File Ref. #036
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CITY Of= MIAMI BEACH
CITy HAll. 17C1) CONVeNTION CENTER CRlvE UIAMI BEACH FlORIDA J:J 139
O'!I~I 01' YHf. CITY M4U1AGlR
TlLII'HONI= 1*1 IlNOII
'All: I_I t"-171Z
COMMISSION MEMORANDUM NO.ld 1.92.
TO:
Mayor Seymour Glib<< ~nc1
..,embers of die ClIy ~
RogerM. ~ All CJ ..;....;....
ClIy Manager~~
DATE: October 8, 1992
F~O~;
SUBJl:CT;
ACBI~NG A CONVENTION ftEADQO~Tga8 KOTEL(S)
B~CKGROUN[)
The Ci.ty of Miami Belcb has not enjoye<l the benefit at a new
convention headquarters botel for approdlllatel.y 2S y~~r5. In pa7:t,
this situation related to the qeneral decline ot touriSM in South
Florida as veIl a5 competitive taoto~~ $uch as the. Disney
phenomenon in Centra.l Florida. Kiall! Beach its.lt experienced
negative imaqery due to a high crime rate after the Mariel influx,
an inability to focus touriSM-related .arketing due to numerous
competitive advertising prograDs and the perceptIon that our City
was a place to ret!~. and not vacation. Pur~b.r, the conven~ion-
related co~ponent at tourism tocuse<l on the ~a1nland because nav
hot~l$ vere located on the other 5ide Of piacayn. aay .s downtown
Miami vas un4erqoing an extraordin~ry renaissance. cur co..unity
was completelY ineffective in capturing cruise line related
business due' t.P It lack of shoppinq opportunities and tourist
Attractions to till empty. periods bGtwecn cruise departures and
a ir line tl iqhts.
When the local factors delineated above Were coupled with
unavailability of financing, a business community wbich was
lukewarm at best to new hotel development, and a perception tnat
sites would require extre.ely controverpial demolition ot historic
properties, it is not ditficult to understand vhy the twenty-five
year <lry period for hotel development e~iated.
This introduction may denote that a hopele~s milieu of probl.m. has
evolved ruqardinq the development ot a now notel. In tact over th-
past decade an el(cltin9 critical. mass of factors has c:ollle t0gether
tor the t hOISt time to p~ovid. a real opportun t ty to develop a
convention headquarte~p ~otel in the near term. The main f~ctors
which a~Q now in place are:
.
The Hiallli Be~ch convention Center hAIS baen expanded to
over one ldlllon square teet and is viewe<l by the
industry as being a ti~st-clas$ f~cili\:y that ili able to
handle more than 9S percent ot a~l convention..
The e~traordinary evolution ot the Art peco Oistrict as
a world-wide magnet for touriSM, an image creat!nq clynaJlo
lor the City ot Miami Beach and a local "happening" place
ha5 created intersst by the hotel development co..unity
internationally ~hich 15 the t~rat ingredient in
achiev!ng the goal of iI new convention headquarters
hotel. ~4
continued. . ,
AG~~:~~~,&-I
DAYll -Ii}. 'b ,.- 9 2-
.
1/1
iJ
~E8-17-88 11.28 FROM.LOCKHEEO MARTIN
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,
. '
COKNISSIOH KEHOIANDUX
aCHIlNIMG A COHVIII'l'IOH IBADQUAR'!ERB ROTBL (II J
'AGB no
BACKG80U~O (continued)
.
The maturation ot the eXisting hoteliers in their
realiaation that a new convention headquarters hotel
wo~ld not be competitive, bUt would provide the ability
to book additional conventions and c~eate .o~. business
tor all hotels.
.
The beach has been ~enour:ished providing an expansive
tropical shoreline neco~sary for any ocean-oriented
resort destination.
The demographic changes experienced by Miami Beach hAve
t"s$ulted in a younger, Dore ethnicallY diver.e citizenry
which ma~B visitors from !UrOpa and South America feel
welcome and comfortable in our community.
