006-2001 DM
CITY OF MIAMI BEACH lO
Department Memorandum No. & -J(1J(jJ I _
To:
From:
Assistant City Managers
Executive Assistants
Department/Division Directors
Jorge M, Gonzalez \ _.,..~
City Manager 00'- U
Spanish-Language Newspaper Advertisement
Date: April 30, 2001
Subject:
On October 9, 2000, I provided detailed procedures pert.aining to Spanish-Language Newspaper
advertisement via Memorandum No, 10-2000, From the attached report that was prepared by the
Finance Department, it appears that we are not on pace to meet the City Commission established
goal of 10% of all monies spent on advertising be spent with Spanish-language newspapers,
Once again, pursuant to Resolution No, 2000-24105, as adopted by the City Commission, all
departments placing advertisements in local newspapers for the purpose of communicating general
govemment information must look for opportunities to place the advertisement in local
Spanish-language newspapers,
There are three (3) local Spanish-language newspapers, which the City has negotiated rates: Art
Deco Tropical, Hola Amigos, and La Voz De Miami Beach, Every effort must be made to fairly
distribute your advertising among the three newspapers, Each department will be responsible for
translating the information to Spanish, determining the size of the advertisement needed, and
contacting the newspaper, If advertisement or translation assistance is needed, contact the City
Clerk's Office,
The following information is attached to assist each department in achieving this objective:
I. A master schedule of the publishing dates containing the following information: contact
names, telephone and fax numbers, internet E-mail addresses, and rates,
2, Sample advertisement layouts.
The Finance Department will continue to provide me with a quarterly report of Spanish-language
newspaper expenditures for my review, I expect your cooperation in ensuring that this goal is met.
If you need assistance in determining if an advertisement should be published in Spanis~contact
Robert Parcher or Nannette Rodriguez for assistance, ~.o"; ;
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Mayor Neisen 0, Kasdin and Members of the City Commission
Nannette Rodriguez and Robert Parcher
Enclosures: (9 pages)
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CITY OF MIAMI BEACH
ADVERTISING EXPENDITURES
OCTOBER - APRIL 2001
TOTAL
ACCOUNT DEPT ENGLISH SPANISH DEPT VENDOR
011-0210-000327 CITY CLERKS 270,00 HOLA AMIGOS
011-0210-000327 CITY CLERKS 270.00 HOLA AMIGOS
011-0210-000327 CITY CLERKS 270.00 MIAMI BEACH ART DECO PUBLISHER
011-0210-000327 CITY CLERKS 215,00 ART DECO TROPICAL
011-0210-000327 CITY CLERKS 215,00 ART DECO TROPICAL
011-0210-000327 CITY CLERKS 270,00 HOLA AMIGOS
011-0210-000327 CITY CLERKS 1,166,00 THE MIAMI HERALD
011-0210-000327 CITY CLERKS 10,914.10 THE MIAMI HERALD
TOTAL 12,080,10 1,510,00 13,590,10
011-1520-000327 CODE COMPL 197,00 YELLOW PAGES
TOTAL 197,00 197,00
131-1931-000327 COM DV 270,00 MIAMI BEACH ART DECO PUBLISHER
131-1931-000327 COM DV 756,85 THE MIAMI HERALD
TOTAL 756,85 270.00 1,026,85
011-0820-000327 CONSTRUCTION 1,640,75 THE MIAMI HERAlD
TOTAL 1,640,75 1,640,75
141l-6080-0oo327 CULT ARTS 250,00 CHARTER MEDIA
140-6080-000327 CULT ARTS 231,20 THE MIAMI HERALD
TOTAL 481,20 481,20
011-0530-000327 ECONOMIC DEV 1,912.50 AMERICAS PULlSHING GROUP, INC.
