2009-27276 ResoRESOLUTION NO. 2009-27276
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, RATIFYING THE ACCEPTANCE
OF ONE HUNDRED FIFTY SEVEN THOUSAND FIVE HUNDRED
DOLLARS ($157,500) IN CASH DONATIONS (INCLUDING
SPONSORSHIPS) MADE TO THE CITY FOR SLEEPLESS NIGHT 2009,
A FREE CITYWIDE ARTS AND CULTURAL EVENT; AND FURTHER
APPROPRIATING SAID FUNDS FOR SLEEPLESS NIGHT.
WHEREAS, in 2007, the City produced the first Sleepless Night, an all-night,
free, citywide celebration of the arts, presented by the City of Miami Beach Tourism and
Cultural Development (TCD) Department and Cultural Arts Council (CAC); and
WHEREAS, "Sleepless Night" is a collaboration of all of the City's major cultural
institutions, theaters, galleries and arts organizations, along with hotels, shops, clubs,
restaurants, and individual artists and presenters; and
WHEREAS, the event included indoor and outdoor art exhibits, installations,
performances, fashion shows, tours, dance, theater, music, film and other cultural
offerings, all presented without admission charge; and
WHEREAS, in furtherance of Sleepless Night 2009, at the September 9, 2009
City Commission Meeting, the City accepted donations/sponsorships from Audi of
America, Catalina Hotel and Beach Club (Host Hotel), Ocean Drive Association and
Classical 89.: and
WHEREAS, the following entities have made Donations to the City and were
recognized as sponsors of "Sleepless Night" 2009 since the September Commission
Meeting:
o Red Bull
o Greater Miami Convention and Visitors Bureau
o Cafe Bustelo; and
WHEREAS, it is hereby recommended that the Mayor and City Commission
ratify the aforestated donations on behalf of the. City for Sleepless Night 2009; and
WHEREAS, it is further recommended that the Mayor and City Commission
hereby authorize the City Manager or his designee to make any necessary
reimbursements and/or expenditures of the aforestated donations, in furtherance of and
consistent with the aforestated "Sleepless Night" 2009 event.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby ratify the acceptance of one hundred fifty-seven thousand and five
thousand dollars ($157,500) in cash donations (including sponsorships) made to the
City for Sleepless Night 2009, a free citywide arts and cultural event; and further
2009-27276
appropriating said funds for Sleepless Night; and authorizing the City Manager or his
designee to make such expenditures and/or reimbursements from the aforestated
donations, in furtherance of and consistent with the aforestated event.
APPROVED AS TO
FORM 8~ LANGUAGE
PASSED and ADOPTED this 9th day of December , 2009.
ATTEST:
" MAYOR
Matti Herrera Bower
CITY CLERK
Robert Parcher
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COMMISSION ITEM SUMMARY
A Resolution ratifying the acceptance of one hundred fifty seven thousand five hundred dollars ($157,500)
in cash donations (including sponsorships) made to the City for Sleepless Night 2009, a free citywide arts
'Land cultural event; and further appropriating said funds for Sleepless Night.
Condensed Title:
Ke Intended outcome 5u orted:
Increase community ratings of cultural activities.
'Supporting Data (Surveys, Environmental Scan, etc.): The 2009 Community Satisfaction Survey reported
more than one-fifth of all resident respondents feel there are "too few" family friendly activities (24.6%) and
cultural activities (24.1 %}. Additionally, on average, residents attended 10.61 cultural activities per year and
7.19 family friendly activities per year.
Issue:
Should the Cit acce t s onsorshi s for Slee less Ni ht?
Item Summa /Recommendation:
This year's event took place on November 7, 2009 and, once again, exceeded our expectations.