A ~Bnawad and vigorous entrepreneurial group has tnv..ted
in hotal renovations, service and support tlUsin....s,
re5taurants, Jf"ight life and professional ottic.. to
support the ~naissance of HiaDi Reach.' -
. Hunictpal government 1111$ "reinventli!dM itselt at both the
administrative and political level. While the.p~ocess
should never be over, our citizens have ~egained faith in
the City and 8ee~ ready to support bOld initiative5 $uch
a5 an induce~t package to att~act a neW conv.ntion
he~dquarter& hotel as lon9 as the selection proc.ss f~
the hotel i5 open and competitive and the ~an.action
demonstrates ~isk and reward parity for the City of Mia.i
Peach.
.
.
. perh<lps 1II05t il11portant 18 that we have arrived at a
balance bo~ween the historic preservation interests and
the nsw oonvention headquarters hotel develop..nt
advocates. Utiliting the vehicle at the Wallace ~oberts
TOdd (WRT) Hi$toric Convention Village Hotel Study
Citizen'e Advisory Technical Committee, hotel 81tes have
been unanimously accepted. These sites inclufje the
required il19redientlO of proxildty to the convention
Center and peach acces~ as well as creative plans for
preservin9 existing historic buil~in9s in the context ot
creating sufficili!nt new roo.. to beeo.e . viable
convention headquarters hotel.
UCO~plDED APPROACH TO ACl:llfNZ A NEW CONVENTION HDl,X>UAR'l'!RS
J:lO't'~L:
There a~e a number of steps to achieve a new convention
headquarters hotel. The first ~tep has been 4~hieved. This step
~as to regain credibility tor: Miami Beach A$ a unit of government
on the part of our citi%ens, busine$s loaders and potential hotel
developers. The second step i~ to achieve a palance between the
nistoric preservation interests and tne new hotel development
advocatss as to sites. This process ~as also been completed. The
third step has been initiated with City COlDl'Aission approval of
PhasQ 2 of the Wallace Robe~ts Todd St~dy w~ich will provide the
economic analysis neCe55ary for the City commission to make the
decision re9arding expan$ion ot the Hi~toric District and creation
ot the Tax Inc~elllent Distriot.
continued. . .
25
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FE8-17-S8 11,28 FROM,LOCKHEED MARTIN
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C01QfI88IOR KEXORAHDUK
AC~I~IMQ A CONVENTION HEADQUARTERS KQT~L(SI
I'AGB ~HKBB
RECOHMEND~p !PPROACH TO ACHI~~ )\ NEW COt;lYENTYON HEADQUAR'l'nS
HOTEL: (Continued)
City Commission approval ot the Historic District expansion and the
sill\ultansou5 initial approval. of the Tax Increment Dil!ltr;1ct is
critical to ~.intAininq the tra~11e coalition t~at exists between
groups that have traditionally Men at odd5. In tut'n, this
coalition must support the next step in the process which i$ to
develop the funding sources necessary to provide the induce..nt
pacxage fOr the new convention headquarters hotel.
The inducellent package necessary to achieve the new conventton
~eadquarters hotel requires approxl~ately $50 lIill10n 1n total or
$5 million annually to amortize a bond 1$5ue. ~he induc..ent vill
be utill~ed to lower the cost ot the hotel through a variety ot
methods possibly includin9 acquisition ot land, parklnq garage
construction, meeting spaces and lobby area development and ott-
site intr"/itnacture needs usually funded by developers. The
co~i~nt by the City -of Miami 8aach to fund the induc.ment 1s
nQcGssary to ~ke the ~~ convention headquarter$ hotel financially
feasible ~ith at least 1,100 new roolU. E5sentially tile inducement
fun~s the pe~centage of the develop.ent cost which i. too high riGk
tor the private sector in the current econo~y. The City raceives
in return an equity share in the hotel and other compensation for
the inve$tllcnt, iUS well as various indirect cOlUlunity and Umsncial
benefits such as increased touris~~r.l.ted taxe., iaproved
utUhation of the Convention Center, jOb creation and urban
radevelop~ent in a deteriorated area of our co..unity.
