673.7411
Note: Florida Statutes 119.071: The role of the Office of the City Clerk is to receive and maintain forms filed as
public records. If your home address, telephone numbers, and/or photograph are exempt from disclosure and you
do not wish your home address, telephone numbers, and/or photograph to be made public, please:
1) Use your office or other address for your mailing address;
2) Use your office or other telephone number for your contact number; and
3) Do not attach a photograph.
YES I voluntarily agree to the resignation from the City agency, board, or committee, if I file a Statement
of Candidate for a City Elective Office (1).
(1) I understand that commencing with terms beginning on or after January 1, 2024, and as a condition of applying for
appointment to a City agency, board, or committee, I must voluntarily agree that in the event I file with the City Clerk a
Statement of Candidate formally announcing candidacy for City elective office, such filing with the City Clerk shall be deemed
a tender of resignation from the City agency, board, or committee.
B ETH A. E DWARDS
786-512-2422 | Miami Beach, FL 33140 | edwardsmarketing13@gmail.com
.
MERCHANDISING LEADER
..
An expert at every stage of product merchandising, from initial concept and development, through sourcing
and manufacturing, all the way through to shipping and customer satisfaction.
➢ Collaborate with internal and external stakeholders to develop and execute strategies that deliver brand
awareness and revenue growth.
➢ Establish critical supplier / sourcing relationships focused on the need for quality and deliverability.
➢ Track market trends to identify customer interests/needs and develop profitable merchandising strategies.
➢ Partner with planning and sales teams to forecast and establish inventory and allocation needs; monitor
program metrics and correct course when appropriate.
➢ React quickly to changing market forces and competitor strategies.
Marketing
Vendor Relations
Procurement
Negotiations
Presentations
Branding
Account Management
International Business
Team Leadership
Budgeting
Process Improvement
Merchandising
Client Relations
Strategic Sourcing
Product Development
Recruiting
Change Management
P&L Management
EXPERIENCE
MII | Miami Beach, FL 2017 to Present
Director of USA Operations
Direct all product development and marketing of exclusive, innovative lighting programs for USA clients. Specialize in
combining IT that connects with the Amazon Alexa platform into consumer seasonal goods. Focus on developing
IT/consumer products with high UX to achieve 4+ star ratings online. Responsible for P&L for all U.S. operations and serve
as the creative force and innovator for MII.
• Developed exclusive voice activated lighted seasonal products for Amazon to be marketed on their exclusive
platform/App.
• Cut product development timelines by over 6 months through efficiencies in the supply chain.
• Manage the brand development/roll out of expanding this exclusive Amazon Alexa voice technology to strategic
partners in various retail channels, including: direct home shopping and home centers.
• Developed never-before-seen products from ideation to production. Example: voice-activated connectable
Christmas tree lights which make any natural tree a “smart tree.”
• Built and manage a sales force of 7 national reps, and attend major account presentations.
• Named the top vendor in the Amazon supply chain in relation to speed-to-market for voice products for
condensing an 18-month timeline into 3 months.
• Maximize cost controls by utilizing established sourcing and carefully vetting manufacturers.
IDEAL BOX | Miami Beach, FL 2016 to 2017
Director of Marketing
Managed all creative direction for the folded and formed box category. Managed all artists (in-house and freelance) and art
direction. Oversaw all digital layouts/planogramming of seasonal box programs for retail clients. Managed key accounts
including: TJ Maxx/Home Goods/Marshalls, BJ’s, Meijer, Safeway, Kroger, Stop and Shop, Ross Stores, and Burlington Coat
Factory. Held P&L responsibility for ~$20M.
• Recruited by owner on a 1 year contract to overhaul the company’s design portfolio at a time when customers
were fleeing and/or demanding change.
• Created new designs and saved the business by bringing in new customers and increasing sales and profit.
Continued Next Page…
BETH A. E DWARDS | P AGE 2
• Collaborated with retail client buyers/CM leadership in developing customized seasonal programs to help
drive/maximize sales.
• Created promotional strategies for each client to meet GM (gross margin) percentage requirements.
• Led a team of 5 local customer service representatives and 6 national sales reps, and attended or led all key
account sales presentations.
ENVISION THIS!, LLC | Miami Beach, FL 200 2 to 2016
EVP Marketing & Sales
Co-built new venture from start-up to a profitable operation with $20M in annual revenue. Company provided seasonal
program support to large retailers, from design/creative direction, to product development, global sourcing and marketing,
to analysis of program impact. Managed key accounts and strategic planning. Travelled frequently to China, Hong Kong,
Taiwan, Thailand, the Philippines and Cambodia.
