Resolution 2024-33363 RESOLUTION NO. 2024-33363
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE FINANCE AND ECONOMIC
RESILIENCY COMMITTEE AT ITS NOVEMBER 8, 2024 MEETING,
AND APPROVING THE ESTABLISHMENT OF THE ART DECO
PAINTING INCENTIVE PROGRAM TO INCENTIVIZE BUILDING
OWNER PARTICIPATION IN THE BARBARA HULANICKI ART
DECO PASTEL COLORS INITIATIVE WITH AN INITIAL BUDGET
ALLOCATION OF $88,000, SUBJECT TO BUDGET
APPROPRIATION IN FISCAL YEAR 2025.
WHEREAS, on January 31, 2024, at the request of Commissioner Kristen Rosen
Gonzalez, the City Commission referred a discussion to the Land Use and Sustainability
Committee (LUSC) regarding strategies to encourage property owners to incorporate
exterior paint colors consistent with the historic Art Deco pastel palette introduced by
Leonard Horowitz in the early 1980s; and
WHEREAS, the Leonard Horowitz pastel palette, comprising approximately 40
shades, played a pivotal role in the revitalization of Miami Beach's Architectural District in
the 1980s and remains a defining element of its architectural identity; and
WHEREAS, on February 26, 2024, the LUSC recommended several actions,
including repainting select City-owned buildings with the pastel palette and identifying
funding mechanisms to support private property owner participation; and
WHEREAS, on April 3, 2024, the City Commission directed the Administration to
repaint two City buildings using the pastel palette, in collaboration with Ms. Barbara
Hulanicki, a celebrated British designer whose contributions have highlighted the cultural
and historical vibrancy of Miami Beach; and
WHEREAS, on July 24, 2024, the Mayor and City Commission referred the
establishment of a match-funding program to the Finance and Economic Resiliency
Committee (FERC) to promote private property owner participation in Ms. Hulanicki's Art
Deco pastel color initiative; and
WHEREAS, at its November 8, 2024, meeting, the FERC recommended creating
an Art Deco Painting Incentive Program with an initial budget allocation of $88,000 to
support up to four(4) private properties within the Miami Beach Architectural District; and
WHEREAS, the proposed program aims to encourage private property owners to
adopt the pastel color palette, fostering investment, enhancing visual appeal, and
promoting Miami Beach's cultural and historic legacy, with a planned launch during Art
Deco Weekend in January 2025; and
WHEREAS, the Program shall operate as a matching grant initiative to assist
property owners of multifamily residential and mixed-use commercial buildings within the
Miami Beach Architectural District in repainting façades using the Leonard Horowitz
pastel color palette, with the details including:
• Matching grants covering up to 50% of eligible project costs, with a maximum City
contribution of$20,000 per property.
• Allocation of $88,000 in Fiscal Year 2025, comprising $80,000 for project grants
and $8,000 for consulting services by Barbara Hulanicki, who will provide paint
selection and design recommendations, subject to City and property owner
approval.
• Grants awarded on a reimbursement basis, requiring completion of work and
verification of expenses.
• Additional guidelines, regarding program eligibility, scope, and execution, are
detailed in the program guidelines attached to the Commission Memorandum
accompanying this Resolution.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Economic Resiliency
Committee at its November 8, 2024 meeting, and approve the establishment of the Art
Deco Painting Incentive Program to incentivize building owner participation in the Barbara
Hulanicki Art Deco pastel colors initiative with an initial budget allocation of $88,000,
subject to budget appropriation in Fiscal Year 2025.
PASSED AND ADOPTED this 020 day of November, 2024.
