2010-27516 ResoRESOLUTION NO. 2010-27516
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ADOPTING THE MIAMI BEACH CULTURAL ARTS
COUNCIL'S FISCAL YEAR 2010/11 BUDGET IN THE AMOUNT OF $1,153,000.
.WHEREAS, the Miami Beach Cultural Arts Council (CAC) was established by the
Mayor and City Commission on March 5, 1997; and
WHEREAS, the mission of the CAC is to develop, coordinate, and promote:the visual
and performing arts in the City of Miami Beach for the enjoyment, education, cultural
enrichment and benefit of the residents of, and visitors to, Miami Beach; and
WHEREAS, the Mayor and City Commission adopted the Cultural Arts Master Plan
on June 3, 1998, identifying the following program areas for the CAC: cultural arts grants;
marketing; facilities; advocacy and planning; and revenue development; and
J
WHEREAS, pursuant fo its enabling legislation, the CAC's budget for each fiscal year
shall be adopted by the Mayor and City Commission; and
WHEREAS, accordingly, the CAC recommends a $1,153,000 budget allocation for
Fiscal Year 2010/11 to continue. implementation of its programs; and
WHEREAS, at the September 20, 2010, City Commission Meeting Resolution No.
2010-27515 was adopted with a referral of the $94,000 in funding for Sleepless Night from
the CAC marketing budget to the Finance and Citywide Projects Committee.
- NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby adopt the Miami Beach Cultural, Arts Council's Fiscal Year 2010/11
budget, in the amount of $1,153,000.
PASSED and ADOPTED THIS o?d~h day of ~e~~~e~b~er .2010.
ATTEST` `=
CITY CLERK
T:\AGENDA\2010\September 20\CAC Budget Amended Resolution 1011.doc
MAYOR
APPROVED AS TO
FORM & LANGUAGE
&"Er1H EXECUTION
t6
t COMMISSION ITEM SUMMARY
Condensed Title:
A resolution of the Mayor and City Commission of the City of Miami Beach, Florida, adopting the Miami Beach
Cultural Arts Council's Fiscal Year 2010/11 budget in the amount of $1,153,000.
Key Intended Outcome Supported.: _ _
fncrease community rating of cultural activities.
Supporting Data (Surveys, Environmental Scan, etc.): According to the 2009 Survey, on average, residents
attended cultural activities 10.61 times per month and family friendly activities 7.19 times per month. Additionally,
24.2 % of residents said the City should strive not to reduce arts and culture.
Issuer
Shall the City adopt fhe Miami Beach Cultural Arts Council's Fiscal Year 2010/11 budget in the amount of
$1,153, 000?
Item Summary/Recommendation:
The Cultural Arts Council (CAC) 2010/11 Budget is proposed to be allocated as follows:
Cultural Arts Grant Programs -The CAC's annual grants program represents 54% of their annual
budget, which equals $627,676. A companion item is included in today's agenda that provides
additional information on the grants process and the recommended awards.
Marketing -This funding is utilized. to promote the City of Miami Beach as the region's preeminent cultural
destination and help market the programs of the City's constituent arts groups. This represents 15% of the CAC
budget, which equals $165,044.
Cultural Endowment -The CAC's budget does not include a contribution towards the City's Cultural Endowment
for Fiscal Year 2010/11 due to budget constraints.
Administration -Administrative and operating expenses represent 31% of the CAC's annual budget or
$360,280.. The administrative budget includes an allocation of $75,000 for acurriculum-based arts education
program for City of Miami Beach Schools.
It is recommended that the City Commission adopt the CAC budget for FY 10/11 as indicated.
Adviso Board Recommendation:
The Cultural Arts Council approved the proposed budget at their meeting on May 6, 2010.
Financial Information:
Source of Amount Account Approved
Funds: 1 $1,153,000 140.6080
Cultural Arts Council Fund
2
3
O P Total
financial Impact Summary:
Citv Clerk's Office
C in n _(lffc
Iative Tracking:
De artment Director sistant Ci Mana er Ci Mana er j
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m MIAMIBEACH
Citty of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, vrww.miamibeachfl.gov
COMMISSION MEMORANDUM
To: Mayor Matti Bower and Members of the City Commission
i=Bonn: Jorge M. Gonzalez,. City Manager
SATE: September 20, 2010
Sua.IECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ADOPTING THE MIAMI BEACH CULTURAL ARTS
COUNCIL'S FISCAL YEAR 2010/11 BUDGET IN THE AMOUNT OF
$1,153,000
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
BACKGROUND
The Cultural Arts Council's (CAC) mission. is to develop, coordinate, and promote the visual and
performing arts in Miami Beach for -the enjoyment, education, cultural enrichment, and benefit of
residents and visitors. In 1997, the original nine-member volunteer board conducted town meetings
with arts groups to evaluate their needs. It then developed a cultural arts master plan identifying
programs to assist local arts groups: grants, marketing, facilities, revenue development, and
advocacy/planning. The Mayor and City Commission adopted the master plan on June 3, 1998. Since
that time the City has awarded in excess of $8 million in cultural arts grants, supporting thousands of
performances, exhibits, and other cultural activities in Miami Beach. The CAC continually evaluates its
.programs and effectiveness based on comments from its constituent arts groups, advisers, grants
panelists, community groups, elected officials, City administrators, and others. The positive economic
impact of the City's cultural efforts is evident throughout the community as is its effect on our quality of
life. .
