Seth Cassel Application PackageCassel Seth I
Last Name First Name Middle Initial
4450 N Jefferson Ave Miami Beach
Home Address City
FL 33140
State Zip Code
305-332-5000305-332-5000
HomeWork
sethcassel@gmail.com
Email Address
305-332-5000
Cellular
Miami
Business Address
8325 NE 2nd Ave #107
City
FL
State
33138
Zip Code
DosMundos
Occupation:Business Name:
Partner
Please list your preferences in order of ranking [1] first choice [2] second choice, and [3] third choice. Please note
that only three (3) choices will be observed by the City Clerk’s Office. (Regular Boards of City)
Choice 1:
Choice 2:
Choice 3:
Budget Advisory Committee
Parks and Recreational Facilities Board
Design Review Board
BOARD AND COMMITTEE
APPLICATION FORM
Note:If applying for the At-Large position of the Historic Preservation Board, please answer the below
questions:
Have you ever resided in one of the City's Historic Districts for at least one year?Yes
No Address in City Historic District submitted.
Professional License
No Professional Licenses Submitted.
Note:If you are seeking appointment to a professional seat (e.g. attorney, architect, etc.), you must attach a copy of
your currently effective corresponding professional license.
Pursuant to City Code section 2-22(4) a, b and c: Members of Agencies, Boards, and Committees shall be
affiliated with the city. This requirement shall be fulfilled in the following ways:
YesResident of the City for a minimum of six (6) months:
Demonstrate an ownership interest in a business established in the City for a minimum of six (6) months:No
AFFILIATION WITH THE CITY OF MIAMI BEACH
a.
● I am resident of:Middle Beach
Or
b.
"Ownership Interest" shall mean the ownership of ten percent (10%) or more (including the ownership of 10%
or more of the outstanding capital stock) in a business.
"Business" shall mean any sole proprietorship, sponsorship, corporation, limited liability company, or other
entity or business association.
c.Full-time employee of such a business (for a minimum of six months); and I am based in an office or
other location of the business that is physically located in Miami Beach (for a minimum of six months):No
Notwithstanding the requirements set forth herein, the qualified full-time employee of a business must be
approved by a 4/7th vote of the Mayor and City Commission.
NOTE: Members of Agencies, Boards, and Committees shall be required to demonstrate compliance with the
City affiliation requirements of section 2-22 (4) a ,b or c of the Miami Beach City Code by executing an affidavit,
stipulating that they have met one or more of said affiliation requirements. The original affidavit shall be filled with
the Office of the City Clerk prior to being sworn in as a member.
Or
No● Have you ever been convicted of a felony:If yes, please explain in detail:
● Do you currently have a violation(s) of City of Miami Beach codes:No If yes, please explain in detail:
● Do you currently owe the City of Miami Beach any money:No If yes, please explain in detail:
● Are you currently serving on any City Boards or Committees:No If yes, which board?
● Are you presently a registered lobbyist with the City of Miami Beach?No
● I am applying for an appointment because I have special abilities, knowledge and experience. Please list below:
Business & Entrepreneurship
Finance & Accounting
Strategy & Planning
Management
Technology
NOTE: IF APPOINTED, YOU WILL BE REQUIRED TO FOLLOW CERTAIN LAWS THAT APPLY TO CITY
BOARD/COMMITTEE MEMBERS. THESE LAWS INCLUDE, BUT ARE NOT LIMITED TO:
o Prohibition from directly or indirectly lobbying city personnel (Miami Beach City Code section 2-459).
o Prohibition from contracting with the city (Miami-Dade County Code section 2-11.1).
o Prohibition from lobbying before board/committee you have served on for period of one year after leaving office
(Miami Beach Code section 2-26)
o Requirement to disclose certain financial interests and gifts (Miami-Dade County Code section 2-11.1).
o Sunshine Law - Florida's Government-in-the-Sunshine Law was enacted in 1967. Today, the Sunshine Law
regarding open government can be found in Chapter 286 of the Florida Statutes. These statutes establish a basic
right of access to most meetings of Boards, Commissions, and other governing bodies of state and local
governmental agencies or authorities.
o Voting conflict - Form 8B is for use by any person serving at the county, city, or other local level of government on
an appointed or elected Board, Council, Commission, Authority, or Committee. It applies equality to members of
advisory and non-advisory bodies who are presented with a voting conflict of interest under Section 112.3143.