ATTEST:
NOV 2 2 2024
Rafael E. Granado, City Clerk Steven Meiner, Mayor
Sponsored by Commissioner Kristen Rosen Gonzalez %
IIPlLOR��CORP:1
,OR.,,TED;
CH 5
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
h l) f•I2O 4
City Attorney Date
Resolutions - C7 H
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Eric Carpenter, City Manager
DATE: November 20, 2024
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE ACCEPTING THE
RECOMMENDATION OF THE FINANCE AND ECONOMIC RESILIENCY
COMMITTEE AT ITS NOVEMBER 8, 2024 MEETING, AND APPROVING THE
ESTABLISHMENT OF THE ART DECO PAINTING INCENTIVE PROGRAM TO
INCENTIVIZE BUILDING OWNER PARTICIPATION IN THE BARBARA HULANICKI
ART DECO PASTEL COLORS INITIATIVE WITH AN INITIAL BUDGET
. ALLOCATION OF $88,000, SUBJECT TO BUDGET APPROPRIATION IN FISCAL
YEAR 2025.
RECOMMENDATION
The Administration recommends that the Mayor and City Commission adopt the Resolution, to
accept the Finance and Economic Resiliency Committee's recommendation and establish a
match funding program to incentivize building owner participation in the Hulanicki Art Deco Pastel
Colors Initiative to reintroduce the Leonard Horowitz Art Deco color palette, subject to any
guidance and input on the program's framework and budgetary funding.
BACKGROUND/HISTORY
On January 31, 2024, at the request of Commissioner Kristen Rosen Gonzalez, the City
Commission referred to the Land Use and Sustainability Committee (LUSC) a discussion about
the history of exterior paint colors in the Miami Beach Architectural District, or Art Deco district,
including the palette introduced by Leonard Horowitz in the early 1980s. The sponsor requested
an exploration of strategies to encourage property owners to incorporate color in exterior paint for
Art Deco buildings and potential identification of a City-owned building that could be painted in a
manner that highlights its architectural features.
In the early 1980s, designer Leonard Horowitz developed a vibrant color palette consisting of
approximately 40 pastel shades.This initiative, led in collaboration with Barbara Capitman, aimed
to rejuvenate the faded and aging Art Deco buildings of Miami Beach. With financial support from
the Miami-Dade County Office of Community and Economic Development, under the leadership
of Ernest Martin, the façades of over 50 properties in the district were painted in these colors,
contributing significantly to the revitalization of the area. This project was spearheaded by the
Miami Beach Community Development Corporation (MBCDC) and was made possible through
county-provided grant funding, allowing property owners to benefit from the improvements at no
personal expense.
The program's success demonstrated the transformative power of targeted aesthetic
interventions in heritage districts. However, over time, some property owners have moved away
from the intricate painting schemes introduced during the 1980s, while some others, such as the
Park Central, Imperial, Marlin, Crescent, and Cavalier hotels, have retained the original multi-
color paint patterns, preserving the distinct character of their facades.
Page 353 of 1993
On February 26, 2024, the LUSC unanimously passed a motion to move the item to the City
Commission with the following recommendations:
a. Re-paint the Colony Theater and Beach Patrol Headquarters in a color scheme that
utilizes the Leonard Horowitz color palette and highlights architectural features, including
consulting with Ms. Barbara Hulanicki on the color scheme.
b. Perform outreach to paint companies for sponsorship of painting additional buildings in
the City, utilizing the Horowitz color palette.
c. Conduct a media campaign to promote the Horowitz color palette.
d. Explore whether the North Beach Community Redevelopment Agency(North Beach CRA)
Facade Improvement Program could provide funding for paint projects on eligible buildings
in North Beach.
On April 3, 2024, the City Commission discussed the use of the pastel color palette on City
buildings and voted unanimously to direct the Administration to repaint the Colony Theatre and
Ocean Rescue Headquarters, in cooperation with Ms. Barbara Hulanicki, an undertaking currently
being facilitated by the Facilities and Fleet Management Department.
On July 24, 2024, at the request of Commissioner Kristen Rosen Gonzalez, the Mayor and City
Commission approved a referral (Item C4 G)to the FERC to discuss establishing a match funding
program for building owners interested in the Hulanicki Art Deco pastel colors initiative.
At the September 20, 2024 FERC meeting, this item was not reached. The discussion item was
ultimately heard at the October 18, 2024 FERC meeting. The Committee approved a motion to
further develop the initiative and return to FERC, after reaching out to Barbara Hulanicki regarding
a fee and developing a plan based on the approved Leonard Horowitz color palette using the
North Beach CRA Facade Improvement Program model, including a 70% City match with a
$20,000 cap per project,for Art Deco buildings in the Art Deco District,with a focus on Washington
Avenue, Collins Avenue and Ocean Drive from 5th to 15th Streets.
