LTC 012-2012 Wall Street Journal r
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OFFICE OF THE CITY MANAGER
_ _ - - -__ -� LETTER,TO COMMISSION
NO. ETC #(0 .
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE :. January 13, 2012
SUBJECT: Wall Street Journal Convention Center Editorial
This Letter to Commission is intended to provide you with a copy of the Editorial regarding the
convention industry referenced at the January 11, 2012 City Commission, meeting. I have also provided
you with a letter from the President and CEO of the Center for Exhibition Industry Research, as well as
an article from Convention South a convention industry magazine.
Please let me know if you have any questions.
JMG /HMF /MAS
C: Hilda Fernandez, Assistant City Manager =
Max Sklar Tourism and Cultural. Development Director
_' GO
Have We Got a Convention Center to Sell You!
From Boston to Austin, politicians spend money on fancy white elephants.
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By STEVEN MALANGA
For two decades, America's convention center business has been declining, resulting in a
nationwide surplus of empty meeting facilities, struggling convention halls and vacant
hotel rooms. How have governments responded to this glut? By building more convention
centers, of course,.financed by debt backed by new taxes and fees on already struggling
taxpayers.
Back in 2007, before the recession began, a report from Destination Marketing
Association International described America's convention industry as a "buyer's market"
suffering excess capacity. It's only gotten worse, attracting just 86 million attendees in
2010, compared to 126 million. in 2000. Meanwhile, the amount of convention space
angling for business has increased to 70 million square feet, up from 53 million in 2000
and 40 million two decades ago, a
That's largely because governments refuse to stop making convention centers bigger and
hotels even more dazzling, arguing that whatever business remains will flow to the places
with the fanciest amenities. To finance these risky projects —which the private sector
won't build by itself -- cities float debt backed by new taxes and fees on already struggling
taxpayers. As Charles Chieppo, a former board member of Massachusetts Convention
Center Authority, lamented last year, "Logic rarely has a place in the convention
business."
Take Illinois, an industry leader,where officials have invested heavily to keep Chicago's
McCormick Place, long one of the three most -used centers in the nation, on top. They
spent $1 billion in the early 1990s to build a 840,000- square foot expansion financed by
fees on auto rentals, a hotel tax and a surcharge on restaurant meals in downtown
Chicago., In 2007 they opened a new building, McCormick" West, at a cost of an additional .
$900 million. The result? According to the Chicago Tribune, the center.operates at 55%
capacity.
Then there's Boston, perhaps the quintessential example of a city that interprets failure in
the convention business as a license to spend more on it. Massachusetts officials shelled
out $230 million to renovate Hynes Convention Center in the late 1980s. When the
makeover produced virtually no economic bounce, officials decided that the city needed a
new, $800 million center financed by a hotel occupancy excise tax, a rental -car
surcharge, and the sale of taxi medallions. Opened in 2004, that new Boston Convention
and Exhibition Center-was projected (by consultants hired by the state) to have Boston
renting some 670,000 additional hotel rooms annually within five years. Instead,
Beantown saw just 310,000 additional hotel room rentals in 2009.
U Now Massachusetts officials want to
spend $2 billion to double the size of the
I ' T Boston Convention Center and add a
'V hotel. Of course they predict that the
ex panded facilities would .bring an
additional $222 million into the local
� �
.
economy each year, including 140,000
hotel room rentals. Even with these bullish
projections, officials claim that the hotel
Associated Press
Chicago political and labor leaders, including Mayor would need $200 million in public
Rahm Emanuel (arms crossed), appear at the subsidies.
expanded McCormick Place convention center in
October.
•
"The whole thing is a racket, ".Boston
Globe columnist Jeff Jacoby recently observed. "Once again the politicos will expand their
empire. Once again crony capitalism will enrich a handful of wired business operators.
And once again Joe and Jane Taxpayer will pay through the nose. How many times must
we, see this movie before we finally shut. it off?
Many times, if officials in Baltimore have their way. Several years ago they built a $300
million city - owned hotel, (the Hilton Baltimore Convention Center Hotel) to boost the
fortunes of the city's struggling convention center. Having opened in 2008, the hotel lost
$11. million last year. Now the city is considering a public - private expansion plan that
would add a downtown arena, an additional convention hotel, and 400,000 feet of new
convention space at the cost of $400 million in public money:
The list goes on— everywhere from Columbus, Ohio, to Dallas, Austin, Phoenix and
„places in between. One problem is that optimistic-projections about new facilities fail to
account for how other cities are expanding, too. Why did Minneapolis struggle to hit
projected targets after it enlarged its convention'center in 2002? "Other cities expanded
right along with us," Minneapolis's• convention center director, Jeff Johnson, said this year.