Florida Statutes.
o Commencing with terms beginning on or after January 1, 2024, and as a condition of applying for appointment to
a City agency, board, or committee, each applicant must voluntarily agree that in the event the applicant files with
the City Clerk a Statement of Candidate formally announcing candidacy for City elective office, such filing with the
City Clerk shall be deemed a tender of resignation from the City agency, board or committee, and the member's
automatic resignation shall thereby immediately create a vacancy in the agency, board, or committee.
o If an appointee is engaged to provide services, for compensation, to either (1) a candidate for City elected office,
or (2) a political committee or electioneering communications organization expending funds for or against
candidates for City elected office, such engagement shall be deemed a tender of resignation from such City
agency, board, or committee. (Miami Beach City Code Section 2-22)
● In what organization(s) in the City of Miami Beach do you currently hold membership in?
No Organization Information Submitted.
● List the address of all properties owned or in which you have an interest within the City of Miami Beach:
Property
4450 N Jefferson Ave
2800 Prairie Ave.
If so, which department and title?No● Are you now employed by the City of Miami Beach:
● Pursuant to City Code Section 2-25 (b) and 2-448:
Do you have a parent, spouse, child, brother, or sister who is employed by the City of Miami Beach?No
If "Yes", identify person(s) and department(s):
No relative's information submitted.
BOARD & COMMITTEE FINANCIAL ACKNOWLEDGEMENT STATEMENT
Acknowledgement of fines/suspension for Board/Committee Members for failure to comply with
Miami-Dade County Financial Disclosure Code Section 2-11.1(i)(2)
I understand that no later than July 1, of each year all members of Boards and Committees of the City of Miami
Beach, including those of a purely advisory nature, are required to comply with Miami-Dade County Financial
Disclosure Requirements.
One of the following forms must be filled with the City Clerk of Miami Beach, 1700 Convention Center Drive,
Miami Beach, Florida, no later than 12:00 noon of July 1, of each year:
1. A "Source of Income Statement;" or
2. A Copy of your latest Federal Income Tax Return.
Members of the Planning Board and the Board of Adjustment must electronically file a “Statement of Financial
Interests (Form 1)¹” directly with the Florida Commission on Ethics.
Failure to file one of these forms, pursuant to the Miami-Dade County Code, may subject the person to a fine of no
more than $500, 60 days in jail, or both.
Acknowledgment to Comply with Miami Beach Code of Ordinances Sec. 2-22 (23)
I understand that commencing with terms beginning on or after January 1, 2024, and as a condition of applying for
appointment to a City agency, board, or committee, I voluntarily agree that in the event I file with the City Clerk a
Statement of Candidate formally announcing candidacy for City elective office, such filing with the City Clerk shall be
deemed a tender of resignation from the City agency, board, or committee.
Acknowledgment to Comply with Miami Beach Code of Ordinances Sec. 2-22 (24)
I understand that if I am engaged to provide services, for compensation, to either (1) a candidate for City elected
office, or (2) a political committee or electioneering communications organization expending funds for or against
candidates for City elected office, such engagement shall be deemed a tender of resignation from the City agency,
board, or committee.
_____________________________
¹ Members of the Planning Board and Board of Adjustment will be notified directly by the State of Florida, pursuant
to F.S. §112.3145(1)(a), to file a Statement of Financial Interests (Form 1) with the Miami-Dade County Supervisor of
Elections by 12:00 noon, July 1. Planning Board and Board of Adjustment members who file their Form 1 with the
County Supervisor of Elections automatically satisfy the County’s financial disclosure requirement as a Miami Beach
City Board/Committee member and need not file an additional form with the Office of the City Clerk. However,
compliance with the County disclosure requirement does not satisfy the State requirement.