• Secured and cultivated key account relationships with companies throughout every trade class (Dollar, Drug, Grocery,
Discount and Home Centers).
• Established all seasonal trends for clients, including: Home Depot, Walgreens, Family Dollar, Orgill Inc., etc.
• Sourced, manufactured, marketed and delivered all proprietary designed items in retail client stores.
• Collaborated with client trend departments and Asian sourcing offices to execute client (buyers) visions.
• Selected by Home Depot executives to appear as a live guest on the Martha Stewart Show.
• Served as the Creative Director to design, open molds, and market Martha Stewart Brand (ornaments) to Home
Depot Stores.
CVS PHARMACY | Miami Beach, FL 1999 to 2001
Super CM (Category Manager)
Recruited by CVS to manage all seasonal procurement at CVS - Harvest, Holiday, Valentine’s, Easter, and SNS – totaling
approximately $200M in annual sales. Led 3 direct reports (analysts).
• Negotiated prices and established new import direction for the Seasonal & Sundries category in cooperation with
Asian vendors.
• Collaborated with in-house marketing to rebrand private labels and create new packaging/names for sub categories.
• Increased department net profits 11%.
• Overhauled program marketing inclusive of new logos, packaging and store pop kits (store level) and advertising
campaigns (TV & Print), from inception to completion (procurement to marketing).
ATICO INTERNATIONAL-MERCHANDISING | Miami & Ft. Lauderdale, FL 1994 to 1999
DMM Merchandising / Marketing Account Manager / Seasonal Merchandiser
Promoted multiple times over a 7-year tenure with what was then the largest direct drugstore import company in the U.S.
(founded by former Walgreens, Eckerd, and similar executives). Instrumental in rapid company growth, from $100M to
$500M+ in annual revenue over a 5-year period. Youngest DMM in the company's history. Reported to SVP of
Merchandising (managing partner). Consistently exceeded performance benchmarks.
DMM Merchandising − Co-Director Seasonal/Trend Department (1997-2001)
Marketing Account Manager, Eckerd Drugs (1996-2001)
• Managed all Outdoor Décor, Furniture, and Account Specific (Eckerd and Walgreen) seasonal programs.
• Cultivated key account (Eckerd Drugs) relationship that grew from 150% within 24 months (extensive domestic and
international travel).
• Rebranded, developed all themes/trends, etc. Selected by Atico and Eckerd executives to serve as Marketing
Liaison for the entire import department at Eckerd Drugs.
• Worked in cooperation with top Eckerd management and support staff to market and execute new trends.
• Built new Atico Corporate trend department and collaborated with Asian office to facilitate marketing goals.
• Recruited/hired employees and external merchandisers.
Continued Next Page…
BETH A. E DWARDS | P AGE 3
Seasonal Outdoor/Houseware & Fashion Merchandiser (1994-1996)
• Managed the entire outdoor seasonal department of direct import merchandise; Furniture, Fashion Décor, and
Outdoor Décor (reported to SVP of Merchandising); travel to Italy, Taiwan, Thailand, Hong Kong and China.
• Led 5 US direct reports and nearly 40 international employees; managed $80M budget.
• Increased sales, improved profit margins, streamlined processes, and improved operations.
• Created brands and programs, developed fabrics, and collaborated with Marketing division to facilitate objectives in
fast-paced, high-pressure, deadline-oriented environments.
• Worked in cooperation with Asian office to source/identify/open new factory bases and procure appropriate
merchandise to National Drug Store Chains.
• Collaborated with executive management and Fortune 500 Retail company buyers to establish direction and
marketing concepts for Seasonal import programs.
EDUCATION
Bachelor of Science (BS), Business Administration (Concentration: International Management & Marketing)
Boston University School of Management | Boston, MA | 1992
Post Graduate Diploma in Digital Business | Columbia and MIT | Top 10% | 8/2020
Digital Marketing Strategy Certificate (Emeritus) | Columbia School of Business | 2019
Leadership Certificate | Cornell University - Samuel Curtis Johnson Graduate School of Management | 2017
ARISE Life Skills Group Facilitator | 2017
VOLUNTEER SERVICE
President, Miami-Dade County Council of PTAs/PTSAs | 2019 to Present
Executive Board Member, The Children’s Trust of Miami-Dade County | 2019 to Present
Executive Board Member, Florida PTA | 2018 to Present