To achieve the $' million annual debt service requirement tor tbe
indup~ent p~ckage requires the following steps:
· ~pp'rQval by the voters of the one-cent tncrease,in the
"beeS-tax" on Novembel:' 3, 1992. The City COllUllia5Joon has
determined that 50 percent of the projected available
revenue. annually ($1 ~illiQn) will be utilized tor the
inducement package and the b.lance ($1 .illion) will be
utilized for "quality of life" illprovellents throuqbout
the City. The P~Opo$.d "quality of liteM expenditures
and other commitments necessary to 94in City-wide support
for the referendum on NoveMPer 3. 1992 will be detailed
l~ter in this .emorandu..
· AppX"oval ot the Tax Increment District by the City of
Miami Beach and Dade County. The Tax Increment Di*trict
is anticipatod to gene~.te $2.3 million annually wh~ch
CQuld be allocated to the induce.ant pac~ge. While the
Tax Increment Pist~ict could be adopted independently ot
the Historic District expan~ion, Jot is my firm beliet
that the ultimata development and $ucc;:ess of .th(~ new
convention headquarte~s hotel will require the existing
coalition to stay toq.the~ tor an extended period
inclucUng the "Request tor Proposal" precess, developer
sGlection proces~, contract negotiation process, ae$1qn
review process and openin9 ~ctivitie~. All th.s~ phase.
have &utfic:ient landl1lines to scuttle the new cOllvilntion
headquarters hotel and a schhilll in the existing coalition
will severely limit the ability ot the Administ~atlon to
ultimately deliver the 90al.
. The new convention headquarters hotel will produce
approximately $1. 2 million annually in resort tax revenue
which would be committad to th$ induce~ent paekaqe.
continued...
2..~
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C:OKKU8IOH XtJlORAJlDOX
~CRIEVIMC a CO.vZHTXOM H~ADQQAR~lRa BOTBL(B)
PAOt': ron
RRCOMMnfDF:D APPROACH TO AC!fI~!'.: A N~ CONVnfTIOH IJ~DOOAR'l'ERS
~ (Continued)
· ~he three reVenue sources enumerated above equal
$4.5 mIllion annually. The Greater Kia~i Convention and
visi~org Buroau has been ehall.~ge~ to develop . ~venu.
source at not le.~ than $500,000 annually to brin9 tho
total tunas available for ~ha induceaent packaqe to the
t"Gquirecl $5.0 llIillion annuillly. Tne 80ard ot the Greater
Miami Convention and Visitors Bureau and its president
should clearly understand that tbis C.1ty "anager will not
recommend renewal at the lnt.rloeal A9ree.ent tor Fiscal
Year ':13/'" lInd beyond it t:he tunds requ1rea tor the
inducellent package are not lllade available froa a bondable
source includinq the potential of a reducUon in the
current level of fund in') for the Cre<lter Mi...i Convention
and Visitors Bure.q i! no other sources become . reality
by the end of the next leq~slat1ve session.
I
Concufrent with tbe achievement ot the inducement pacJcage, th41
Requslit for proposds will be prepared and adopted lJy the city
commission a5 an ilCJenc;So J.tem w!-th tqll opportunJ.ty to~ public
input. The Admini$t~.t!on will r.co~.nd that the propos.l. be
reviewed by . citi;GI'\S I comlllittee that 15 reflective of the
eKperti~e n.eQ4d !-n eonjunction with co..unity coneerns. vurth.r,
the Adlllin1stntlon will recolDlllencl that .n accounting- fil"ll be
retained to vedty the financial projections tor the various
proposed convention headquarters hotel(s). The ultimate selection
will be made by the City Co~.1s.1on in a public aeetLn9' SL.J.lar
proc~sses will be utilized throuqh the contract negotiation stage
to ensure that the public interest will he represented in the
prgc;~~~,
CRITICaL. DfC;SIOtlS TO BE MADE:
During the next" thirty days, the City Co~i$slon and' our citizens
will be ~a~in9 tour critical decislona. The first relates to the
acceptance of this report by the City col'lllllission as to the
distribu~ion ot the $1.0 1lI.i1.l.1.on to be generated anmll,llY tor
Hq~Ali~y ot 1it~. i.p~ov.m.n~8 ~hrOQ9ho~t th. ct~y of Kia.i a..en.
The recO~end8d distribut10n h~5 been developed ar~er consu~t.tJ.on
with community leaders th~ou9~out the City. Oete~ination of the
distribution of the "quality of liteM funds will give our voters a
clear \Jndersbn<tin9 ot the benefits to be received trom thei~
gUPpo~t in advance of the Nove~ber 3, 1992, election.