At the November 8, 2024 FERC meeting, the Committee discussed the proposed program
framework and recommended that the Mayor and City Commission establish the program, with
an initial budgetary allocation of $88,000 in the first program year, to be allocated for project
incentives and related consulting services by Ms. Hulanicki for up to four (4) participating
properties. The Committee recommended implementing a program match of up to fifty percent
(50%) of total project costs (rather than a seventy percent (70%) match by the City). Further, the
sponsor of the motion requested that program launch be targeted for Art Deco Weekend 2025,
anticipated for Martin Luther King, Jr. Weekend on January 18-20, 2025.
ANALYSIS
While the success of the 1980s facade improvement program at revitalization is well-documented,
replicating such a grant-funded initiative today with City funds may have some challenges. That
being said, the Horowitz color palette has in many ways become synonymous with the Art Deco
architecture of Miami Beach and the concept of reviving the magical history of Miami Beach has
potential benefits.
During the October 18, 2024 FERC meeting, the Economic Development Department provided
four programmatic options for consideration:
a. Incentive-based Program;
b. Educational Campaign;
c. Public-Private Partnerships; and
d. City-led Model projects.
The Committee recommended utilizing Option 1, and rather than fully funding the entire cost
associated with facade improvements, the City could consider an incentive-based model where
property owners receive partial grants to cover the costs of repainting their buildings in line with
the Leonard Horowitz color palette.
Page 354 of 1993
Two existing programs, the North Beach CRA's Commercial Facade Improvement Program and
Residential Property Improvement Program, both created by the North Beach CRA Board and
funded on an annual basis through the North Beach CRA's budget approval process, may present
a model to support the Art Deco façade improvement initiative as both of the CRA's existing
programs include exterior painting as an eligible expense for reimbursement.
Proposed Program Framework: Art Deco Painting Incentive Program
1. Background/Purpose:
The Art Deco Painting Incentive Program ("Program") is a matching grant incentive Program
designed to assist property owners of multifamily residential and mixed-use commercial buildings
in covering the costs associated with painting and enhancing their building's exterior façade.
The neighborhood's distinctive architecture and historic color schemes contribute to the Art Deco
architectural style and the area's historic character.This Program seeks to reinforce that character
by supporting visual improvements that enhance the sense of place and visual appeal within the
district. Program awards are structured as matching grants, covering up to 50% of eligible project
expenses, with a maximum grant of $20,000 per application. Grants are awarded on a
reimbursement basis, requiring that work be completed and expenses incurred before
reimbursement.
The Program's primary goals are to:
• Promote and highlight the Art Deco character of buildings within the Miami Beach
Architectural District, fostering a welcoming and attractive environment for residents,
visitors, shoppers, and merchants alike.
• Support and encourage property owners in the painting, improvement, repair, and
preservation of historic buildings.
• Stimulate private investment and revitalization efforts within the district
2. Budget Allocation: $88,000 annually (Fiscal Year 2025)
a. Incentive Funds: $80,000
(Supporting at least four(4) projects with up to $20,000 per property, for costs associated
with painting and preparation of the building to be painted.)
b. Consulting Services: $8,000
(Engagement of Barbara Hulanicki to advise on color selection and design for up to four
(4) properties, specifically, to provide recommendations to property owners on potential
paint selection and design aesthetics, which would require pre-approval by the City and
the property owner.)
Sample Reimbursement Scenarios
Owner Contribution City Contribution City Contribution with
Total Project Cost (50%) (50(%) Hulanicki Consulting
Services
1_ $ 10,000 $ 5,000 $ 5,000 $ 7,000
2. $ 15,000 $ 7,500 $ 7,500 $ 9,500
3. $ 20,000 $ 10,000 $ 10,000 $ 12,000
4. $ 30,000 $ 15,000 $ 15,000 $ 17,000
5. $40,000 $ 20,000 $ 20,000 $ 22,000
* Recommended Program funding budget allocation includes the cost of Barbara Hulanicki
consulting services fee of$2,000 per project.