DIVERSITY STATISTICS REPORT
The following information is voluntary and has no bearing on your consideration for appointment. It is being asked to
comply with City diversity reporting requirements.
WhiteRace/Ethnic Categories
What is your race?
No details providedOther Description:
Gender:Male
Are you Spanish/Hispanic/ Latino? Mark the "No" box if not Spanish / Hispanic /
Latino.
No
Physically Challenged:No
UNDER PENALTIES OF PERJURY, I DECLARE THAT I HAVE READ THE FOREGOING APPLICATION AND
THAT THE FACTS STATED IN IT ARE TRUE. ADDITIONALLY, I AGREE AND ACKNOWLEDGE THAT ANY
FALSE STATEMENTS OR FALSE INFORMATION SUBMITTED AS PART OF THIS APPLICATION SHALL BE
A BASIS FOR MY REMOVAL FROM A CITY BOARD OR COMMITTEE. I HAVE RECEIVED, READ AND WILL
ABIDE BY CHAPTER 2, ARTICLE VII, OF THE MIAMI BEACH CITY CODE, ENTITLED “STANDARDS OF
CONDUCT FOR CITY OFFICERS, EMPLOYEES AND AGENCY MEMBERS” AND ALL OTHER APPLICABLE
CITY, COUNTY, AND/OR STATE LAWS AND STATUTES ACCORDINGLY.
I Seth Cassel agreed to the following terms on 1/7/2025 9:25:36 PM
Received in the City Clerk's Office by:
Name of Deputy Clerk Control No. Date
Board and Committee Application Checklist: Please ensure you have provided all information before applying or
reapplying to any Board and Committee.
YES
YES
YES
YES
I have answered all questions fully.
I have uploaded a current resume, photograph, and a copy of any applicable professional license.
I have completed and attached the Board & Committee Financial Acknowledgment Statement.
I have completed and attached the Diversity Statistics Report.
If you have any questions, please contact the Office of the City Clerk via email: BC@miamibeachfl.gov or
telephone: 305.673.7411
Note: Florida Statutes 119.071: The role of the Office of the City Clerk is to receive and maintain forms filed as
public records. If your home address, telephone numbers, and/or photograph are exempt from disclosure and you
do not wish your home address, telephone numbers, and/or photograph to be made public, please:
1) Use your office or other address for your mailing address;
2) Use your office or other telephone number for your contact number; and
3) Do not attach a photograph.
YES I voluntarily agree to the resignation from the City agency, board, or committee, if I file a Statement
of Candidate for a City Elective Office (1).
(1) I understand that commencing with terms beginning on or after January 1, 2024, and as a condition of applying for
appointment to a City agency, board, or committee, I must voluntarily agree that in the event I file with the City Clerk a
Statement of Candidate formally announcing candidacy for City elective office, such filing with the City Clerk shall be deemed
a tender of resignation from the City agency, board, or committee.
YES I understand that (2).
(2) If am engaged to provide services, for compensation, to either (1) a candidate for City elected office, or (2) a political
committee or electioneering communications organization expending funds for or against candidates for City elected office,
such engagement shall be deemed a tender of resignation from the City agency, board, or committee.
SETH CASSEL
4450 N Jefferson Ave. | Miami Beach, FL 33140 | sethcassel@gmail.com | (305) 332-5000
Experience
Dec 2024-Present DOSMUNDOS, LLC MIAMI, FL
Partner
• Partner with EveryMundo Co-Founder Anton Diego building portfolio of companies built with patience, capital efficiency,
and talent development as its core principles; focus on Miami; co-incubation and turnarounds
Nov 2024-Present AIREXPERT BUFFALO, NY
Board Observer and Advisory Board Member
Jul 2024-Present FIT:MATCH FT. LAUDERDALE, FL
Advisory Board Member
Jan 2024-Present IVISA MIAMI, FL
Advisory Board Member
Feb 2023-Feb 2024 PROS, INC. (NYSE: PRO) MIAMI, FL
Chief Revenue Officer, Travel; CEO’s Executive Leadership Team
• Oversaw sales and customer growth teams for the PROS Travel division, which provides commercial technology to airlines
(offer optimization/creation/marketing) and is the global leader in airline revenue management
Feb 2010-Dec 2023 EVERYMUNDO, LLC (ACQUIRED BY PROS, INC. NOV 2021) MIAMI, FL
Co-Founder and President
• Co-founded and co-led EveryMundo (“EM”), the global leader in fare marketing technology for airlines. EM offers airlines
solutions to improve online customer acquisition, enhance digital user experience, and increase online direct channel
revenue. Responsible for Strategy, Finance, Ops, Sales, Customer Success, Delivery.
