LTC 199-2012 Report It Mobile Application m MIAM BEACH
OFFICE OF THE CITY MANAGER
NO. LTC # 199 - 2012 LETTER TO COMMISSION
TO: Mayor Matti Herrera Bower and Members of the City Commission C N
FROM: Kathie G. Brooks, Interim City Manager�� �Zl
DATE: July 31, 2012 Re P ort It_ `-' M
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SUBJECT: Report It Mobile Application
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The purpose of this Letter to Commission (LTC) is to inform you of the launc�i our' ew mobile
application for smartphones, "Miami Beach Report It." This new mobile application now available,
allows users to snap and submit photos of potholes, graffiti, and other problems in our city from their
smartphone. The application has been under development for the past few months by CitySourced,
and interfaces with our current on -line service request system called "Ask it. Report it." (previously
called the Citizen Support Center), avoiding duplicate efforts. It is in keeping with our commitment to
enhance the availability of City services and processes.
Through this mobile application, users will be able to report problems for the city to address, including,
but not limited to, abandoned property, alley cleanliness, graffiti, illegal dumping, broken sidewalks,
potholes, and overgrown trees. This new smartphone application uses geo- tagging technology to
automatically provide the location they are reporting on, simplifying the process for users. The
application is available to download free of charge via iTunes, Android Market, Blackberry and
Windows Phone.
Los Angeles -based CitySourced is a real -time mobile civic engagement platform. CitySourced
provides a free, simple, and intuitive platform empowering people to identify civic 'issues (public
safety, quality of life, & environmental issues) and report for quick resolution; an opportunity for
organizations to use technology to save time, money, and improve services; and a positive,
collaborative platform for real action
In keeping with the new app's brand and some of the modifications to the current customer service
systems, we are re- branding all of our citizen support services (phone, online and app) as "Miami
Beach Report It." The City Website's current home page link to "Citizen Support Center" has already
been changed to "Ask it. Report it." A new landing page will communicate the three ways that
residents and businesses can report issues and concerns to the City (online, through this new
smartphone app and via telephone).
"Report It" will be promoted using several communications methods that bear no cost to us, which
include publications (ie. MB magazine and MB Line), video, radio, media, and social media. Other
promotional methods include printing business cards and posters in -house to use at city facilities and
frontline points (reception desks, cashiers and employees). i
If you have any questions or need any additional information, please feel free to contact me.
C: Executive Staff
Nannette Rodriguez, Communications
KGB/ SH