In Fiscal Year 2004/05, the City Commission authorized equally allocating 50°/o of the 1 % Resort Tax
to North Beach, Middle Beach, and South Beach, and Tourism & Cultural Development for Cultural.
Affairs This commitment of funding for arts and culture provided a new permanent funding source
that sustains cultural programming long term.
ANALYSIS
The proposed FY 2010/11 CAC Budget is broken down as follows:
Cultural Arts Grants
The City Administration is recommending grants to 52 not-for-profit organizations for cultural events in
Miami Beach between October 1, 2010 and September 30, 20? 1. The CAC's recommended annual
budget for grants is $627,676, or approximately 54°/o of the total CAC budget.. Included in this figure
is the joint CAC/VCA program for Cultural Tourism grants thaf support cultural events with
documented tourism benefits. The VCA provides $30,000 and the CAC provides $30,000 to fund this
program and the applications are reviewed and recommended jointly by the VCA and CAC; the grant
awards range from $5,671 to $24,101. A total of $1,025,000 was requested by 52 grant applicants
this year. There is a corresponding item in today's agenda detailing the recommended grant awards
to cultural organizations for Fiscal Year 2010/11.
Marketing
This year, the CAC has recommended allocating $165,044 (approximately 15% of its annual budget)
to be utilized to promote the City of Miami Beach as the region's preeminent cultural destination. Last
Page 2 of 2
CAC Budget FY 2010/11
year's efforts continued the momentum initially generated by the marketing initiative from FY 2004/05,
developed by the CAC's Marketing and Communications Task Force to better promote the arts in our
community and market the programs of the City's constituent arts groups. The CAC will use these
funds to further cultural marketing efforts for Fiscal Year 2010/11, new initiatives include the launch of
a redesigned, interactive "Mbculture" website that will feature an extensive cultural calendar and will
allow the CAC's constituent groups to post advertisements and press releases about their events. An
accompanying multimedia ad campaign, similar to the campaign for sleeplessnight.org, will drive
visitors to the site. The CAC is also continuing efforts to create a centralized ticketing service and.
web-based box office for.all cultural events in the area, and is expanding international .marketing
efforts for its signature Sleepless Night event, which returns November 5, 2011.
Endowment
From 1998 through 2001 the City contributed $200,000 towards the CAC's Cultural Endowment, 8%
of the CAC's annual budget. In fiscal years 2001/02 and 2002/03, due to a decrease in funding
sources; the City contributed $160,000, 15% of the CAC's annual budget. Due to significant
decreases in resort tax revenue and interest income, the City did not contribute to the CAC's Cultural
Endowment for 2003/04. However, in fiscal years 2004/05, 2005/06 and 2006/07, the City contributed
$100,000 each year. By the end of Fiscal Year 2006/07 the Cultural Endowment totaled $1,220,000.
Last year however,, due to significant decreases in interest income and property tax cuts, the City did
.not contribute towards the CAC's Cultural. Endowment. The City Administration is recommending
against a contribution in 2010/11.
Administration
The CAC's annual budget also includes $360,280 or 31 % to be utilized for administrative and
operating expenses. This includes salaries and benefits for two full-time employees, professional
services, operating accounts supporting the CAC's programs and City internal service charges.
The CAC Administrative budget also includes an allocation of $75,000 to continue and strengthen
curriculum-based arts education programs in City of Miami Beach schools, and after-school arts
classes at school, park and youth center locations. The City began contracting for these services in
2005/06, following. several years of CAC grant support for these programs. The programs are
designed to increase arts and cultural activities for Beach artists, youth and their families at City
facilities and within the City schools. An established evaluative process and constant feedback assist
the Cultural Affairs Program staff in monitoring the high quality. and continued success of these
programs, which receive supplemental funding of $30,000 from the Tourism & Cultural Development
General Fund Budget, bringing the total program costs to $105,000. There is a companion item in
today's agenda recommending that the City enter into professional .service agreements to continue
these valuable programs.
CONCLUSION
It is recommended that the Mayor and City Commission adopt the Miami Beach Cultural Arts
Council's Fiscal Year 2010/11 budget in the amount of $1,153,000.
JMG/HF/MAS/GF/MH
F:\info\$ALL\Mary\Commission Docs\FY10-11\CAC Budget Memo and Resolution 1011.doc
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