Page 355 of 1993
3. Program Boundary:
The Miami Beach Architectural District, listed on the National Register of Historic Places, and
specifically targeting Washington Avenue, Collins Avenue and/or Ocean Drive, between 5th to
15th Streets, including properties abutting adjacent side streets within this area.
Eligibility and Scope:
4. Eligibility Criteria:
Any building owner or commercial tenant of a contributing building located within the Program
Boundary is eligible to apply. The Planning Department will confirm a property's contributing
status within the historic district. All applications submitted by building tenants require written
consent of the building owner.
5. Exclusions: The following property types are ineligible:
a. Properties containing or operating prohibited or non-conforming uses.
b. Properties whose primary purpose is a place of worship.
c. Properties encumbered by judgement liens, delinquent mortgage and tax obligations,
and/or building or code violations.
d. Vacant, unimproved land.
6. Eligible Improvements:
Painting and related improvements shall only be eligible for reimbursement if located on the
building exterior and visible from the public right-of-way. Examples of eligible improvements
include:
a. Painting (only colors approved administratively by the City, in consultation with Barbara
Hulanicki, based on the Leonard Horowitz color palette);
b. Waterproofing and other building preparation required for painting; and
c. Stucco and/or clapboard restoration.
7. Ineligible Improvements:
a. Improvements inconsistent with the direction of the Program or application guidelines;
b. Improvements performed prior to execution of final agreement with the City;
c. Interior renovations and new construction;
d. Exterior/facade improvements not explicitly listed above as Eligible Improvements;
e. Removal of architecturally significant features; and
f. Payments for the applicant's own labor or other in-kind costs.
Program Execution:
8. Application Requirements:
An application will be accepted for consideration when preliminary approval of the following
requirements has been satisfied. The City reserves the discretion to accept, reject or request
modification of any application.
a. Online submission of completed application form
b. Color photographs of current façade from sidewalk or street
c. Conceptual design and specific scope of work
d. Proof of fire and extended insurance for property
e. Proof of insurance and necessary business licenses for selected contractor/painter
f. Three (3) project cost estimates/quotes for the proposed work
g. Property owner consent
Page 356 of 1993
h. Documentation or verification of good standing:subject property is current on City of Miami
Beach and Miami-Dade County property taxes and the property has an active and valid
City of Miami Beach Business Tax Receipt (BTR)
9. Verification Eligibility Determination:
City staff shall verify all information as necessary. Once City staff has determined an application
has met eligibility requirements, an initial site inspection will.evaluate suitability and determine
existence of code violations or life and safety issues requiring remediation. Applicants will be
notified in writing regarding eligibility status, including explanation of application denial, if
applicable.
10.Award Approval:
Grant awards are only authorized following recommendation by the City Manager (or designee)
and approval by the City Commission.
11. Proposed Application Timeline:
• Applications accepted on a rolling basis and evaluated on a first-come, first-qualified,first-
served basis.
• Complete applications will be evaluated and recommended within 3-4 weeks. If an
application is not recommended for award, the applicant will be notified.
• Staff will meet with applicant to ensure clear understanding of the Program's guidelines,
and the parties' obligations and responsibilities.
• Recommendations will be based on funding availability and eligibility criteria. Each
recommendation for award must be approved by City Commission Resolution.
• Following City Commission approval, the grant recipient will execute a grant agreement
outlining program details.
• Grant recipients will have six(6)months from date of executed agreement to begin project,
and twelve (12) months following execution of the agreement to complete the scope of
work. The award letter and application agreement will specify the deadline for when the
work needs to be completed.
• All work/improvements must comply with Miami Beach City Code and Florida Building
Code.
• Reimbursement of the grant recipient's own labor or other in-kind costs are NOT eligible.
• Grant recipient must provide monthly updates to City staff throughout project execution.