Tne ~econd decl~lQn ~el~tBs to the oc;tgbc~ 21. 1992, tirat r~.din9
PUblic he~rin9 re9arding the .xp~nsion ot the Historic oistrict.
Taken in conj~nction with the third decision rGqardin9 the initial
approv~l ot thG T~~ r~cr..ent Oistrict, the opportunity presents
itself to continue and build upon the coalition that has supported
~he one-cent bed tax and the site selection for the nau convention
headquart.ars hotel. It $hould be clear in -'I advocacy or both
apprQvals t.hat the rights ot property owners w1th1n tne expanoea
Historic District ~nd the concerns ot thB Lincoln Road inta~.st.
should be addressed. To that end, a cOMpreheosiva public
in'o~~atton document ~c9D~din~ ~~. .~&naiQn o~ ~h. Distri?t .nd
~he econQmic il1lpact$ on property owners al'ld busineS5e& ..,1.11 be
lnailod to all affected ontities prior t.o the October H, 1992,
first readinQ public hearing on the expansion ot tho Historic
District.
continued...
27
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5/11
FEB-17-98 11.29 FROM.LOCKHEEO HARTIN
10.3053779559
COKHISSION XBMORAXDUH
ACU%IV:XG A ogftV~xon aEAPQCAaTER8 KOTeL(S)
PAGB ptyZ
CR!TICAL DECISI9~S ~ BE HAQ,: (Continued)
The ~oure~ c~itical decision ~elate5 eo the clty'G future
rehtJ,onshlp wIth the Greater Hialli convention and Visitors But:e.~.
He.bers of the City CO~is5ion are awa~. that an extension to tbe
QAte in which th8 co.mlssion IIUSt d8te~1ne ~o pUllout tro. the
Interlccal A9re...nt in Fiscal Year 92/93 WAS .pproved durin9 the
september 2, 1992. City Commission meeting. This extension is in
effect until Nov.~~r 1. 1002.
CO~i5sioner Eisenberg ha$ made it clear that the Greater H1..1
Convention and Vis1tcrs8uraau .us~ assist the City 1n providing
tul; funding for the inducelllent package. In response to that
posItion, the Board of Directors ot the Grebter "lalli Convention
and Visitors 8ureau has aqreed to establish a ta8~ torce to achieve
the 9041. Th.~etor., it will b. .y reco_endat.lon that tlle C!ty or
Mh1ll1 Beach continu. the t:nterlocal Agree...nt: th~oU9h Pbed
'feu 92193 b.1sed ~pon Olllendlle.,ts which provide th_ additional funds
re~ue.t:.d from touri#l9-~.lat.d pr09ra_tn9 by tlua vtsH:(Ire and
convention Authority 'Ild a cOllllll!tJlent to p:,ov!de- no lus 1:han
$500,000 for the inducement PACk4ge tro~ either the existing City
of Miami Beach tou1':"ist tax Inco..e or a new source ettec:tive
October 1, 1993.
CITY-WIDE UTILIt~TXOI1 OF THE "QUALITY OF LIFE" P'UNDS PROM Ttl!;
ADDITIONAL 8ED ~AX:
Subsequent to placinq the one percent additional bed tax on the
ballot, the Admini5t~.tion .et with leaders throuqhout Kia.i Beach
to discuss ope~.tional and capital projects tor which funding is
currently un~va11abl. and which WOU1~ .ccelera~. ~. proc... 0'
putt in9 thB apa1':"kle back on Mia.i Beach. Tfle cantext of these
discu5sjons was that the $1 million ~utd be equitably distrL~ted
thrQU9hoyt H1a~1 8eaan and that: alte~nato tundin9 soure.. .i9ht be
made available to ...t the needs expressed. Tbe following is .
eo~pilation of th~ requests made durin9 the investi9ation proce~.
and the propo5ea solutions:
~id-~each RBquests~
. Provide street cle.n!nq and maintenanc~ on 41st St~..t: This
need will be lDet thl"oU9h . cont~llct with the 41st St~..t
H.rehan~~ As.ociation in w~ich the merchants hire a private
entity to clean .lst Street daily. T~. City will as~ist the
Merchants Association with developinq the contract and hirinq
the fiJ"lIl.
