LTC 288-2009 iPark - Updates,1'. ..
m MIAMI BEACH ~rc~°" ~~ ~~i11~5~
OFFICE OF THE CITY MANAGER
NO. LTC# zae-2oo9 LETTER TO COMMISSION
TO: Mayor Matti Hercera Bower and
Members of the City Commission /
FROM: Jorge M. Gonzalez, City Manager ,
DArE: October 26, 2009
SUBJECT: iPARK -UPDATES
As you may recall, the ipark (In-Vehicle Parking Meter) is a device about the size of a
"Sunpass" which allows the user to pay for parking at any metered space on Miami Beach
from the convenience of inside their vehicle. The ipark was launched on November 24,
2008 and the following serves as an update to its very successful launch.
The Parking Department has sold over 2,800 units and over 3,000 reloads through August
2009. Each unit costs $20.00 and as a limited time introductory offer, the ipark included a
reload of $20.00 for Miami Beach residents and $10.00 for non-residents. In addition, Miami
Beach residents are provided an hourly rate of $1.00 per hour reduced from $1.25 per hour
at metered parking spaces south of 23`tl Street (Zone A). This represents a 20% discountfor
metered parking in South Beach!
Effective October 6, 2009, ipark reloads became available online. All existing customers
received an email encouraging them to registerforfuturepurchases of reloads. Otheronline
services, including ipark sales will be available in November 2009. Clearly, online availability
brings a new added dimension to the versatility of the ipark. The following are some exerts
of comments received from users that have purchased reloads online:
"Thank you thank you thank you for entering the 21 st century with our ipark. i love the
darn little Thing and now to fill it on like, like the sunpass, it is great. tks. Mef"
"1 am so happy that 1 can get online access to my ipark transponders. The website is
easy to use. Miami Beach is still the best place to five."
Just using your site for the first time. Looks greatrrr"
"This is GREAT!!!! Nice job folksll"
"Love this new way of adding funds and keeping Track of my ipark account"
"Am SO excited -1 think ipark is one of the best innovations ever adopted on the beach!
Thanks"
°YM VERY HAPPY WITH THE PROGRAM...."
In addition, the iPark is now available at the following retail outlets:
Publix on the Bay Walgreens
1920 West Ave 100 Lincoln Road
Publix -Dade Blvd Walgreens
1045 Dade Blvd 524 Jefferson Avenue
Publix - 68th and Collins Walgreens
6876 Collins Ave 2300 Collins Avenue
Walgreens
7340 Collins Avenue
This added convenience of online availability of reloads (and eventually iPark sales) as well
as availability at expanded retail outlets, such as Publix Supermarkets and Walgreens is
expected to increase sales substantially. Moreover, reloads and iPark sales will also be
available via an IVR (Interactive Voice Response) system which is expected to be available
later this year.
Other enhancements and promotional efforts for the iPark, include suction cup holders
(provided at no additional fee) that will display the device on the inside windshield of the
driver's side and the City's Communications Department is developing promotional pieces
on MBTV; MB Magazine; and other media.
Please let me know if you would like additional detail, or if you have questions regarding the
iPark device.
JMG/SF
C: ///"'Tim Hemstreet, Assistant Ciry Manager
Hilda Fernandez, Assistant Ciry Manager
Saul Frances. Parking Director
F:1cmgA$ALL'~LTC-09~LTC - iParkUpdate Itc 10-26-09.doc