• Grant recipient must provide the following for review, prior to reimbursement of expenses:
copies of receipts and/or paid invoices, proof of payment (copy of checks or bank
statements), contractor license documentation (as necessary), and photos of completed
work. Additional documents may be required by City staff as requested
12. Incentive Award Process:
a. Maximum Award: The maximum incentive available per applicant or property is $20,000.
b. Match Amount: Up to fifty percent(50%)of total project costs, in an amount not to exceed
$20,000 per project, on a reimbursement basis.
c. Disbursement: Fifty percent(50%)of the grant is eligible to be disbursed upon satisfactory
completion of fifty percent (50%) of the approved improvements, or at 100% project
completion.
d. Project costs incurred before application approval are ineligible for reimbursement.
e. Frequency: Property owners may only participate in the program once per year and are
subject to a one (1)-year waiting period before new applications for another property are
eligible for submission.
Page 357 of 1993
f. Amendments to these guidelines may be incorporated from time at the City's discretion.
The City Manager or designee shall be authorized to approve minor waiver or amendment
of Program guidelines. Any major amendment or deviation from guidelines shall require
approval of the City Commission.
13. Marketing and Outreach:
The City will launch a marketing campaign targeting property owners and tenants to raise
awareness and encourage participation. This will include a press release, direct outreach, social
media engagement, and promotional events. Program launch is targeted for Art Deco Weekend
2025, January 18-20, 2025.
FISCAL IMPACT STATEMENT
As proposed herein, the pilot Program proposes an $88,000 budget for the first year, with this
amount distributed between project incentives, of up to $20,000 per property, and consulting
services, via Barbara Hulanicki at $2,000 per property. This recommendation would enable the
participation of at least four (4) property applications during the first year of the pilot period. This
amount would require a FY 2025 budget amendment if it is to be implemented in January 2025.If
successful, the Program could be scaled up in future fiscal years, subject to budget approvals.
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimate (BIE) was published on:
See BIE at: hftps://www.miamibeachflgoy/city-hall/city-clerkimeeting-notices/
CONCLUSION
Reintroducing the Leonard Horowitz color palette offers a valuable opportunity to preserve the
distinctive identity of the Art Deco District. The proposed Art Deco Painting Incentive Program
aims to encourage property owners to adopt this aesthetic, revitalizing the district and reinforcing
Miami Beach's standing as a premier tourist destination.
As proposed, the Administration will prepare for a targeted launch in January 2025, coinciding
with Art Deco Weekend, subject to approval by the Mayor and City Commission and subsequent
approval of a budget amendment in FY 2025.
Applicable Area
South Beach
Is this a "Residents Right to Know" item, Is this item related to a G.O. Bond
pursuant to City Code Section 2-17? Project?
No No
Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481,
includes a principal engaged in lobbying? No
If so, specify the name of lobbyist(s) and principal(s):
Department
Economic Development
Sponsor(s)
Page 358 of 1993
Commissioner Kristen Rosen Gonzalez
Co-sponsor(s)
Condensed Title
Incentivize Owners to Participate in Hulanicki Art Deco Pastel Colors Initiative. (KRG) ED
Page 359 of 1993
Proposed Framework: Art Deco Painting Incentive Program
1. Background/Purpose:
The Art Deco Painting Incentive Program ("Program") is a matching grant incentive Program designed to assist
property owners of multifamily residential and mixed-use commercial buildings in covering the costs associated
with painting and enhancing the exterior façade of their building.
The distinctive architecture and historic color schemes of the Miami Beach Art Deco/Architectural District
contribute to its celebrated Art Deco architectural style and historic character. This Program seeks to reinforce
that character by supporting visual improvements that enhance the sense of place and visual appeal within the
district. Program awards are structured as matching grants, covering up to 50% of eligible project expenses, with
a maximum grant of$20,000 per application. Grants are awarded on a reimbursement basis, requiring that work
be completed and expenses incurred before reimbursement.
The Program's primary goals are to:
• Promote and highlight the Art Deco character of buildings within the Miami Beach Architectural District,
fostering a welcoming and attractive environment for residents, visitors, shoppers, and merchants alike.
• Support and encourage property owners in the painting, improvement, repair, and preservation of historic
buildings.