. provide street decoration5 tor various events and holidays:
This request requires ~ one-time expense fo~ acqui.ition and
an annual commitment to inatall Gnd remoVe decoratione.
. Increase supply of public parkinq on the south side ot 41st
Street alonQ the westerly portion of the co.-ero!al district:
City statt will immediately investiqate the availability ot
land and the potBntial tor deckinq surface lot5. Available
parking ~evenUQS will be utLli~Bd tor a t~asibility study with
a report rGqaralnq SOlutions to be ~aae no lQtc~ than June 30,
1993.
continued.. .
:l.8
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FEB-17-9a 11.30 FROM.LOCKHEED MARTIN
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COJCHI8SION JlElCORAffDUK
ACK1BVINO A COHVBNTION B~DOOARTEJ8 KOTEL(S)
llAGB SlX
. Hid-~each Req~ests: (Continued)
.
Increase the wattAge on the decorative lights in the dist~ict:
~pparent~y, wronq.bul~B w~r. placed in the lights during the
lnitial 1nstAllAt~on. Th~s sieQation ~ill be re~edied within
60 daY5.
Improve the condition of existing pa~kinq lots and g~rage.:
A.b8autit~cation, r8$urfac!nq, restriping and upgrading ot
h/lhtinq 1n the parkinq lota will be initiated in fiscal
Year 91./93 on A CitY-Wide basis. The selection ot . new
Parking Oepartment Director will be made within the next 30
days thereby creating 4 new energy toward lIl&intenance of
parking structures.
Develop additional ~ach access parkinq in the areA bordered
by 46th Street on the nortb and 41st Street on the sout.h.
This 'problem could be 80lved through 0 co>>bination ot
strategies such AS deckinq the parking lot at the 46th street
beach; the secondloUld be the relocation ot colUns Av..nue at
app~e~ia~tely 43~ St~eet, thereby .ak1nq the :ight,ot way on
the south .ide of the Fontaln.bl..~ .v~ilable tor a
co~binatlon of additional parking ~nd hotal develop.ent as
described in the wal~ace Robert~ Todd convention Village Hotel
Study. The tunds to complete the feil8ibility study tor these
various projects Could !:Ie ..de available trom "quality ot
Ute'. tunds, state/taderal hiql\way proqrams, and parkin9
revenue bonds.
.
.
North Beach Requests:
. Implementation ot an updated North peach Kaster ~lan,
1neludin9 the PUblic/private redevelopment ot the North Shore
Pa~~s/Ocean Te~acB. a~ea: Th.. October 8. 1992, City
Co~ission aqenda includes the recoDa8ndatlon to torward t~is
prbject to the capital Improvements coaaittee for
determination reqardinq financing to achieve this qoa1. The
establishment of .10 assesslIIent district sillilar to the vehicle
which achieved the Ocean Drive 1111p~ove.ent$ 1$ acceptable to
the leaQBrsh!p ot the North &each cevelopa.nt corporation.
Additional funds could be made available fro. the "quality of
lite" source& a. well as ~he S~at.e ot "lorida.
. C~elltion ot II southern qateway for North seaeh with the
following 81e~ents: (a) paintinq and beautitication ot the
63rd Street fly-over into Indian creek Drive;
(b) rehabilitation of Brittany 8ay PArk along the west Bide of
Indian creek prive ~t 63~d Street; (e) palntinq and
peautitication of the drawbridge at 6Jrd Street and its gate
house: The road projects will be achieved throu9h the State
of Florida live-year road proqrall. Particip~tion 1n the
Metropolitan Planning Organization by the City ot Miaai Beach,
through Commissioner Gottlie~, will help to achieve the read
projects. The Brittany Park beautification progra~ will be
achieved with "quality ot lite" funds.
. Financial assistance to the World Trade Center/Carillon Hotel
by the construction of public/private p.~king to serve the
area; Statl 1s working with developers to achieve this
project. The key win be designation by the World Tra~.
Center organi:ation, Which is not yet certain. Theretore, ~t
is difficult to eo~~it to this project at this ti~e.
continued. . .