Feb 2008-Dec 2015 1L MUSIC, INC. MIAMI, FL
Founder and President of Artist Management, Development, Advisory, and Investment Company
• Managed Chicago-based singer-songwriter Andrew Belle since Feb 2009. Highlights include international tours and iTunes
“Top 10 Singer/Songwriter Album” in both 2010 and 2013 for his 2 self-released albums.
• Managed NYC-based writer/performer Watt White since March 2008
Jan 2009-Mar 2010
CASSEL PLASENCIA INC. MIAMI, FL
Co-Founder and Managing Partner (along with Mike Plasencia)
• Offer entrepreneurial consulting, business development, advisory services, and business plan creation.
• Act as temporary management team during start-up phase through the launch of new ventures.
• Work with an angel investment group to identify, filter, and execute due diligence on potential investments.
Aug 2007-Dec 2008
Jan-Jul 2007
Aug-Dec 2006
SONY MUSIC ENTERTAINMENT NEW YORK, NY
Manager, A&R (Artist & Repertoire) and Marketing, Epic Records
• A&R – Researched and tracked unsigned artists. Facilitated talent development pipelines through partner labels/companies,
e.g. MusicNation. Oversaw recording in development deals resulting from Epic contests.
• Marketing – Founded and ran the Epic “E-Pod”, a grassroots marketing team of junior employees and interns.
Developed/executed marketing initiatives for newly-signed artist not receiving senior label attention.
Management Associate, A&R, One Haven Music (Michael Caplan’s Columbia Records imprint)
Management Associate, Online Marketing, Columbia Records
Jul 2003-Jul 2004
Jul 2002-Jun 2003
CITIGROUP GLOBAL CORPORATE & INVESTMENT BANK LONDON, UK
Analyst, Global Industrial Group, Investment Bank
• Advised European industrial manufacturing companies on a wide range of financial and strategic decisions including
financing alternatives, merger and acquisition opportunities, and potential spin-offs and divestitures.
Analyst, Business Development Group, Mergers & Acquisitions, Investment Bank
• Identified, analyzed, and structured potential leveraged buy-out transactions for private equity firms.
Education
2004-2006 HARVARD BUSINESS SCHOOL BOSTON, MA
Master in Business Administration, with Distinction, June 2006. VP of Music, Entertainment and Media Club.
1998-2002 HARVARD COLLEGE CAMBRIDGE, MA
Bachelor of Arts in Mathematics, cum laude, with additional course work in Music, June 2002. Dean’s List, Harvard College
Honorary Scholarship, 1998-2002. Finalist, Bow & Arrow Poetry Contest, 2002. NCAA Academic All-American, Men’s
Water Polo, 1998-2002. Division I Varsity Men’s Water Polo, 1998-2002.
1994-1998 RANSOM EVERGLADES SCHOOL COCONUT GROVE, FL
Paul C Ransom Cup Award winner, 1998; Key Club President; National Honor Society; National Spanish Honor Society,
President; Mu Alpha Theta, President (Math Honor Society); Varsity Water Polo, All-American and All-Dade 1997, 1998;
Varsity Swimming, All-Dade 1997, 1998; Jazz Band Pianist and Percussionist
Personal/
Community
• Chairman of the Board, Miami Dade Innovation Authority (Miami, FL).
• Board Member, Lotus House homeless shelter for women and children and Lotus Endowment (Miami, FL).
• Board Member, Miami Waterkeeper (Miami, FL).
• Founding Chapter Leader, Miami Chapter, FWD.us (Miami, FL with HQ in SF and Washington, DC).