The surest sign that taxpayers should be leery of such public investments is that officials
have changed their sales pitch. Convention and meeting centers shouldn't be judged, they
now say, by how many hotel rooms, restaurants, and local attractions they help fill. That's ,
"narrow- minded thinking," said James Rooney of the Massachusetts Convention Center
Authority this year. Instead, as Boston Mayor Thomas Menino has said, expanding a
convention center can "demonstrate to the world that we have unlimited confidence in our
city and what it can do, not only as a convention destination but as the center of the most
important trends in hospitality, science, health and education."
This new metric —a city's amorphous brand value —is little more than a convenient way to
ignore the failure of publicly sponsored facilities to live up to exaggerated projections. But
as far as city officials are concerned, that failure is nothing that hundreds of millions more
in taxpayer dollars can't fix.
Mr. Malanga is a senior editor at City Journal. A longer version of this article appears in
City Journal's Winter 2012 issue.
A
ceir
Center for Exhlbltlgn.IndustryReswreh
4 January 2012
Transmitted via e -mail to:
Alan Murray, Executive Editor, WSJ.com a.murray @wsi.com
Kevin- Delaney, Managing Editor, WSJ.com .k.delanev@ws*.com
Jonathan Krim, Senior Deputy Managing Editor, WSJ.com ionathan.krim @wsi.com
Darren McDermott, Deputy Managing Editor, WSJ.com darren.mcdermott @wsi.com
Gentlemen:
The 31 December issue of The Wall Street Journal reprinted a portion of an article about convention
centers originally published by Steven Malanga in the City Journal Winter 2012 issue. The opening
statement in the article that claims convention business has been in decline for two decades is incorrect.
The benchmark data for the convention and exhibition industry was published in a paper written by Bob
Black and delivered in a lecture at Cornell University 19 November 1986. That paper identified 2,733
business -to- business exhibitions held in 1986 with 41.4 million attendees.
A second benchmark study of the exhibition" industry was published by the Center for Exhibition
Industry Research (CEIR) in 2001. The CEIR Industry Census identified 7,933 business -to- business
exhibitions held in .2000 'with 59.6 million attendees. Clearly an increase of 190 percent indicates
significant growth in the 1990's:
The CEIR Census was updated as scheduled in 2010. That edition identified 8,962 business -to- business
exhibitions with 61 million attendees. Despite the economic declines in 2001 -2002 and again in 2008 -
2010, the exhibition industry recorded continued growth in the number of events during these periods.
Since the first, purpose -built convention centers opened in the 1960's following the completion of the
interstate highway system and the commercial introduction of the jet airplane, the exhibition industry
has thrived and shown resistance to decline during economic downturns and resilience in recovery
following a downturn.
Perhaps next week while you are covering the largest annual convention and exhibition held in.the U.S.,
- the Consumer Electronics Show, you can find an opportunity to correct the record on "the industry
- performance, for the last two decades.
Sincerely,
Douglas L. Ducate
- President and CEO
Center for Exhibition Industry Research
k
12700 Park Central Drive, Suite 308'
Dallas, Texas 75251.
(972) 687 -9242 tel
(972) 692 -6020 fax
info @ceir.org
www.ceir.org
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The word for 2012 is MORE! More meetings, same amount of meetings this year com-
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from ConventionSouth's 2012 Meeting Trends in ings they plan to increase, while 62% ex-
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��; Gleamed from a survey of more than 100 meetings.
� meeting planners from across .the country—all of l 33% expect the health of the meetings in-
whom book meetings in the South, the report re- dustry to stay about the same —in good, sta-
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meetings this year while 55% Tanned the the same amount of meetings year after ear, no
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s a s feel about the health of the meetings their expectations
industry in the next 18. months: for attendance- rates in 2012:
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nificant. And, they parallel witli' "other "stafs _ of. destinations or properties they, , Most meeting pros expect the amount
t show using attendance. Ac to the re T
have selected for meetings due of trade
they plan in 2012 will
negative ROlperceptions or either increase or stay the same. .
t, nearl}� 40% expect;their attendance rates to the AIG- effect. However, 21 %are _ �
cease in 2012 while 43% expect attendance to booking more economical cities
17
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y the same.- & 31 % are booking more
['he Trends Report was compiled in partner- affordable hotels /venues.
80 % Stay The Same
D with Atlanta's PKF- Hospitality Research.
eY•
pert- Mandelbaum, director of research infor-
don - services for PKF -HR, analyzed the data
Zg with other hospitality industry reports.
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rice March 2010, group occupancy has Motel Ra tes Slowly Start To Climb
Meeting Aily increased, but has yet to reach the pre- £'
g pros were asked:
ssion levels observed in 2007 and 2008," How do you feel about the current state (2012) of hotel room rates?
adelbaum said.