~9
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7/11
FEB-17-se 11.30 FROM.LOCKHEED HARTIN
ID.305377S55S
COHHUS1:0lf KDOU!fDOX
~CHIBVI.G A CONVJH7tON RJAnQUARTEaS KOTBL(S)
PACiI SBVDJ
Mid-~each Reques~s: (continued)
. Provision ot a qround-based beach walk alon9 the shore of ~h.
NOl:'th lSuch area: This proj4!lct 15 achievable on a phaaed
basis usinq "quality of Hte" funds.
. create a boulevar~ entrance co tne north part ot H1aa1 Beach:
This qoal is achievable throuqh state of Florida road funds
with beautification enhancements to cOlle froll -quality ot
life" lJoureea.
Narth Beach Reauests:
Develop G ..r~.ting plan tor North Poach hotol~ end .otels:
~8 Harth peach Development corporation has recently hired an
8xBc:ucIve dIrector, utl1lz1nCj COllllUn1t.y Develop.ant Block
Grant funds. The new director will develop a sarketin9 plan
which could be funded with "quality of lite" sources.
Provide 1lllprovell~u tor' the North Shore co_unity center
ftandshell: "Quality of lite II funds could be utilized tor this
improvement.
. P~ovid. stroat cleanin~ and maintenance in cODa.raia! are..:
This need will be met through a contract with the North Beach
Oevclopmcnt eO~E'.t.i'm in 'Ioth1Qh the eo~poret1on h1roD a
private entity to clean the lIrea5 daily. '!he City will assist
the Develop.ent Corporation with developing the contrac~ and
hiring the firJI.
.
.
South Beach Reauests:
. provision of shuttle ~y&tell to tacilitate short trips within
the dhtrict and .ncou~a9. 1lI0Velllent iro. parb1eter parking to
~~ aoeivi~y o.n~r8' This aarviea could ~ provided eiCher
wit~ "quality ot lite" funds or with parking systea revenues.
Tne ultimate recommendation as to the nature of service and
costs will-~e made sub$eQQent to the cQ~plet1on of the parkinq
ta$k fo~oe study and review ot proposals received pursuant to
the ~.quest For Proposals process that was sent to Co..ittee
by the City COllllllisslon during the septellber 16, 1.992, lIeetlng.
, comnit p~kinq revenue gener_ted ,~o~ Sou~ BeaCh parkini to
increase South Beach puldnq facllit1eli; Thi$ eODit..nt will
be r.co.~en4.d ~y th. ~~~inl.t~.~lon ~o aonl.v. suttlaient
funds to build the pa~kin9 taoilitie$ ~equir.d to ..rve south
Beach.
. Commie to provide p.~King '.cilitie5 at the p4!lri..ter of the
OCean O~iv. areas (5th and 15th Streets), within the activity
center (at 7~ and 10th St~eet$) ~nd th~oughout the ~1..in9o
re.idential noi9hborhood: Thi~ Qo.~it.~nt will be .a40 and
has already been started by the City Com.ission throu9h the
Request For proposals process. The f'lamlnqo resident1a!. lot.c
could be funded with the NquAlity of lile~ source.
. Elimination of the PlIrkinCj Impact Pee Systell: The
Administration is committed to ending the Pa~kinq Impact Fee
~Y5tem Cor ex!st!ng bu11aLng5 in toe Htstoric Oi.~~ic~ ~u~1n~
Fiscal ~ear 92/93. The oystem will re.ain in place tor new
constX'Uction and the expansion of existinq buildings. The
~oear r~eoc ~nd monthly parkinq charCj.. ..Y hay_. to ,be
increAsed to ~ake up lor lost revenue and to prov~de
sufficient bondable cash flQWS to build the required parkin9-
conUnutlld. . .
30
PAGE
8/11
FEB-17-98 11.31 FROM.LOCKHEED MARTIN
10.3053779559
COKM%SSIOIf HlMoauDUX
ACJC:a...rNCI ~ COlt'VlSlrnOIr lI~U1UlT~ JlO'l'U,(B)
nar: IIGH'l'
Sout~ Beach Reauests: (ContinUed)
.
