Loading...
2012-28038 Reso i RESOLUTION NO.I 2012 -28038 A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE ACCEPTANCE OF AN EIGHTEEN THOUSAND ONE HUNDRED EIGHTY -EIGHT DOLLARS ($18,188) CASH DONATION FROM THE MARILYN AND EDWARD GADINSKY CHARITABLE FOUNDATION, IN SUPPORT OF THE SOUNDSCAPE CINEMA SERIES FOR FISCAL YEAR 2012/13; AND AUTHORIZING THE CITY MANAGER OR HIS DESIGNEE TO MAKE SUCH EXPENDITURES AND /OR REIMBURSEMENTS FROM THE AFORESTATED DONATION, IN FURTHERANCE OF AND CONSISTENT WITH THE AFORESTATED EVENT. WHEREAS, the City developed and produced the SoundScape Cinema Series at the ExoStage, which launched in March 2011 and allows the public to experience free weekly movies; and WHEREAS, the Cinema Series is part of the City's Arts in the Park Program that was launched in 2006, in response to the results of community surveys and focus groups that indicated residents would like to see more free cultural events; and WHEREAS, the SoundScape Cinema Series has been very well received by the Community, generating an average weekly attendance of 938 people; and WHEREAS, Mr. and Mrs. Edward Gadinsky would like to make a cash donation to the City, in the amount of $ 18,188, to help cover the costs associated with the Cinema Series, including licensing fees and technical staff; and WHEREAS, in consideration of this donation, the City will recognize the Marilyn and Edward Gadinsky Charitable Foundation as a sponsor (prior to each weekly movie in the Series, and in all marketing and promotions associated with the Cinema Series). NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby authorize the acceptance of an eighteen thousand one hundred and eighty - eight dollars ($18,188) cash donation from the Marilyn and Edward Gadinsky Charitable Foundation, made to the City in support of the SoundScape Cinema Series for Fiscal Year 2012/13; and authorize the City Manager or his designee to make such expenditures and /or reimbursements from the aforestated donation, in furtherance of and consistent with the aforestated event. / PASSED and ADOPTED this ay of 2012. ATTEST: Jorge R. posito Vice Mayor CITY CLER , INCORP ORAT� APPROVED AS TO T:WGENDA\2012 \10 -2 1 1 dinsky S rsorshi R cepta,4e RESO.doc FORM & LANGUAGE �' = ,� OFORUTION ig 14 12 a COMMISSION ITEM SUMMARY Condensed Title: A Resolution authorizing the acceptance of eighteen thousand one hundred eighty -eight dollars ($18,188) in cash donation (including sponsorship) from the Marilyn and Edward Gadinsky Charitable Foundation made to the City in support of the SoundScape Cinema Series for Fiscal Year 2012/13; and authorizing the City Manager or his designee to make such expenditures and /or reimbursements from the aforestated donations, in furtherance of and consistent with the aforestated event. Key Intended Outcome Supported: Increase community ratings of cultural activities. Supporting Data (Surveys, Environmental Scan, etc.): The 2012 Community Satisfaction Survey reported two out of three residents (67 %) believed the City offered the right amount of cultural activities, while 27% said there were too few. In 2005, 34% of residents thought there were too few cultural activities, and in 2009 the figure decreased to 24 %. Residents of North Beach 30% and South Pointe 31 % were more likely to say there were too few cultural activities. Issue: Should the City accept sponsorships for the SoundScape Cinema Series? Item Summa /Recommendation: As you know, the City developed and produced the SoundScape Cinema Series at the ExoStage, which launched in March 2011 and allows the public to experience FREE weekly movies. The Cinema Series is part of the City's Arts in the Park program that was launched in 2006 in response to the results of community surveys and focus groups that indicated residents would like to see more free cultural events. The SoundScape Cinema Series uses the state -of- the -art visual and audio technology in SoundScape on a soaring, 7,000- square -foot projection wall. The inaugural season of the Cinema Series ran fourteen (14) weeks, with movies shown on Wednesday nights in an effort to bring consumers to the area during a slower night of the week. The SoundScape Cinema Series was very well received by the Community, generating an average weekly attendance of 938 people, with a high of 1,200 for The Wizard of Oz. Attendees continue to provide very positive feedback to City Staff regarding the experience, and many say it has enhanced their sense of community and quality of life. Today.com, in cooperation with Travel + Leisure, ran a story in the travel section of the website on June 10, 2011, highlighting America's Best Outdoor Movie Theaters, which included the City's SoundScape Cinema Series. The Administration was in the midst of planning to continue the Cinema Series from October 2011 - May 2012, when Mr. and Mrs. Edward Gadinsky approached the City interested in supporting the Cinema Series. After several discussions, the Gadinskys agreed to a cash donation of $ 36,376 to cover the costs associated with Licensing Fees for the movies and Technical Staff for the Event. In exchange, the City recognized them prior to each weekly movie and in all marketing and promotions associated with this Cinema Series. The Gadinskys would like to continue sponsorship of the 2012/13 SoundScape Cinema Series in the amount of $18,188. Advisory Board Recommendation: N/A Financial Information: Source of Funds: Amount Account 1 OBPI Total Financial Impact Summary: These sponsors are providing a total of $18,188 in funding and in -kind contributions to offset the costs for SoundScape Cinema Series. City Clerk's Office Legislative Tracking: Max Sklar, Tourism and Cultural Development rector Sign-Offs: Department Director i tan Ci y Manager City Manager T :\AGENDA\2012 \10- 24- 12 \Gadinsky Sponsorship Accept ce umm.doc t AGENDA.117EM. e 7J IANA II B EAC H DATE 1 y 12-- m MIAMI BEACH City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov COMMISSION MEMORANDUM TO: Mayor Matti Herrera Bower and Members of the City Com ission FROM: Kathie G. Brooks, Interim City Manager DATE: October 24, 2012 SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE ACCEPTANCE OF EIGHTEEN THOUSAND ONE HUNDRED EIGHTY -EIGHT DOLLARS ($18,188) IN CASH DONATION (INCLUDING SPONSORSHIP) FROM THE MARILYN AND EDWARD GADINSKY CHARITABLE FOUNDATION MADE TO THE CITY IN SUPPORT OF THE SOUNDSCAPE CINEMA SERIES FOR FISCAL YEAR 2012/13; AND AUTHORIZING THE CITY MANAGER OR HIS DESIGNEE TO MAKE SUCH EXPENDITURES AND /OR REIMBURSEMENTS FROM THE AFORESTATED DONATIONS, IN FURTHERANCE OF AND CONSISTENT WITH THE AFORESTATED EVENT. ADMINISTRATION RECOMMENDATION Adopt the resolution. ANALYSIS As you know, the City developed and produced the SoundScape Cinema Series at the ExoStage, which launched in March 2011 and allows the public to experience FREE weekly movies. The Cinema Series is part of the City's Arts in the Park program that was launched in 2006 in response to the results of community surveys and focus groups that indicated residents would like to see more free cultural events. The SoundScape Cinema Series uses the state -of- the -art visual and audio technology in SoundScape on a soaring, 7,000- square- foot projection wall. In producing the SoundScape Cinema Series the City uses the following Selection Criteria: 1. Public Performance Event License availability 2. Rating of "G ", "PG" or "PG -13" by the Motion Picture Association of America (MPAA) 3. History of critical and commercial success to appeal to largest resident population 4. Variety of programming through length of series: balancing recent and classic films in numerous genres (action, comedy, musicals, drama, animation, suspense, science fiction /fantasy); non - political content 5. Appropriateness of film to public outdoor large- screen format The inaugural season of the Cinema Series ran for fourteen (14) weeks, with movies shown on Wednesday nights in an effort to bring consumers to the area during a slower night of the week. The SoundScape Cinema Series has been very well received by the Community, generating an average weekly attendance of 938 people, with a high of 1,200 for The Wizard of Oz. Attendees continue to provide very positive feedback to City Staff regarding the experience and many say it has enhanced their sense of community and quality of life. SoundScape Cinema Series Edward and Marilyn Gadinsky Charitable Foundation October 24, 2012 City Commission Meeting Page 2 of 2 Today.com, in cooperation with Travel + Leisure, ran a story in the travel section of the website on June 10, 2011, highlighting America's Best Outdoor Movie Theaters, which included the City's SoundScape Cinema Series. Due to the program's success, additional movies were added to the schedule to be shown in August prior to the start of the next school year. Unfortunately, weather and other technical issues with the equipment forced the City to cancel those movies. The Administration was in the midst of planning to continue the Cinema Series from October 2011 — May 2012, when Mr. and Mrs. Edward Gadinsky approached the City interested in supporting the Cinema Series. After several discussions, the Gadinsky's agreed to a cash donation of $ 36,376 to cover the costs associated with Licensing Fees for the movies and Technical Staff for the Event. They made payments in two installments occurring in October 2011 and January 2012. In exchange, the City recognized them prior to each weekly movie and in all marketing and promotions associated with the Cinema Series. The City funded any other costs for the series (e.g. port-o- lets). 38 films were shown to large and enthusiastic crowds. The Gadinskys moved to Miami Beach in 1965. Edward Gadinsky is a successful Florida real estate developer. Marilyn Lane Gadinsky is a former Miami News reporter, award - winning photojournalist and was the head of her own public relations firm. She is a founding member of the Miami Children's Museum where, until recently, she served on the Board of Directors. Mr. and Mrs. Gadinsky are patrons of arts whose charitable endeavors include the Miami Children's Museum, the Miami City Ballet and the Arsht Center for the Performing Arts. I CONCLUSION Staff has worked diligently to identify funding sources to off -set the costs of producing this event that provides a unique cultural experience for our residents and visitors. The Administration recommends the adoption of the attached Resolution authorizing the acceptance of the donation, their appropriation to cover costs of SoundScape Cinema Series and authorizes the City Manager to make such expenditures and reimbursements associated with the event. JMG /HMF /MAS /GF T :\AGENDA\2012 \10- 24- 12 \Gadinsky Sponsorship Acceptance Memo.doc i I I I I I I I