011-0530-000327 ECONOMIC DEV 1,500.00 CAHNERS BUSINESS INFORMATION
TOTAL 3,412,50 3,412,50
011-0380-000327 FILM PRINT 250,00 AICP (ASSOC IND, COM, PRODUCERS)
011-0380-000327 FILM PRINT 1,912,50 AMERICAS PUBLISHING GROUP, INC,
011-0380-000327 FILM PRINT 1,500,00 CAHNERS BUSINESS INFORMATION
011-0380-000327 FILM PRINT 845,00 FILM FLORIDA PUBLISHING CO,
011-0380-000327 FILM PRINT 1,548,75 TRINANES DESIGN
TOTAL 6,056,25 6,056.25
011-0370-000327 HUMAN RESOURCE 71,116,65 THE MIAMI HERALD
011-0370-000327 HUMAN RESOURCE 1,072,30 THE MIAMI TIMES
011-0370-000327 HUMAN RESOURCE 3,399,97 THE MIAMI TIMES
011-0370-000327 HUMAN RESOURCE 2,292,40 THE MIAMI TIMES
011-0370-000327 HUMAN RESOURCES 472,00 MIAMI BEACH ART DECO PUBLISHER
TOTAL 77,861,32 472,00 78,353,32
011-0100-000327 MAYOR/COMM 250,00 THE GOSPEL TRUTH NEWSPAPER
TOTAL 250,00 250,00
011-0340-000327 OMB 360,00 THE MIAMI HERALD
TOTAL 360,00 360,00
011-0520-000327 PLAN DESIGN 50,00 A 1 A FLORIDA
011-0520-000327 PLAN DESIGN 175,00 AMERICAN PLANNING ASSOC CHICAGO
011-0520-000327 PLAN DESIGN 150,00 APA AMERICAN PLANNERS ASSOC
011-0520-000327 PLAN DESIGN 270,00 ART DECO TROPICAL
011-0520-000327 PLAN DESIGN 75,00 GOVJOBS,COM COSTA MESA CA
011-0520-000327 PLAN DESIGN 4,924,00 THE MIAMI HERALD
011-0520-000327 PLAN DESIGN 245,00 AMERICAN PLANNING ASSOC CHICAGO
011-0620-000327 PLAN DESIGN 5,764,00 THE MIAMI HERALD
TOTAL 11,383,00 270,00 11,653.00
(
CITY OF MIAMI BEACH
ADVERTISING exPENDITURES
OCTOBER - APRIL 2001
ACCOUNT
DEPT
ENGLISH SPANISH
TOTAL
DEPT
VENDOR
011-0620-000327 PROCUREMENT 158,30 AEL CONSULTANTS INC,
011-0620-000327 PROCUREMENT 3,737,65 DAILY BUSINESS REVIEW
011-0620-000327 PROCUREMENT 450,00 HOLA AMIGOS
011-0620-000327 PROCUREMENT 215,00 LA VOZ DE MIAMI BEACH
011-0620-000327 PROCUREMENT 480,00 MIAMI BEACH ART DECO PUBLISHER
TOTAL 3.737,65 1,303,30 5,040,95
610-6420-000327 REC TRUST 2,491,05 ELLER MEDIA COMPANY
610-6420-000327 REC TRUST 2,400,00 OCEAN DRIVE MAGAZINE
610-6420-000327 REC TRUST 950,00 PUBLIC BROADCASTING OF FLORIDA
610-6420-000327 REC TRUST 495,00 WELCOME MAGAZINE
610-6420-000327 REC TRUST 480,00 ENDLESS CREATION HOLA AMIGOS
610-6420-000327 REC TRUST 500,00 ENTERTAINMENT NEWS
610-6420-000327 REC TRUST 1,000,00 CHARTER MEDIA
610-6420-000327 REC TRUST 218.40 BROADCAST QUALITY
610-6420-000327 REC TRUST 750,00 TROPICAL TRIBUNE
610-6420-000327 REC TRUST 1,175,00 WALTER HASS & SONS
610-6420-000327 REC TRUST 4,581,20 THE MIAMI HERALD
610-6420-000327 REC TRUST 3,183.00 GITTER, ANAPOL & GLA
TOTAL 17.753,65 480,00 18.233,65
011-0950-000327 RECREATION 4,941,27 THE MIAMI HERALD
011-0950-000327 RECREATION 112.00 LA VOZ DE MIAMI BEACH
TOTAL 4,941.27 112,00 5.053,27
011-1410-000327 CITY ATTY 692,00 DAILY BUSINESS REVIEW
TOTAL 692,00 692.00
152-5718-000327 SHIP PROG 64,00 THE MIAMI HERALD
TOTAL 64,00 64,00
152-5719-000327 SHIP PROG 112.00 ENDLESS CREATIONS HOLA AMIGQS
TOTAL 112,00 112,00
011-0350-000327 COMM REL 3,080,00 THE MIAMI HERALD
TOTAL 3.080,00 3,080,00
425-0410-000327 WTR & SWR 735,00 SWAGO T-SHIRTS
TOTAL 735,00 735,00
TOTAL
$145.502,54 $4.529,30 $ 150.031,84
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