ReviaionG to the Sidew~lk C4te ordinanca related ~o the t..
st~cture separation of reVenues tor i.prov~ents to Ocean
DrlVe and a thre..year IDOntoriulll tor Lincoln Road; '!'his
request has been approved by the City Co.-iasio" durin; the
Sep~ogb.r 16, 1"2, .eet1ng.
.
Imple..ntation ot a South a.aoh/Deco District Karketinq
PrG;ram: The ~d.inl$tr.tion L_ p~.p~ri"9 ~o go..tt ~100,OOO
durinq Fiscal Year i2/93, $20D,000 durinq 'i$col Year 93/94,
ancS $300,000 annudly durinC] Fiscal Year g4/95 and beyond
utilizinq the "quality ot life" tunds and other sources. The
d.tail~ ot the ~mplementat10n of this proqralD, includin9 the
establ.1ah.ent of .. lIarket resource qroup, collateral
materials, support of Mialli Design Preservation Lea9Ue tours,
Art a.co W..kend, Welc~o Center, d~velop.ont or
.
increased pa~icip4tion in FAM Tours, and media publicity,
public relations ~nd adverei....nt pr09r~.8. intertaae w1th
Greater Miami Coflvention and V!sitot"v BureAU',' Kbai !!eactl
ReSort Hotal Associ_tion and Beacon Coune11, the visitor and
convention Authority, and City .tatt will be developad ove~
the ne~t 90 days. Also included in this -.rtetinq plan will
be the development of a centralized reservation systea and an
800 n~mber f~ the slIIall hotels. It should be clear that
A~mini~tr~tiQn ~qPPQ~ for thi~ olloc4~lon i. ~.a.d ~pon 0
concensus betnC] aChieVed that the funds are not duplicative ot
existing programs.
Provide eaplt.l tund$ tor the Ocean Drive aUditoriulI And an
, Art Deco Distriot interpretative 8ig0490 and beautification
pr09ram: Tbe Ooean Drive AuditoriuD conver_ion to a
conterence. meeting facility 5tudy has been approved by the
City coamisslon .nd consultant selection is underway.
Me~tin9S hAve been held with c~eatiY8 ti~ whiCh CDQld de.19n
~h. ai1n~9.. ~h. fvn4in9 for both proj.c~a and ~h.
Pe~utit.C4tion cou~ be .vailable fro~ the "quality ot life"
source as well as other sources.
.
Lincoln Road -- Planning, MatkeUn9, Cap1h~ I1aptoVellentEi;
This project is a clear priority of the C1ty Commission and
the Administration is workinq with the Lincoln Ro.d 1ask Force
to achIeve the 90a1. Funalnq ha5 alreaay been prov1de4 to
retain an executive dil'ector and to blple.ent additional
phases of the study nece5saty to deterlll!ne the tutQre ot
Lincoln Road. '1'h~ q1.t:i..t. $:ou~e... to.,. tuntl.in9 (!ap!~al
illlprDVfi!ments will be a combination at. aSS8SlI1llent district,
s1l\1llar eo Ocean Drive and 71sl: Street, &s well as Nialll Beach
~atchinq funds which could be provided from "quality of lite"
funds.
.
MOdification to the existing hotel rehabilitation progra. to
~actlitate ho~ol cnd o~hcr QO.lIc~gl.l p~op~rty !.~oYe..n~&
throuqh _ loan program: A meetinq was h.ld with Hi.lli Beach
Pevelop~.nt corporation Executive Pl~.ctor Den!s Russ and City
stall to discuss this concept. Agreellent wa~ re.ched Which
will ~e presented to the City Co~lssion In the future. The
Ilgre.llIent will requit"e participation for the "iallli s.ac:h
Resort Hotel Association.
Achieve Ocean Drive A~ulocia.tion reeommeneSation. incll.lclinq
adoption of poliCY standards, . implellentation of
sanitation/&.c~~i~y A.rvicQ& pr09~.~. s1qna?e/pl.Y9r~und and
&tagin9/boach area concessions, elCperl.entatl.on with ru.qhttiae
continued.. .
:ll
.
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10.3053778558
COKNl88XCM HBNORAMD~
ACKIBVtHG A CON'VIII'l'J:OIf HQDQUAR'r~ll8 BO'l'IIt. (IJ)
PAGS Hnn~
Sout~ Qeach Request~: (Continued)
street closing; The Administration 15 co..itted to achieve
the$e reco..endations and will continue to develop .utually
acceptable reco...ndat1ons tor approval of these concepts by
the City Commission during Piscal Year 92/93.
