2010-27535 Reso 2010 - 27535
RESOLUTION NO!
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA APPROVING THE
IMPLEMENTATION OF THE MIAMI -DADE COUNTY
HOMELESS TRUST'S ADOPT -A- HOMELESS DONATION
METER CAMPAIGN PROGRAM IN THE CITY; WHICH
PROGRAM WILL PROVIDE ENTITIES AND INDIVIDUALS AN
OPPORTUNITY TO CONTRIBUTE TO MIAMI -DADE COUNTY'S
HOMELESS PROGRAMS AS AN ALTERNATIVE TO GIVING
MONEY TO PANHANDLERS; AND AUTHORIZING THE CITY
MANAGER TO TAKE ANY ACTION NECESSARY TO
IMPLEMENT THIS PROGRAM.
WHEREAS, the City has the necessity for providing homeless services to Miami
Beach homeless individuals; and
WHEREAS, the Miami -Dade County Homeless Trust continues its efforts to
promote homeless awareness; and
WHEREAS, the Adopt -A- Homeless Donation Meter Campaign Program utilizes
surplus parking meters graphically enhanced by local artist, Romero Britto, to collect
donations as an alternative to giving money to panhandlers; and
WHEREAS, all monies collected will be used for homeless services, such as
emergency shelter beds and feeding programs; and
WHEREAS, the City of Miami Parking Authority will collect the funds, remit the
funds to the Miami -Dade County Homeless Trust, and maintain the meters within the
City of Miami Beach; and
WHEREAS, the Miami -Dade County Homeless Trust will take care of all the
costs associated with the program, including installation of the meters and finding meter
sponsors; and
WHEREAS, the Committee on Homeless, the Art in Public Places Committee,
and the Neighborhoods /Community Affairs Committee have approved the Adopt -A-
Homeless Donation Meter Campaign Program; and
WHEREAS, it is recommended that the City authorize the Miami -Dade County's
Adopt -A- Homeless Donation Meter Campaign Program.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve the implementation of the Miami -Dade County Homeless
Trust's Adopt -A- Homeless Donation Meter Campaign Program in. the City of Miami
Beach, and authorize the City Manager to take any action necessary to implement this
program. 1
I
PASSED and ADOPTED this o of Ock6er , 2010.
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ATTEST:
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CITY CLERK M • R i
APPROVED AS TO
FORM & LANGUAGE
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COMMISSION ITEM SUMMARY
Condensed Title:
A resolution establishing the Miami -Dade County Homeless Trust's Adopt -A- Homeless Donation Meter Campaign Program
to provide entities and individuals an opportunity to contribute to Miami -Dade County's homeless programs as an alternative
to giving money to panhandlers; and authorizing the City Manager to take any action necessary to implement this program.
Key Intended Outcome Supported:
To provide entities and individuals an opportunity to contribute to Miami -Dade County's homeless programs and
discourage panhandling.
Supporting Data (Surveys, Environmental Scan, etc.): Based on the 2009 Customer Satisfaction Survey, 44% of
residents rated the City's ability to address homelessness as excellent or good.
Issue:
Shall the City enter into an agreement with Miami -Dade County to install 11 meters through out the City in order to allow
entities and individuals an opportunity to contribute to homeless programs as an alternative to giving money to panhandlers?
Item Summary /Recommendation:
In April 2009, the Miami -Dade County Homeless Trust in an effort to continue to promote awareness of homeless issues
throughout the community engaged the M Network, a public relations firm, to promote community awareness of services
offered by the Homeless Trust and to assist in a targeted campaign related to providing alternative strategies to
panhandling. The awareness campaign focused on donation meters, which had been successfully utilized in other
communities to redirect community giving from panhandlers and into funding homeless services. According to the survey
conducted by Zogby International on behalf of the Homeless Trust, "Homeless Trust Survey on Miami -Dade County's
Generosity," county residents may be giving millions of dollars per year to people on the street.
The donation meters are surplus parking meters graphically enhanced by local artist, Romero Britto, and will be strategically
placed where panhandling most frequently occurs (and in manner not to be confused as a working meter). The Homeless
Trust will take care of all costs associated with the program, which includes installation of the meters and finding meter
sponsors. The City of Miami Parking Authority will maintain and collect all of the change deposited in the meters county
wide. Locations for meter placements were discussed with the City's Homeless Outreach Program and the City's Police
Department to ensure placement in area where panhandling may currently occur and that have high visibility.
The Administration recommends the City Commission approve the proposed resolution.
Advisory Board Recommendation:
August 17, 2009, Committee on Homeless, recommended approval.
October 7, 2009, Neighborhoods /Community Affairs Committee, referred the matter to the Art in Public Places Committee.
October 27, 2009, Art in Public Places Committee, recommended approval.
On April 27, 2010, Neighborhoods /Community Affairs Committee; recommended approval.