Whilegreater numbers of conventioneers Increasing slightly
be seen roaming the lobbies, prefunction a h
Increasing
;e,and banquet halls of U.S. hotels, operators g greatly
Owners are telling us that they are still nego- Decreasing slightly 1 2 6%
ng with meeting planners and concessions
)eing made to attract events to their hotels Decreasing greatly
aid. "And, it is interesting to note in Conven- f
Staying the same (low) r� `,14%
South's Trends Report that 58% of the time,
ners are still encountering hotel operators Staying the same (high) 3% '.
rig to concede room rates." However, he
d that while this is a significant number, it is 0 10% 20% 30% 40% 50% 60% 70%
ii •.
than the 71% occurrence rate reported in last Percent of Meeting Planners
's Trends Report.
andelbaum also notes that another indicator
A
e increase in meetings activity is the reduc-
in number of times hotels have had to en-
the attrition and cancellation clauses in Economy's Im pact
.
meetings contracts. �
)wever, while meeting suppliers are still On Site Selection Decis
l a to negotiate contracts, their rates are ris- Meetin Has the econom g pros were asked:
`
swinging the market pendulum back in y affected your selection of destinations or venues? -
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of the seller. ConventionSouth's trends re-
�ound that 44% of meeting planners expect
expenditure per meeting to increase over Yes, booking more economical
� ' , .. � 4 , � � ,
cities /hotels /venues
:xt year, while 44 expect it to stay about
Mme. According to Mandelbaum, the im- ® Yes, finding deals at pricier
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rig balance between: supply and demand cities /hotels /venues
nable hotel operators to be more aggressive
No change in city /hotel /,:
it pricing policies. Because of this, PKF' venue selection
sped its 2011 annual ADR (average daily r M .,r
;rowth forecast to 3.2% and placed the
ADR growth forecast at 4.8 %. ® Percent of Meeting Planners
,
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�. convention south.com NOVEMBER 2011 1 ConvenbonSouth 1 13
Attendees Book The Ro Block
Meeting pros were asked:
How are your attendees housed during your meeting?
Most attendees typically book the room block.
f Most attendees book the room block, but an '
increasing amount are booking outside the block.
Most attendees typically book outside the room block.
Percent of Meeting Planners
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Most Important Factors When
Selecting A Meeting Site
Where Meeting Planners �?
Available Are Cutting Costs
,µ p Meeting Meeting planners say they are still working to limit their costs w
Space and are especially working to limit spending in these areas:
i s
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Percent of Meeting Planners
14 ConventionSouth NOVEMBER 2011 www.conventionsouth.com.
Other - -
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-4 The Social Media Revolution is Upon Us
x
Meeting pros were asked:.
What Social Media tools do you use the most
and for what reasons? "
You
'
46 % To Market Meetings - k
56 %. To Connect With Attendees
5
23% To Connect With Planners
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39% To Connect With Suppliers h`
22% To Share Ideas �' 2�%
ky 33% Not Using Social Media
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Top Resources For Continuing Education
Meeting Pr
Meeting pros were asked:
Their Job
Which sources do you most frequently rely upon for
industry information /continuing education? While job satisfaction;
_ -remains high and nearly half
80% of planners surveyed I
are receiving raises,
j 7U% job- related stress is high.
60% a r .
75 %
CU
506% said the h
' ave not considered
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a career change.
40%
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said they have received a raise
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10 % '+
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Industry Networking Industry Conventions/ Online Online
lever in 2011 compared to
Publications /. With Assoc./ Tradeshows Publications Seminars /
Magazines Colleagues/ AffiliatedOrg. &Seminars Webinars 2010 has increased.:
Social Media:
w.convention'south . com NOVEMBER 2011 1 ConventionSouth 1 15
Negotiating
'Concessions R01 Matters r
Meeting pros were, asked: ._ Meeting Pros were asked:
For which of the following Items are`,. y::.. I,'n 2011, compared to previous years, how important
hoteliers most vvi lling to make concess,ions� is it for you to show ROI on your meetings?
- More important, now critical
® 66%
��� 1 ► Meeting Space
Rental Fee More important, but not critical x k 6
.�
E Same as before very critical ;< "
Guest Room
Rates
r Same as before not critic al
W3
N 0 10% 20% 30%
t Percent of Meeting Planners
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�r
r Penalty Fees
u-
w 36%
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What method of transportation do your attendees typically use?
37%
7 8
�. Resort or 1 1
Amenity Fees
l
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rE
Cancellation
f Fees
v.
Percent of Meeting Planners
Most drive to meetings
t,=
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Meeting Y g
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as k ;'a x r tt a
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.
16 I ConventionSouth NOVEMBER 2011 www .convent-ionsouth.com
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h3�
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Certified Meeting Professional"
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