Addres$ Concerns regarding the responses ot the neW Departllent
ot Development, De5iqn and Historic Preservation Services to
historic preservation cOQunity need..; The Administration has
acp..eed to a gO-day review of the structure to ensure that
hIstoric p~eservation community needs are addressed and
further will encourage participation in the selection process
tor the Senior Planner position who will be responsible tor
the.e t~ctions.
.
.
~pp~opriate use ot Old City Hall; The City Commission has
given clear direction to the Ad.inistration to ma~i.ize
revenue from private tenAnts in Old City Hall. SUbsequent to
that direction, co.-i.sioner Kasdin ha. requested discussions
of proposals tro~ the Mi..i Light project and further
proposals have ~urt.ced fro. Miami ae.c~ . Develop.ent
Corporation and other qroups. The Adainist~ation believas
that a blend between private tenants at .arket rAt.. and a
lilllieed tlluabet" of touri511-development related tenants ~ould be
achievecl without unclermininq the 90al ot ..axild~KJ.on of
revenue. R4cOllUllendat1ons will be !Hde to achieve the 90a1 of
a balanced use ot Old City Hall subsequent to the opening ot
bids troll private tenants.
UpdaUnCJ the 1981 Anderson Notter Pinegold "Art Deco Di&tt"ict;
Preservation and Developllent Pbn": The scope ot work tor the
'WallAce Roberts Todd second ph.s. study could be expanded to
incorporate the elements ot the 1981 study which have not
already l)een updated. Fundinq will be lIade IIvdlable froll the
"quality ot life" source as well as other sources. The allQunt
of , funding is unknown until the requirements lire developed by
concerned organizations th.t will work together to complete
the study.
Assurance that the convention Headquarter. Hotel Request tor
proposals will inclucle rehabilitation options in conjunction
with the 1, lOO-roo. convention headquarters hotel and that the
inducements and incentives will be availabl. tor
rehabilitation; The A4ministraeion ia c~!tted to achieve
this qoal. .
P~ovi&ion of jOb accessibility for MiaMi Belich residents in
the new convention headquarters hotel: The Req~e$t FQ.
ProposalS will include language that clellrly identities the
9041& ot the City to incruse job acceasibility tor Miaa!
Beach ~esident&. lt may be necessary to include other groups
based upon tundin9 sources for the in4Qcement package.
Technical assistance and funding support fo~ the Mi~i Beach
Oeve1opment corporation home ownerehip and atfordable housinq
program, trom community Development Block Grants, HOKK, and
the Metro-Dade Documentary surtax: Staff has met with Deniu
RUss, Executive Director of the Miami Seach Dav.lopRent
Co~poration, to discuss this 90al Which the Administration
supports based upon aq~eement bV the Hia~i Beach Development
Corporation to perfo~manee criteria for existing progra.s as
well as the proposed acl4!tional funded housing units.
.
.
.
.
continued. . .
:l2
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ID.305377S55S
.'
COMNIS8ION NIMOlAMDUM
~CRIIVINC A CONVIWTION ft8ADQDAaT!RS BOTEL(8)
PAGa TIlN
CONCLUSION;
While the ~ain tocu~ of this memorand~ !~ the process tor
aChieving a convention he~dq~arter~ botel ot not leaa than 1,100
rooms, the key issue is acceptance ot reco..endAtions tor
utilization ot the "qu<<l!ey ot Ute" tunds to be gen.rated trom the
one percent increase in the bed tax which will be determined by the
voters in a reterendum on November J, l'92. The recommendations
for the utilization ot funds were developed after discussions with
community leader~. The qoal i~ to ensure that "quAlity ot liteM
needs are met from South Beach to North Beach so that our citizens
will clearly understand that approval of the referendua will not
only provide the tir5t tanqible cOlllllitment to the induce..nt
packaqe for the convention beactquarters botel, but a150 create
progra~atie and capital improvement benetits throuqftout the City
ot Miami Beach. Therefore, your acceptance is recommended.
RHC; ap
I
:1;S
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11/11