Marffa Amezcua Applicatin PackageAmezcua Marffa
Last Name First Name Middle Initial
1750 James Ave. , 6A Miami Beach
Home Address City
FL 33139
State Zip Code
HomeWork
marffaamezcua@gmail.com
Email Address
(305)-502-9875
Cellular
Business Address City State Zip Code
Occupation:Business Name:
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note
that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City)
Choice 1:
Choice 2:
Choice 3:
Sister Cities Program
BOARD AND COMMITTEE
APPLICATION FORM
Note:If applying for the At-Large position of the Historic Preservation Board, please answer the below
questions:
Have you ever resided in one of the City's Historic Districts for at least one year?No
No Address in City Historic District submitted.
Professional License
No Professional Licenses Submitted.
Note:If you are seeking appointment to a professional seat (e.g. attorney, architect, etc.), you must attach a copy of
your currently effective corresponding professional license.
Pursuant to City Code section 2-22(4) a, b and c: Members of Agencies, Boards, and Committees shall be
affiliated with the city. This requirement shall be fulfilled in the following ways:
YesResident of the City for a minimum of six (6) months:
Demonstrate an ownership interest in a business established in the City for a minimum of six (6) months:No
AFFILIATION WITH THE CITY OF MIAMI BEACH
a.
● I am resident of:N/A
Or
b.
"Ownership Interest" shall mean the ownership of ten percent (10%) or more (including the ownership of 10%
or more of the outstanding capital stock) in a business.
"Business" shall mean any sole proprietorship, sponsorship, corporation, limited liability company, or other
entity or business association.
c.Full-time employee of such a business (for a minimum of six months); and I am based in an office or
other location of the business that is physically located in Miami Beach (for a minimum of six months):No
Notwithstanding the requirements set forth herein, the qualified full-time employee of a business must be
approved by a 4/7th vote of the Mayor and City Commission.
NOTE: Members of Agencies, Boards, and Committees shall be required to demonstrate compliance with the
City affiliation requirements of section 2-22 (4) a ,b or c of the Miami Beach City Code by executing an affidavit,
stipulating that they have met one or more of said affiliation requirements. The original affidavit shall be filled with
the Office of the City Clerk prior to being sworn in as a member.
Or
No● Have you ever been convicted of a felony:If yes, please explain in detail:
● Do you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail:
● Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail:
● Are you currently serving on any City Boards or Committees:No If yes, which board?
● Are you presently a registered lobbyist with the City of Miami Beach?No
● I am applying for an appointment because I have special abilities, knowledge and experience. Please list below:
NOTE: IF APPOINTED, YOU WILL BE REQUIRED TO FOLLOW CERTAIN LAWS THAT APPLY TO CITY
BOARD/COMMITTEE MEMBERS. THESE LAWS INCLUDE, BUT ARE NOT LIMITED TO:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office
(Miami Beach Code section 2-26)
o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1).
o Sunshine Law - Florida's Government-in-the-Sunshine Law was enacted in 1967. Today, the Sunshine Law
regarding open government can be found in Chapter 286 of the Florida Statutes. These statutes establish a basic
right of access to most meetings of Boards, Commissions, and other governing bodies of state and local
governmental agencies or authorities.
o Voting conflict - Form 8B is for use by any person serving at the county, city, or other local level of government on
an appointed or elected Board, Council, Commission, Authority, or Committee. It applies equality to members of
advisory and non-advisory bodies who are presented with a voting conflict of interest under Section 112.3143.
Florida Statutes.
o Commencing with terms beginning on or after January 1, 2024, and as a condition of applying for appointment to
a City agency, board, or committee, each applicant must voluntarily agree that in the event the applicant files with
the City Clerk a Statement of Candidate formally announcing candidacy for City elective office, such filing with the
City Clerk shall be deemed a tender of resignation from the City agency, board or committee, and the member's
automatic resignation shall thereby immediately create a vacancy in the agency, board, or committee.
o If an appointee is engaged to provide services, for compensation, to either (1) a candidate for City elected office,
or (2) a political committee or electioneering communications organization expending funds for or against
candidates for City elected office, such engagement shall be deemed a tender of resignation from such City
agency, board, or committee. (Miami Beach City Code Section 2-22)
● In what organization(s) in the City of Miami Beach do you currently hold membership in?
No Organization Information Submitted.
● List the address of all properties owned or in which you have an interest within the City of Miami Beach:
No Owned Property Information submitted.
If so, which department and title?No● Are you now employed by the City of Miami Beach:
● Pursuant to City Code Section 2-25 (b):
Do you have a parent, spouse, child, brother, or sister who is employed by the City of Miami Beach?No
If "Yes", identify person(s) and department(s):
No relative's information submitted.
BOARD & COMMITTEE FINANCIAL ACKNOWLEDGEMENT STATEMENT
Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with
Miami-Dade County Financial Disclosure Code Section 2-11.1(i)(2)
I understand that no later than July 1, of each year all members of Boards and Committees of the City of Miami
Beach, including those of a purely advisory nature, are required to comply with Miami-Dade County Financial
Disclosure Requirements.