• Stimulate private investment and revitalization efforts within the district.
2. Proposed Budget Allocation: Total: $88,000 in Fiscal Year (FY) 2025
a. Incentive Funds: $80,000
(Supporting at least four (4) projects with up to $20,000 per property, for costs associated with
painting and preparation of the building to be painted.)
b. Consulting Services: $8,000
(Engagement of Barbara Hulanicki to advise on color selection and design for up to four (4)
properties, specifically, to provide recommendations to property owners on potential paint
selection and design aesthetics, which will require pre-approval by the City and property owner.)
3. Program Boundary:
The Miami Beach Architectural District, listed on the National Register of Historic Places, and specifically
targeting Washington Avenue, Collins Avenue and/or Ocean Drive, between 5th to 15th Streets, including
properties abutting adjacent side streets within this area.
Eligibility and Scope:
4. Eligibility Criteria:
Any building owner or commercial tenant of a contributing building located within the Program Boundary is
eligible to apply. The Planning Department will confirm a property's contributing status within the historic district.
All applications submitted by building tenants require written consent of the building owner.
Page 1 of 3
Page 360 of 1993
5. Exclusions: The following property types are ineligible:
a. Properties containing or operating prohibited or non-conforming uses.
b. Properties whose primary purpose is a place of worship.
c. Properties encumbered by judgement liens, delinquent mortgage and tax obligations, and/or building or
code violations.
d. Vacant, unimproved land.
6. Eligible Improvements:
Painting and related improvements shall only be eligible for reimbursement if located on the building exterior and
visible from the public right-of-way. Examples of eligible improvements include:
a. Painting (only colors approved administratively by the City, in consultation with Barbara Hulanicki, based
on the Leonard Horowitz color palette);
b. Waterproofing and other building preparation required for painting; and
c. Stucco and/or clapboard restoration.
7. Ineligible Improvements:
a. Improvements inconsistent with the direction of the Program or application guidelines;
b. Improvements performed prior to execution of final agreement with the City;
c. Interior renovations and new construction;
d. Exterior/facade improvements not explicitly listed above as Eligible Improvements;
e. Removal of architecturally significant features; and
f. Payments for the applicant's own labor or other in-kind costs.
Program Execution:
8. Application Requirements:
An application will be accepted for consideration when preliminary approval of the following requirements has
been satisfied. The City reserves the discretion to accept, reject or request modification of any application.
a. Online submission of completed application form
b. Color photographs of current facade from sidewalk or street
c. Conceptual design and specific scope of work
d. Proof of fire and extended insurance for property
e. Proof of insurance and necessary business licenses for selected contractor/painter
f. Three (3) project cost estimates/quotes for the proposed work
g. Property owner consent
h. Documentation or verification of good standing: subject property is current on City of Miami Beach and
Miami-Dade County property taxes and the property has an active and valid City of Miami Beach
Business Tax Receipt (BTR)
9. Verification Eligibility Determination:
City staff shall verify all information as necessary. Once City staff has determined an application has met eligibility
requirements, an initial site inspection will evaluate suitability and determine existence of code violations or life
and safety issues requiring remediation. Applicants will be notified in writing regarding eligibility status, including
explanation of application denial, if applicable.
Page 2 of 3
Page 361 of 1993
10. Award Approval:
Grant awards are only authorized following recommendation by the City Manager(or designee) and approval by
the City Commission.
11. Proposed Application Timeline:
• Applications accepted on a rolling basis and evaluated on a first-come, first-qualified, first-served basis.
• Complete applications will be evaluated and recommended within 3-4 weeks. If an application is not
recommended for award, the applicant will be notified.
• Staff will meet with applicant to ensure clear understanding of the Program's guidelines, and the parties'
obligations and responsibilities.
• Recommendations will be based on funding availability and eligibility criteria. Each recommendation for
award must be approved by City Commission Resolution.
• Following City Commission approval,the grant recipient will execute a grant agreement outlining program
details.