Approximately 130,000 residents and visitors of all ages and backgrounds - 30,000 more than we had in
2007, according to our estimates, enjoyed 150 free cultural offerings and reveled in the unique sense of
community created by sharing live experience of the arts. The event's marketing and public relations plan
generated over 1 billion media impressions. Once again, all of the city's major cultural institutions,
theaters, galleries and arts organizations, along with many hotels, shops, clubs, restaurants, and individual
artists and presenters participated, as well as national and international artists. The event included indoor
and outdoor art exhibits, instaAations, performances, fashion shows, tours, dance, theater, music, film and
other cultural offerings, all presented without admission charge. Free public transportation connected the
four major zones of activity: North Beach, Collins Park, Lincoln Road and Ocean Drive.
At the September 9, 2009 City Commission Meeting, the City accepted donations/sponsorships from Audi
of America, Catalina Hotel and Beach Club (Host Hotel), Ocean Drive Association and Classical 89.7 for
the event. Since the September Commission meeting, the City secured an additional $157,500 from the
following companies:
• Red Bull
• Greater Miami Convention and Visitors Bureau
• Cafe Bustelo
The City also was awarded a $50,000 grant from the Miami Beach Visitor and Convention Authority and
$7,500 from the Miami-Dade County Tourist Development Council. As you may also recall, the City was
previously awarded a $150,000 grant from Knight Foundation and a $25,000 grant from the National
Endowment for the Arts (NEA).
Board Recommendation:
Source of Amount Account
Funds: ~
OBPI Totat
Financial Impact Summary:
These sponsors are providing a total of $157,500 in funding and in-kind contributions to offset the costs for
Slee less Ni ht.
Financial Information:
City Clerk's Office Legislative Tracking:
Max Sklar, Tourism and Cultural Develooment Director
Sign-Offs: D
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City of Miami Beath, 1700 Convention Center Drive, Miami Beach, Florida 33139, vrww.miamibeachfl.gov
COMMISSION MEMORANDUM
To: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager ~
DATE: December 9, 2009
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, RATIFYING THE ACCEPTANCE OF ONE HUNDRED FIFTY SEVEN
THOUSAND FIVE HUNDRED DOLLARS ($157,500) IN CASH DONATIONS (INCLUDING
SPONSORSHIPS) MADE TO THE CITY FOR SLEEPLESS NIGHT 2009, A FREE
CITYWIDE ARTS AND CULTURAL EVENT; AND FURTHER APPROPRIATING SAID
FUNDS FOR SLEEPLESS NIGHT.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
ANALYSIS
In 2007, The City produced the first Sleepless Night, an all-night, FREE, citywide celebration of the
arts, presented by the City of Miami Beach Tourism and Cultural Development (TCD) Department and
Cultural Arts Council (CAC). As you may recall, TCD staff identified SLEEPLESS NIGHT as a unique
cultural event that fits perfectly with the City's cultural identity. SLEEPLESS NIGHT is an all-night,
FREE, citywide celebration of the arts, presented by the City of Miami Beach Tourism and Cultural
Development (TCD) Department and Cultural Arts Council (CAC). The event was created as a result
of the response from the community in the 2005 and 2007 Community Satisfaction Surveys where
residents identified a desire for more cultural activities. SLEEPLESS NIGHT was also developed as a
result of the Cultural Arts Council's desire to create a signature, annual cultural event to celebrate
Miami Beach's commitment to the arts.
This innovative citywide showcase of culture first began internationally when Paris hosted the first
"Nuit Blanche" event in 2002. The success of the event in Paris has made it an annual city celebration
and has become an international trend, spreading to cities such as Rome, Madrid, Brussels and
Toronto. Sleepless Night is a collaboration of all the city's major cultural institutions, theaters,
galleries and arts organizations, along with hotels, shops, nightclubs, restaurants, and international
artists and presenters. Sleepless Night was first held on Miami Beach November 3, 2007 with more
than 100,000 people of all ages enjoying 130 free arts and entertainment events scattered amongst
80 venues during the thirteen hour event. The City was able to obtain over 35 million media
impressions for Sleepless Night in 2007.
SLEEPLESS NIGHT 2009
This year's event took place on November 7, 2009 and, once again, exceeded our expectations.