One of the following forms must be filled with the City Clerk of Miami Beach, 1700 Convention Center Drive,
Miami Beach, Florida, no later than 12:00 noon of July 1, of each year:
1. A "Source of Income Statement;" or
2. A "Statement of Financial Interests (Form 1)¹ ;" or
3. A Copy of your latest Federal Income Tax Return.
Failure to file one of these forms, pursuant to the Miami-Dade County Code, may subject the person to a fine of no
more than $500, 60 days in jail, or both.
_____________________________
¹ Members of the Planning Board and Board of Adjustment will be notified directly by the State of Florida, pursuant
to F.S. §112.3145(1)(a), to file a Statement of Financial Interests (Form 1) with the Miami-Dade County Supervisor of
Elections by 12:00 noon, July 1. Planning Board and Board of Adjustment members who file their Form 1 with the
County Supervisor of Elections automatically satisfy the County’s financial disclosure requirement as a Miami Beach
City Board/Committee member and need not file an additional form with the Office of the City Clerk. However,
compliance with the County disclosure requirement does not satisfy the State requirement.
DIVERSITY STATISTICS REPORT
The following information is voluntary and has no bearing on your consideration for appointment. It is being asked to
comply with City diversity reporting requirements.
WhiteRace/Ethnic Categories
What is your race?
No details providedOther Description:
Gender:Female
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic /
Latino.
Yes
Physically Challenged:No
I HEREBY ATTEST TO THE ACCURACY AND TRUTHFULNESS OF THE APPLICATION; AND I HAVE
RECEIVED, READ AND WILL ABIDE BY CHAPTER 2, ARTICLE VII, OF THE MIAMI BEACH CITY CODE,
ENTITLED “STANDARDS OF CONDUCT FOR CITY OFFICERS, EMPLOYEES AND AGENCY MEMBERS AND
ALL OTHER APPLICABLE COUNTY AND/OR STATE LAWS AND STATUTES ACCORDINGLY.”
I Marffa Amezcua agreed to the following terms on 8/26/2024 12:23:54 PM
Received in the City Clerk's Office by:
Name of Deputy Clerk Control No. Date
Board and Committee Application Checklist: Please ensure you have provided all information before applying or
reapplying to any Board and Committee.
YES
YES
YES
YES
I have answered all questions fully.
I have uploaded a current resume, photograph, and a copy of any applicable professional license.
I have completed and attached the Board & Committee Financial Acknowledgment Statement.
I have completed and attached the Diversity Statistics Report.
If you have any questions, please contact the Office of the City Clerk via email: BC@miamibeachfl.gov or
telephone: 305.673.7411
Note: Florida Statutes 119.071: The role of the Office of the City Clerk is to receive and maintain forms filed as
public records. If your home address, telephone numbers, and/or photograph are exempt from disclosure and you
do not wish your home address, telephone numbers, and/or photograph to be made public, please:
1) Use your office or other address for your mailing address;
2) Use your office or other telephone number for your contact number; and
3) Do not attach a photograph.
YES I voluntarily agree to the resignation from the City agency, board, or committee, if I file a Statement
of Candidate for a City Elective Office (1).
(1) I understand that commencing with terms beginning on or after January 1, 2024, and as a condition of applying for
appointment to a City agency, board, or committee, I must voluntarily agree that in the event I file with the City Clerk a
Statement of Candidate formally announcing candidacy for City elective office, such filing with the City Clerk shall be deemed a
tender of resignation from the City agency, board, or committee.
YES I understand that (2).
(2) If am engaged to provide services, for compensation, to either (1) a candidate for City elected office, or (2) a political
committee or electioneering communications organization expending funds for or against candidates for City elected office,
such engagement shall be deemed a tender of resignation from the City agency, board, or committee.
Marffa Amezcua
1750 James Ave. 6A
Miami Beach, Fl 33139
Phone: 305.502.9875
E-Mail: marffaamezcua@gmail.com
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**Professional Summary**
Analytical and strategic professional with excellent problem-solving skills and extensive experience in marketing management. Known for consistently delivering high-quality, results-focused marketing content.
Marketing & Operations Manager with over 15 years of experience in the entertainment and beauty industries. Organized, efficient, and always willing to go the extra mile to ensure on-time content delivery and optimal results.
Expert in public relations and communications, specializing in media relations, special event coordination, issues management, and community relations. Skilled in team management and adept at managing external public relations, media agencies, talent, and staff.
Experienced in handling multiple tasks and meeting tight deadlines in high-pressure environments. Well-connected in both national and international media, as well as among celebrities and influencers.
Extensive experience in the entertainment and beauty industry, with a strong background in volunteer coordination at the Kabbalah Center and serving as Secretary of the Home and School Board at St. Patrick School in Miami Beach.