• Grant recipients will have six (6) months from date of executed agreement to begin project, and twelve
(12) months following execution of the agreement to complete the scope of work. The award letter and
application agreement will specify the deadline for when the work needs to be completed.
• All work/improvements must comply with Miami Beach City Code and Florida Building Code.
• Reimbursement of the grant recipient's own labor or other in-kind costs are NOT eligible.
• Grant recipient must provide monthly updates to City staff throughout project execution.
• Grant recipient must provide the following for review, prior to reimbursement of expenses: copies of
receipts and/or paid invoices, proof of payment (copy of checks or bank statements), contractor license
documentation (as necessary), and photos of completed work. Additional documents may be required by
City staff as requested.
12. Incentive Award Process:
a. Maximum Award: The maximum incentive available per applicant or property is $20,000.
b. Match Amount: Up to fifty percent (50%) of total project costs, in an amount not to exceed $20,000 per
project, on a reimbursement basis.
c. Disbursement: Fifty percent(50%) of the grant is eligible to be disbursed upon satisfactory completion of
fifty percent (50%) of the approved improvements, or at 100% project completion.
d. Project costs incurred before application approval are ineligible for reimbursement.
e. Frequency. Property owners may only participate in the program once per year and are subject to a one
(1)-year waiting period before new applications for another property are eligible for submission.
f. Amendments to these guidelines may be incorporated from time at the City's discretion. The City
Manager or designee shall be authorized to approve minor waiver or amendment of Program guidelines.
Any major amendment or deviation from guidelines shall require approval of the City Commission.
13. Marketing and Outreach:
The City's marketing campaign will target property owners and tenants to raise awareness and encourage
participation. This will include a press release, direct outreach, social media engagement, and promotional
events. Program launch targeted for Art Deco Weekend 2025 (January 18— 20, 2025).
Page 3 of 3
Page 362 of 1993
Committee Referrals -C4 G
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Commissioner Kristen Rosen Gonzalez
DATE: July 24, 2024
TITLE: REFERRAL TO THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE TO
DISCUSS ESTABLISHING A MATCH FUNDING PROGRAM FOR BUILDING
OWNERS WHO WOULD LIKE TO PARTICIPATE IN THE HULANICKI ART DECO
PASTEL COLORS INITIATIVE.
RECOMMENDATION
BACKGROUND/HISTORY
In the early 1980s, New York designer Leonard Horowitz collaborated with Barbara Capitman to
develop a color palette comprising approximately 40 colors, aimed at revitalizing the aging Art
Deco facades in Miami Beach. With the assistance of Ernest Martin, then Director of the Dade
County Office of Community and Economic Development, funding was secured to implement a
facade painting program utilizing the Horowitz color palette. This program was administered by
the Miami Beach Community Development Corporation (MBCDC)and saw participation from over
fifty property owners, resulting in the rejuvenation of numerous Art Deco buildings in Miami Beach.
On February 26, 2024, the Land Use and Sustainability Committee (LUSC) reviewed a proposal
to repaint the Colony Theater and Beach Patrol Headquarters utilizing the Leonard Horowitz color
palette. The proposal included consultation from famous artist and fashion designer Ms. Barbara
Hulanicki to ensure the color scheme complements the architectural features.
ANALYSIS
FISCAL IMPACT STATEMENT
NA
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
The Business Impact Estimate (BIE)was published on . See BIE at:
https:/lwww.miam ibeachfl.gov/city-hall/citv-clerk/meeting-notices/
FINANCIAL INFORMATION
CONCLUSION
Page 363 of 1993
Applicable Area
Citywide
Is this a "Residents Right to Know" item, Is this item related to a G.O. Bond
pursuant to City Code Section 2-17? Project?
Yes No
Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481,
includes a principal engaged in lobbying? No
If so, specify the name of lobbyist(s) and principal(s):
Department
Office of Commissioner Kristen Rosen Gonzalez
Sponsor(s)
Commissioner Kristen Rosen Gonzalez
Co-sponsor(s)
Condensed Title
Ref: FERC - Fund Program for Bldg Owners Participating in Art Deco Pastel Colors Initiative.
(Rosen Gonzalez)
Page 364 of 1993