Financial Information:
Source of Amount Account
Funds: 1
2
3
OBPI Total
Financial Impact Summary:
City Clerk's Office Legislative Tracking:
Anna Parekh
Sign - Offs:
Department Director Assis nt C' Manager Ci4 Ma ger
AP 1 (
T:\AGE •A\2010 \October 27 \Consent\Homeless Trust Me rs Campaign - Summary.doc •
AGENDA ITEM t-.° I
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MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: M - or Matti Herrera Bower and Members of the City Commission
FROM: Jo .e M. Gonzalez, City Manag r
DATE: October 27, 2010
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ESTABLISHING THE MIAMI -DADE COUNTY
HOMELESS TRUST'S ADOPT -A- HOMELESS DONATION METER CAMPAIGN
PROGRAM TO PROVIDE ENTITIES AND INDIVIDUALS AN OPPORTUNITY TO
CONTRIBUTE TO MIAMI -DADE COUNTY'S HOMELESS PROGRAM AS AN
ALTERNATIVE TO GIVING MONEY TO PANHANDLERS; AND AUTHORIZING
THE CITY MANAGER TO TAKE ANY ACTION NECESSARY TO IMPLEMENT
THIS PROGRAM.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
ANALYSIS
In April 2009, in an effort to continue to promote awareness of homeless issues throughout
the community, the Miami -Dade County Homeless Trust ( MDCHT) engaged the M Network,
a public relations firm, to promote community awareness of services the Homeless Trust
offers and to assist in a targeted campaign related to providing alternative strategies to
panhandling. The MDCHT was created in 1993 by the Board of County Commissioners with
several primary functions: to administer proceeds of the one - percent food and beverage tax,
to implement the local continuum of care plan, a three - phased plan, called the Miami -Dade
County Community Homeless Plan (the "Plan "); and to serve in an advisory capacity to the
Board of County Commissioners on issues involving homelessness. The Trust is not a direct
service provider. Instead, it is responsible for the implementation of policy initiatives
developed by the 27- member Miami -Dade County Homeless Trust Board, and the
monitoring of contract compliance by agencies contracted with the County, through the
Trust, for the provision of housing and services for homeless persons.
The Trust's awareness campaign focused on donation meters which had been successfully
utilized in other communities, such as Denver and Baltimore, to redirect community giving
from panhandlers and into funding homeless services. According to the survey conducted by
Zogby International on behalf of the Homeless Trust, "Homeless Trust Survey on Miami -
Dade County's Generosity," county residents may be giving millions of dollars per year to
people on the street.
The donation meters are surplus parking meters graphically enhanced by local artist,
Romero Britto, and will be strategically placed where panhandling most frequently occurs
(and in a manner not to be confused as a working parking meter). All monies are collected
Commission Memorandum
October 27, 2010
Page 2
and utilized for homeless services, such as emergency shelter beds and feeding programs.
The Homeless Trust will take care of all costs associated with the program, which includes
installation of the meters and finding meter sponsors. The City of Miami Parking Authority will
maintain and collect all of the change deposited in the meters county wide.
On July 15, 2009, David Raymond, Executive Director, Miami -Dade County Homeless Trust
presented the donation meters concept to the Homeless Committee. The Homeless
Committee approved the project 7 -0.
On September 9, 2009, the Mayor and the Commission referred the matter to the
Neighborhoods /Community Affairs Committee for discussion. As discussed at the
Committee meeting, the proposed Miami -Dade County Homeless Trust program is intended
to raise awareness and funds for homeless services, while at the same time providing
alternatives to panhandling. The proposed program would place surplus meters, which have
been artistically altered, in areas of the county where panhandling occurs. It was requested
that we consider placing some of these donation meters in the City. Artist Romero Britto
designed the art for the meters; the design is being used on all meters countywide. The
Committee referred the issue to the Art in Public Places (AiPP) Committee to consider the
design of the donation meters by artist Romero Britto, as the meters will be displayed in
public.
On October 27 2009, the AiPP Committee met and discussed the donation meters concept.
Mr. Raymond explained that the public relations firm being utilized by the Trust
recommended the use of Mr. Britto's art to design the meters due to his name recognition,
and because the artist is donating his time to this cause. The meter's design had been
approved by the Trust's Board. The City of Miami Beach has to determine whether or not it
wants to participate in this countywide campaign, as the design of the meters for the
campaign has been determined.
The AIPP Committee recommended approving the project and its design with further
recommendation that an AiPP Committee member be involved in determining the locations
of the meters.
On November 10, 2009, the Police Department's Neighborhood Resource Officers (NROs)
met with staff to discuss the most appropriate locations for the placement of the donation
meters where they would be most effective. A total of 30 locations were identified.
Meetings /presentations were also scheduled with the Washington Avenue Neighborhood
Association (WANA) and with members from the Lincoln Road Marketing Association. Both
were in support of the donation meter program. A meeting was also requested with members
of the Ocean Drive Business Association; no meeting was able to be coordinated with them.
On December 10, 2009, staff met with Elizabeth Resnick, the representative designated by
AiPP, and reviewed the 30 possible locations identified by staff. Eleven initial locations were
identified for possible placement of the donation meters (Attachment A). The locations were
selected based on feedback from staff and on the degree of foot traffic and panhandling in
the area.
On April 27, 2010, the Neighborhoods /Community Affairs Committee approved the motion to
proceed with the project and go ahead with the recommended locations with a change to
one location on Washington Avenue (moving a meter to the west side of 11 Street).
Commission Memorandum
October 27, 2010
Page3
CONCLUSION
The Miami -Dade County Homeless Trust has . requested that the City participate in this
countywide effort which involves utilizing refurbished parking meters as a way to redirect
spare change given to panhandlers. The funds collected will be used to directly fund
homeless services and to educate the community on the Homeless Trust's Initiatives. The
City currently has two representatives on the Homeless Trust Board, and the City currently
receives funding from and through the Homeless Trust for our homeless outreach programs.
The Administration recommends that the City Commission approve the proposed resolution
adopting the proposed program, which includes the placement of eleven homeless meters at
the locations recommended and approved by the Neighborhoods Committee.
JMG /HMF /AP /KM .
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