Approximately 130,000 residents and visitors of all ages and backgrounds (30,000 more than we had
in 2007, according to our estimates) enjoyed 150 free cultural offerings and reveled in the unique
sense of community created by sharing live experience of the arts. The event's marketing and public
relations plan generated nearly 1 billion media impressions. Once again, all of the city's major cultural
institutions, theaters, galleries and arts organizations, along with many hotels, shops, clubs,
Sleepless Night
December 9, 2009
City Commission Meeting
Page 2 of 3
restaurants, and individual artists and presenters participated, as well as national and international
artists. It included indoor and outdoor art exhibits, installations, performances, fashion shows, tours,
dance, theater, music, film and other cultural offerings, all presented without admission charge. Free
public transportation connected the four major zones of activity: North Beach, Collins Park, Lincoln
Road and Ocean Drive.
Sleepless Night has the transformative power to create community through the shared experience of
wildly diverse audiences enjoying the arts in all their various forms. It successfully addresses the
ultimate issue facing the arts today, audience-building, by surprising the public with the entire range of
cultural product through presentations woven into the fabric of a social event. The excitement of a
free, all-night and all-ages parry promising hundreds of cultural diversions creates a unique
opportunity to unify all segments of our society into a single community of arts lovers. The approach
is multi-faceted: first, free admission provides opportunities to try something new or previously
inaccessible. Second, provocative juxtapositions of offerings expose spillover audiences to
unexpected pleasures. Third, presenting the arts in unexpected locations engages participants and
spectators in a new way, enabling fresh points of view and bringing the arts to the audiences rather
than the other way around. Sleepless Night is transformative for artists as well, providing paid
performance and exhibition opportunities with virtually guaranteed attendance, increasing exposure
and strengthening artists' opportunities for future fundraising efforts; encouraging unusual and
sometimes amazing collaborations, many of them commissioned by the Gity; and opening the eyes of
local artists to new possibilities through premiere presentations of new work and new artists. The
programming of Sleepless Night is designed to appeal to every audience, from preschoolers to
seniors, because it covers the entire spectrum of arts and entertainment; it appeals to all ages,
ethnicities, and socioeconomic and education levels.
The first Sleepless Night (November 3, 2007) clearly demonstrated our ability to obtain our objectives:
increased hotel room occupancy (16.9% over same date in previous year,) increased sales at
participating businesses (over 100% increase over same date previous year), and increased
audiences for cultural events and institutions (record-setting attendance, to date.) The second
Sleepless Night (November 7, 2009) enjoyed a 30% increase in total audience, nearly a billion media
impressions, employment for 400 artists and technicians, and record-setting sales figures for many
Miami Beach businesses.
The Third Edition of Sleepless Night is scheduled for November 6, 2010 and the Touris and Cultural
Development Department has already begun working on the programming. In fact, in light of their
experience this year, the Catalina Hotel and Beach Club has already verbally agreed to be the Host
Hotel again in 2010. The objective is for Sleepless Night to become the kick-off for amonth-long
series of cultural events Qust as Montreal's Nuit Blanche is the final night of the month-long Festival of
Lights), which would culminate in Art Basel Miami Beach the first weekend of December.
SPONSORSHIPS
At the September 9, 2009 City Commission Meeting, the City accepted donations/sponsorships from
Audi of America, Catalina Hotel and Beach Club (Host Hotel), Ocean Drive Association and Classical
89.7. Since the September Commission meeting, the City secured an additional $157,500 from the
following companies:
• Red Bull
• Greater Miami Convention and Visitors Bureau
• Cafe Bustelo
Sleepless Night
December 9, 2009
City Commission Meeting
Page 3 of 3
The City also was awarded a $50,000 grant from the Miami Beach Visitor and Convention Authority
and $7,500 from the Miami-Dade County Tourist Development Council. You may also recall the City
was awarded a $150,000 grant from Knight Foundation and a $25,000 grant from the National
Endowment for the Arts (NEA).
CONCLUSION
The Administration recommends the adoption of the attached Resolution ratifying the acceptance of
these donations for Sleepless Night.
JMG/HMF/MAS/GF
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