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**Skills**
- Bilingual: Fluent in Spanish and English
- Strong and excellent presence and communication skills
- Proficient in Mac and PC: MS Office (Word, Excel, PowerPoint), Pages, Numbers, Keynote
- Software proficiency: QuickBooks, eCommerce platforms (WooCommerce, Shopify), WordPress, Eventbrite, Canva, Constant Contact
- Brand development and management
- Social Media Management: Instagram, Facebook, LinkedIn
- Content Creation
- Creative and innovative thinker
- Natural leader with excellent mentorship abilities
- Event planning expert
- Project and logistics management
- Proactive and results-oriented
- High customer service standards
- Highly educated and computer-savvy
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**Experience**
**Rocco Donna Professional** – [Website](http://www.roccodonnaprofessional.com)
*Hair Care Line, Miami Beach, FL*
**Director of Operations**
*2014-Present*
-Manages the company.
-Direct and coordinate marketing and promotional activities to promote products and services.
- Manage and coordinate trade shows, expos, and branding events.
- Collaborate with developers, advertisers, and production managers to market products and services.
- Oversee the creation of art and graphics for effective merchandising and POS.
- Successfully manage fulfillment and storage activities, ensuring all orders are shipped on time.
- Handle logistics, customer service, and sales.
- Manage Amazon.com account and social media content on Instagram and Facebook.
- Supervise and manage the company website (WooCommerce, WordPress, JustUno, etc.).
-Open distribution channels in the US and Latin America.
-Client and Vendors relations
**Operational Consultant for Small Businesses**
*2017-Present*
- Assist small businesses in achieving growth by developing uniform operational systems.
- Train staff to adhere to established systems.
- Advise owners on business decisions.
- Conduct interviews for new personnel.
- Provide marketing and social media advice.
**Health and Wellness Coach**
*Certified by the Health Coach Institute*
*2018-Present*
- Conduct public workshops and talks.
- Offer private coaching sessions.
- Specialize in vision boards.
**Miami Hair Beauty and Fashion Show** – [Website](http://www.miamihairbeautyandfashion.com)
*Miami, FL*
**General Producer**
*2011-2016*
- Produced an annual event showcasing beauty, fashion, and entertainment.
- Organized celebrity fashion shows and live experiences for bloggers and media.
**Beauty Group LLC (Rocco Donna Hair and Beauty Art)** – [Website](http://www.roccodonna.com)
*Miami, FL*
**General Manager**
*2011-2014*
- Led the rollout of new enterprise software solutions for sales reporting and client booking.
- Trained and mentored staff for smooth adoption of new programs.
- Developed and implemented new company policies.
- Managed staff recruitment and training.
- Represented the company at beauty and business networking events.
- Resolved employment-related disputes through proactive communication.
- Managed daily office operations and inventory control.
- Oversaw the creation of the franchise model and managed the agency of hair and makeup artists.
- Managed PR and business relations for Leonardo Rocco, a celebrity hair artist.
**Marketing Consultant and Project Coordinator**
*Miami, FL*
*2009-2010*
- Provided marketing, social media, and PR consulting for various clients, including Jessi Leon (Singer/Songwriter), Gabriela Borges (Actress/Singer), Marger (Singer/Songwriter), Marco Flores (Music Producer), Warner Music Latina, and "De Mama a Mama" blog.
**Universal Music Latin**
*Los Angeles, CA*
**Assistant to the Marketing Director**
*2008*
- Planned and controlled marketing budgets.
- Coordinated marketing meetings and travel logistics for artists and executives.
- Assisted other departments, including press and label management.
- Analyzed BDS reports and press coverage.
**Brantones**
*Los Angeles, CA*
**Executive Assistant to Composer Claudia Brant**
*2003-2005*
- Pitched songs to record labels in various countries.
- Managed PR with composers, producers, artists, and media.
- Served as Executive Producer and Production Coordinator.
**La Ley (Chilean Rock Band)**
*Los Angeles, CA*
*2003-2005*
- Managed travel logistics for tours and promotions in the USA and Latin America.
- Handled PR with record labels, media, booking agencies, and international promoters.
**Beristain Marketing**
*Los Angeles, CA*
*2002-2003*
- Coordinated media coverage for "Los Premios Que Buena," a major Mexican Regional Awards event.
- Managed PR and promotions for artists and oversaw logistics for travel and event setups.
**Warner Music Mexico**
*Mexico*
**National Label Manager**
*1996-2001*
- Directed marketing activities to promote artists and products.
- Conducted financial reviews and forecasting.
- Developed and executed marketing plans for various artists.
- Managed international labels and developed strategies for selling music and live concert videos.
**Avanradio Group**
*Mexico*
**Radio Programmer and Producer**
*1993-1996*
- Produced radio programs and music specials.
- Coordinated promotions and PR for artist visits.
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**Education**
**Universidad de Xalapa**
*Degree in Communications, 1996*
Xalapa, Mexico
**Health and Wellness Coach**
*Certification by Health Coach Institute*
**Licensed Real Estate Agent**
*South Florida*
**Interior Decorator**
*Diploma from Miami Dade Community College*
**Other Courses:**
- Marketing Course by Entrepreneur Magazine
- Forecast Seminar by Action Coach
- Marketing Entertainment Seminar
- Success Business Seminars by Tony Robbins: "Never Work Again" and "Millionaire Mind"
- Digital Marketing Course
- Kabbalah Student
- Gratitude Course
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